The Content 10x Podcast

Systems and processes play a huge part in the success of a business. And more specifically, they can guarantee the success or failure of your content repurposing efforts too. Effective systems and processes help you achieve consistency, which is important for your audience and liked by algorithms – it also helps you manage your workflow. Plus, they can ensure you repeat successes and avoid repeating mistakes. They improve team work too. That’s why they are an absolute must for your content repurposing. Listen to this episode to find out: 3 reasons why systems and processes work for content repurposingHow to implement systems and processesTop tips when it comes to software and SOPsImportant links & mentions:Content 10x: https://www.content10x.com Episode 171 https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?”‘Who not How’ is a formula strategic coach Dan Sullivan and organizational psychologist Dr. Benjamin Hardy explore in their book of the same name. In this episode of the podcast we look at how best to apply this mindset to content repurposing, to maximize ROI and re-energize your content marketing. Find out:All about the ‘Who not How’ conceptHow it applies to content repurposingWhy teamwork makes the dream workImportant links & mentions:Content 10x: https://www.content10x.com/ Content 10x Newsletter: https://www.content10x.com/newsletter/ Episode 171 – 7 Reasons Why You Should Create Episodic Content: https://www.content10x.com/171 ‘Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork’: https://whonothow.com/#BuyBook My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Video content helps you to get your point across. It’s a medium which engages people with ease and gives you tons of repurposing potential. But how do you create powerful video content for LinkedIn specifically?In this episode, Alicia Henderson, a LinkedIn Video and Business Strategist, shares her top tips on how to create binge-worthy videos for LinkedIn.Find out:The ideal formats and lengths for LinkedIn videosWhy providing solutions to problems is importantHow to tackle anxiety in front of the cameraImportant links & mentions:Alicia’s LinkedIn: https://www.linkedin.com/in/aliciahendersonbiz/ Alicia’s Twitter: https://twitter.com/ahendersonbiz Alicia’s Instagram: https://www.instagram.com/aliciahendersonbiz/ Alicia’s website: https://aliciahenderson.biz/ How to Create Captivating Video Content with Mike Ganino: https://www.content10x.com/how-to-create-captivating-video-content-with-mike-ganino/Our LinkedIn 10x service: https://www.content10x.com/linkedin10x/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Short, vertical video has taken over social media and it’s here to stay. The popularity of TikTok and Instagram Reels is impossible to ignore, and since its original launch in September 2020, there has been a huge rise in the significance of YouTube Shorts. So, how do these short videos differ from the others, and how can you utilize content repurposing to get noticed? In this episode, Amy looks at YouTube Shorts and dissects what you need to know when repurposing content for this feature.Find out:The differences between YouTube Shorts, TikTok and Instagram ReelsA step-by-step guide on how to use itWhy you should repurpose content for YouTube ShortsImportant links & mentions:Content 10x: https://www.content10x.com/Content 10x Newsletter: https://www.content10x.com/newsletter Episode 236 – TikTok for Business: How to Repurpose TikTok Videos: https://www.content10x.com/236 Episode 246 – Converting Short-Form New Fans to Long-Form Superfans: https://www.content10x.com/246 Earthweb’s report on YouTube statistics in 2022: https://earthweb.com/youtube-shorts-statistics/#:~:text=Key%20YouTube%20Shorts%20Statistics%20for%202022,-2%20billion%20people&text=YouTube%20Shorts%20receives%2015%20billion,million%20YouTube%20Shorts%20creator's%20fund Filmora article: https://filmora.wondershare.com/youtube/youtube-shorts-vs-tiktok.html Creator Insider video: https://www.youtube.com/watch?v=DY_oxuM8niQ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you considered creating an online course? Well, maybe now is the time!Global Market Insights claim the global e-learning market surpassed $315 billion in 2021. It’s a booming industry, the demand is still strong and there’s room for more!Good news! If you’re sitting on a mountain of content from across multiple platforms, you may be able to repurpose it into the basis of a great course.In this episode, Amy shares three types of content you can repurpose into a course and provides advice on how to do so.Find out:The benefits of creating an online courseWhy now is the time to get started3 ways to repurpose your existing content into an online courseImportant links & mentions: Content 10x: https://www.content10x.com/ Episode 109 – Creating Online Courses by Repurposing Content with Teresa Heath-Wareing: https://www.content10x.com/109 Episode 241 – How to Incorporate Animation in Your Repurposing Plan with Christine MacKay: https://www.content10x.com/241 Episode 247 – How to Create Content with a Video-First Approach: https://www.content10x.com/247 My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads.In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it. Find out:What a white paper is (and isn’t!) Why a white paper is worth creating, if you’ve got the right contentA step-by-step on how to create your own white paper with the power of repurposingImportant links & mentions:https://www.content10x.com/repurpose-long-form-content-into-longer-form-content/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content plays a big part in how you scale your business. With the right strategy, content can help you nurture a loyal and trusting audience and build a continuous stream of qualified leads.In this episode, guest Daniel Priestley shares his expertise on creating content to scale a business.Daniel is the author of Key Person of Influence and Oversubscribed, and co-founder of Dent Global and ScoreApp - he shared valuable advice on how to maximize your content strategy.Plus, he has proven content repurposing tips to share!Find out:3 ways to become a ‘key person of influence’ in your industryWhy maximizing your content can put you on the front footHow to build strong relationships with your customersImportant links & mentions:Daniel’s website: https://danielpriestley.com/Daniel’s LinkedIn: https://www.linkedin.com/in/danielpriestley/Daniel’s books: https://danielpriestley.com/daniel-priestley-books/Dent Global: https://www.dent.global/ScoreApp: https://www.scoreapp.com/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you considering turning your long-form content into something even longer, and longer-lasting? It is a fantastic way to breathe new life into older content and reach a much broader audience, while helping to cement your reputation as an industry leader. In this episode, Amy shares three ways that you can take your blog posts, podcast episodes, videos and/or webinar content and extend it even further. Find out:How and why you should turn your blog posts into a bookThe ins and outs of repurposing blog posts into a white paper, guide or reportWhy you should consider repurposing content into an online courseImportant links & mentions:Content10x.com https://www.content10x.com/Creating online courses by repurposing content with Teresa Heath-Waring https://content10x.captivate.fm/episode/creating-online-courses-by-repurposing-content-with-teresa-heath-wareingContent 10x The Book – An Update & How to Repurpose Content into a BookAmy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you considered adopting a video-first approach in your marketing?87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.But how does this translate into content marketing? And what are the benefits of taking a video-first approach?In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.Find out:Why YouTube is a great platform for podcastersHow a major radio station group adopted a video-first approachThe repurposing possibilities from prioritizing videoImportant links & mentions:Content10x: https://www.content10x.comEpisode 223 – How to Repurpose Videos for Social Media: https://www.content10x.com/223 Episode 243 – 10 Types of Video Your Business Should Repurpose: https://www.content10x.com/243 B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/ Reuters Institute Digital News Report 2021: https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf Wyzowl Video Marketing Statistics: https://www.wyzowl.com/video-marketing-statistics/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges. Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content. But how do you convert those casual short-form content fans into consumers of your long-form content?Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert. Listen to this episode to learn how to tempt people to consume your long-form content. Find out:Why a focus on quality with short-form content is important, and why platform research is keyWho is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider thisHow to repurposing long-form content into short form content in order to convert casual fans into superfans!Important links & mentions:Content 10x: https://www.content10x.comEpisode 134 – The Content Repurposing Customer Journey: from Mobile to Long-form to Buying: https://www.content10x.com/134 Episode 204 – The Best Way to Repurpose Content: Long-form to Short-form or Vice Versa?: https://www.content10x.com/204 Kraus Group Marketing Report: https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span. My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you creating content for Pinterest? If not, why not? As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you?In this episode, we ask Kate Ahl how marketers can repurpose content for a brand-new audience on Pinterest.Kate is the founder of Simple Pin Media, a Pinterest marketing agency, and here, she shares her top tips on how to enhance your current content strategy on the app.She shares advice on how to stay true to your audience and touches on challenges you may face before finding success on Pinterest!Find out:How to enhance your strategy with PinterestWhy creating promotional content works and how to do itThe best ways to repurpose on Pinterest from graphics to case studiesImportant links & mentions:Kate’s LinkedIn: https://www.linkedin.com/in/kate-ahl/Simple Pin Media: https://www.simplepinmedia.com/Simple Pin Media’s Twitter: https://twitter.com/simplepinmediaOur previous blog post/podcast episode with Kate Ahl: https://www.content10x.com/30My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer interviews beyond that?Customer interviews are not just a method for obtaining feedback. If you record them, they become content, and they can also be repurposed into more content to be shared across the marketing funnel. In this episode, Amy explores 5 effective ways customer interviews can be repurposed to support your content marketing strategy.Find out:Three reasons why performing customer interviews is useful Why it’s so important to hit that record button – either video or audioHow they can inspire new content ideasImportant links & mentions:Content 10x: https://www.content10x.com/ Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/ Inc. article – 6 Tips for Writing Compelling Thought Leadership Articles: https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling-thought-leadership-articles.html My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential?If video plays a major part in your content marketing strategy, then video repurposing is an effective way of extending the lifespan of your video content. From sales calls to customer interviews and webinars to social media videos, there are many different types of videos that can be repurposed!In this episode of The Content 10x Podcast, find out:How to boost the potential of 10 different types of videosWhat videos can be repurposed into The approach we took to help a client repurpose video content from a 1-day event into 6+ months’ worth of content Important links & mentions:Content 10x: https://www.content10x.com/Episode 33 –Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-broganEpisode 176 – Why You Should Repurpose Your Livestream Videos with Matt Pierce: https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/ Episode 225 – How to Repurpose a Virtual Event with Mark Huber: https://www.content10x.com/repurpose-a-virtual-event/ Talk 10x service: https://www.content10x.com/talk10x/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If participating in events is part of your marketing strategy – whether you’re speaking, sponsoring, or exhibiting – you’ll know that plenty of effort goes into the content you create.  This is the case whether it’s a virtual, in-person, or hybrid event. Good news - you can save time, money and labor by repurposing that content.In this episode, we discuss how to give your event content a new lease of life, why taking a different approach to event content could help your business get noticed and learn 4 key types of event content teeming with repurposing potential.Find out:How Content 10x create content with repurposing in mind for the events we attend 4 key ways you can repurpose event contentHow thinking outside the box (or booth!) could help your brand stand outImportant links & mentions:Content 10x: https://www.content10x.comEpisode 232 – When is the Best Time to Repurpose Your Content?: https://www.content10.com/232My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Animation is a great way to help your content stand out from the crowd. It can be fun and energetic, but it can help cover more serious topics too. In this episode, Christine MacKay, founder and CEO of Salamandra Animation Studios, shares her top tips on how marketers can use animation in innovative ways to add a new dimension to their content marketing. Christine outlines some the inventive ways Salamandra have used animation and how it appeals to the vast population of visual learners.Find out:Why animation is perfect for making B2B content more engaging The types of content that can be repurposed into animationsHow to repurpose your animations for different platforms and purposesWhy it’s important to nail your brand awareness firstImportant links & mentions:Salamandra official website: https://www.salamandra.uk/Christine’s LinkedIn: https://www.linkedin.com/in/salamandradesigndigital/Salamandra on Twitter: https://twitter.com/salamandraukChristine’s book (Destination Animation)My book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Messing up your lines, kids interrupting, dogs barking, construction workers making a racket…all reasons to press ‘stop’ on your video or audio content and start over. But don’t scrap that screw-up! Could you repurpose your mishaps into new content?It’s useful to keep hold of your mistakes because they have some incredible repurposing potential.Listen to this episode to find out how you can repurpose your bloopers, blunders and outtakes into content that connects with your audience.Find out:Why deleting your bloopers could actually be a big mistakeHow posting your mishaps on TikTok could help you grow a new audienceThree inventive ways you could repurpose your outtakes Important links & mentions:More on repurposing your bloopers: www.content10x.com/240Content 10x on TikTok: https://www.tiktok.com/@content10xMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you repurpose your content before you publish it? Or do you distribute your content first, and then see what happens before you repurpose it?In this episode, Amy shares the repurposing and distribution approach we take at Content 10x, and reveals how it can help you streamline your content processes and get your pillar content more attention and more ROI.Find out:The problem with a publish-first, then repurpose approachWhy publishing your content should be like a product launchHow much content we repurposed this podcast episode into BEFORE we published it!Important Links & MentionsContent 10x: https://www.content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterAmy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

James Cordon does it, Jimmy Fallon does it, and your brand should be doing it too – segmenting your content.Defining segments within your content can have a game-changing effect on your creation and repurposing process. But it can also help more of your audience form stronger connections with your content.In this episode, we explain how to streamline your content creation and repurposing and grow brand superfans with content segments.Find out about:What marketers can learn from TV talk show segmentsThe benefits of segmenting your content ­– before you create itHow to create content in segments, with real examplesImportant Links & MentionsThe David Beckham x James Corden clipMore about segmenting your content: www.content10x.com/238My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletterAmy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively.In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings.Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:How story stats and inventory stats differ and why both can level-up your content strategy The 4 Rs of repurposing your data and research findings The biggest mistake marketers make with research projectsImportant Links & MentionsMichele’s LinkedIn: https://www.linkedin.com/in/michelelinn/ Mantis Research: https://mantisresearch.com/ Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/ How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

TikTok is the world’s fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups.The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely.More B2B brands than ever are finding out how TikTok can work for them and building a presence.Listen to this episode to learn how to grow your brand on TikTok by repurposing your content, and discover the B2B brands to follow for inspiration.Find out:2 different approaches for repurposing your content to TikTokHow to increase your ROI if you create original vertical videos4 B2B brands who are winning on TikTokImportant Links & MentionsThe Infinite Dial 2022: https://www.content10x.com/235 Shopify on TikTok: https://www.tiktok.com/@shopify Square on TikTok: https://www.tiktok.com/@square Adobe on TikTok: https://www.tiktok.com/@adobe Sales Feed on TikTok: https://www.tiktok.com/@salesfeedContent 10x on TikTok: https://www.tiktok.com/@content10xB2B Content Strategist: https://www.content10x.com/b2b-content-strategist Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators?In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing.Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet!Tune in to find out:How audience’s offline behavior affects content consumptionWhy B2B marketers can no longer ignore TikTokWhat a decrease in weekly podcast listening really means for podcastersAmy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Important Links & MentionsThe Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Get ready for more conversations with B2B content marketing leaders. B2B Content Strategist, our brand-new podcast is now live!Tune in to this special, celebratory episode of The Content 10x Podcast as we share why we’ve decided to launch a sister podcast and get an exclusive look at the content that’s coming soon.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:Why we’re launching B2B Content Strategist and what it means for The Content 10x PodcastHow B2B Content Strategist differs, and what’s in storeSneak peeks at interviews with leading B2B content marketersImportant Links & MentionsListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521 Listen on Spotify: https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx Listen on Stitcher: https://www.stitcher.com/show/b2b-content-strategist Listen on Amazon Music: https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G Listen on my website: https://www.content10x.com/b2b-content-strategist/Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience.PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure.Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:Why you need to recycle, repeat, and repurpose your messageHow to access earned media opportunitiesThe ABCs of visibility, and 5Ps for positioning, publicity and profitImportant Links & MentionsLisa’s website: www.lisasimonerichards.comLisa’s LinkedIn: https://www.linkedin.com/in/lisasimonerichards/ The visibility quiz: www.lisasimonerichards.com/quizMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and…So, the million-dollar questions all marketers want to know is: when is the best time to post content?This episode explores three ways that content repurposing can help you figure it out, and how to make the most of timely content opportunities.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:How to work out the best time to publish your contentBest practices for resharing content (and why you should)How social listening, newsjacking, and content repurposing can go hand-in-handImportant Links & MentionsContent 10x: content10x.com My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared across more platforms?In this episode, we share how to break your case studies free from their text-only bounds and talk about how to repurpose them into exciting new formats that spread your client success stories further.Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Find out:How to repurpose text-only case studies for different platforms, including social media6 creative ways to repurpose your client case studiesBonus tips to help your case study content go further Important Links & MentionsCase study, Peace of Mind Wealth Management: https://www.content10x.com/content-repurposing-case-study-pom/ Case study, TechSmith: https://www.content10x.com/case-study-techsmith/ Why LinkedIn Carousels are Perfect for Repurposing: https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/ 4 Ways to Repurpose Content into an Instagram Carousel: https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

‘How-to’ blog posts are fantastic for SEO, building authority, and helping your audience…but you know what boosts the performance and searchability of your how-to content?  Repurposing it into a tutorial video.In this episode, I share the step-by-step process for repurposing your blog posts into value-packed tutorial videos, and how businesses and thought-leaders use how-to content to get ahead online.Find out:Three reasons why how-to content is a top choice for marketers How to transform a blog post into a tutorial videoRecommended tools and equipment for creating value-packed videosImportant Links & MentionsWhy You Should Repurpose Your Livestream Videos with Matt PierceVideo interview guide: https://www.content10x.com/interview-guide/ My book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the founder and CEO of specialist content repurposing agency, Content 10x. She prolifically shares content repurposing guidance on social media, the Content 10x blog, The Content 10x Podcast, in her book, and on stages around the world.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

A content marketing strategy is never done.Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be.In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now ­– and where it’s going.Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more.Find out about:Developing a content strategyUnderstanding & attracting your ideal clientsWhat content works best at each stage in the funnelImportant Links & MentionsKathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/ Copy House: https://copyhouse.io/SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

$42 = the average ROI on every $1 spent on email marketing (according to HubSpot).Growing your email list is worth your time. But it still takes time, that’s the thing.With many priorities, how do you develop email lead gen campaigns in the most effective way?The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email list. Plus, find out how we 6x’d our month-on-month email subscriber growth.Find out:Three creative ways to attract and retain more email subscribers The key components to an optimized, easy-to-run email campaignOur top tip for boosting your subscriber numbers regularlyImportant Links & MentionsHow to Run an Email List Building Challenge by Repurposing your ContentMy book: Content 10x: More Content, Less Time, Maximum ResultsContent 10x: https://www.content10x.com/ Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Social media visuals can boost your engagement and increase the impact of your content.Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process?In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way.Find out:Why marketers are increasingly making graphics part of their playbookThings to know before you create your visuals7 different types of images you can repurpose your content intoImportant Links & MentionsMeme generator: https://imgflip.com/memegenerator GIF maker: https://ezgif.com/makerCanva: https://www.canva.com/Snagit: https://www.techsmith.com/screen-capture.html My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.Find out about:Different types of podcast episodes that make great blog postsThe dos and don’ts of repurposing a podcast episodeTech tools and recommendations for streamlining your repurposing processesImportant Links & MentionsEpisode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/ Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/ Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/ Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets…When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder.Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project.Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today.Find out:How to plan a virtual eventThe virtual event pitfalls to avoidHow to repurpose a virtual eventHow to apply your event repurposing framework to other types of content Important Links & MentionsMetadata: https://metadata.io/DEMAND: https://metadata.io/demand-2021/ Mark’s LinkedIn: https://www.linkedin.com/in/markehuber/ Content 10x: https://www.content10x.com/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered?In this episode, I share how to unlock more value from your presentations with repurposing. Listen to learn how to invest your time creating presentations more wisely by setting them up for easy repurposing, and discover how to transform your existing presentations into engaging external content with just a touch of repurposing magic. Find out:Why effective repurposing requires thinking outside of the content box 4 best practices for repurposing a presentation7 creative ways to repurpose your presentation/slide deckImportant Links & MentionsDiscover our services: https://www.content10x.com/services My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Could your long-form videos become awesome social media videos? It might sound like a stretch, but with some repurposing magic, your videos could have the potential to soar on social media.Social media is a landscape that’s always changing, and no format is more fluctuant than video. In this episode, I revisit my recommendations and advice for repurposing your videos to social media platforms. Hear the social media video options to find the one that suits your videos best, my best video repurposing practices, and more.Find out about:Video types perfect for repurposing to social mediaThe different organic social media video optionsThe process for repurposing videos for social media (plus tool recommendations) Important Links & MentionsFree guide, Repurposing Your Horizontal Videos for Social Media: https://www.content10x.com/repurposevideo/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposingtips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can you get more people to engage with the findings in your white paper or research report?Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content, is a fantastic way to ensure your report gets the exposure it deserves.In this episode, I share the whats, whys, and hows behind repurposing your research report into a webinar. Tune in to find out how these two professional, thought-leadership style content can work together to generate more interest in your findings and get more ROI from your report.Find out:What a webinar is and the different stylesUsing your research report to plan a webinar that suits youThe tech side of recording a webinarImportant Links & MentionsRepurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan/ The Infinite Dial: https://www.edisonresearch.com/the-infinite-dial-2021-2/ The Treasury Recruitment Company, Key Insights from the Global Treasury Salary Survey: https://treasuryrecruitment.com/podcasts/episode-185-key-insights-from-the-global-treasury-salary-survey/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Whether you create podcasts, videos, blogs, social media posts…your content is fighting for your audience’s attention. So how do you win the battle?Matt Deegan, Creative Director at Folder Media, joins me in this episode to share his multi-platform content approach developed from years of experience in the media industry. We discuss how to align content with your audience to capture them at the right moment, why you need to consider repurposing as part of a tactical content storyline, Matt’s tips for creating better content, and much more.Find out:How to stay front of mind with a multi-platform approachMatt’s end-to-end content creation, repurposing, and distribution processThe benefits of creating diverse companion content Important Links & MentionsMatt on Twitter: https://twitter.com/matt Matt’s website: http://www.mattdeegan.com/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you have a blog and you’re thinking about starting a podcast, or you want to unearth more content ideas for an existing podcast, this episode is for you.You have high-quality, well-researched, and value-packed blog posts sitting on your website. This makes them the perfect framework for creating an engaging podcast episode, with minimal additional work!In this episode I share the end-to-end process and my top tips for repurposing your best blog posts into compelling podcast episodes.Find out:How to choose the right blog posts for a podcast episodeWhat tech you do and don’t needOptions for the voice of your podcast Important Links & MentionsMore on this topic: https://www.content10x.com/220 My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is it time to give your content strategy a shake-up?Iterating your current content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience want more of.In this episode, I share how we found out what our audience wanted and the content changes we’re putting in place in response. It’s a behind-the-scenes look at the hows and whys to our latest developments. Plus, I share some BIG news about a launch coming later this year! Find out about:How to gather data about your audience’s content preferencesWhy data is only half the story – and how to get more insightThe big (and small) changes we’re making to our contentImportant Links & MentionsConnect with me on LinkedIn: https://www.linkedin.com/in/amywoods2/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

I’m back with my annual content marketing and repurposing predictions, where I take a look into my crystal ball and share what changes I think are going to be big in the next 12 months.With so much uncertainty, it feels like almost anything could happen in the year ahead. But after keeping a very close eye on emerging and developing trends in the B2B content marketing space, I’m confident that we can expect the 6 changes I share in this episode to have an impact on marketers and content creators in 2022.Find out:How social media is driven more by content FOMO than social FOMOWhy the metaverse is going to fundamentally change content marketingHow creators are offering their core content to people with different time commitments and attention spans on the same platformWhat content trends are now B2B marketing staplesImportant Links & MentionsMy content predictions for 2022: https://www.content10x.com/218/ Video 10x Exec: https://www.content10x.com/video10x-exec/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s that time of the year again!I’m reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers’ Joanna Wiebe, SparkToro’s Rand Fishkin and the one and only Jay Baer.Whether you’ve missed the episodes the first time around or want a refresher of the best bits, this bumper episode is packed with treats!Find out:The two key elements of compelling copyIn-depth audience analysis to master your marketingHow to master consistency with your content...so much more!Important Links & MentionsEpisode 208, Content That Converts: How to Repurpose Your Content for Your Marketing Funnel: https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/Episode 210, How Content Repurposing Can Help You Win the Zero Moment of Truth: https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing: https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/ Episode 183, How to Validate Your Content Ideas: https://www.content10x.com/how-to-validate-your-content-ideas/ Episode 192, How to Understand Your Audience Better with Rand Fishkin: https://www.content10x.com/how-to-understand-your-audience-better-with-rand-fishkin/ Episode 205, Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer: https://www.content10x.com/becoming-a-social-pro-500-podcast-episodes-and-counting-with-jay-baer/ Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

2021 has been a year like no other.While many are looking forward to the year to come, 2021 has been a game-changer for online experiences. I’m talking about the increase of digital content we created and consumed, the rise (and fall) of Clubhouse, Twitter’s new features (will they stay or will they go)…it’s been full of surprises.Join me on this episode of The Content 10x Podcast, as I recap some of the stand-out content marketing developments.Find out about:How digital content and content creators have evolved in 2021How we reached more people than ever with ReelsWhy you should think twice before jumping on a social media bandwagonImportant Links & MentionsHow to Repurpose Content on Clubhouse: https://www.content10x.com/how-to-repurpose-content-on-clubhouse/ Get help repurposing your content: https://www.content10x.com/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is your content strategy letting you down?Are you struggling to reach your audience?Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing.In this episode, I spoke to our client, Linode’s Senior Director of Marketing, Rob Yoegel, about all things content marketing strategy – from where it began to what a successful marketing team looks like in the future.Find out about:Linode’s journey to defining a content strategy that worksHow to humanize your customer storiesWhy you should stop hiring “content marketers”Important Links & MentionsRob’s LinkedIn: https://www.linkedin.com/in/robyoegel/Linode: https://www.linode.com/ Craft of Code: https://www.linode.com/craft-of-code/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Automation: is it all bad or could it enhance your content creation and distribution strategy? There are plenty of automation tools out there that claim to help you with everything from idea generation through to performance analysis. But how can using these tools really impact you and your content?In this episode, I share my thoughts on automating parts of your content marketing process. I discuss which content processes you should be automating and when to avoid automation entirely. I also talk a little bit about tools you can use to save you time and help streamline your content distribution. Find out about:When to use automation tools in your content marketing processWhy automation isn’t suitable for your entire content workflowThe content distribution automation tools we use and recommendImportant Links & MentionsLivestream Repurposing: The Good, The Bad, The Ugly: https://www.content10x.com/livestream-repurposing-the-good-the-bad-the-ugly/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically?Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal audience.In this episode, I get into exactly why content distribution is so important to a winning content marketing strategy and how content repurposing can help you get on all the platforms that are right for you. Find out about:How distributing content effectively can be a real game-changerWhy content distribution is a lot like product distributionMy top content distribution channels Important Links & MentionsDeliciously Ella case study: https://www.Content10x.com/193Ross Simmonds on content distribution: https://www.content10x.com/209My website: https://www.content10x.comMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you thinking like a thought leader? Establishing yourself as a thought leader means getting comfortable sharing your views and finding ways to increase your visibility online. Sounds straightforward, right? It is if you have the right mindset ­­– and are willing to put in the work.I invited Jason Van Orden, the business and marketing strategist for expert influencers, onto this episode to share how to develop a winning thought leadership strategy and why content is your secret weapon…Find out about:The role content plays in positioning you as a thought leaderHow podcasts can “stack your ROI”– and help you achieve more, fasterJason’s powerful advice on establishing a winning thought leadership mindsetImportant Links & MentionsJason’s website: https://jasonvanorden.com/Jason’s podcast: https://jasonvanorden.com/impact-podcast/ Jason’s newsletter: https://jasonvanorden.com/newsletter/ My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition?Staying consistent with your content strategy can be tricky over the holiday season. And, when others might be using the opportunity to end the year with a bang, it can add an extra layer of pressure. But with some clever content repurposing ideas and a few of the holiday season content tips I’ve picked up over the years, you can turn that feeling of survival into celebration.Find out about:Why planning ahead can make a world of difference to your holiday season contentHow to efficiently repurpose your existing content into great holiday content (with examples!)My top tips for creating and distributing content over the holiday periodImportant Links & MentionsEpisode 163, The Secrets of LinkedIn Success: https://www.content10x.com/the-secrets-of-linkedin-success/Episode 164, The Very Best of Video Repurposing: https://www.content10x.com/the-very-best-of-video-repurposing/Episode 165, The Best Content Repurposing Tips: https://www.content10x.com/the-best-of-content-repurposing/Episode 166, How to Repurpose Content Like Top TV Talk Shows: https://www.content10x.com/repurpose-like-the-top-tv-talk-shows/Episode 61, The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content: https://www.content10x.com/gift-of-repurposing-5-giveaway-ideas-existing-content/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.Find out about:What the Zero Moment of Truth is and how it can help you gain a competitive advantageHow to use content marketing to move people to make a buying decisionHow to repurpose one piece of content to achieve the ZMOTImportant Links & MentionsEpisode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVMGet help with your content repurposing: www.content10x.comMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website? Third-party sites like Reddit and Quora have incredible but wildly underutilized potential to boost your authority online…but what’s the best way to take advantage of these opportunities?Joining me to share his thoughts is Ross Simmonds, Founder of Foundation Marketing and B2B marketing strategist. He talks passionately about how content creators for B2B businesses can use these platforms to realize huge gains and his strategies for getting your content noticed in undervalued niches.Find out about:The cheat code to getting your content on any subreddit front pageHow to use Quora to appear in the SERPs and drive more traffic to your websiteToday’s most undervalued distribution channels and how to tap into them for future results Important Links & MentionsReddit: https://www.reddit.com/Reddit, Big SEO: https://www.reddit.com/r/bigseo/Quora: https://www.quora.com/Ross’ newsletter: https://foundationinc.co/newsletter/Ross’ Twitter: https://twitter.com/TheCoolestCoolRoss’ LinkedIn: https://www.linkedin.com/in/rosssimmonds/Our content repurposing services: https://www.content10x.comMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. Did you know that repurposing content can help you create on-message content, for all stages of the funnel, that leads to conversions.In this episode, I share the repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for more impactful content. I also explain a bit about the marketing funnel as a whole, how you can use it to structure your content marketing approach, and my tips for creating content for every stage.Find out about:The five stages of the marketing funnel and what they meanWhich content format works best for each stage of the funnelHow to create and repurpose content to populate your marketing funnel fasterImportant Links & MentionsTo read the blog post on this topic click hereHow Storytelling and Repurposing Can 10x Case StudiesMy book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer.But when you’ve created and published a brilliant season of content – now what?You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air.In this episode, I share my six-step process to help your content season keep performing in-between seasons. Each step is a top piece of repurposing advice that you can apply to almost any form of pre-existing content – so even if you don’t create content in seasons, this episode will inspire you to do more with what you’ve already got.Find out about:The pros and cons of creating content in seasonsExamples of businesses that create seasons of content vs. ongoing contentSix steps to repurpose your content season and keep it generating resultsImportant Links & MentionsIt Started with Content: https://www.content10x.com/206 Who we work with: https://www.content10x.com/My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series.In this final episode, I look at the traits all the creators shared and how they helped propel the creators from zero to successful brands, businesses, and more. Hit play to hear the most vital takeaways from these content hero journeys! Find out about:Key findings from our It Started with Content case study seriesA brief look at the creators featured and how content helped them get to where they are todayThe four key attributes all creators shared and how you can apply these to your content strategyImportant Links & Mentions       The Joe Wicks story: https://www.content10x.com/it-started-with-content-how-embracing-content-led-to-fame-fortune-and-an-mbe/ The My Dad Wrote A Porno story: https://www.content10x.com/it-started-with-content-how-3-ebook-downloads-became-280m-podcast-downloads/ 3 blog to business stories (Brian Clark, Nathan Barry, and Martin Lewis): https://www.content10x.com/it-started-with-content-how-3-blogs-became-big-businesses/ The Unmumsy Mum story: https://www.content10x.com/it-started-with-content-babies-blogs-bestselling-books/ The Marie Forleo story: https://www.content10x.com/it-started-with-content-how-an-email-newsletter-led-to-an-eight-figure-business-empire/ Two tremendous Twitter tales (Dominic McGregor and Rob Temple): https://www.content10x.com/it-started-with-content-tweets-tea-toilet-roll/ The Deliciously Ella story: https://www.content10x.com/it-started-with-content-how-a-food-blog-became-a-recipe-for-brand-success/ The Tim Schmoyer story: https://www.content10x.com/it-started-with-content-from-amateur-vlogger-to-master-of-youtube/ The Zach King story: https://www.content10x.com/it-started-with-content-from-viral-video-illusionist-to-record-breaking-content-king/    My book: Content 10x: More Content, Less Time, Maximum ResultsJoin hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter To watch the video, or read the blog post, click here