The Content 10x Podcast

This week is a super exciting week for Content 10x and this podcast, because on the 23rd October I officially launched my book Content 10x: More Content, Less Time, Maximum Results.Marketing a book can be incredibly time consuming. I’ve found it a real challenge as I’m also running a busy creative agency, traveling and speaking at events, and growing my team. But all the time that I’ve been creating this book, I’ve tried to always have a repurposing mindset, especially when it comes to the big challenge of marketing the book.That’s why, this week I want to share with you my top 5 tips that will save you time and effort in your own marketing campaigns. This episode is really useful if you have written a book or are thinking of writing one (maybe in the process of…). But, many of the tips can be translated into all sorts of projects involving content, including new services and products. Find out about: My top 5 tips for using repurposed content to market your bookHow repurposing content can save you time and help you market like a proHow you can create social media copy from your book and photos of excerpts of the bookRepurposing your journey to launch as part of your marketing material You can find the full blog post and podcast episode here.

Facebook ads can seem intimidating to many business owners. But it is such a powerful tool that you really shouldn’t ignore! Good news is that you can incorporate repurposing into your FB ads strategy.My guest this week, Zach Hesterberg, says that Facebook is THE most powerful advertising platform around. Zach is a Facebook ads expert and he shared his knowledge and offered some great tips on best ways to utilize adsReasons why Facebook ads are so effectiveLearn the art of repurposing and retargeting to your Facebook audienceHow to incorporate repurposed content into InstagramTips on how to get started with adsHave a listen! To find out more, explore other episodes and read the blog post click here.

It’s the Content 10x Podcast’s 2nd birthday. A big thanks to everyone who has listened and supported the show.Ever feel like you are constantly re-inventing the wheel in your marketing and struggling to come up with new content ideas to market your membership service or premium content?Well, there is a way to ensure you have a consistent pipeline of marketing material that can give you back control over your marketing, give you added transparency and congruency of your product and services.That’s why this week’s episode of the podcast (and blog post), covers the topic of repurposing the content you have already within your membership / premium service and turning that into marketing content itself!Find out about:How repurposing materials from your membership site or premium content can provide you with a wealth of marketing materialHow repurposing your premium content into marketing content creates added benefits, like transparency and congruency for your brand and your businessWhat premium content you should be looking to slice, dice and repurposeTo listen to this podcast episode and read the blog post, head here.

If you want to use one piece of content to repurpose into 10x the amount, video content is a great place to start. When you start with a video as your pillar content, you have exactly what you need to repurpose it into a host of other content.But what happens once you’ve created all of that content? How should you go about publishing it and how are you going to get as many eyes on your repurposed content as possible?On this episode of the podcast (and blog post), I’m joined by Natalie Hailey, who is a Content Manager and the Founder of Hot Content. She works with small business owners and entrepreneurs and helps them to be consistent with their content and make the most of their content.Find out about:Why consistency is key when it comes to creating, promoting and publishing contentHow to get the most engagement from your YouTube videosHow to repurpose a YouTube video into a blog postTo listen to this podcast episode and read the blog post, head over here.

Did you know that you can repurpose your blog posts onto Quora?Quora is a minefield of questions waiting to be answered and an ideal place to demonstrate your expertise, build a following and of course, repurpose your blog posts!Repurposing your blog posts on Quora is a great way to put your content and your business/brand in front of the right people…people who want to learn from your expertise in order to get answers to their questions. On this episode and blog post, you’ll discover how to repurpose your blog posts on Quora for the most impact and engagement.Find out about:How businesses/brands use Quora to build awareness and generate leadsThe benefits of repurposing content on QuoraThe two best ways to repurpose your blog post on Quora for the most engagementIf you want to find out more about repurposing blog posts on Quora, you can listen to the full podcast episode and/or read the blog post here.

Do you want to learn how masterminds in the world of content marketing repurpose their content?Hall of Fame speaker and New York Times best-selling author, Jay Baer, joins the Content 10x podcast to discuss how he repurposes content from The Talk Triggers Show, and more, and he shares tips to help you repurpose your content like a true (social) pro!Jay has truly leveraged the power of repurposing for his ‘talk triggers’ content - proving that when you have great messages to share, repurposing allows you to amplify your ideas and delight both old and new audiences.Find out about:How Jay repurposes his content for maximum impactThe many ways you can repurpose research into a speech, a book, video, podcast, social media content, and moreThe importance of video content if you want to build your brandTo find out more about Jay, you can check out his personal website or head over to Convince & Convert to learn more about implanting effective strategies for customer acquisition and retention.To listen to the Social Pros Podcast hosted by Jay Baer and Adam Brown, click here.You can also catch The Talk Triggers Show as either a podcast or a video show on YouTube (the choice is yours!).If you want to find out more and read the blog post, click here. 

It’s a very special occasion at the C10x HQ today as we’re celebrating 100 episodes of the Content 10x podcast!Aside from clinking champagne glasses and wondering where the time went, my team and I have taken this huge milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 episodes!As we reach our 100th episode, it’s incredible to look back at our humble beginnings to see exactly where and how it all started and more importantly, how we’ve developed and what we’ve learned since then. Our repurposing strategies and the ways that we create and repurpose our content have evolved with us over time, which is what I want to share with you in this special episode and blog post!Of course, as a content repurposing business, we have not only learnt lessons based on our own podcast and content, but based on the work that we do for our clients too. We’re very fortunate to have wonderful clients and I’m so blessed to have such a dedicated team of content managers, publishers, copywriters, graphic designers, video and audio editors, that work tirelessly to serve our clients and maximise the reach of their content through the power of repurposing!To prepare for this special episode, my team and I had an in-depth meeting where we reflected on how our own repurposing strategies and tactics have changed over time. Sounds intense…it wasn’t…we had fun…it’s been a fantastic journey and we’ve only just begun!Find out about:Our most important lessons learned from recording, publishing and repurposing 100 episodes of the podcastHow our creative, publishing and copywriting processes have evolved over timeThe importance of planning your content and being consistent with it – no matter what!For more information, click here.

Have you ever thought about repurposing content from your guest appearances?For example, you can feature your guest interview on your own podcast or video show, or repost your guest article elsewhere (perhaps reworded), share video footage of your talk on your social media…there are plenty of ways to make the most out of your hard work and have more quality content to share with your own audience.Tune into this episode to discover five ways that you can repurpose guest appearances and content contributions to give you the best return on investment. Find out about:How to repurpose audio and video content from your guest appearancesTips for repurposing written content from a guest blog postHow to maximise your ROI and make the most out of your content contributionsTo find out more and listen to the full episode, click here.

Twitter is a fantastic platform to engage with people instantly, build connections and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the platform?I spoke to social media marketing expert Dan Knowlton all about Twitter - he shared his expertise on how to use the platform in the most effective way and how repurpose your content on the platform.We discussed:What content works best on TwitterHow to repurpose your content into tweets, livestreams, videos and much moreThe main mistakes people make with content marketingTo listen to the full podcast episode and read the blog post, click here. 

The power of social proof should never be underestimated.A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales message actually comes from our own happy customers.Once you have client testimonials you really want to make the most of them since you worked so hard and did such a great job getting them. Here at Content 10x, I regularly repurpose client testimonials to make sure that everyone sees them! Here are some unique and clever ways you can repurpose your testimonials to get more clients and exposure for your business.Find out about:Why client testimonials are so importantDifferent ways to repurpose video and written testimonialsHow to share these testimonials on both social media and print If you want to listen to the full podcast episode or read the blog post, click here. 

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow.These metrics help us to work out if people are actually consuming our content…in other words if they care and if they will go onto take the action that we desire.How do we find out whether our audience is listening, watching or reading all of our content? If clicks, views and downloads don’t tell us the whole story, what does?I’m going to share the best engagement metrics for podcasts, video, email and social media. Once you have the important metrics, you can take steps to improve your content, focus on what your audience loves and even figure out what content to repurpose!Find out about:What metrics tell you whether your audience are engaging with your contentThe best metrics for podcasts, video, email and social mediaHow you can use these metrics to improve your content If you want to listen to the full podcast episode or read the blog post, click here. 

On a mission to maximize your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose content onto social media. Not only that, but you can repurpose social media content too, for example, your Facebook Live videos, IGTV videos, etc. You can take your best-performing social content and repurpose it across multiple channels, presenting it in a different way to new audiences.This episode is a round-up of some of the best social media content repurposing tips that we’ve shared on the podcast in the past 6 months. I'm taking my own advice from episode 91, where I talked about how you can bring back some of your ‘best bits’ and create new, fresh content. Find out about: Top tips for repurposing your social media contentHow to repurpose video content on FacebookHow to choose the best-performing hashtags for Instagram If you want to listen to the full podcast episode and read the blog post, click here. 

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'?If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-niche industry....and how he's absolutely crushing it!My guest on the podcast is Mike Richards. Mike is a client, good friend and the CEO of the Treasury Recruitment Company, plus he's the host of the Treasury Career Corner Podcast.In 2018 Mike started a podcast to grow his personal brand and position himself as an expert in his industry. Whilst he was really excited to launch his podcast and felt in good hands working with us, he also didn't have unrealistic expectations. He wasn't expecting to be the next Pat Flynn or John Lee Dumas - he knew that he faced a challenge when it came to finding listeners...and the challenge of people not even knowing what a podcast was! (hence repurposing was essential)Luckily we had his back! Mike has seen HUGE success. With over 10,000 downloads globally in its first year, lots of new doors have opened, and business really is booming. By repurposing the podcast to expand his reach Mike has become known as the man in treasury...in fact, he's somewhat of a celebrity in industry circles!Listen in to find out:How we developed a repurposing strategy for Mike’s businessHow repurposing quality content has helped a niche business grow globallyBenefits both Mike's personal brand and the business have seen thanks to launching and recording a podcastTo listen to the full podcast and read the blog post, click here.

You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August.I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my existing content.If you want to find out more about how to leverage content repurposing to write a book, tune into episode 93 of the podcast.Listen in to find out: An update on my upcoming new bookHow I repurposed existing content to write my bookThe process of planning a book and how this helped me identify new content to create  If you want to dive into this episode with me, click here. 

Have you tried using LinkedIn Live yet?Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live video service – LinkedIn Live.But, is it all hype or will is succeed? And, how does it work?Join me and the leading expert in live video marketing, Ian Anderson Gray, on this episode of the podcast to find out more about how you can broadcast to LinkedIn and connect with your audience in a completely new way.Tune in to discover:The latest on the LinkedIn Live roll-out and how it worksTips for getting started with LinkedIn LiveHow to repurpose your LinkedIn Live video into an arsenal of new contentTo listen to my full discussion with Ian, click here. 

Are you consistent with your content? Or, do you struggle to keep up?  If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. In particular, there can be really challenging times in the year, like during the summer months and over the festive and new year period, where so much is going on outside of the business (for you and your team) that your usual content creation regime is pretty much impossible.When you’re trying to stay consistent with your content but don’t have the time (or energy) to keep creating new content, repurposing is your answer.  So, if you want to save time with content creation and stay consistent with your content schedule, tune into episode 91 of the podcast to hear my top three tips! Tune in to discover:How repurposing can help keep your content consistent during busy timesThree ways to use your older content as new contentHow repurposing older content can come with the bonus of lots of additional content already created If you want to listen to this episode in all its glory, click here. 

If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells.But how can you create marketing content that sells? And, how can you tell if a piece of content is persuasive enough to convert a customer? Join me and Jessica Lorimer on episode 90 of the podcast and discover the roadmap to help you create content that converts and therefore allows you to become an unapologetic wealth creator.We discussed:How to create content that leads to salesHow to sell with content without being too pushyHow to measure content in relation to salesTo listen to the full podcast episode and read the blog post, head here.

Did you know that IGTV is no longer a vertical video only platform? If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions!Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal videos can impact how you interact with your followers on the platform and most notably, how you can repurpose YouTube videos onto IGTV. Find out about:The repurposing repercussions of IGTV supporting horizontal videosWhy vertical video has become so popularThe pros and cons of posting landscape, particularly YouTube videos, to IGTVTo listen to this podcast episode, click here.

Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing to grow, you’ve got to come up with creative ways to stay top of mind and keep the downloads coming.In this week’s podcast episode, I’m excited to introduce you to my special guest, Steve Davis (aka Studio Steve) from Pod Sound School to talk about his awesome podcast repurposing and how he transforms his audio content into an amazing video animation.Tune in to learn about:How to repurpose podcast content into a cartoon video animationWhy repurposing your podcast into video is worth the time investmentTop tips for improving the sound quality of your podcastTo find out more, click here.

Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring and measuring its performance. In this episode of the podcast, I wanted to respond to some feedback I recently had when I asked my audience on Instagram what they wanted to know a bit more about. A few of my followers wanted to learn more about how to track and measure content repurposing endeavors.I thought this topic was super interesting. After all, who doesn’t want to measure the effectiveness of their content repurposing efforts? So, if you want to find out how you can measure content repurposing, tune in! Find out: How to use Google Analytics to discover how much traffic your repurposed content attracts Tips for monitoring engagement and growth on social media What metrics you should consider when monitoring the impact of content repurposing on your business To listen to the full episode, head over to: content10x.com/87  

Delivering a TEDx Talk is a highly sought-after accolade for many speakers. Delivering a TEDx Talk can have far reaching positive outcomes. If you are a speaker, it really raises the bar for you to call yourself a TEDx speaker. In many ways, it gives you that x-factor and brings some bling to your speaker reel! On episode 86 of the podcast, I sat down with my good friend, Mark Asquith, to talk all about his experiences in delivering a TEDx Talk and how he was able to repurpose many aspects of the experience. Tune in to find out:  How to prepare for a TEDx talk and make the most of existing content How to repurpose content from a TEDx Talk for social media, your blog and podcast How to repurpose the video recording of a TEDx Talk into lots of social media videos  To listen to the full podcast episode, head over to: content10x.com/86 

We can learn a lot about current trends and user behavior on social media by looking at the data uncovered by Edison Research and Triton Digital’s Infinite Dial 2019 report.  I’ll admit…every time the latest Infinite Dial Report comes out, I get super excited because as a content creator, I’m able to use key findings from the report to review my own social media strategy. The results from the report can help you identify what platforms to focus on and perhaps more importantly, where to repurpose to.  After all, I always say that you need to make sure you create content for the platforms your audience is on, and stay up to date on the trends. In this episode of the podcast, I dive into some of the key findings from this year’s Infinite Dial report and look at how this information can be useful when it comes to strategizing and planning our own content marketing tactics. Tune into this podcast episode to find out: Key findings from the Infinite Dial Report 2019 How to use this data to craft a more effective social media marketing strategy My conclusion in terms of where to focus content efforts this year To listen to the full episode, head over to: content10x.com/85  

We talk about podcast repurposing a lot here at the Content 10x HQ, but just how necessary is it to attract and maintain a loyal following? In my opinion, the Edison Research Podcast Consumer Report 2019 answers this question with a resounding – YOU MUST REPURPOSE YOUR PODCAST!! This really insightful research study reveals lots of interesting insights about the podcasting audience in America and their behaviors. There’s a lot we can learn about this data from a content marketing and content repurposing perspective, so let’s dig in! Tune into this podcast episode to find out:Key findings from the Podcast Consumer Report 2019 How people aware of podcasts but not listening could become fans via repurposed content Most people find podcasts via search engines and on social media – making repurposing essential To listen to the full episode, go to: content10x.com/84

Is there something you know you should be doing more of but you just…don’t? Maybe you’ve worked tirelessly to create amazing content and instead of repurposing it (like you know you should), you don’t.  On this episode of the podcast, I help you identify why you’ve got this knowledge to action gap and what you can do to start repurposing your content more regularly and with real purpose. Find out about: What the knowledge to action gap is Working out why you don’t repurpose as much as you want to 3 ways to take more content repurposing action To listen to this episode, go to: content10x.com/83 

If you create video and audio content, then in all likelihood, if you're human…mistakes and mishaps will have been made along the way!  Great news! You don’t need to delete all of your bloopers, you can repurpose them! In this episode, I look at why and how you can save outtakes and bloopers and recycle them within a different context. Discover: Why you should not delete all of your mistakes and mishaps Why people love and share bloopers – it’s not because we’re all mean! 3 ways that you can repurpose your bloopers Check it out at: content10x.com/82 

Do you want to get more eyes and engagement on your Instagram posts? I bet you do. After all, what’s the point in creating and publishing all of that amazing visual content if nobody sees it?  Countless studies have shown that Instagram posts with hashtags get way more engagement than those without any. But, how can you use hashtags on Instagram to get the best results?  On episode 81 of the podcast, I reveal why it’s important to be strategic with your hashtags and I share the same winning hashtag formula we use here at Content 10x.  Find out about: How hashtags can help your content get found on Instagram Why it’s important to be strategic with using hashtags Top tips and advice on how to research the best hashtags for you To find out more head to: content10x.com/81

It takes a lot of effort to create an engaging piece of content. But the creation of a piece is only half of the job; the rest lies in how you publish the content. There are smart ways to do this, and not so smart ways, and it’s worthwhile learning the difference.  In episode 80 I share some useful tips for promoting and repurposing your long-form content such as blog posts, videos, or podcast episodes with accompanying visual content. If you’re going to spend the time to create a high-quality piece of content, make sure you’re reaping the rewards for your efforts. Don’t underestimate the importance of visual content. Find Out:Why visual content is so important on social media Why it’s important to create visuals for each piece of content that you are promoting How you can repurpose your visual content Much more To find out more head to content10x.com/80

2019 is the year of LinkedIn.  Are you on LinkedIn? Are you creating, promoting and repurposing content on LinkedIn?Do want to find out what’s working and not working, and how to really rock on the platform?I invited LinkedIn expert Sam Rathling onto the podcast to talk all things LinkedIn and it was a fantastic discussion.  Find out:How to optimize your LinkedIn profileExactly what content to post on LinkedInHow to repurpose and promote your existing content to your LinkedIn followersWhy engagement is so important on the platform and how to create engaging postsSo much more!Find out more head to content10x.com/79

Have you ever spent a long time finding exactly the right words to use for your content? Maybe you were trying to find that perfect phrase for your homepage, a captivating opening to a blog post, or genius sales copy for a new landing page?We’ve all been there. Finding the right words and phrases is not easy. Copywriting is not easy!The good news is that all of the time and effort that you spend finding those perfect words does not need to be for a one-time use. You should always look for opportunities to repurpose your copy.Tune in to this week’s podcast to find out:Why writing strong and effective copy is so important to connect with your audience How you can repurpose you copy to make your efforts and your words go further  Resources available to help you write great copy  Check it out at: Content10x.com/78 

Would you like to learn more about how to stay true to your brand when repurposing your content?  Join me and my special guest, brand strategist Phil Pallen, to find out lots of really useful tips on branding and consistency with your content.  Learn all about: The importance of branding for business Top tips for creating content for your brand How you can repurpose your content consistently to align with your brand How you can create an effective brand with personality  To find out more and to read the full blog post, head over to content10x.com/77 

Do you ever stop and think about whether your content is published in as many relevant places as possible?You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button?Also, do you take action to help ensure that your content will get found by search engines?When I was at Podfest in Orlando in early March I discovered a couple of simple, yet important things that content creators can do to really improve their overall content distribution, which I share in the this podcast episode.Find out:How to effectively maximise your content distribution to grow your audienceHow you can benefit from written content to complement your video or podcastTips and advice for reviewing your content distribution and simple, quick steps to improve itFor more information and to explore other episodes go to: Content10x.com/76 

There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal audience on the platform. Or, if you’re already creating lots of content on Facebook, how can you repurpose it?I had the pleasure of speaking with Liz Melville, a highly regarded Facebook ads and marketing specialist, with over eight years of experience in promoting brands and businesses online, to find out more.We discussed:How to repurpose content on FacebookWhy you should be creating video content for FacebookWhat’s working and not working in 2019How you make the most of Facebook LiveContent strategies if you have a profile, page and groupFor more info and to read the full blog post, head on over to content10x.com/75

You’ve created some fantastic content, but that’s just the start. What use is great content if nobody knows about it?By using promotional tactics from the movie industry, you can create great awareness of your content and your audience will be chomping at the bit for its release.Tune in to this week’s episode to learn:Four ways to get your audience talking about the release of your content using tips from the movie industryHow to generate not just awareness of your content, but an appetite for its releaseHow to make effective use of social media platforms by repurposing your content for promotion and distributionCheck it out at: Content10x.com/74

Do you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV?Perhaps you’re thinking why would you do this…why bother with press releases in the digital age when we can reach so many people via social media and other means. However, getting attention in the press and knowing how to create a press release may be really useful for you and your business. What’s more, perhaps you can repurpose content into a press release so it does not take too much more time and effort, yet reaps many rewards. Interested?In this week’s episode of the Content 10x podcast I interview Sally Falkow, an Accredited PR practitioner with the Public Relations Society of America.We discuss:What press releases areThe benefits of a press releaseHow to get started with producing press releasesRepurposing a press release into other forms of contentTo read the blog post and explore other episodes, visit Content10x.com/73

Conferences, trade shows, workshops, seminars, networking events and so on puts your business in front of highly targeted leads. It’s also a great chance to forge business relationships and network with potential partners.But, in a sea of businesses with lots going on around you, how can you make sure that yours stand out?In this podcast episode, I share the repurposing considerations that we have put in place to prepare for the Podfest Multimedia Expo event 2019 to make sure that our hard work is maximized. If you’re attending an event soon and need to create content for a workshop, trade show or seminar, etc. this episode will give you lots of inspiration!Tune in to find out:Ways to repurpose content for events if you are speaking or exhibitingTips for creating engaging leaflets and bannersHow to write engaging copy using the ‘avatar empathy’ approach If you want to find out more, go to content10x.com/72

My special guest Emily Prokop talks about turning her podcast into that book, something that she always dreamt about and it all happened because one person loved her podcast…and that person happened to be a publisher!We discuss the following:How you can repurpose a podcast into that winning bookWhy repurposing content created a ready-made audienceThe importance of knowing the right tools for the jobTo read the full blog post, head on over to content10x.com/71.To listen to previous episodes click here.

Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog?Accompanying your video or audio content with written content improves your discoverability and helps you to rank higher on Google. Plus, it helps people decide whether they actually want to listen or watch your content.On this episode of the podcast, I share my thoughts on whether or not you should repurpose your video or podcast into written content such as transcripts, blog posts and show notes.Find out about:Why you should repurpose your video or audio into written contentUsing optimized written content to boost your SEO rankingThe pros and cons of repurposing audio and video content into a transcriptIf you’d like to read the full blog post, head over to: content10x.com/70

Did you know that over 43 million people in the US have a smart speaker?People use smart speakers to listen to music, make calls, get traffic and weather updates, listening to podcasts, order food and groceries, controlling household devices, flash briefings and so much more. Flash briefings are short, informative pieces of pre-recorded audio that last up to 10 minutes long. And, you can even create your own flash briefing skill to supply short bursts of content to your audience via their Alexa-enabled device.In this podcast episode, I’m joined by Sigrun, who is an expert when it comes to sharing her message and has been very forward thinking in getting in on Alexa flash briefings as an early adopter. We talk about how businesses like yours can use Alexa flash briefings to build and connect with your audience. We also talk about how you can repurpose your podcast content into an Alexa flash briefing!Tune in to learn:Why Alexa flash briefings is a great way to connect with more people & grow your businessHow to repurpose your podcast content (and transcripts) into an Alexa flash briefingTips for encouraging people to add you to their daily flash briefingHead over to: content10x.com/69

When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a different format – like we did when we repurposed photo slides into a comic book!In this episode, I share a story about how you can make your own comic book by repurposing slides. I also reveal some of my best tips and advice on how you can be really creative and think outside of the box when repurposing your content.Tune in to learn:How to repurpose a slide show into a comic bookThe importance of thinking of creative ways to repurpose your contentUsing repurposed slides to reach new audiencesHead over to: content10x.com/68

Video is one of the best ways for businesses to drive sales. 93% of businesses that use video say it’s gotten them a new customer thanks to a video they shared on social media. There’s no doubt that video is a powerful way to grow your business. But are you leveraging video marketing for your business as much as you should?To help you answer that question, I’ve invited Jason Hsiao, the co-founder of Animoto onto the podcast to talk about the importance of video marketing and why it should be a key part of your online marketing strategy.Tune in to learn:How to create a powerful video without having any technical or editing experienceTips for repurposing your video into compelling trailers and teasersUsing video to humanize your business and build trust in your brandHow to leverage video marketing if you’re camera shyWhat type of video content works best on each social media platformHow to make an engaging video for your audienceFor more information head over to content10x.com/67.

Do you want to learn how to convert video to audio? By extracting the audio from your video, you can create even more great content. But, despite what you might think, extracting audio from a video isn’t as easy as uploading your file to a dodgy MP4 to MP3 converter app! In this episode, I share my top four tips on how to convert your video to audio. Tune in to learn: How to repurpose your video content into high-quality audio content How to reduce the level of background noise in your audio content Why you should segment your video How to use appropriate software to help convert video content to audio To read the blog post and explore other episodes go to: content10x.com/66

I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach, content repurposing and being consistent.I find this really interesting because Chris had a ‘bricks and mortar’ offline business, in so much that he only earned income through in-person personal training. It seemed unscalable, but through creating online content, he not only improved his in-person business but he was also able to generate new income streams which were offline AND brand new online income streams too.In my discussion with Chris he shares his journey from no online content to a very successful blog, podcast, online business partnerships, delivering seminars and a very engaged social media following.Join our chat to find out:How creating content online can directly impact the growth of an offline businessWhy it’s good to create a variety of content across different mediums and platformsA simple publishing and content-topic structure that makes it easy to stay consistent over timeHow Chris fills his content pipeline in advance without ever needing to rushHow to lean on the credibility of industry giants when you're just getting started To read the full blog post, go to content10x.com/65

In order to plan your content well, you need to be able to broadly predict the way things are going – what’s working, what’s not working etc. In this episode I collect some of the research I’ve done and the experience I have in content marketing and lay down my 5 big predictions for 2019 that will help you maximise your efforts this year. Tune in to learn:The social media platforms to get involved with in 2019The ways advancements in technology is impacting audio contentWhy our polarised political climate may have contributed to the rise in the impact of raw “behind-the-scenes” video content and tips on how you should create thisWhy GDPR is not only survivable, but how you could use it to thrive with your email marketing Head over to content10x.com/64 to find out more

As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Every episode is about content repurposing - sharing specific tip, tricks and advice on how to repurpose your content and get the most value from your hard work and reach more people. Thanks to each and every one of you for your continued support of the show. I already have some wonderful podcast episodes lined up for 2019, but in the meantime I hope you enjoy this roundup of the top 5 most popular episodes from 2018. Click here to find out more. https://www.content10x.com/63 Happy content repurposing!

Would you like to learn how you can plan your content strategy for the whole year and have a content strategy that directly links to your business goals and endeavors?Join me and my special guest, Janet Murray, on the podcast to find out how you can plan a year of content with help from Janet’s 2019 Media Diary paired with a very simple step-by-step content planning process!Learn all about:Why content planning is so important for businessesHow planning your content can help you to build an audiencePublishing relevant and timely contentDevelop a yearly content plan for your businessRepurposing your weekly cornerstone contentTo read the full blog post, head over to content10x.com/62

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas?Whatever the holidays/occasions that you celebrate are, be it Christmas, Thanksgiving, Easter, Diwali, Eid….they all often come with gifting and generosity.Whilst you’re searching for giveaway ideas, have you considered that you can repurpose your existing content into gifts and giveaways for your audience?In this week’s podcast episode I talk you through 5 ways to repurpose your existing content into content gifts.Find out:How you can bundle together your existing content to create a ‘holiday hamper’!Creative ways to re-deliver existing content for added valueReview your most popular content and create complementary content as an extra giveawayGet the podcast episode and accompanying blog post here: https://www.content10x.com/61

Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after.If your answer is no then you are missing a huge content opportunity.Going to events is a fantastic thing to do, it’s great for learning and it’s great for building relationships. You just cannot beat meeting people face-to-face.But, they’re also often a huge investment – you’ve investing in yourself which is good, but they can take up a lot of time away from your business and family, and make quite a dent on your bank balance too! You can get even move value out of the time that you spend at events by creating lots and lots of content!In this episode find out:Why you should create content before, during and after you attend events8 smart ways to create content at eventsWhy having a content mindset at events is crucial going to ensure you get as much value as possible from attendingGet the episode and accompanying blog post at: content10x.com/60

When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there.I was keen to speak to someone who’s a real expert in Twitter and a number of my friends pointed to me to Madalyn Sklar as THE person to speak to.Madalyn is the host of two wildly popular Twitter chats - Twitter Smarter, which was launched six years ago and has since then amassed over 6 billion impressions and her second, Social ROI.Tune in to find out:Why Twitter is the best platform to have short but meaningful conversations with people in your industryHow you can repurpose a Twitter Chat into a super-engaging Facebook Live StreamHow you can give longevity to your best tweets by creating a Twitter MomentGet the episode and blog post at: content10x.com/59

How do you create engaging content video trailers to promote your latest blog, podcasts, or video content?New movies and TV shows run trailers and that seems to work pretty well, so why not apply the same marketing techniques to our content! A content video trailer is a short, less than one minute video, explaining the benefits of your content. It’s a way to endear yourself to your audience and directly drive interested people back to consume your content.In this episode I share what exactly I’m doing and how you can try it out for yourself.Tune it to learn:How to create quick, engaging video trailers for your content in as little time as possibleThe benefits of creating content video trailersWhy starting your blog posts with video trailers enhances your SEOHead over to: content10x.com/58 to read the blog post and to explore other episodes.

How much of your repurposing process can be hands-off?At Content 10x, I’m always talking about ways to save time, whether it’s with methods or tools. This week I have a special guest on the show, Hani Mourra, creator of Repurpose.io. His web completely automates publishing your vlog as a podcast or your podcast as a vlog…and more.Tune in to learn:How to expand the reach of your content without doing extra workWhy podcasters and live-streamers can and should have a presence on all major platformsHow much you can automate or streamline your repurposing processFor more information and the accompanying article visit: content10x.com/57