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S07 E01: Michael Kliger, CEO of Mytheresa

S07 E01: Michael Kliger, CEO of Mytheresa

Michael Kliger, CEO of multi-brand luxury fashion e-tailer Mytheresa, talks with Scott Kerr about how its focus on curation, content and service has been driving the company's success. Michael also discusses why Mytheresa fills the void in the current US

The Luxury Item with Scott Kerr

June 7, 202237m 47s

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Show Notes

Michael Kliger, CEO of multi-brand luxury fashion e-tailer Mytheresa, talks with Scott Kerr about how its focus on curation, content and service has been driving the company's success. Michael also discusses why Mytheresa fills the void in the current US luxury retail landscape, its unique customer-centric approach, why it expanded into luxury home and lifestyle products, exploring the beauty category potential, and how it uses AI to identify and market to loyal customers. Plus: Why he sees luxury goods continuing to thrive despite the current headwinds. Featuring: Michael Kliger, CEO of Mytheresa (mytheresa.com) Host: Scott Kerr, Founder & President of Silvertone Consulting About The Luxury Item podcast: The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry. Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc Email: [email protected] Don't forget to subscribe, rate, and review!

Topics

luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy