The Content 10x Podcast

How do you decide what content to repurpose? What is the best type of content to repurpose? What are some of the biggest misconceptions about content repurposing? These are just some of the questions we get into with our guest on this episode, Chris Hutchins from 6sense. Chris shares his insights on why long-form content is powerful for repurposing in B2B marketing. He emphasizes the value of remixing content to maximize return on investment and enhance team efficiencies. Chris also delves into practical strategies for content repurposing. The episode also explores challenges and best practices in measuring the impact of content repurposing, with Chris offering candid insights into the difficulties of quantification beyond traditional metrics. You’ll also hear innovative ways to approach content creation and repurposing, focusing on strategic planning, team collaboration, and leveraging technological advancements. This is the third and final episode in our B2B marketing leaders mini-series with Chris, Ashley Faus, and Jess Cook. Find out:Why long-form written content is the best type of content to repurposeThe power of generative AI to help with repurposing Why you need a repurposing process Important links & mentions:6Sense https://6sense.com/Boosting content velocity through repurposing with Ashley Faus https://www.linkedin.com/in/jchutchinswriter/How to maximize content with a small team with Jess Cook https://www.linkedin.com/in/jchutchinswriter/Chris on LinkedIn https://www.linkedin.com/in/jchutchinswriter/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Need a little helping hand when it comes to creating content for LinkedIn? We’ve all been there. It continues to be the fastest-growing platform and has the potential to have a major impact on your brand and your company, not to mention your career trajectory.So when the annual Algorithm Insights report from Richard van der Blom and his team at Just Connecting gets released, we pay close attention. It’s always eye-opening to see what we can do to help our client’s content and boost our own while uncovering new ways repurposing content can help us reach our objectives for the platform. So we’ve pulled out some of the key insights and have broken them down in this episode.Curious to know how repurposing can help your LinkedIn content strategy? This episode is for you…Find out:What we consider to be the biggest insights in the reportWhat they mean for repurposing your content on LinkedInSpecific changes you should know about Important links & mentions:Repurposing from Long to Short with Erica Schneider https://www.content10x.com/repurposing-long-to-short/Algorithm Insights Report 2024 https://richardvanderblom.gumroad.com/l/Algorithm-Insights-2024Why LinkedIn carousels are perfect for repurposing https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How do you turn your long-form written content into short, snappy, social media content? This is a question that Erica Schneider realized people needed help to answer, and so she collaborated with an AI prompt writer and they created a course called Long to Short in which they help people understand how to turn a piece of pillar content into multiple social posts.Erica is an editing coach, course creator, and founder of Cut the Fluff, which offers training and coaching to entrepreneurs and executives looking to grow their organic presence. She is also a successful LinkedIn and X contributor and we wanted to get her on the show to talk about her systems and processes for repurposing, her secret to writing awesome hooks, building a powerful personal brand, and leveraging AI for content creation, among other things!In this episode, Erica talks to host Amy Woods about all of that. She also shares her journey from freelance writer to head of content to entrepreneur. Plus, how she stays up-to-date on social trends… Find out: How to identify the best points in your long-form content to repurposeThe top tips for writing excellent LinkedIn posts Why commenting is so important to building a personal brand Important links & mentions: Erica’s Long to Short course https://long-to-short.com/Erica on LinkedIn https://www.linkedin.com/in/erica-schneider66/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Welcome to the second episode of our mini-series featuring B2B marketing experts spilling the beans on their content repurposing strategies, hacks, and eye-roll moments! We are talking to the brilliant Jess Cook in this episode. Jess is the Head of Content and Comms at Island and she featured on our sister podcast B2B Content Strategist where she spoke about how content repurposing helps her small team look big. We want to delve deeper into this, and on this episode Jess talks about how, with a small team, she’s very specific about what they repurpose and how that helps target that C-level audience they want to reach.  She also shares some of the unexpected results she has seen from repurposing, big misconceptions and she gives us her top tip for repurposing with a small team. It’s a great conversation!  Find out: The big benefits of content repurposing for a small team How to focus your team on what’s important when it comes to repurposing Why you should choose one channel and dominate before expanding Important links & mentions: Jess on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/Jess on LinkedIn https://www.linkedin.com/in/jesscook-contentmarketing/Ashley Faus on The Content 10x Podcast https://content10x.captivate.fm/episode/boosting-content-velocity-through-repurposing-with-ashley-fausOur book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

This is the first episode of our B2B expert mini-series featuring B2B marketing leaders all talking in-depth about their content repurposing strategies, tips and advice.  In this episode, host Amy Woods is talking to Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian. Ashley appeared on our sister podcast, B2B Content Strategist and in that conversation they touched on content repurposing, so this time around it was an opportunity to dive much deeper into Ashley’s broad expertise on the topic.  She shares her ‘favorite’ types of content to repurpose (SPOILER: LinkedIn comments and presentation slides!) Both provide plenty of excellent content she can use across multichannel marketing strategies.  She talks about common misconceptions when it comes to repurposing, what she means by ‘content velocity’, and why it’s so important that marketing teams lean into AI.  Find out: Why Ashley loves repurposing presentation slides What is content velocity  How to repurpose LinkedIn comments  Important links & mentions: Ashley on B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Ashley on LinkedIn https://www.linkedin.com/in/ashleyfaus/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Welcome to a milestone episode of The Content 10x Podcast – episode 300! We are thrilled to have journeyed through 300 episodes with you. Together we’ve explored content repurposing strategies every which way, heard from fascinating marketing leaders and we’re just getting started!  To mark this landmark episode, host Amy Woods is reflecting on the benefits of B2B podcasting, invaluable lessons learned and inevitable mistakes to be aware of, whether you’re on episode 3 or 300!  Amy also delves into three top tips discovered through experience, which have proved to be invaluable time and time again. Tune in as she shares knowledge gained over hundreds of podcast episodes, to empower you on your own B2B podcasting journey.  This podcast episode is valuable whether you have a podcast or not, many of the tips and advice shared are relatable for all content creators. Find out: 3 benefits of the podcast that we have seen  3 mistakes to avoid  3 tips for embarking on a B2B podcast Important links & mentions: 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Knowing When Enough is Enough https://www.content10x.com/content-marketing-with-robert-rose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… Find out:What made these LinkedIn posts unique and engagingHow she went about organizing them into an eBookThe ways that AI helped in the process Important links & mentions:Liz on LinkedIn https://www.linkedin.com/in/elizabethelfman/Data.world https://data.world/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Creating a piece of long-form B2B content and want to get the maximum ROI from it? You’re in the right place! Because in this episode we share how to plan your repurposing before you sit down to create the content.  Long-form B2B content is rich with repurposing opportunities, from thought leadership-style LinkedIn posts, to stand alone industry insights, expert interviews and even short, engaging videos for social media. But how do you know what’s right for your audience, what will get you the most engagement and ultimately, what will provide the most value? Hear host Amy Woods talk through tips for prep plus her top five ways to repurpose long-form B2B content.  Find out:  What to consider before you create your long-form content How to structure content so it repurposes well 5 ways you can plan to repurpose your long-form content Important links & mentions: Daniel Plume on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ How to Avoid Link Dumping https://www.content10x.com/effectively-sharing-links/ 7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/transform-your-b2b-report/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Editing and developing a repurposing plan for a long, complex B2B marketing report could be an excruciating process, but it doesn’t have to be. Not if you have a tried and tested set of steps to go through that you know are going to get you to that perfect end-result on deadline! What are those steps?  That’s what Content Marketing Strategist Daniel Plume is here to share on this episode of The Content 10x Podcast. He had a 55-page B2B marketing report delivered by a client with the brief to edit and repurpose and he talks us through his 7-step process for doing just that.  Host Amy Woods asks Daniel to explain each step and why it’s so important not to get ahead of yourself too early, plus the most important step to take before doing that all important final edit.  Find out: What you HAVE to do before you pick up the red pen How to extract the value  How to repurpose a B2B marketing report Important links & mentions: Daniel on LinkedIn https://www.linkedin.com/in/daniel-plume-content-strategy-marketing/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ The best way to repurpose content: Long-form to short-form and visa versa https://www.content10x.com/the-best-way-to-repurpose-content-long-form-to-short-form-or-vice-versa/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers. We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms. In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post.  Find out: What link dumping is (and how to tell if you’re doing it!) The impacts of link dumping How to avoid it and what to do instead Important links & mentions: Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/ How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/ Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The key to a good marketing campaign is content that your audience can relate to and identify with. But what are some of the best strategies to help you achieve this connection?  In this episode, host Amy Woods teams up with Content 10x Marketing Manager, Jason Morton, to chat about how you can create content with (rather than just for) your audience. They discuss how you can empower your audience to become the source of the content you create, instead of guessing what they care about and are challenged by.  Market research is the part of the marketing budget that gets cut first, and the impact of this isn’t seen until the campaign doesn’t connect the way it was meant to. So, Amy and Jason break down how to put your audience at the center of your content marketing and the benefits of this approach.  Find out:  What it means to create content with vs for your audience The benefits of creating content for your audience Examples of how B2B businesses can do this Important links & mentions: 8 Ways to Find out What your Audience Wants https://www.content10x.com/8-ways-to-find-out-what-your-audience-wants/ Content Distribution & Avoiding Assumptions About your Audience https://www.content10x.com/content-distribution/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Whether you call it core content, anchor content or pillar content, the concept is the same. It’s the long-form content that feeds all the other content you create. Having one main type of pillar content can be effective because you can focus on perfecting it and distributing it consistently. You also free up time and expertise to repurpose it, meaning nothing goes to waste.  In this episode of The Content 10x Podcast, join host Amy Woods as she discusses the benefits of having one type of pillar content for your brand, choosing the best type for you and your team, and why it means less boring content!   Find out: What is pillar content? Why it’s beneficial to focus on one medium How to choose the best type of anchor content for your team Important links & mentions: How to Create a Content Brand with John Bonini https//www.content10x.com/293 7 Reasons Why Your Marketing Strategy Needs Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Is There a Best Type of Content to Repurpose? https://www.content10x.com/is-there-a-best-type-of-content-to-repurpose/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

All brands publish content, but there are those brands that publish content that’s so good and so helpful that it builds its own tribe of loyal followers. People that follow and share the content and recommend the products or services, without necessarily having purchased or used it themselves. The content is so convincing that they don’t need to! Can you think of any brands that produce content like that?  John Bonini, founder of Some Good Content, calls these ‘content brands’ and in this episode of The Content 10x Podcast he joins host Amy Woods to dive deeper into what elements work together to create a content brand, and why optimizing for algorithms is not a long-term win.  John is highly regarded in the world of B2B marketing, specifically in the SaaS space. He was Head of Marketing at Databox until August 2023, and he’s now struck out on his own as a consultant helping B2B SaaS companies establish and grow their content brand.   In this episode, they also talk about the importance of having an ‘anchor medium’ in your content strategy and how to determine what the best anchor medium is for you and your team, as well as diving into the big no-no that is link-dumping! Find out: Good examples of content brands and how they’re created Why choosing the right anchor medium is so important How to tell if you’re link dumping Important links & mentions: Some Good Content https://www.somegoodcontent.com/ The Some Good Content Newsletter https://www.somegoodcontent.com/newsletter Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

It’s great when your team members share your company content with their audiences. But how do you create content that they actually want to amplify?  We share content that we relate to. We share content that shows off our expertise, makes us look intelligent, funny, or aligned with a group or movement. It’s human nature to what to show off our best side, so in this episode of the Content 10x Podcast, host Amy Woods looks at the type of content that can be repurposed for employee advocacy… with a repurposing spin!  Find out:  What employee advocacy is and how to get employees’ buy in The types of B2B content that can be repurposed for employee advocacy What to consider when creating B2B content you’d like your employees to amplify  Important links & mentions: How You Employees Can Amplify Your Content with Bradley Keenan https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Why Do People Share Your Content? https://www.content10x.com/why-do-people-share-your-content/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!).  However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’s content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience.  In this episode of the Content 10x Podcast, host Amy Woods relooks at some of the brilliant insights that came up in her conversation with Bradley Keenan, Founder of DSMN8, in episode 290 and dissects some of the ways we can make our content more appealing and relatable for our employees.  Find out:  Why people share content The golden rules when creating sharable content How to create B2B marketing content employees want to share  Important links & mentions: How Your Employees Can Amplify Your Content https://www.content10x.com/amplify-your-content-with-bradley-keenan/ Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

More and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8.  The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use the employees to get their content out there. There is now a focus on social enablement – empowering individuals who have an interest in being active on social, to be good at it.   Bradley joins host Amy Woods on this episode of The Content 10x Podcast to chat about the rise of employee advocacy, mistakes that business owners often make when trying to get employees to share their content, how to go about it the right way and why it works so well when you do.  Find out: Good employee advocacy vs bad Content that works well for this purpose How to use employee advocacy to improve recruitment activity Important links & mentions: Bradley on LinkedIn https://www.linkedin.com/in/bradleykeenan/ Bradley’s book https://dsmn8.com/employee-advocacy-book/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

In the super fast-paced world of content creation it’s easy to get caught up in the cycle of producing the same content (again and again) without pausing to assess its impact and relevance.  Not to suggest that you are chucking out content willy nilly without consideration of course! However, it’s easy to get stuck in a tried and tested formula and allow the years to slip by, without occasionally taking a step back and saying ‘hey, is this even working.’ In this episode of the Content 10x Podcast, we look at the key considerations when updating your content strategy and host Amy Woods reveals some of the main changes that we’re making to ours.  Find out:  How to go about reviewing your content outputs Some of the changes we’re making since reviewing ours Why we’ve decided to make these changes Important links & mentions: The Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ 3 Ways to Review your Content Strategy (and Big Changes since Reviewing ours) https://www.content10x.com/review-your-content-strategy/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it’s many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach. Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level. Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in! Listen to find out: What constitutes episodic content Why episodic content is better than ‘random acts of content’ 7 benefits of episodic content Important links & mentions: The Profound Influence of Time and Tequila with Jay Baer https://www.content10x.com/time-and-tequila-with-jay-baer/ How Content Repurposing Can Help you Win the Zero Moment of Truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

 User generated content (UGC) is a badge of trust! When your customers or clients become your advocates and share their authentic experiences with your product or service, it boosts credibility and trust among potential buyers or clients, it humanizes your brand, and reinforces the idea that it’s a community where real people enjoy real benefits.  Basically… it’s gold!  So how can you make the most of this marketing gold? Sure, you can reshare but there are so many other ways that you can maximize the impact of UGC through repurposing. In this episode host Amy Woods talks about different types of user-generated content and provides 3 epics ways to repurpose it for B2B.  Find out: What is user-generated content Why it’s good for repurposing 3 ways you can repurpose it for B2B Important links & mentions: Repurposing Customer Stories to Unite and Empower your Team Our case studiesOur book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

The marketing funnel helps to visualize how your content should speak to your potential clients. Populating a funnel with highly-effective content can be challenging. But through repurposing you can create on-message content, for all the stages that your audience are at. In this episode, host Amy Woods share the 3-step repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for impactful content. She also looks at the marketing funnel as a whole, how you can use it to structure your content marketing approach, and tips for creating content for every stage. Find out about: Each stage of the marketing funnel  Which content format works best for each stage  How to create and repurpose content to populate your marketing funnel faster Important Links & Mentions The blog post: https://www.content10x.com/286  6 Ways to Repurpose Client Case Studies https://www.content10x.com/repurpose-your-client-case-studies/ Our book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join thousands of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

What makes someone choose your competitor’s product or service instead of yours?  The truth is, more often than not we think it’s because of price, but the most recent research done by business growth expert, speaker, author and tequila influencer, Jay Baer, in his national research study – The Time To Win – shows that it’s not price as much as we think… It’s speed and responsiveness.  In the latest episode of the Content 10x Podcast, host Amy Woods talks with our friend and returning guest, Jay Baer about his new study and how the findings could help change businesses for the better.  They also dive into in Jay’s success as a tequila influencer and why his background as a marketer helped him to stand out, build an audience at rapid pace, and break into that highly competitive market.  Find out: Why now is the time to win  The most impatient (and patient) generation – and other fascinating findings from Jay’s research How Jay found massive success in a niche field and differences between B2B and B2C Important links & mentions: The Time to Win – The Consumer Patience Study The Time To Win book Jay’s Tequila website  Jay on TikTok Our book: Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Not that we needed another reminder about how important it is to repurpose our content, but brace yourselves! The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report has landed and it’s findings have done just that.  In this episode of the Content 10x Podcast, host Amy Woods looks at some of the most surprising statistics that came out of this highly-reputable industry report, and why these findings emphasize the importance of repurposing your content (podcast or not, this applies across to all content creators). Plus get top tips on repurposing your podcast for YouTube and social media platforms.  Find out:  Interesting findings from the Podcast Download Spring 2023 Report What they mean for the reach and distribution of your podcast content Why we need to think laterally when distributing our content  Important links & mentions: The Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2023 Report How to repurpose your podcast for YouTube Amy’s book - Content 10x: More Content, Less Time, Maximum ResultsAmy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

While it's great interviewing your clients and customers to develop case studies and testimonials for external marketing purposes, it’s equally important to share this information with your own team.  These stories can be powerful content, and your employees should be seeing them too. Not only when they click on your website, but have them presented in a way that addresses them as team members and partners all working towards the same goals.  In this episode of the Content 10x podcast, host Amy Woods looks at the benefits of sharing customer stories internally (the good one and even the not so good ones!) Plus, seven engaging ways to do it.Find out: Why it’s important to repurpose customer stories internally What can be learned from customer stories 7 ways to repurpose customer stories for internal communication Important links & mentions: 6 ways to repurpose your client case studies https://www.content10x.com/repurpose-your-client-case-studies/ Our case studies page https://www.content10x.com/case-studies/ Content 10x https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Reaching out to potential leads, nurturing prospects, and reconnecting with past clients can be tiresome and often quite daunting. However, in this episode of the Content 10x Podcast host Amy Woods introduces a refreshing approach that goes well beyond the typical “just checking in” emails.  By providing valuable and useful information that grabs attention, you can transform your outreach efforts and improve your chances of success.  We look at 3 strategies for switching up the way you use content in order to enhance your business development and aid the sales process.  Find out:  How to reach out to prospects and leads with valuable content What type of content works well in business development How to repurpose content to nurture leads  Important links & mentions: Our case studies https://www.content10x.com/case-studies/ Amy on LinkedIn https://www.linkedin.com/in/amywoods2/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Sound link building skills are an important part of an SEO strategy. Backlinks let search engines know that your page or site is important and relevant, and you should be pushed up the rankings. Which is a straightforward concept, but the skill lies in recognizing a good backlink, building bridges between this content and increasing the reach of your content.  In this episode of the Content 10x Podcast, host Amy Woods speaks to link-building expert, Alan Silvestri who is the CEO and founder of Growth Gorilla. He let’s us into his world of strategic ‘bridge building’ and how he pitches links and ultimately get’s his clients’ content in front of the right people…  Find out: What is a good vs bad link Why quality beats quantity  How to start a pitch for a backlink  Important links & mentions: Alan on Twitter https://twitter.com/AlanGGorilla Growth Gorilla https://www.growthgorilla.co.uk/ Alan on LinkedIn https://www.linkedin.com/in/alangrowthgorilla/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Raw, unpolished content is becoming ever more important in a world where people are actively seeking authenticity and real connection with the brands they interact with. If people are going to buy from you, they need to trust you and that’s what your unpolished content can help to build.   In this episode of the Content 10x Podcast, host Amy Woods takes a look at what constitutes unpolished content and the ways in which you can use it to maximize the impact of your B2B content and really connect with your audience.   Find out:  What unpolished content is Why it’s so valuable  How to repurpose it effectively  Important links & mentions: 10 types of video your business should repurposehttps://www.content10x.com/types-of-video-your-business-should-repurpose/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

You’ve finally got your head around the multitude of measurement and analytics tools tracking your metrics and how you correctly attribute conversions and sales to individual pieces of your core content…  Now leadership are asking to see the figures for your repurposed content! They want to know if the allocated repurposing budget is worthwhile. You know it’s 100% worthwhile so how do you prove it?  In this episode, host Amy Woods looks at the different ways you can track and measure the impact of your repurposed content. Find out:  Why tracking the ROI of your repurposed content is so important How to measure your repurposed content  Why you need to consider the opportunity cost of not repurposing Important links & mentions: How to repurpose content for paid social with Jonathan Bland https://www.content10x.com/repurpose-content-for-paid-social/ Content10x.com https://www.content10x.com Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

 The size of your content team doesn’t matter, it’s what you do that counts. And what you should definitely be doing is repurposing your content!  Whether you’ve always been a small (or one person) marketing/content team, or you’ve been downsized in the face of a looming recession, there is a ‘secret sauce’ for ensuring your brand still has maximum impact…  In this episode of the Content 10x podcast, host Amy Woods looks at the key to getting your brand, content and message in front of a broader audience, whatever the size of your team.  Find out:  Why repurposing makes small marketing teams appear bigger than they are How to repurpose effectively as a small team  The importance of having repurposing systems and processes in place Important links & mentions: Systems and processes for content repurposing https://www.content10x.com/systems-and-processes-for-content-repurposing/ How content repurposing can help with the zero moment of truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ How to use analytics to decide what to repurpose https://www.content10x.com/analytics-decide-content-repurpose/ B2B Content Strategist https://www.content10x.com/b2b-content-strategist/ Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every other week https://www.content10x.com/newsletter 

Do you repurpose your video content for paid social? It’s often overlooked as the marketing team chase after the next piece of content. However, instead of moving on once your video or webinar is done, why not repurpose the highlights into social videos and use them to drive more traffic via paid social campaigns? In this episode of the Content 10x podcast, our host Amy Woods talks to co-founder of Omni Lab, Jonathan Bland. Jonathan is a vocal advocate for repurposing and in this conversation they focus on how repurposing can 10x the impact of your webinars, what makes good ad creative and how to repurpose content for paid social.  Find out:  How to repurpose a webinar into social media videos and ads How to run effective ads to dramatically improve the ROI of your webinar  What makes an ad stand out and the types of ads that work Important links & mentions: Jonathan on LinkedIn https://www.linkedin.com/in/jonathan-r-bland/ Omni Lab Consulting on LinkedIn https://www.linkedin.com/company/omni-lab-consulting/ Omni Lab Consulting https://www.omnilabconsulting.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Do you get people responding to your repurposed content with, ‘seen this before’-type comments? It can be frustrating, but if you have eager followers then it can happen… take it as a compliment!  The truth is we all love listening to our favorite songs over and over, and no true Friends fan will have watched the one with Ross and the leather pants just once!  So, there’s nothing wrong with sharing your best content more than once.  However, no one wants to feel like they’re sounding like a broken record, so what are some of the ways you can avoid this? In this episode of the Content 10x podcast, host Amy Woods looks at 7 ways to avoid sounding repetitive when repurposing.  Find out: How to repurpose your content without repeating  The benefits of people recognizing your repurposed content 7 ways to avoid repetitive repurposing  Important links & mentions: How content repurposing can help you win the zero moment of truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Turning Your Content on It’s Head https://www.content10x.com/turning-your-content-on-its-head/ Content That Converts: How to Repurpose Your Content for Your Marketing Funnel https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/ The Content 10x book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Do you regularly appear as a guest expert on other people’s podcasts, webinars, events or video livestreams? It’s an honor, but it’s time consuming. So how do you get the most out of the time spent?  In this episode, host Amy Woods talks about how to prepare for a guest appearance on someone else’s content with repurposing in mind and dives into 11 practical, effective ways to repurpose that interview in order to get the maximum ROI.  Find out: Steps to take before your guest appearances 11 ways to repurpose these guest appearances How to create new content around it  Important links & mentions: The Ultimate Guide to Repurposing Guest Appearances free download https://www.content10x.com/repurpose-appearanceUltimate Guide to Impactful Video Interviews https://www.content10x.com/video-interviews 4th Annual LinkedIn Algorithm Report https://www.linkedin.com/pulse/4th-annual-linkedin-algorithm-research-report-2022-richard-bliss/?trk=pulse-article Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

If you deliver talks in any capacity – whether it’s for events big or small, webinars, seminars, workshops, training...you know the amount of work that goes into getting it just so. But once that talk is delivered, are you making sure that it continues to work hard for you in multiple formats across multiple channels? A talk shouldn’t be over when you reach your last slide and take a bow, it can be repurposed into multiple pieces of content that can ensure you get the maximum return from it. In this episode, host Amy Woods looks at 10 specific ways that you can repurpose your talk after it’s been delivered. PLUS get a free downloadable checklist - The Ultimate Checklist to 10x your Talk. Find out:Why it’s so important to repurpose your talkPreparing your talk for the repurposing opportunities 10 ways to repurpose your talkImportant links & mentions:The Ultimate Checklist to 10x your Talk https://www.content10x.com/10xtalk How To Repurpose Your Speech for Maximum Social Media Impact https://www.content10x.com/how-to-repurpose-your-speech-for-maximum-social-media-impact/Content10x.com https://www.content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you creating content that your audience actually wants, or are you creating content that you think your audience wants? Both are important and they are not the same thing, says this week’s guest on the Content 10x Podcast. Michael Brenner, top content marketing leader, author and CEO of Marketing Insider Group chats with host Amy Woods about why 60-70% of the content we create goes completely unused, the importance of creating content that your audience actually wants, and the best ways to find that out. They also talk about how to optimize your content, refreshing and repurposing, and ways to measure your content’s effectiveness. Find out: What it means to optimize contentHow to optimize contentBest tools for researching content topics Important links & mentions:Michael Brenner on LinkedIn https://www.linkedin.com/in/michaelbrenner/Marketing Insider Group https://marketinginsidergroup.com/Content10x.com https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you subscribe to a Substack newsletter? Are you a Substack newsletter creator? Substack’s popularity has snowballed over the past year, providing us with the perfect opportunity to ask if it can work for you in the B2B marketing space and if you can repurpose content for your Substack subscribers. Of course, the answer is yes. Plus, you might be surprised by the audio opportunities that this platform presents. In this episode of The Content 10x Podcast, host Amy Woods discusses the benefits of Substack from a B2B content marketing perspective and shares some ideas for repurposing content in order to grow your subscription. Find outWhat is Substack?How it works in a B2B contextWays to repurpose content for itImportant links & mentions:Substack https://substack.com/How to grow your email list by repurposing your content https://www.content10x.com/grow-email-list-by-repurposing-content/Content10x https://content10x.comMy book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In the new year it’s good practice to review your content strategy.  There are so many benefits to doing this, because in our business things move fast. Content trends come and go, platform popularity waxes and wanes and if you’re not careful, you might end up creating and repurposing loads of great content that no one is seeing. This year, we reviewed our content strategy and this has resulted in big changes. We’re excited to share them with you, along with 3 top tips on how to effectively review yours….  Find out: Why it’s important to review your content strategy regularly 3 steps for reviewing your content strategy  Big changes to Content 10x content going forward Important links & mentions: 4th Annual LinkedIn Algorithm Report 2022 https://www.linkedin.com/pulse/4th-annual-linkedin-algorithm-research-report-2022-richard-bliss/?trk=pulse-article Updating you Content Strategy: A look at our 2022 plan https://www.content10x.com/updating-your-content-strategy/ 80+ Content Marketing Trends for Success in 2023 https://contentmarketinginstitute.com/articles/content-marketing-trends-success Content Marketing: Knowing when Enough is Enough with Robert Rose https://www.content10x.com/content-marketing-with-robert-rose/ How to Do More With Less https://www.content10x.com/do-more-with-less/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

How do you prepare and conduct a really excellent expert interview?   To help answer this question, host Amy Woods spoke to Sarah Goff Dupoint in this episode of the Content 10x Podcast. Sarah is Principal Writer for Work Life by Atlassian where she has worked in different roles for 11 years. She is also an executive ghostwriter and public speaker.  Sarah delivered a talk at Content Marketing World 2022 called Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews. This talk captured Amy’s attention, and, as someone who often conducts expert interviews she wanted to delve deeper.  Find out:  Why interviews create great content How to find the right experts and get them to agree to an interview The best way to prepare and how to conduct them How to repurpose that content into more high value content  Important links & mentions: Sarah Goff Dupont on LinkedIn https://www.linkedin.com/in/sarahgoffdupont/ Sarah on Twitter @sarahgoffdupont Atlassian https://www.atlassian.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

If you deliver a lot of in-person content – talks, presentations and seminars for example, chances are you have thought about how you can capture that content and turn it into something online…  And if you haven’t thought about it, perhaps you should!  The pandemic showed us in the B2B marketing world, that there are many creative ways to repurpose in-person offerings to online, so we can continue to add value to our audiences and provide new and interesting ways for them to consume our content. In this episode of the Content10x Podcast, host Amy Woods discusses three ways to repurpose in-person content into online content… with lots of bonus tips and suggestions along the way. Find out: Why it’s so important to adapt and change Ways to repurpose in-person content to online Bridging the online / offline gap Important links & mentions: Repurpose your Content into an Online Course https://www.content10x.com/repurpose-content-into-a-course/ The Content 10x Toolkit https://www.content10x.com/content-repurposing-toolkit/ Thinkific https://www.thinkific.com/ Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

What do the next 12 months look like for content marketing? What are we going to see more of, or less of, and how are we going to be rolling out our content and repurposing strategies in the months to come? In the first episode of the Content 10x Podcast for the new year, host Amy Woods takes out her crystal ball and gives some of her predictions for what she believes will happen in content marketing in 2023. Amy has hosted this style of show every year since 2018 and her predictions have not been wrong yet, so it’s a must listen!Find out:Amy’s 5 predictions for 2023Why we’ll be walking away from some channelsHow AI will grow to become more integral to operations Important links & mentions:80+ content marketing trends for success in 2023 https://contentmarketinginstitute.com/articles/content-marketing-trends-successContent marketing: Knowing when enough is enough with Robert Rose https://www.content10x.com/content-marketing-with-robert-rose/How to do more with less https://www.content10x.com/do-more-with-less/Edison Dial’s Infinite Research Report 2022 https://www.edisonresearch.com/the-infinite-dial-2022/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is the ultimate end goal of content repurposing to be everywhere? Because if you’re everywhere, you will reach, connect with and convert more people…  The truth is, while this might have been the case for our forebears, it’s not the best approach now – for you or your audience.  There’s no doubt that you put loads of time and effort into your content. Therefore, you want that content to reach as many people within your target audience as possible, and that’s the ‘phrase that pays’ here – target audience!  Not everyone… but exactly the people we are creating content for. In this episode of the Content 10x Podcast, host Amy Woods looks at why content repurposing isn’t about being everywhere, and what it is about. Find out:  Why being everywhere shouldn’t be the end goal of content repurposing What the real end goal should be Examples of effective methods of repurposing Important links & mentions: Amy Woods on LinkedIn https://www.linkedin.com/in/amywoods2/ Amy Woods on Twitter https://twitter.com/content10x Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

You can’t get around the fact that it’s tough out there for content creators and marketers.  It’s getting harder and harder to convince audiences to click on your call to action. Plus, over half of all Google searches end without a click, and social media platform algorithms clearly reward platform-native content and penalize content with clicks.  So how do marketers navigate this brave new world where platforms reward zero-click behavior?  In this episode of the podcast, VP of Marketing at Sparktoro, Amanda Natividad, speaks to our host Amy Woods about the value of zero-click marketing and how to successfully play platforms at their own game. Find out What zero click content is and why it’s important Examples of zero click content and the platforms to focus on Amanda’s approach to research and repurposing Important links & mentions: Amanda Natividad on LinkedIn https://www.linkedin.com/in/amandanat/ Amanda on Twitter https://twitter.com/amandanat Sparktoro’s Office Hours https://sparktoro.com/resources/office-hours Content10x.com https://www.content10x.com/ Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter 

Neurodiversity is a fascinating topic – it’s so important to remember that we all learn and communicate in different ways and if we want people to connect with our content, we need to ensure it’s accessible and inclusive.  Content repurposing is at the heart of this. Because it’s all about adjusting your content to meet and connect with different audiences and their preferences and needs. Find out:  How neurodiversity is defined Repurposing content with neurodiversity in mind and  Three ways to help ensure your content is accessible and inclusive  Important links & mentions: How to Ask your Audience What They Want  How to Repurpose Content to Connect with your Audience https://www.content10x.com/connect-with-audience/ Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/ 5 Ways to Dig for Content Gold www.content10x.com/261 My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

As a content marketer, you will know and understand the power of evergreen content. It has sustained interest over time so it generates a steady stream of traffic. Plus, all the repurposed content you create from it will have a longer shelf life too, meaning the ROI is high. It really is the gift that keeps on giving! In this episode Amy looks at how we define evergreen content and how it can make repurposing that much easier and more rewarding. Find out:The different types of evergreen contentExamples of what evergreen content is… and some of what is notThe repurposing benefits of evergreen contentImportant links & mentions:5 Ways to Dig for Content Gold https://www.content10x.com/dig-for-content-gold/8 Ways to Find Out What your Audience Wants http://www.content10x/com/263How to Create a Treasure Trove for Constant Repurposing https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Creating and repurposing content is great, but it only really works if your audience finds your content helpful and want to come back to it over and over again. So, how do you find out exactly what they care about most, and what they really want solutions for? In this week’s episode, Amy breaks down eight ways that you can ask your audience exactly what they want to see more of from you and how to repurpose their answers into valuable content. Find out:Why it’s important to involve your audience in your content planning8 ways to ask them what they want What to do when they answer! Important links & mentions:Ask, curate and create: a genius way to maximize content https://www.content10x.com/ask-curate-create-a-genius-way-to-maximize-content/Content Repurposing for Scorecard Marketing https://www.content10x.com/scorecard-marketing/5 Ways to Dig for Content Gold www.content10x.com/261My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you’ve never thought about approaching content creation like you would a game of golf, then, according to our podcast guest, Robert Rose, perhaps it’s time to start. Robert is the Founder and Chief Troublemaker for The Content Advisory, and the Chief Strategy Advisor with the Content Marketing Institute, as well as being a best-selling author, keynote speaker, and one of the world's most recognized experts in content strategy and marketing.He joins Amy on this episode of the Content 10x Podcast to talk about when enough is enough with your content, and how to measure impact. Find out:Why content marketers should approach content like a game of golfHow to know when enough is enough and the problem with a ‘more more more’ approachWhen it’s time to move from being a ‘content factory’ to having a more considered approach, andWhy setting objectives for your content, and what you’re trying to achieve with it, is vital to success… Important links & mentions:The Content Advisory contentadvisory.net/Content Marketing Institute contentmarketinginstitute.com/Robert Rose on LinkedIn https://www.linkedin.com/in/robrose/Twitter https://twitter.com/Robert_RoseContent10x.com https://www.content10x.com/Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Every content marketer wants to produce relevant content that speaks straight to their ideal client and encourages lots of engagement. But how do you ensure those content ideas keep flowing? The truth is our ideal clients are providing hints about the content that would be most useful to them all the time. We just need to know where to dig for them. In this week’s episode, Amy reveals her top five places to go digging for content gold. Find out:What content gold is Five ways to dig for content goldWhy it’s important to remain focused on your audience and your messagingImportant links & mentions:Repurposing Content on Reddit https://www.content10x.com/repurposing-content-on-reddit/How to Repurpose your Blog Posts on Quora https://www.content10x.com/how-to-repurpose-your-blog-posts-on-quoraContent 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s the Content 10x Podcast’s 5th birthday! The first episode went live on 19th October 2017 and it’s amazing to see how far it’s come, how many repurposing angles have been analyzed and dissected, and how much amazing support it has picked up along the way.In this episode, Amy shares five of the most important lessons learned about creating episodic content over the past five years and how these lessons can be applied to all forms of content creation, not just podcasts! Find out:Five lessons learned from five years of podcastingWhy consistency and change are both importantHow spending on your content is an investment not a cost Important links & mentions:Content 10x: https://www.content10x.com/Content 10x Newsletter: https://www.content10x.com/newsletter It Started with Content Series https://www.content10x.com/category/it-started-with-content/7 Reasons Why You Should Create Episodic Content https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/ Updating Your Content Strategy: A Look at our 2022 Content Plan https://www.content10x.com/updating-your-content-strategy/200 Episodes, Looking Forward & 3 Strategies for Maximizing Content https://www.content10x.com/200-episodes-looking-forward-3-strategies-for-maximizing-contentContent 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

As content marketers, we want our content to be next-level-stop-scrolling amazing. It has to be to cut through the noise. But when we’re stuck in a busy cycle of creating and repurposing content on a daily, weekly or monthly basis it’s hard to maintain the high standards we need – and when the core content is average, the repurposed content comes out as equally average. In this week’s episode, Amy focuses on how we can be doing more with less in order to maintain those high-standards we want and need to achieve with our content. Find out:Mistakes people often make when it comes to content creation How this can impact your repurposing effortsThe ‘right way’ for doing more with lessImportant links & mentions:How to scale your business with content with Daniel Priestley https://www.content10x.com/scale-your-business-with-content/ Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/ Content10x.com https://www.content10x.com/ My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

An engaged, thriving community is the dream of every content marketer. But how do you use your content to build one? Our podcast guest is award-winning podcaster and presenter coach, Kate Cocker, whose podcast, Everyday Positivity, won the Best Daily Podcast at the British Podcast Awards. It delivers a short, powerful daily snippet that really resonates with the listenership and has blossomed into a thriving community. Part of the reason why Everyday Positivity won this fantastic award was because it has such an engaged community that runs alongside it. And, Kate says, it’s her amazing community that often provides the content that she repurposes into more podcast episodes. It’s the great circle of content repurposing! In this episode find out:Why it’s valuable to build a community to go alongside your contentHow to choose the right platformThe repurposing potential that comes from having an engaged community Important links & mentions:Everyday Positivity http://thepresentercoach.co.uk/everyday-positivity/Everyday Positivity with Kate Cocker Facebook Group https://www.facebook.com/groups/youreverydaypositivityContent10x.com https://www.content10x.com/Content 10x Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you heard of scorecard marketing? A scorecard is a questionnaire/quiz but instead of just collecting answers it immediately responds with a personalized report. It’s a valuable lead magnet for you, and your audience gets so much value from it too. The good news is, scorecard marketing and content repurposing go hand in hand. In this episode discover everything you need to know about repurposing for scorecard marketing.Find out:Why scorecard marketing presents benefits for both your audience (tailored content) and your business (warm leads and useful insights)How you can repurpose content to create your scorecardThe ongoing repurposing opportunities from your scorecard If you want see an example of scorecard marketing in action and discover if you’re getting the maximum value from your content take our scorecard!It’s called The Content 10x Repurposing Effectiveness Scorecard – it asks 21 quick-fire questions about your repurposing strategy, systems and processes, and people and resources. Then it uses the data to create a tailored report packed full of tips and advice on how and where to improve. Important links & mentions:The Content 10x Content Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/Content10x.com https://www.content10x.com/How to Scale Your Business with Content with Daniel Priestley https://www.content10x.com/scale-your-business-with-content/My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Does your team have a content repurposing mindset? While systems and processes are important when it comes to your content repurposing, so is having the right mindset. If you’re team aren’t approaching content creation with a content repurposing mindset, you could be missing out on a myriad of ways to maximize the content you have worked so hard on. In this episode, Amy focuses on what a content repurposing mindset means and how to encourage it in your team. Find out:What a content repurposing mindset isWhy it’s important to encourage this mindset in your team 4 ways to ensure this mindset becomes part of your team culture Important links & mentions:Content 10x.com https://www.content10x.com/Content Repurposing Effectiveness Scorecard https://content10x.scoreapp.com/Episode 255 How to Develop Systems and Processes for Content Repurposing https://www.content10x.com/255Episode 238 How to Segment your Content for Ultimate Repurposing https://www.content10x.com/238My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter