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The Espresso Hour

The Espresso Hour

69 episodes — Page 1 of 2

Ep 71Breaking Down Our $7,492 Paid Webinar Experiment

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 48 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Running a Paid Webinar Funnel to Cold Traffic, Iterating Toward an Evergreen Sales Engine (VSL), and Tuning the Economics: ROI, Sales Bottlenecks, and Downsell Offers.(00:00) - Intro(01:10) - The Paid Webinar Funnel Explained(05:02) - From Webinar to VSL: The Bigger Picture(08:34) - Sales Bottlenecks and Testing a VIP Offer(14:25) - Evaluating Performance Metrics and ROI(20:03) - Improvements for the Next Webinar Run(27:06) - Scaling Paid Channels Beyond Organic(34:02) - Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

May 10, 202535 min

Ep 70Q&A Vegas - Answering Your Questions About Digital Business

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 47 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Content Creation and Distribution Strategies, Business and Personal Branding, and Monetization and Scaling Up.(00:00) Intro(01:02) Q#1-Struggling to come up with a digital product for my B2B agency?(08:36) Q#2-Did you record all your SOPs at once or build them over time?(17:17) Q#3-Should I stick with $100/year or offer premium tiers?(21:15) Q#4-Someone told me my time-poor audience won’t buy a DIY product — do you agree?(24:13) Q#5-Should I focus on founders, managers, or individual contributors?(31:42) Q#6-Posting consistently, but seeing zero growth — what am I missing?(37:34) Q#7-Which platform gives the best ROI for early momentum?(39:40) Q#8-What to do if I miss my goal — how to refine and recover?(42:54) Q#9-Should I go fully asynchronous, or keep some live interaction?(44:47) Q#10-Should I build a community or launch a paid newsletter with AI prompts?(46:11) Q#11-Considering School vs Circle — which platform should I choose?(46:28) Q#12-Ship30 strategy: Should I be on multiple platforms or just one?(48:30) Outro-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

Apr 6, 202549 min

Ep 69Espresso Hour Live in Las Vegas: Pre-Hormozi Workshop Event

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 46 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Mastering Conversion Rate Optimization (CRO) to Unlock Growth, The Challenges and Opportunities of Scaling a Sales Team, and Leveraging Webinars and Content for Explosive Growth.(00:00) - Welcome to Vegas(05:42) - Predictions for The Hormozi Workshop(10:00) - Our Problem with Slack(13:52) - Optimizing CRO and Thoughts On Cold Outreach(16:02) - Media Supply Chain and YouTube Strategy(24:36) - Why Sales Capacity is the Next Bottleneck(29:30) - 80/20 Webinar Upgrades(35:06) - Live Event Brainstorming(38:06) - Closing Thoughts and Expectations-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

Mar 22, 202541 min

Ep 68How We Make 10% Improvement Tweaks In Our Life & Business

👻 Ready to start ghostwriting? Click here for a FREE 5-day EEC: https://yt.premiumghostwritingblueprint.com/?el=EH45YT&htrafficsource=youtube_organicIn episode 45 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole explore the power of small optimizations in both business and daily life, and how improving just 5-10% of your habits, workflows, and content strategy can lead to long-term success. They dive into hiring the right people, recognizing patterns in business, and balancing personal growth with entrepreneurship. (00:00) Intro(03:18) Maximizing Routine(13:42) Applying Business Strategies to Personal Life(18:44) Simplicity and Life Stages(21:10) Book Launch and Career Paths(22:20) Exploring Instagram and Content Creation(28:07) Learning from Others and Self-Reflection(31:12) Upcoming Projects-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: https://www.linkedin.com/in/dickiebush/• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole/

Mar 15, 202530 min

Ep 67Revealing Our Gameplan To Build A $100k-Mo Writing Community

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 44 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about The Biggest Mistakes We Made in Our Last Community (And How We’re Fixing Them), How AI Can Help Scale Support & Onboarding Effortlessly, and The 3-Phase Plan to Growing a $100K/Month Community.(03:38) - Structuring the Digital Writing School for Growth(05:11) - The 3-Phase Plan to a $100K/Month Community(10:14) - Creating an Evergreen, Scalable Membership Model(15:19) - Optimizing Content for Better Engagement-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 10, 202537 min

Ep 66Not Every Week In Business Feels "Good”

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.(02:53) - Simplicity in Business Growth(07:12) - Why Most Tracking is Useless(16:52) - The Best Way to Test and Validate a Business Idea(21:48) - Scaling Smart: The Role of DMs, Funnels, and Offers(31:27) - The Small Weekly Actions That Lead to Big Wins-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 19, 202528 min

Ep 65Lessons And Realizations From January 2025

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.(01:12) - The Best Lessons Are the Ones That Feel Obvious(07:12) - Signs Someone Might Not Be the Right Fit for Your Team(16:52) - Making a Game-Changing Hire(25:38) - Track the Right Metrics and Reward the Right Actions(31:27) - Business is Just Learning the Same Lessons at Bigger Stakes-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 12, 202534 min

Ep 64Free Ghostwriting Masterclass (from $0 to $10k/mo)

Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmUFree Ghostwriting Masterclass (from $0 to $10k/mo)Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just starting out or looking to increase your rates, this webinar will give you actionable strategies to position yourself as an expert and get paid what you're worth.---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com👻 Apply to join our Premium Ghostwriting Academy: https://yt.premiumghostwritingblueprint.com/?el=Webinar1YT&htrafficsource=youtube_organic🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://yt.startwritingwithai.com💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co

Feb 9, 20251h 25m

Ep 63Why You Shouldn't Hire the "Qualified" Candidate

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.02:36 A Week of Interviews and Hiring Insights06:38 Why Most Hires Are Not Builders18:33 Stepping Out of Director Roles23:26 Letting Small Fire Burns-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 8, 202528 min

Ep 62Why We're Changing Our Core Values After Just 2 Years

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.(02:47) Maturity and Trust(08:29) The Total Trust(16:30) A Smarter Way To Improve(24:44) Leveraging YouTube for Growth(32:11) Breaking Goals into Achievable Milestones-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 4, 202541 min

Ep 61Our Gameplan for 2025

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.comIn episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year.(1:39) Espress Hour Commitment(5:00) Why Bigger Businesses Share Less(17:13) How Aligned Teams Deliver Impact(23:30) Effortless Execution(28:14) Collective Intelligence(31:28) Is Intelligence Enough?(37:07) Finance and Business Metrics(45:15) From Confusion to Clarity-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Jan 27, 202549 min

Ep 60We spent $200k on Ads in 7 months. Here's what we learned.

👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organicLong time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team members, and the secret to creating digital products people will actually buy. All this and more in today's video - anchors away!(00:00) Intro(03:01) Rotating the Business(05:47) Expanding the Team from 14 to 28(11:07) Diving Into the World of Paid Ads(13:09) The Secret to Building Education Products(16:00) Creating and Launching Our Black Friday Product(19:15) The Journey from Organic to Paid-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Dec 12, 202427 min

Ep 59Our Final Episode in the Shipyard

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans.(00:00) Intro(01:16) Saying Goodbye To The Shipyard(05:10) RecappIng The Past 4 Weeks(20:07) Monetizing Digital Products(30:23) Traveling The Next Few Months-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

May 30, 202437 min

Ep 58Why Just Setting Goals Isn't The Answer

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.(00:00) Intro(01:53) Setting Goals For The Next 6 Weeks(05:15) Goals For PGA(13:54) Goals For Ship 30 & Write With AI(27:32) Preventing Anticipated Bottlenecks(30:01) Monetize Training Not Service(38:43) Life Updates-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Apr 14, 202442 min

Ep 57Why Being Bad At Something Is Your Path To Success

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.(00:00) Intro(01:54) It Takes At Least 7 Iterations To Learn A Lesson(05:43) Writing For YouTube Is A Different Ball Game(11:49) Increase The Depth Of Your Reps(16:21) Culture Is Built Through Example(19:11) Do The Easiest Obvious Thing(24:01) Every Metric Needs An Anti-Metric(32:04) Personal Updates-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 29, 202438 min

Ep 56Why The Boring Work Is Your Moat

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 34 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about upgrading vs. overhauling, defining your business with 1 formula, and starting with constraints when building an online business.(00:00) Intro(02:18) The Difference Between An Upgrade And An Overhaul(04:47) The Boring Work Is Your Moat(07:32) Defining The Business With One Formula Accelerates It(13:29) Enrolled Our First Student Via Organic YouTube(17:24) You Must Start With Constraints (22:00) Slogs Will Precede Periods Of Accelerated Growth(23:41) Began Working On A Brand Overhaul(33:19) Life Updates And Being Back In The Saddle-------------------------------------------------------------------✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com▶️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 21, 202436 min

Ep 55Business Lessons From Michelin Star Restaurants & Work Schedules While Traveling

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 33 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the importance of thoughtful service, working while traveling, and what's on the horizon for the summer.(00:00) Intro(03:38) Thoughtful Service Increases Perceived Value(14:57) Iterating With Different Forms Of Content(18:23) A Framework For How To Work While Traveling(27:58) What This Summer Will Look Like-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 13, 202435 min

Ep 54Incentivizing Referrals, AMAs & Surveys to Improve, and Why Scaling Is Messy

👻 Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 32 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about capitalizing small changes, new moves to increase operational complexity, and why grabbing the low-hanging fruit is better than climbing to the top of the tree.(1:21) Expanding The Content Team(3:11) Get Your Beginner Reps In(5:49) Small Changes Over Changing Strategy(8:13) Utilizing AMAs For Improvement(13:22) The Value of a Referral Program(16:16) How We're Increasing Operational Complexity(22:34) Optimizing Our Back-End Email(26:15) Grab The Low-Hanging Fruit(30:07) The Best Businesses Create Systems To Talk To Every Customer(31:34) Scaling Will Feel Messy(32:36) Have Patience For Progress -------------------------------------------------------------------✍️ Write with ChatGPT like a PRO: https://yt.startwritingwithai.com☕️ Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 7, 202435 min

Ep 53Espresso Hour Plan 2024, Theming Our Weeks, And The Value Of Boring Work

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode #30 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the focus of the podcast in 2024, doing the “boring work”, and what it’s like wearing many hats in the business.(00:00) Intro(01:56) EH In 2024(06:33) The Power of “Theme-ing”(09:35) Capitalizing Your Feedback Loop(15:01) The Potential With A Paid (17:23) Build Until They Tell/Embrace the Boring Work(21:00) Merging Education With SAAS(23:16) Improve the Product(25:30) Wearing Many Hats(27:50) Delegating Roles In The Future(30:35) A-Players Are Clear They’re A-Players(32:09) What We Want EH To Be For You In 2024-------------------------------------------------------------------Write with ChatGPT like a PRO: https://yt.startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 15, 202434 min

Ep 522023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)

Land your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.(00:00) Intro(01:13) 2023 Wins(04:53) Launched a successful group coaching program(11:37) Built our first asynchronous product in a month(15:07) Doubled the business profit(21:07) Hired 7 team members while maintaining performance culture(28:18) Experimented with different podcast styles(31:37) Built our V1 dream production studio(34:59) Built a paid newsletter to $250k in ARR(38:32) Learned the power of cross-collaborations(43:49) Learned how to hire & train a sales team(45:23) Refined our content supply chain(48:44) 2023 Lessons & Realizations(50:18) Work in defined sprints of monk or maintenance mode(54:33) Every reinvestment into the business is positive if…(55:56) The importance of surrounding yourself with an all-star team(57:09) You’re a fixed number of hours away from anything(1:02:38) Every leap of progress came from IRL meetups(1:03:25) The value of a mastermind is normalizing success(1:06:04) “Slogs” are necessary(1:07:36) Audio and video develop more resonance(1:08:10) Paying for the ideal scene(1:09:49) We can build anything we want (with constraints)(1:10:28) 2024 and beyond---Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Dec 21, 20231h 19m

Ep 518 Takeaways Hosting Our First Team Off-Site In Miami!

Never make less than $100,000 as a writer again: [https://fullstackwriter.com](https://fullstackwriter.com/)In episode 28 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk through their takeaways from their first ever team meetup + mastermind event!(00:00) Intro(01:12) What happened last weekend?(03:46) The Solopreneur Trap(08:31) The Team Culture Litmus Test(13:50) You have more influence than you think(19:57) Is in-person better than digital?(21:58) Should you combine events together?(23:06) Why you need a media team(24:37) Invite your all-stars(27:30) The power of group takeawaysLand your first $5,000 client with Ghostwriting: [https://premiumghostwritingblueprint.com](https://premiumghostwritingblueprint.com/)Write with ChatGPT like a PRO: [https://startwritingwithai.com](https://startwritingwithai.com/)Subscribe to the Espresso Hour on your favorite podcast app: [http://espressohour.com](http://espressohour.com/)Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Nov 24, 202333 min

Ep 50Revealing our $100,000 production studio

Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.comIn episode 27 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new studio and all the work that went into building it.(00:00) Intro (01:14) The 3-year Dickie & Cole anniversary (03:42) Why we chose this location (09:56) Why we're building on Youtube (14:01) Studio breakdown (16:04) Why we chose an agency (24:35) The power of stretch investments (26:37) Our new content strategyLand your first $5,000 client with Ghostwriting: https://premiumghostwritingblueprint.comWrite with ChatGPT like a PRO: https://startwritingwithai.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.comFollow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Nov 5, 202340 min

Ep 49Shipyard Update: What We Learned From A $100k Studio Investment

Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecksIn episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard.(00:00) Intro (01:12) Updates on the Shipyard (04:22) Breakdown of the numbers (07:44) Making bets on yourself (13:49) Don’t reinvest everything into the business (16:58) Plans for the studio (and shiny objects) (19:35) Drinking our own kool-aid (27:44) Biggest lessons learned from this processDownload our FREE 13,000-word ultimate writing guide: http://startwritingonline.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.comFollow Dickie on Twitter: http://twitter.com/dickiebush Follow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77 Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Sep 26, 202335 min

Ep 48The Tripling Question: Watch Us Scale A Paid Newsletter To $50k/month

Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks Write with ChatGPT like a PRO: https://writewithai.substack.com In episode 25 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their plan to triple their paid newsletter, Write with AI. (00:00) Intro (01:41) The Tripling Question (07:34) The challenge with paid newsletters (10:21) The ONLY way to grow paid newsletters (18:35) Dickie’s analysis for $50k/month (22:52) The most COMMON business bottlenecks (32:00) The importance of RISK for entrepreneurs (35:57) Demolishing our bottlenecks LIVE (43:57) How YOU can replicate this in your business (47:55) Our tactical plan for Write with AI ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Aug 21, 20231h 1m

Ep 47How To Validate, Launch, and Build Your First Digital Product

Demolish bottlenecks in your business: https://bottlenecks.biz In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. (00:00) Intro (01:20) Our new newsletter is live! (05:23) What IS a digital product? (09:31) WHY you need to launch a digital product (13:11) The ONE skill every artist needs to learn (17:58) HOW to launch your digital product (21:56) How to PRICE your digital product (32:25) How to BOOTSTRAP your digital product (38:19) How to IMPROVE your digital product ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Aug 14, 202345 min

Ep 46Prison or Castle: How To Build A Business Around Your Ideal Life

Learn to become a premium ghostwriter: https://a.co/d/bfxqp50 In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. (00:00) Intro (02:27) The Castle vs. Prison framework (04:26) Our team-hiring philosophy (07:11) The key to building a castle (11:57) How we’re creating our ideal lifestyle (16:38) How to defeat phone notifications for good (21:50) The 4-day workweek (26:45) The optimal quarter rest system (34:44) When should business owners hit the gym? (36:48) Dickie’s ideal work day ------------------------------------------------------------------- Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Aug 7, 202341 min

Ep 45Our Viral Book Launch Playbook

Download our FREE Premium Ghostwriting Blueprint: https://premiumghostwritingblueprint.comIn episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.(00:00) Intro (00:23) Cole launched a new book! (04:27) Most common book questions (08:21) Our free ebook launch framework (17:03) Secret Kindle bonuses idea (19:40) How to run a viral Twitter campaign (21:48) How the book fit our PGA strategy (23:44) How to sell better and get hired more (27:04) Our next book ideas (32:54) Should you take a publishing deal? (37:05) What we would’ve done differentlyDownload our FREE 13,000-word ultimate writing guide: http://startwritingonline.comSubscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com• Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Jul 24, 202342 min

Ep 44Early 20s Syndrome, Paid Newsletter Empire, and Focus Framework

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. (00:00) Intro (02:37) The early 20s syndrome (06:37) A framework for new opportunities (08:24) Dickie’s early 20s (11:53) How much money you need to get the ball rolling (17:22) Our “focus framework” for deciding what to do next (20:47) The growth opportunities available right now (30:25) Our schedule for the rest of the year (37:14) Cole’s new “shiny object” -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Jul 17, 202344 min

Ep 43Revealing Our Secret Project

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. (00:00) Intro (00:29) The start of a new chapter (06:29) Ideas for our new studio (10:57) How we optimized our Miami lifestyles (14:47) Our new organic department (17:26) When should you focus on branding? (19:53) Building your business around your life (21:05) Plugging leaks (23:43) Our educational business model (31:11) Promotions vs. Businesses (35:45) Why business advice doesn’t always land… -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Jul 10, 202342 min

Ep 42A Step-By-Step Breakdown Of Our New Business

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. (00:00) Intro (04:25) The biggest bottleneck of our business (07:37) Macro vs. micro bottlenecks (10:39) When should you launch new products? (16:28) The power of rapid feedback loops (18:25) Revealing our book-a-call funnel (21:30) The essential ratios we keep track of (30:15) Dickie’s bulletproof funnel framework -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Jul 3, 202334 min

Ep 413 Weeks of Monk Mode: What Did We Build?

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 18 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in-depth about the season of monk mode they embarked on (and the lessons they learned). (00:00) Intro (02:55) The one thing we hyper-focused on (04:51) How to achieve more by doing LESS (09:43) Cole’s hack for cutting out consumption (16:13) How Ship 30 helped us build PGA (17:41) Your past shapes your business more than you think (20:31) The ultimate framework for learning new skills (25:59) These limiting beliefs are holding you back… (31:48) Why did we pay $70k for a mastermind? (34:26) The stock market is NOT the best vehicle to build wealth (37:57) The benefits of monk mode (40:40) Solopreneurship isn’t what it’s all cracked up to be… (44:00) FREE Ship 30 Cohort winner -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Subscribe to the Espresso Hour on your favorite podcast app: http:// espressohour.com • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

May 22, 202344 min

Ep 40Your Roadmap From $1 To $500k Per Month

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk more in-depth about their bottleneck analysis and the different stages of doubling your business. (00:00) Intro (02:15) Bottleneck analysis (06:54) Our doubling roadmap (10:20) How to get to $10k a month (12:05) $20k per month (15:26) $50k per month (16:53) $100k per month (23:59) The KEY that unlocked Ship 30’s growth (27:00) Our pricing framework (30:36) $200k and upwards (33:23) How to sell high-ticket (43:20) Want personal growth? Start a business -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

May 4, 202347 min

Ep 39We Paid $68k For A Mastermind — Here’s What We Learned

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 16 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their takeaways from their Mexico Mastermind. (00:00) Intro (02:23) The 10-80-10 Rule (05:22) Why you need to have recurring team meetings (08:22) The wrong thing business owners focus on (09:38) The right way to do a bottleneck analysis (12:35) How to pitch yourself for podcasts (13:55) Why you should open-source your team (17:16) You're wasting money on paid ads (and what to do instead) (22:53) No one knows how to use Chat GPT (25:21) The 5-year marketing cycle (27:30) Are you running a promotion or building a business? (30:19) How to stop solving the wrong problems -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Apr 29, 202332 min

Ep 38How To Create A Viral Marketing Flywheel

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In episode 15 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (02:40) Difference between referrals and affiliates (03:39) Why word of mouth trumps every form of marketing (05:20) The power of languaging (08:27) How to get everyone talking about your product (12:50) The biggest tip for e-commerce and physical product stores (18:29) The RIGHT way to do affiliate marketing (23:05) Why financial incentives aren't as effective as you think (24:08) Ship 30s future referral plans (27:46) Winner of FREE Ship 30 cohort -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Apr 20, 202328 min

Ep 37Delight Your First 100 Customers: An Easy Framework To 10x Revenue | Espresso Hour E14

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:55) Cole's missed product opportunity (06:12) Dickie's strategy for product improvement (09:39) Unexpected benefits of 1:1 feedback (11:37) Customer experience is BETTER than product improvement? (13:01) Tactical strategies (19:11) The 3 customer tiers you should know about (21:48) Harvard vs. the internet education space (23:45) How to CRUSH low-ticket products (25:08) The 3 post-purchase survey questions you need to ask (30:35) The true meaning of wealth (35:04) Winner of FREE Ship 30 cohort -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30... Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=3ebaa256361d44dc

Apr 13, 202336 min

Ep 36Revealing Ship 30's Million-Dollar Marketing Strategy | Espresso Hour E13

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email. (00:00) Intro (01:36) The Ship 30 email course (07:59) Why email courses are better than newsletters (17:03) How we left money on the table + common mistakes (19:19) Breakdown: our email marketing strategy (21:47) Email 1 (25:09) Email 2 (28:01) Email 3 (30:51) Email 4 (33:47) Email 5 (38:49) Email 6 (39:42) Golden nugget sweepstake tactic (43:08) You have a moral responsibility to sell (46:24) The simplicity of a digital business -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Apr 6, 202350 min

Ep 35Crucial Takeaways From Our 6-Hour Whiteboard Session | Espresso Hour Episode 11

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their insanely productive whiteboard session, advice on scaling a business, and potential job opportunities! (00:00) Intro (00:41) What was our session all about? (02:25) Laying out the profit centers (05:09) Our modified “ORG” chart (10:58) Main takeaways (13:24) Steal our whiteboard grid (14:17) Transition from generalists to specialists (17:19) How to maximize leverage (21:48) How to scale marketing (24:09) New job opportunity: Timestamper (25:57) The biggest belief break for ghostwriters (29:19) Ghostwriters vs. GhostTHINKERS (30:04) How to make $$$ with Timestamping (31:14) Why you need hiring funnels ASAP (34:30) Espresso Hour stats (35:29) We’re hiring! -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 23, 202338 min

Ep 34How We’re Building A $10,000,000 Team (Purpose/Mission/Values) | Espresso Hour 10

Looking to make $10,000/mo as a premium ghostwriter? Apply to join our 4-Week Intensive Ghostwriting program: https://dickie650998.typeform.com/to/... In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through how they're updating their core values, purpose, and mission statement to build a $10,000,000 team. (00:00) Intro (00:59) Wins from the Ghostwriting program (03:19) You need to be MORE specific (05:26) The cold outreach gameplay (06:27) Why we're revamping our team culture (07:48) Specific team roles we're looking for (09:22) The bottleneck to scale educational products (11:47) When does this business stop working? (14:09) Our new hiring strategy & mission statement (19:09) New team core values (23:03) How to use gamification, the right way (27:13) One of the hardest lessons Cole learned (31:32) Family vs. team mentality (33:58) Building templates for the future -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Mar 10, 202337 min

Ep 33We Took 50 Sales Calls In 3 Days — What Happened? | Espresso Hour E9

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole discuss the beta launch of their Ghostwriting Cohort and what they learned from their sales calls. (00:00) Intro (00:27) Idea to execution (01:27) Tight feedback loops (02:04) An unexpected pivot (03:27) Why calls are better than emails for high-ticket (04:58) What did we learn after 50 sales calls? (06:43) Dickie's notes (10:12) Cole's notes (12:17) Long-term plan (13:39)Cole's secret master plan -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 28, 202316 min

Ep 32$63,150 In 48 Hours? Lessons From Our $150 ChatGPT Webinar | Espresso Hour E8

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thought process for creating, promoting, and launching their $60k ChatGPT Webinar (00:00) Intro (03:03) Coming up with the idea (04:03) Idea to execution (05:58) Takeaways from $65k launch (10:19) Thoughts on webinars versus courses (10:52) Compounding potential (12:53) What are we doing next? (14:05) Easy way to extend LTV of any customer/student (16:53) Things we could've done better (19:12) Psychological trick to boost online purchase conversion (20:27) Biggest conclusion from this webinar -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 21, 202320 min

Ep 31Espresso Hour: Stress-Testing Our Million-Dollar Decisions — E7

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole stress-test their 7-figure ghostwriting product. (00:00) Intro (00:16) Why we're building in public (00:58) What's happened in the past week (03:38) Survey results that caught our attention (07:30) Monthly income survey responses (09:37) Our goal for the end of 2023 (12:30) The most common struggle for online writers (13:32) The sales copy strategy that most people get backwards (16:39) Eye-catching psychological results from the survey (20:28) Our plan to qualify prospects (23:22) Our goal for next week (23:51) 3-year vision (29:43) Proof that there IS a market for this -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 10, 202334 min

Ep 30Watch Us Build A $1,000,000 Education Product In 30 Minutes - Espresso Hour E6

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm how they'll build a 7-figure education product from scratch. (00:00) Intro (01:14) New ghostwriting project? (06:15) Biggest challenges with ghostwriting (08:32) Cole Gordon’s frameworks (09:53) Why this is valuable (11:54) How will we deliver this idea? (15:48) How will we generate leads? (17:10) The big decision we need to make (21:11) How will we teach the curriculum? (24:18) Why we’re giving this away for free (29:52) Dickie’s framework for learning -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Feb 2, 202331 min

Ep 2910 Writing Side Hustles & Audience Building Strategies For College Students | Espresso Hour Q&A E5

Want more FREE digital writing frameworks &Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.comView Dickie's 5 YouTube takeaways here: https://twitter.com/dickiebush/status/1608447250228826113In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about lucrative writing side hustles, YouTube plans for the future, and beginner audience-building strategies for college students.(00:00) Intro(00:30) What are your plans with YouTube?(07:34) I finished Ship 30, made my first online money, got promoted, and launched an ebook — what should I do next?(16:36) Any tips on how to build an audience as a college student on Twitter?(21:39) Dickie: How do you manage your energy?(25:18) Cole: Could you elaborate on monetizing your writing as a skill?Download our FREE 13,000-word ultimate guide: http://startwritingonline.comStart writing on Typeshare: http://typeshare.co• Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Jan 24, 202335 min

Ep 28The Lean Writing Method: The Easiest Way To Start Writing Online In 2023

**This is the FIRST and ONLY time we share this framework publicly.**After listening to this episode, you will walk away with our exact proven process for...• Publishing short-form “outlines as content.”​• Expanding proven short-form content into long-form content.• ​And resurfacing your best content over and over again (allowing you to schedule content months in advance, and build your audience on autopilot).If you are looking to start (or accelerate) your online writing journey in 2023, this is exactly what you need to achieve your goal.Found this helpful? We have dozens of other FREE resources!Download our FREE 13,000-word ultimate guide: http://startwritingonline.comStart writing on Typeshare: http://typeshare.co• Follow Dickie on Twitter: http://twitter.com/dickiebush• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush• Follow Cole on Twitter: https://twitter.com/Nicolascole77• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascoleSubscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30?sub_confirmation=1Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=691adfda4f324f3d

Dec 16, 202251 min

Ep 27Curing Copywriting Amnesia, Writing Viral Threads, And Success Shortcuts | Espresso Hour Q&A E4

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about curing copywriting amnesia, writing viral threads with a small audience, and success shortcuts that supercharged Ship 30's growth. (00:00) Intro (00:10) If you woke up tomorrow with copywriting amnesia, how would you get better at writing again? (04:54) Why do we need writing now more than in the past? (09:21) What success shortcuts helped supercharge Ship 30's growth? (14:00) How do you write threads that get viral with a small following? -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.comStart writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Nov 29, 202219 min

Ep 26Right Time To Start A Newsletter, Best Writing Advice, And Fear Of AI?! - Espresso Hour Q&A E3

Want more FREE digital writing frameworks & tips like these? Join 45,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the right time to start a newsletter, the best writing advice, and fears of AI. (00:00) Intro (00:10) What’s something you used to think was true about writing that you now know to be untrue? (04:38) Is there a “right time” to start a newsletter? (08:46) How concerned are you about AI taking over? (15:14) What was the best writing advice you got? -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30?sub_confirmation=1 Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=691adfda4f324f3d

Nov 22, 202218 min

Ep 25Making Your First $1 Online, Pivotal Career Moments, and Leaving Twitter? - Espresso Hour Q&A E2

Want more FREE digital writing frameworks & tips like these? Join 45,000+ subscribers here: http://digitalwritingcompass.comIn this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about making your first $1 online, pivotal career moments, and leaving Twitter.(00:00) Intro(00:13) How did you make your first $1 on the internet?(10:35) Are you bullish on the "new Twitter"?(17:35) In your writing journeys, what were the pivotal moments that defined your direction and ultimately your first successful niches?(24:15) What would be you number one focus for the first 90 days of a digital business?(32:57) Can a good short book be written in a week to ten days? If so — how?Download our FREE 13,000-word ultimate guide: http://startwritingonline.comStart writing on Typeshare: http://typeshare.coFollow Dickie on Twitter: http://twitter.com/dickiebushFollow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Nov 16, 202238 min

Ep 24Viral Tweets, Morning Routines, and 10x Newsletter Growth - Espresso Hour Q&A E1

Want more FREE digital writing frameworks & tips like these? Join 45,000+ subscribers here: digitalwritingcompass.comIn this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about viral tweets, morning routines, and ways to 10x your newsletter growth.(00:00) Intro(00:15) How can you drink a double espresso and still function?(00:54) What was your first viral tweet?(05:07) What does your perfect day look like?(12:07) When should you launch a product or service?(18:11) What are the best ways to drive email list subscribers?(23:04) Do you have any formulas when you start to write?Download our FREE 13,000-word ultimate guide: http://startwritingonline.comStart writing on Typeshare: http://typeshare.coFollow Dickie on Twitter: http://twitter.com/dickiebushFollow Dickie on LinkedIn: http://linkedin.com/dickiebushFollow Cole on Twitter: https://twitter.com/Nicolascole77Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Nov 8, 202228 min

Ep 23How To Generate 100+ Viral Content Ideas In 30 Minutes

Tired of staring at a blank page, banging your head against the wall figuring out what to write about?In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole will introduce you to a framework we've taught to over 5,000 Ship 30 students over the past 18 months: The Endless Idea Generator.We will break down:• How The 2-Year Test can help you uncover dozens of new topics to write about• How adding specificity to your content ideas helps you attract your ideal readers• How to add credibility to your content (and get rid of Imposter Syndrome, forever)• And how to use the 4A framework to instantly turn 1 topic into 20 viral-worthy content ideasAfter listening to this episode, your new biggest problem will be having too many ideas to write about (instead of staring at a blank page for hours!).

Oct 7, 202238 min

Ep 22Justin Welsh Shares His Secrets To Make $200,000, Add 100k Twitter Followers, & Capture 30k Emails In 5 Months

In this week's Digital Writing Compass Interview, we hosted our friend Justin Welsh.Justin is one of the fastest-growing digital writers on Twitter and one of the creators we've learned the most from over the past 6 months.In this episode, we talked about: • His system for creating (and repurposing) viral content• How Justin tripled his Twitter audience in 5 months (from 50k to 150k)• His frameworks for turning readers into followers into paying customers (without being salesy)• And tons more!

Jul 23, 202247 min