The Content 10x Podcast

Do you want your content to attract as many people as possible to want to work with you?You may be thinking, “yes, that sounds perfect!”But your answer should be, “no.”Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients.Wouldn’t it be great if your content saved you precious time and effort in not having to deal with inquiries from people that aren't right for you?Or, even worse, working with clients that aren’t right.That's what Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, discovered when they began producing content specifically to filter out the clients they didn't want and attract only the ones they did.This episode is packed full of advice, tips and tricks from Martin and Lyndsay to create a website and content strategy that works better for you and your business. If your website could do more for your business, this is the podcast episode you need!Find out about:How to increase your website conversion rateHow to incorporate SEO into your blog posts to rank faster on GoogleWhat a “content fortress” is and why you need to build oneImportant Links & MentionsJammy DigitalContent FortressMake Your Mark OnlineMy book: Content 10x: More Content, Less Time, Maximum ResultsThe Content 10x toolkitTo watch the video, or read the blog post, click here.

Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start?It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated before you’ve started. Do you know why you feel this way? And have you thought about how you can change it?In this podcast episode, I break down six common reasons why people aren’t repurposing their content and talk about how you can approach these challenges with confidence and motivation.Listen to the episode to learn:What stops people from content repurposing and the reasons whyHow to motivate yourself to realize your existing content’s potentialWhy changing your mindset about investing in content could be a game-changer for you and your businessImportant Links & Mentions:Discover how to build better content repurposing habitsFind out why it’s necessary to view creativity as an investmentLearn how to transform your business with this simple mindset change Get the Content 10x Toolkit Check out how Content 10x could help aid your repurposing efforts on the Content 10x websiteFollow me on Instagram, Twitter, or Facebook, and connect with me on LinkedInTo watch the video, or read the blog post, click here.

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found?Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast. Thankfully, Melanie Deziel knows how to help.Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn’t wait to start putting her advice into practice!Listen to the episode to learn:What a content focus is, and why it’s importantHow to choose the best content for your audience…there are so many options!Melanie’s secret weapon for idea generationImportant Links & MentionsGet Melanie’s book: The Content Fuel FrameworkFollow her on LinkedInVisit her website: StoryFuelMy book: Content 10x: More Content, Less Time, Maximum ResultsFind Melanie on TwitterTo watch the video, or read the blog post, click here.

It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content.It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good.Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and original, even while sticking to your core message.And I’ve got some tricks that can help.In this episode of the podcast, I share the techniques I’ve learned to repurpose content to its full potential and to avoid just sounding like you’re repeating yourself.Find out about:6 ways to avoid sounding repetitive with your repurposingHow to get more out of your messagesWhat you can do to involve your audienceWhy finding a new angle is key to successful repurposingImportant Links & Mentions4 Content Repurposing Projects to Embark Upon Right NowThe Content 10x Toolkit for repurposing your video or podcastMy book: Content 10x: More Content, Less Time, Maximum ResultsTo watch the video, or read the blog post, click here.

“What is the one best type of content to repurpose?”I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else.There isn’t a “best” type of content for repurposing – repurposing can be very effective regardless of the type of content you’re working with…it’s more about your strategy and approach. Nonetheless, I do still have an answer to the question too!In this week's episode of The Content 10x Podcast find out about:What I believe the best type of content is for repurposingThe four things I think matter more than the type of content you repurposeHow to decide what the best type of content is for you and your audienceImportant Links & Mentions:My book: Content 10x: More Content, Less Time, Maximum ResultsOur LinkedIn 10x serviceTo read the blog post, click here.

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing…I think that has something to do with the associations many of us have with the word ‘influencer’.The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figures in social media marketing and the author of the brilliant book, The Age of Influence.Neal joined me in this episode of the podcast to explain what so many people get wrong about influencers, how businesses of all shapes and sizes can develop a better influencer strategy, and to share some insights from his amazing book, The Age of Influence.Find out about:How influencer marketing gained an unfair reputationHow influencer marketing can work in B2B (as well as more traditional B2C)Why companies that get influencer marketing right are beating social media algorithmsImportant Links & MentionsNeal’s websiteNeal’s amazing book, The Age of InfluenceNeal's TwitterNeal's LinkedInNeal's InstagramNeal's FacebookNeal's PinterestTo watch the video, or read the blog post, click here

Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation.You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time.In fact, if you can take some lessons from the two Jimmys and how they use audience participation to curate some amazing content, you might see some of the best results yet from your content.Find out about:How Jimmy Fallon and Jimmy Kimmel can be great sources of content inspirationWhy asking and curating responses from your audience is good for you and for themSome ideas to try if you want to start curating content from your audienceImportant Links & MentionsHow to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)Jimmy Kimmel's most popular Mean Tweets video on YouTubeAn example of Jimmy Fallon's hashtag segmentsTo watch the video, or read the blog post, click here

LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has.Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade.When Mark agreed to join me on The Content 10x Podcast, I was over the moon! The opportunity to talk all things content with one of the premier LinkedIn experts in the world had the potential to provide so much value to this show’s listeners…And he more than fulfilled that potential!Find out about:Answering some of the most common questions about LinkedIn content – from hashtags to company pagesWhy text posts should be your focus if you can only choose one formatWhat Mark believes is the one mistake most people make on LinkedInImportant Links & MentionsMark's LinkedIn pageLinkedInformed, Mark’s podcastAndy Foote’s website, where you can find the 100 Hot HashtagsTo watch the video, or read the blog post, click here

Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic.Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to.We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So, in this episode of the podcast, I’m exploring why people so often get the balance wrong when investing in their paid traffic and content, why it’s important to get it right, and share ways you can correct this classic mistake!Find out about:What I mean by “paid traffic” (its benefits and its limits)Why businesses risk wasting their money if they take the wrong approach with paid trafficHow investing in content at the same time as paid traffic can deliver better resultsImportant Links & MentionsLinkedIn 10xWhat Everyone Needs to Know About LinkedIn Ads with AJ WilcoxTo watch the video, or read the blog post, click here.

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!Listen to AJ’s interview in this episode of the podcast and find out about:What the four main types of LinkedIn ads areHow to use LinkedIn ads effectively – and understanding the particularities of each formatThe one thing AJ thinks everyone starting with LinkedIn ads should knowImportant Links & MentionsThe Simple Guide to Getting Started with Video on LinkedInThe LinkedIn Ads Show (AJ’s podcast)B2Linked (AJ’s agency)AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)Find out more information and read the blog post on this topic, here.

Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long.That’s why content repurposing is so important – because it gives the content you create a longer shelf life – but there are other ways you can showcase your highlights and best moments using features on the platforms themselves.Every platform is different, but they all have features you can use to highlight content you’ve created and add value to your profile.In this episode of the podcast, I break down how four of the major social platforms let you highlight your content. I also share lots of ideas to inspire you if you’re not sure what to start with.Find out about:Where social media can fall short when it comes to sharing contentWhy making use of platform features can give you more control over your followers’ experienceHow you can create highlights on LinkedIn, Instagram, Facebook, and TwitterImportant Links & Mentions:The Simple Guide to Getting Started with Video on LinkedInThe Best Way to Repurpose Content on Twitter with Dan KnowltonHow to Grow Your Business on Instagram with Sue B. Zimmerman Why Now is the Perfect Time to Embrace LinkedIn VideoReasons to Not Give Up on Facebook with Gavin BellTo read the blog post and to explore other episodes go to content10x.com/145

Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely…Mitch Jackson is here to prove otherwise! Mitch is famously known as ‘The Livestreaming Lawyer’ and has been at the forefront of social media, tech, and marketing for over 30 years. He’s been awarded multiple titles to do with both his legal practice and social media presence, and he is on a mission to help every professional realize the power of social media!If you’ve ever thought social media is great, “but not for me”, then you absolutely have to listen to this episode. And if you are creating content already, Mitch shares advice that even the most experienced content creators will find useful.This is an unmissable episode of The Content 10x Podcast!Find out about:Why every professional can and should get started on social mediaMitch’s advice for building an audience, creating great content, and communicating effectivelyWhy being yourself, trusting your instinct, and showing your human side are universally effectiveImportant Links & MentionsMitch's websiteDale Carnegie quote about ‘being interest’Bob Burg’s ‘Go-Giver’ seriesCarmine Gallo’s ‘Talk Like TED’

Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people invest in YOU as well as your products/services. Plus, if you do it in the right way, you’re going to have a content repurposing goldmine on your hands!I’ve explained more about why sharing your story can grow your business in this episode of the podcast.Find out about:Why everyone has a story worth sharing – without exceptionWhy people will want to hear your story and the voice that tells you otherwise is wrong!The best way to share your story on social media, with advice and examples from my own experienceThis is a brilliant way to use your expertise, experiences, and personality to grow your business. In the current climate, the two great driving forces that encourage sales are storytelling and personal connection.Important Links & Mentions:The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingHow Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience!Our LinkedIn 10x serviceThe Simple Guide to Getting Started with Video on LinkedIn

If you want to stand out on LinkedIn, you need to make sure your profile presents you in the best light. First impressions count for a lot, after all.But what does a great LinkedIn profile look like?I wanted to ask someone who really knows what they’re talking about, so I invited LinkedIn consultant, trainer, and speaker Louise Brogan onto the podcast to get some answers.You won’t be disappointed with this episode. Louise explained so many of the ways we can perfect our profiles, some of which I’d never considered before, as well as sharing some fascinating insights on content strategy and repurposing on the platform.This is the perfect episode if you are looking to up your LinkedIn game and, to be honest, even if you think you’ve got it nailed down… Louise probably has an idea to make your profile even better!Find out about:How to turn your profile into a reputation-boosting, sales-driving machineWhat Louise thinks is the best-performing content on LinkedIn and how repurposing can improve your posts and your profileWhat the common mistakes are that Louise sees LinkedIn users make and how to overcome themImportant Links & MentionsRepurposing Webinars with Louise Brogan – the last time Louise featured on the podcast!Why Now is the Perfect Time to Embrace LinkedIn VideoHow to apply for LinkedIn LiveLouise’s LinkedIn – of course!Louise’s 10-page guide to succeeding on LinkedInThe Simple Guide to Getting Started with Video on LinkedIn, from Content 10xTo read the blog post and to explore other episodes got to content10x.com/142

Creating video content for LinkedIn is one of the best ways to quickly grow your network and establish yourself as an authority in your industry.In my experience (and the experience of many Content 10x clients), video interviews are one of the most effective tools for achieving that goal.If you’re planning on sharing videos on LinkedIn, interviews are a must-have part of your strategy and plan.Whether you’ve thought about filming video interviews before or this is a brand new concept, this episode will help you understand why they are so effective, how you can get started, and share some key tips and advice that will make the whole process easier for you.Find out everything you need to know about video interviews on LinkedIn in this video, including:All the ways video interviews will help you grow your network and authority on LinkedInWhy flattery will get you far and open doors!How to plan, host, and produce great video interviews that are shareable and engaging on LinkedInImportant Links & MentionsThe Simple Guide to Getting Started with Video on LinkedInTo watch the video and read the blog post for this episode, head over to content10x.com/141

Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn.If you’ve ever wanted to stand out in your industry, become known as a thought leader, or an influencer in your niche, then LinkedIn video is an essential weapon in your arsenal.And guess what? There has never been a better time to get started, thanks to a unique set of circumstances.In this episode, I’ll take you through everything you need to know if you want to start creating video for LinkedIn to boost your authority, build your personal brand, and firmly establish your influence in your industry.Find out about:The numbers that show why LinkedIn has so much potentialWhy quality, confidence, and ideas for content don’t matter so much nowWhere to go if you need a full guide to getting started with LinkedIn videoImportant Links & MentionsLinkedIn Marketing Solutions – ‘Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview’Mind-Blowing LinkedIn Statistics and Facts (2020)Finally, Your Business Can Now Use Video On LinkedInFind out more in our Simple Guide to Getting Started on LinkedIn.You can also read the blog post on this topic.

Instagram carousels are an underappreciated asset on Instagram – and they’re incredibly powerful at driving engagement.If you’re repurposing your content, you’d be crazy not to be repurposing it into Instagram carousels… but how do you do it? What do great carousels look like? And what are some ways you can get started?I’ve answered all of those questions (and more!) in this episode of the podcast, covering all things carousels!Find out about:Why Instagram carousels are so effective (including examples)Four ways you can repurpose your content into carousels (with suggestions for blogs, podcasts, and videos)Tips on best practice when it comes to creating carouselsImportant Links & Mentions[Instagram Content Study]: We looked at 7,433,417 posts to find out the recipe for the most engaging Instagram postOur 'Customer Journey' carouselThe Content 10x Toolkit carouselPhil Jones' Instagram carouselBamboo Clothing's Instagram carouselMinor Figures’ Instagram carouselFor more information and to check out other episodes go to content10x.com/139

Mark Wright is the founder and owner of one of the UK’s fastest growing digital marketing agencies, Climb Online. It’s just one in a long list of successful businesses he has launched and been involved with in a career that’s taken in twists, turns, and TV appearances!Yes, Mark was the winner of The Apprentice UK in 2014.He joined me on this episode of The Content 10x Podcast to explain why he thinks content is the most important – and underrated – tool for growing a business.Find out about:How previous The Apprentice UK winner and founder of Climb Online has used content to grow his businessMark’s favorite content and favorite platformsWhy it doesn’t matter how small you start – and all you need is to make one connection through your contentImportant Links & Mentions:Climb Online, Mark’s agencyRepurposing to Stay Consistent with your ContentHow to Repurpose Videos for Social MediaTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)The Content 10x BookTo read the blog post and check out a video trailer of the episode, go to: Content10x.com/138

Some people think TV has had its day, but I think some shows are leading the way in creating amazing digital content through repurposing.In fact, it was watching a clip from The Late, Late Show with James Corden that inspired this episode.Listen in to learn how you can take inspiration from some of the biggest TV shows to create incredible segments in your content that will make repurposing easy, enjoyable, and even more effective!Find out about:How The Late, Late Show with James Corden gave me a lightbulb moment about segmenting contentWhat segmenting your content could look like – with loads of suggestions to inspire you!Why it will benefit you and your audience to segment your contentImportant Links & Mentions:The fateful James Corden clipThe Content Repurposing Mindset5 ½ Great Ways to Make Money from PodcastingThe Content 10x BookThe Content 10x ToolkitTo read the blog post and check out a video trailer of the episode, go to: Content10x.com/137

We will be living in the changed world caused by coronavirus for a long time, but how on earth are people whose careers rely on big public events supposed to adapt to a socially distant world?Speaking is one of the hardest-hit industries by the pandemic, but some shining lights from the profession are doing an amazing job of adapting to the new normal.One of the best examples of this is Erin King, who joins me in this episode of The Content 10x Podcast to share the story of how she created an online course out of her keynote speech.Erin is such an inspiring person and the advice she shares in this episode is going to be useful for everyone, not just speakers!Find out about:What you’ll need to look for and change to create a great course from your keynoteHow Erin created her course – from the technical side to the emotionalHow Erin’s experience as an entrepreneur helped her create a more effective courseImportant Links & Mentions:Erin’s course, The Social Media SpaHow To Repurpose Your Speech for Maximum Social Media ImpactKajabi6 Ways to Repurpose Your In-Person Offerings To OnlineErin’s InstagramTalk 10x

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.Find out about:How we can plan the journey that our audience go onThe seven courses of your customer journey – with your main (long-form content) as the focusHow content repurposing helps you plan and create content around your ‘main’ long-form contentImportant Links & Mentions:The Content Repurposing Customer Journey: from Mobile to Long-Form to BuyingThe Importance of Branding When You Repurpose Content with Phil PallenTikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)How to Create Audiograms for your Podcast (Wavve vs Headliner)How to Repurpose Videos for Social MediaThe Importance of Visual ContentRepurposing Your Content Into A Content UpgradeHow to Repurpose Videos for Social MediaReasons to Not Give Up on Facebook with Gavin Bell4 Clever Ways to Repurpose Your Facebook Live VideosContent Repurposing and The Importance of Consistent Messaging

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too.Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet.How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content!In this episode, I explain:Why you should think about the content journey your audience go onHow content repurposing can help you create a great customer journey, starting with short-form content on mobilePeople won’t find your long form content, you need to find them first and have a plan to migrate them to itImportant Links & Mentions:Digital 2020 ReportHow To Spend Quality Time With Your AudienceThe Content Repurposing MindsetHow to Turn Your Blog Post into a Multimedia ExperienceBest Of Social Media Content Repurposing Tips To read the blog post and check out a video trailer of the episode, go to Content10x.com/134

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts.Join me in this special episode to hear my favorite podcasts – but there’s a twist (of course there’s a twist)! I’m sharing my three personal favorites AND my recommended shows for content creators. Find out about:My three favorite podcasts I listen to in my downtimeThe podcasts I think different types of content creator will benefit from listening toHow you can get involved in #GivingTuesdayPodcastsImportant Links & Mentions:Episode 91 of Feel Better, Live MoreEpisode 408 of The Model Health ShowThis Entrepreneur Will Show You the Secrets to Surviving Severe Economic Downturns, from Impact TheoryPodcast AcceleratorThe Membership Guys podcastThe Confident Live Marketing PodcastStanding OvationThe Treasury Career Corner Podcast

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up!Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media.Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying.I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we’re producing it in the right way.So, why stand idly by and let well-meaning businesses share videos on social media that don’t do them any justice?I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let’s go!Find out about:What great video repurposing looks like on social mediaHow to repurpose videos for Facebook, Instagram, Twitter and LinkedInHow to add captions and change video dimensionsImportant Links & Mentions:Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They CompareiMovieFinal Cut ProFilmoraA Simple Way to Post Horizontal Videos on IGTV and Instagram StoriesKapwingHandbrakeSubmergeHow to Add SRT Files to Videos in Handbrake (Subtitles and Captions)The Content 10x ToolkitTo read the blog post and check out a video trailer of the episode, go to Content10x.com/133

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone.Nobody was or could have been prepared for this global crisis.Many people have helped me decide my approach, but Phil M Jones has been one of the best. Not surprising, really, he did write the book on knowing ‘Exactly What to Say’!Not only is Phil a bestselling author, he’s also an international keynote speaker, a global sales leader, and a yoga enthusiast! Exactly the kind of person you want to listen to in times like these.Phil’s advice is always gold.Find out about:Top tips from Phil Jones on how to change your content and messaging during the pandemicWhat Phil recommends for adjusting your social media, email, and sales contentHow content repurposing can solve different problems during times of crisis Important Links & MentionsPhil’s websitePhil's booksBrowse my blogThe Content 10x bookTo read the blog post and check out a video trailer of the episode, go to Content10x.com/132

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all:Know your audience, be engaging and creative, and good content is good content, no matter where it is shared.If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million users in the USA alone, you’re going to want to listen to this episode.And don’t worry! Using TikTok for content repurposing doesn’t mean you have to be an active user… you can be inspired for creating content elsewhere.Let’s dive into how you can use TikTok for business, creative, and content inspiration.Find out about:What TikTok is and how people are using itMy own experience of using TikTok for businessWays you can use TikTok for content inspirationImportant Links & Mentions:My TikTok profile!Repurposing and Respecting the Social Media PlatformsBest of Social Media Content Repurposing TipsTo listen to this podcast episode and read the blog post, click here.

As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences.Research reports like The Infinite Dial 2020, by Edison Research and Triton Digital, are so useful for giving us that insight.Polling thousands of Americans every year, The Infinite Dial reveals media consumption habits across the nation – in everything from device usage and social media, to smart speakers and podcasts.I’ve gone through The Infinite Dial 2020 report to produce some takeaways for content creators that will help you get your content in front of more people.Find out about:What social media, digital audio, and device usage looks like in 2020A closer look at what Infinite Dial results means for podcastersHow content repurposing can help you win online in 2020Important Links & Mentions:The Infinite Dial 2020Key Findings from The Infinite Dial 2019 ReportWeekly Podcast Data Amid the Coronavirus Crisis - Update Through March 29, 2020Blog posts about podcastingHow to Repurpose A Podcast On Social MediaContent 10x bookContent 10x ToolkitTo listen to this podcast episode and read the blog post, click here.

Amy Landino is one of YouTube’s biggest names and has been for years. What helped her reach the top – and stay there?Well, she’s an amazing content creator for a start. But a great repurposing strategy has helped her stay front of mind for her audience and contributed to growing, and maintaining her dedicated following.So what does this member of YouTube royalty do to repurpose her videos for social media? And what’s her advice to business owners and content creators who want to repurpose YouTube videos to their social media?This episode of The Content 10x Podcast should have all the answers you need!Find out about:Amy Landino’s tips for creating standout YouTube contentHow Amy approaches content repurposing with her channelWhat Amy thinks is the most important thing to focus on as a YouTuberImportant Links & Mentions:Tube BuddyVlog Boss UniversityTo listen to this podcast episode and read the blog post, click here.

In the midst of the coronavirus pandemic, we’re all looking for ways we can use the extra time we’ve found ourselves with and businesses are rushing to rework their content plans.I think there’s one solution to both of those problems.A big repurposing project – going further than creating an audiogram from a podcast episode – will give you high-value, extensive assets that have staying power and respond appropriately to people’s changing content consumption habits.There are lots of ways you can do this, but I think there are four perfect content repurposing projects you can get your teeth into now that will produce brilliant results.Find out about:Why now is the perfect time to start a repurposing projectFour ideas you can try – from books to live showsThe different ways a repurposing project will benefit youImportant Links & Mentions:6 Ways to Repurpose Your In-Person Offerings To OnlineContent 10x: More Content, Less Time, Maximum ResultsContent 10x The Book – An Update & How to Repurpose Content into a BookHow To Repurpose A Podcast Into A Book With Emily ProkopBook Repurposing: How Quality Content Can Lead To Publishing A Book With Mike MorrisonBlog to Book RepurposingHow To Self-Publish An eBookHow To Self-Publish An AudiobookThe Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast EpisodeThe Infinite Dial 2020 by Edison ResearchRepurposing Your Video By Launching a (Brand New) PodcastThe Content 10x ToolkitCreating Live Experiences with Your ContentHow to Repurpose Facebook Live Videos with Ian Anderson GrayHow To Get Started With Linkedin Live With Ian Anderson GrayTo listen to this podcast episode and read the blog post, click here.

Businesses are struggling right now – a pandemic is not something anyone can truly prepare for – but traditionally offline businesses are struggling most.For some, finding new ways to monetize their services and content in the digital space might come naturally. For others, it might feel pretty alien. Not every business can pivot to digital content, but you’d be surprised at how many are able to.Restaurants and bars are setting up delivery services and sharing the news on social media. Personal trainers are delivering video sessions. Museums are conducting tours online.These are trying times, but they are inevitably bringing out creative solutions.If you want some inspiration for how you can repurpose your in-person offerings to online, I’ve got six suggestions you can try.Find out about:The surprising ways businesses are already moving onlineSix suggestions to help you repurpose in-person offerings to onlineHow there are many different ways to monetize online contentImportant Links & Mentions:Content 10x: More Content, Less Time, Maximum ResultsRepurposing Webinars With Louise BroganCreating Online Courses By Repurposing Content With Teresa Heath-WareingHow To Repurpose Membership Site Content With Mike MorrisonEverything You Need to Know About Facebook GroupsTo listen to this podcast episode and read the blog post, click here.

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances.The COVID-19 pandemic is a crisis like few others in modern times.Hard times bring the best out of people and I’ve already heard news of countless good deeds worldwide, from communities coming together to help self-isolating neighbors to the beautiful singing echoing across Italian balconies.My singing voice isn’t something I want to expose you to, but I can reach out to you – my digital neighbors – to share what I can.If you are a business owner who’s unsure on how to approach your content during a global crisis, here are my thoughts.Find out about:Why you should create content, but context is keyWhy your audience need you now more than everWhat you can do if you’re struggling to create content right nowImportant Links & Mentions:Content 10x blogTo listen to this podcast episode and read the blog post, click here.

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time.With the power of content repurposing, your speech can help you get that feeling more often.By turning photos and video footage of your talk into a set of powerful content marketing assets, you can grow your audience, reach and impact. As a result, you could find yourself speaking on many more stages in the future.This episode of the Content 10x podcast aims to explain some of the ways you can repurpose your speech into powerful pieces of content – without costing the world in time or expenditure!Find out about:Why it’s so important you repurpose content from your speechLearn four easy-to-action content repurposing techniques for social mediaWhere you can get more ideas to help you repurpose your speechImportant Links & Mentions:The Ultimate Checklist to Repurpose Your Speech for Social MediaTo listen to this podcast episode and read the blog post, click here.

When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without thinking about it, we need to have spent some quality time with them first.The great news is that quality time is quality time – it doesn’t matter whether it’s in-person or through a screen… that’s where content repurposing comes into it.Content repurposing helps you take your core message and explode it, reaching people in more places in different formats, all while staying true to what your business is about.If you’re tired of business lunches, golf courses, and stale breakfasts at networking events, content repurposing might just be the savior you’ve been waiting for!Listen to this episode to find out about:Why it’s important to put in the hours with your audienceWhy quality time doesn’t have to be spent in personHow you can map out the time your audience spends with youImportant Links & Mentions:Content Repurposing and the Importance of Consistent Messaging5 Ways to Repurpose Content for Lead GenerationThe Content 10x bookTo listen to this podcast episode and read the blog post, click here.

One of the most common questions I’m asked is: “where do I start when it comes to content repurposing?”It’s understandable, right? After you’ve realized every piece of content you make can be repurposed into countless more pieces of content, the possibilities become overwhelming!I want to help you break that feeling of overwhelm and start repurposing your content so you can get more results from less work. If you’re not sure where to start, or where to go next, with your content repurposing, Answer The Public is one of the best research tools you can use.If you want a brilliant way to plan out your repurposing, you’ll want to hear about this amazing, totally free, website!Find out about:What Answer The Public isWhy Answer The Public is the perfect tool for your repurposing researchOther ways you can research content repurposing opportunitiesImportant Links & Mentions:Answer The PublicHow To Use Analytics To Decide What Content To RepurposeContent repurposing and RedditContent 10x podcastContent 10x bookTo listen to this podcast episode and read the blog post, click here.

When I talk to people about repurposing their content on social media, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.What I rarely hear, though, is people wanting to repurpose onto Reddit.Sometimes it’s because they’re uncertain about how to approach it, other times it’s because they don’t even know what it is!You might be surprised at just how big Reddit is, so I want to explain more about the platform and what you need to know before you include it in your content strategy. Once we’ve got the essentials out of the way, I’ve got five ideas you can use to start repurposing your content for Reddit.Find out about:What Reddit is, how it works, and why it’s different to other platformsWhat you need to consider before repurposing on RedditFive ideas for repurposing on Reddit that you can try todayImportant Links & Mentions:RedditBlog Syndication Explained with Yva YorstonHow to Repurpose Content on LinkedIn with Cathy Wassell Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!The Content 10x bookTo listen to this podcast episode and read the blog post, click here.

Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.Find out about:What a case study is – and what its purpose should beHow learning from literature can make your case studies more compellingThe reasons case studies can be ineffectiveHow to produce better quality case studies that are fit for repurposingFive ideas for how you can repurpose your case studiesImportant Links & Mentions:The Universal Shapes of Stories, According to Kurt VonnegutClever Ways to Repurpose Client Testimonials and Reviews. Content 10x Podcast episode 97How to Create Audiograms For Your Podcast: Wavve Vs HeadlinerThe Talk Trigger Show by Jay BaerThe Treasury Recruitment CompanyThe Content 10x podcastThe Content 10x blogThe Content 10x bookTo listen to this podcast episode and read the blog post, click here.

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment.The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients.Despite this, Facebook is still growing its userbase and earning more money. Talk about mixed messages!So, I wanted to speak to someone who understands Facebook better than anyone else I know – it could only be Gavin Bell – Founder of Facebook advertising agency Fat Pony.Gavin helped me clear up some misconceptions about Facebook, gave some incredibly generous and useful advice about how small businesses can maximize Facebook ads, and shared his thoughts on the most effective content strategies.Find out about:Why Facebook is still worth your time and attentionHow to use content repurposing to create amazing adsWhat you can do to get results without spending a single pennyImportant Links & Mentions:Gavin Bell’s websiteGavin’s FacebookGavin’s TwitterGavin’s InstagramGavin’s YouTubeGavin’s LinkedInTo listen to this podcast episode and read the blog post, click here.

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content? But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content repurposing but, if you take it one step at a time, it will be much easier to make content repurposing a habit instead of a chore.That’s the secret – it isn’t being a mastermind, it isn’t having the perfect template, it’s just about building a habit that sticks.So, how do you create a habit for content repurposing?I think there are lots of approaches you can take, but there are 10 ways you can build a content repurposing habit. Have a crack at some of them, and you’ll hopefully have an unbreakable repurposing habit before long.Find out about:What a habit is and how to develop new habits10 ways to introduce content repurposing habits to your existing content creation strategyBonus tips to help you build new habits…and stick to them!Important Links & Mentions:Episode 118Content 10x bookTo listen to this podcast episode and read the blog post, click here.

What do you do after you’ve finished watching a great TV show?Go and find more content related to it, of course!This is why so many TV and radio shows offer companion content – live content that you publish immediately after publishing your core content.All the best TV shows are doing it and have been for years. Even reaction phone-ins on sports radio stations are a kind of companion content, and they’re older than old! We’ve been surrounded by companion content for decades already, but digital content creators have yet to really catch on to this concept.I think that’s going to change very soon, and I’ve got three ideas that you can use to start creating companion content today. In this episode, you can learn:What companion content is, with examples of it in practiceHow to create companion content in three different waysWhy companion content is so useful for creatorsImportant Links & Mentions:Episode 59 of the Content 10x podcastContent 10x bookPatreonContent 10x podcast archiveTo listen to this podcast episode, click here.

Your tweets might not be the first content you think of repurposing, but you might be missing out on book deals, TV shows, and newspaper columns…There’s no guarantee your Twitter account will get you any of that, but it is possible! Very British Problems is the perfect example of how a content repurposing mindset can produce incredible results – even with the shortest content imaginable.In this episode, I explain the four cornerstone principles that helped Rob Temple go from 140 characters on Twitter to multi-channel success.Get your tea and crumpets at the ready and form an orderly queue with a stiff upper lip, I want to tell you the story of Very British Problems.In this episode, you will learn:How to repurpose the smallest content for the biggest resultsFour key reasons why Very British Problems was primed to succeedWhy a content repurposing mindset makes everything easierTo listen to this podcast episode and/or read the blog post, click here.

As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this is by repurposing your content on Instagram.Instagram is the ideal social hub for repurposing content because you can share different forms of content across Instagram’s ‘four neighborhoods,’ – the main feed, IGTV, Stories, and Live.Top Instagram educator, Sue B. Zimmerman, joins me on this episode of the podcast to chat about the true power of Instagram. We dive into reasons why businesses and content creators should focus on Instagram and she shares some of her top tips for repurposing on the platform to help grow your followers and get more conversions.Find out about:Tips for repurposing content on the 4 neighborhoods of InstagramHow to use hashtags in Instagram Stories Vs. the main feedHow to get more views on IGTVTo listen to this podcast episode and/or read the blog post, click here.

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead. At Content 10x we are always looking at what’s working and not working, what’s hot and not…regardless of the time of year. Listen in to hear my 8 predictions for 2020.Listen in to hear:Why I think video content is going to be such a focus in 2020 and the platforms I think will dominatePodcasting will continue to grow, more video creators will repurpose videos to audio format…but podcasting isn’t for everyoneHow voice search and zero click search results will change how some people/businesses create contentTikTok will inspire more creativity with snackable short video content If you want to find out more click here

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t.Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information and it can help, or hinder, our progress. But have you ever heard of a content repurposing mindset?Did you know that to be successful with content repurposing it’s as much about mindset as it is knowledge of what, when, and how to repurpose?But what is a content repurposing mindset? How do you apply it?Listen in to hear:What a content repurposing mindset isWhy mindset is important when it comes to repurposing Why you should view your content like a start upIf you want to find out more click here.

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple!Of course, being a little obsessed with content repurposing, I couldn’t just write a book, convert it into an audiobook and leave it at that…not when I’m a podcaster.  So, in true Content 10x spirit, I decided to repurpose my audiobook (or at least a chapter of it) into an episode of the podcast! Hit play and listen to Chapter 1 of my audiobook for free.Listen in to hear:How content repurposing can help maximize the potential of every piece of content you createUnearthing the true meaning of content and content marketing Creative ways you can repurpose your contentIndisputable reasons why you owe it to yourself, your content, and your audience to repurposeA few real-life examples of content repurposing done rightIf you want to find out more, click here.

Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up! A mistake I see a lot of people make is assuming that if they want to write a book, they need to completely start from scratch…yet they are prolific content creators. You can save a lot of time by repurposing some of your existing content (from your podcast, blog, videos, etc.) into your book.Believe me, it’s possible. After all, I wrote the book, Content 10x: More Content, Less Time, Maximum Results, using a lot of my own content and I’m not the only one. I’m always on the lookout for interesting examples of repurposing content into a book. Ready for something different?! Author of Marketing Now, David Bain, knows a thing or two about finding creative ways to repurpose content into a book…he repurposed an EPIC livestream series into a book, Marketing Now, which is packed full of actionable marketing advice from 134 of the world’s leading marketers.In this episode, you’ll learn about the creative repurposing strategy David took to help write his new book and how you can do the same!Find out:Tips for repurposing audio and livestream content into a bookHow transcriptions can help to repurpose audio and video content into a bookWhy you should create content with the intention of repurposingCommon repurposing challenges and how to overcome themTo find out more and to explore other episodes, click here.

If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long form content TOGETHER into even bigger masterpieces?!Bonus if those big, masterpieces of content can be used for lead generation. In podcast episode 110, I shared how you can break your content ideas down for a higher volume of in-depth content. In this episode I share how you can make your in-depth long form content even bigger, to gain new leads and grow your email list.Find out about: 5 ways to repurpose your content for lead generation How repurposing can be about combining content together as well as breaking it down Smart ways to repurpose online content into print media You can read the full blog post and podcast episode here.

Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging, even for the most prolific of content creators! A mistake that I see a lot of people make is that they share too much all at once, missing the opportunity to make their content ideas go so much further. I help you avoid falling into the pitfall of creating long and densely packed pieces of content that will send your audience into a slumber. I look to the world of wizardry and wine to prove that sometimes, more is more.Find out about: How to make your content ideas go further How to leave your audience wanting moreHow creating more in depth content can be better than single ‘epic’ pieces You can read the full blog post and podcast episode here

Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. There’s no doubt it’s a great way to help people, share your expertise and generate an income. But, how do you go about creating your own online course? Can you repurpose content in order to create a course? Can you repurpose your courses?!Thankfully, my guest on the podcast, Teresa Heath-Wareing, was able to spill the beans on how she repurposes content for her online courses. Teresa is an award-winning International speaker, TEDx speaker, trainer, podcaster, author and business owner. She’s noted as one of the UK's top Marketing Influencers and has worked with international brands such as Land Rover, Jaguar, Rightmove and Leadpages as well as having her online membership - The Marketing that Converts Academy - where she repurposes content to create online courses.Find out:How to repurpose content to create an online courseWhy it’s important to start small and focus on solving one problem for your audienceReasons why it’s okay to repurpose free content into paid content Ways in which online courses can be repurposed for lead generationFind out more and read the blog post here.

How does a busy business owner and content creator launch a book when time is not on his side? The answer is simple. Repurposing!My guest this week is Mike Morrison from The Membership Guys. We discuss the ways in which he leveraged his content in different formats to produce 2 books. How he repurposed his podcast into book contentUsing a 30-day email challenge as the starting point for his 1st bookThe mindset needed for every content creator to repurpose effectivelyFind out more and explore other episodes here.

Consistent messaging is key to growing any business and personal brand, and content repurposing can help.If you offer your customers a specific solution, you want to shout all about it. That’s why it’s so important that your message doesn’t get lost under a heap of scattergun content.Once you are clear on your message and the problem that you solve, your message must be consistent across multiple platforms to demonstrate that you’re the person to go to if anyone ever needs help with that problem.An effective way to stay consistent with messaging is to repurpose your content.In this episode find out:How content repurposing helps with consistent messagingWhy you need to understand what you do and what you can help people withThe importance of consistent messagingIf you want to find out more, explore other episodes or read the blog post, click here.