Delight Your First 100 Customers: An Easy Framework To 10x Revenue | Espresso Hour E14
The Espresso Hour · Dickie Bush and Nicolas Cole
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Show Notes
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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email.
(00:00) Intro
(01:55) Cole's missed product opportunity
(06:12) Dickie's strategy for product improvement
(09:39) Unexpected benefits of 1:1 feedback
(11:37) Customer experience is BETTER than product improvement?
(13:01) Tactical strategies
(19:11) The 3 customer tiers you should know about
(21:48) Harvard vs. the internet education space
(23:45) How to CRUSH low-ticket products
(25:08) The 3 post-purchase survey questions you need to ask
(30:35) The true meaning of wealth
(35:04) Winner of FREE Ship 30 cohort
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• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
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