The Espresso Hour

In this week's episode, we hosted Tim Stoddart.Tim has a fascinating background. He's a prolific marketer, entrepreneur, and digital writer.We talked about:• The differences between starting a blog vs writing on Twitter• How Tim has leveraged SEO to build several 7-figure businesses• Tim's approach to creating SEO-first content that converts• And his strategy for building an audience on Twitter

On this week's episode, we hosted Cory Gearrin!Cory is a former professional baseball player, and also one of the faster-growing digital creators on Twitter these days.We talked about:• Why professional athletes are starting to think about becoming Digital Creators• How Cory uses Typeshare Templates to write viral content• Cory's newsletter growth strategy from Twitter to Substack• How Cory found his niche at the intersection of professional sports & entrepreneurship/investing

In this episode, we sat down with Christine Carrillo to talk about her journey building & operating 3 9-figure businesses, her principles & frameworks for building your dreams without overworking (or killing yourself in the process), why she decided to start writing online, and tons more!

In this episode, we sat down with Dan Koe to talk about:• Dan's journey and how he went from consumer to creator• The different products he's launched over the last 3 years• How Dan's leverages his newsletter to drive sales organically• And tons more!

Over the last year, JK has grown to over 100k followers while generating multiple 6-figures in ghostwriting revenue.In this session, we chatted about:• How JK started as a ghostwriter (and his worst mistakes early on)• His process for finding, closing & working with ghostwriting clients• The mindset shift that helped him start making 6-figures (doing less work)• And tons more!

Tim Denning is one of the most popular writers on Medium with more than 250,000 followers and hundreds of millions of views on his work. And in this session, he joined us to talk about:• The future of Medium, and where the platform is headed • How to become a Top Writer on Medium • The topics most likely to go viral on Medium • How much money ($$$) the top writers on Medium make • The best digital writing platforms in 2022 (Hint: it's not Medium!)• Proven strategies to grow your email list organicallyAnd tons more!Tim is one of the most knowledgeable writers out there on Medium’s ecosystem! So if you’re curious about getting started (or accelerating) on Medium, you won’t want to miss this session!

In this episode, we sat down with Khe Hy to talk about: • Khe’s lessons from 7 years of solopreneurship • Frameworks for scaling a newsletter & cohort-based course • Using writing to monetize & build a business (even if you have ZERO followers)For more digital writing tips & frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com

This is the replay of our Ship 30 for 30 Digital Writing Fundamentals webinar. In this session, we break down some of our core digital writing frameworks and teach you how to generate 100+ content ideas in just 30 minutes, how to write viral-worthy Twitter threads, why you should make your content skimmable, and tons more! 🔥 Follow Dickie Bush on Twitter: https://twitter.com/dickiebush 🔥 Follow Nicolas Cole on Twitter: https://twitter.com/Nicolascole77 For more Digital Writing frameworks, download our FREE, 13,000-word ultimate guide to start writing online: https://startwritingonline.com

In this session, Dickie and Cole sat down with Dan Vassallo to jam on their frameworks for validating writing and product ideas, why writing is the fastest way to figure out what types of products to build, and how to think about “making noise and listening for signal” when you’re not quite sure what to write or what to build.

Justin has built an audience of almost 200,000 people and made over $400,000 selling his LinkedIn Operating System that shows people how he did it. And recently, he’s started writing on Twitter, building a following of 50k+ followers in only a handful of months. In this session, we chatted with Justin about his writing process, audience-building techniques, tips and frameworks for running a 1-person business, and explore the similarities and differences between Twitter and LinkedIn.

In our Digital Writing Q&A Sessions, we sit down and answer the most common and popular questions we get every week from the Ship 30 for 30 community. Here's what we covered in this one: How does your content diet affects your writing Why you should look for new mediums instead of new ideas How to balance content creation vs content consumption How to filter ideas to double down on How to use data to inform your writing How to balance writing for joy vs writing for performance How to track your progress as a writer Why you shouldn't worry about optimizing for SEO How to niche down as a fiction or comic writer For more free Digital Writing tips and frameworks, head over to: https://startwritingonline.com/

In this episode, we give you a 60-minute crash course in the fundamentals of digital writing:• ​Developing a digital writing mindset• ​Generating and capturing high-quality ideas• ​Crafting irresistible headlines (and delivering on your promise)• ​Avoiding the 10 biggest mistakes beginner writers make ​And much more!For more free digital writing tips, frameworks, and resources,Check out our free Ultimate Guide to Start Writing Online.Follow Dickie Bush on TwitterFollow Nicolas Cole on TwitterTo hop aboard our next Ship 30 for 30 cohort, click here.

If you've spent any time on Twitter, chances are you've seen some of George Mack's, Dickie Bush, and Nicolas Cole's Twitter threads.And in this webinar, we are going to give you a crash course in how to write them effectively.Expect to learn:The three types of threads that workHow to craft an engaging lead-in tweetHow to write with rhythm and cadenceHow to stand out from the rest of the world's thread writersHow to use time-tested copywriting frameworks to keep reader's attentionHow to capture emails with a CTAAnd much more!

Amanda Natividad knows a thing or two about marketing and content.She's led marketing for Growth Machine, started Fitbit's content marketing program from scratch, and is currently a marketing architect at SparkToro.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down with her to discuss:Content marketing and SEO strategyWriting on social platforms versus blogsHow SparkToro can help with data-driven writingCommon mistakes in the content marketing worldAnd much more!

Robbie Crabtree knows a thing or two about the power of telling compelling stories.He's a "mostly-retired" trial lawyer with over 102 trials. And he's taken everything he's learned from his law career and packaged it into Performative Speaking, a program helping founders, entrepreneurs, & executives turn their vision into reality with their words and story.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss:The similarities between writing and storytellingGo-to frameworks for crafting an engaging storyCommon mistakes beginner storytellers make (and how to overcome them)How everything in life is storytelling (and what that means for you)And much more!

Greg Isenberg knows a thing or two about building communities, web 3.0, and writing online.He's the CEO of Late Checkout, an advisor to Reddit, and runs a rolling fund investing in community-led businesses.And in this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole sit down to discuss:How writers can leverage Reddit for both idea generation and audience-buildingHow Web 3.0 will change the landscape of writing onlineThe rise of massive "niche" businesses (and how to use writing to clarify that niche)Trends in community-first businesses and how to take advantage of themWhere Greg thinks the next major opportunities will be during the shift to Web 3.0And much more!

Sahil Lavingia knows a thing or two about writing, building, and productizing yourself.He's the CEO of Gumroad, a company that helps creators earn a living doing things they love. He's also the author of The Minimalist Entrepreneur, a playbook for starting, building, and growing a sustainable, profitable business that you actually enjoy running.And in this conversation, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole will sit down to discuss:Using writing to validate product demandWhat the best writers and entrepreneurs have in commonHow to use specificity to build something valuableHow you can apply a 30-day challenge model to writing and entrepreneurship to accelerate your feedback loops

Ever wondered if there was a formula for going viral?Newsflash: there is. But it's probably not something you've seen clearly broken down before.And that's what we're going to do in this webinar with Shaan Puri. We are going to workshop three pieces of viral writing to reverse engineer why they worked and how you can apply the same frameworks in your own writing.Expect to learn:How to write engaging headlinesThe concept of writing for one personHow to write to generate specific emotionsThe difference between viral topics and niche topicsHow we teach these principles in Ship 30 for 30 and Power Writing

To call Steph Smith "prolific" would be an understatement.To start, she wrote the book on how to do content right. No, literally. She published it late last year.On top of that, she leads Trends at The Hustle which has thousands of paying customers and does millions in annual recurring revenue.Steph is one of the most knowledgeable people when it comes to producing successful, high-quality online content. She's reached hundreds of thousands of views on her blog, thousands of followers on Twitter, and produced multiple books and courses that people rave about.And in this session, we'll dig into her best frameworks for creating content, building an audience, maximizing distribution, and staying consistent.Read Steph's blog: https://stephsmith.io/Get Steph's book: Doing Content Right