S04 E11: Falguni Desai, CEO of The Art of Shaving
Scott Kerr sits down with Falguni Desai, chief executive officer of the luxury men’s grooming brand The Art of Shaving to discuss how it's navigating the many challenges in the razor industry. Falguni also talks about how its founders elevated shaving to
The Luxury Item with Scott Kerr
November 2, 202120m 41s
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Show Notes
Scott Kerr sits down with Falguni Desai, chief executive officer of the luxury men’s grooming brand The Art of Shaving to discuss how it's navigating the many challenges in the razor industry. Falguni also talks about how its founders elevated shaving to a luxury experience, shifting from a mall-centric to online sales strategy, winning over beard-loving Millennials, and new creations from its GilletteLabs innovation division. Plus: What's next for the men's grooming industry.
Featuring:
Falguni Desai, Chief Executive Officer at The Art of Shaving (theartofshaving.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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Topics
luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy