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S07 E02: Jonathan Beckett, CEO of Burgess Yachts

S07 E02: Jonathan Beckett, CEO of Burgess Yachts

Scott Kerr is joined by Jonathan Beckett, CEO of luxury superyacht company Burgess, to discuss what's driving the booming superyacht market, the ultra-high-net-worth individuals who are purchasing or chartering them, and the trends that are changing the b

The Luxury Item with Scott Kerr

June 21, 202230m 23s

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Show Notes

Scott Kerr is joined by Jonathan Beckett, CEO of luxury superyacht company Burgess, to discuss what's driving the booming superyacht market, the ultra-high-net-worth individuals who are purchasing or chartering them, and the trends that are changing the business. Jonathan talks about why the surge in first-time buyers, the latest in-demand superyacht amenities, who the young wealthy buyers have different requirements and how Burgess sells to them, and what makes a great superyacht broker. Plus: How the sanctions on the Russian elite have impacted his business Featuring: Jonathan Beckett, CEO of Burgess (burgessyachts.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Topics

luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy