
S07 E10: Silvio Ursini, Bulgari Group Executive Vice President, Bulgari Hotels & Resorts
Silvio Ursini, Bulgari Group executive vice president in charge of Bulgari Hotels & Resorts division joins Scott Kerr to discuss the steady and calculated expansion of the Italian jeweler's ultra-luxury hotels. Silvio talks about the recent opening of
The Luxury Item with Scott Kerr
September 13, 202240m 58s
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Show Notes
Silvio Ursini, Bulgari Group executive vice president in charge of Bulgari Hotels & Resorts division joins Scott Kerr to discuss the steady and calculated expansion of the Italian jeweler's ultra-luxury hotels. Silvio talks about the recent opening of its seventh property in Paris and breaking from the usual clichés of Parisian architecture, how ultra high net worth customers are keeping its hotel business strong, and approaching each hotel as "jewels." He also discusses the upside of being "outsider" in the hotel industry and exploring Web3 opportunities. Plus: Why fashion brands often fail in the hospitality business
Featuring: Silvio Ursini, Bulgari Group Executive Vice President, Bulgari Hotels & Resorts (bulgarihotels.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
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Topics
luxurymarketingbrandingadvertisingaffluentmillennialsgenzstrategy