The Built For Coaches Podcast

In this episode I talk you through the process of building more trust with your audience. Coaches forget about the nurture process and how they position themselves on social media to bring more clients through the door. Always selling in public leads to your prospects being burnt out. Instead you want to go through very thoughtful and thorough processes of aligning all forms of content targeted towards a particular launch. When you do that, you generate more targeted leads, so you know who is actually interested in your work and can re-target them with more of your best stuff, alongside follow up processes. The more targeted leads you generate during each "pull" the more clients you sell to in a push. Those targeted leads build up over time to a point that you don't even need to sell in public and can use your platform to continue to attract prospects that you sell to in private.

In today's episode I speak about unethical practice inside of the fitness industry. Although, I highlight the importance of responsibility. Many people are exploited in vulnerable states and the responsibility you should take is to stand up for yourself and engage in conflict - a skill I believe coaches are lacking. Especially with household names that hold authority. There's a reason for this that I speak about in today's episode. I'm not for a second invalidating anybody's experiences because anyone that knows me, knows that I love calling out BS, consistently. For your own growth and progress, I've spoke about a philosophical approach that you can take to put this behind you and know that you can move on from it and truly experience the success you want to see.

The first episode in a new venture in the business world. I didn't see the need to create a brand new podcast because there's already so much gold that will help coaches in the previous episodes on this platform. Moving forward, I will be providing coaches with all of the knowledge they need to build their businesses in a way that feels right for them. Today, we kick off with predications for success and failure in 2025. The landscape of the industry is forever changing and this is what I believe we'll see in 2025!

A solo podcast from Jen this week whilst Mark's on holiday. She explores the concept of uncertainty and how it's shown up in her life recently, all in the ethos of social media not being real and normalising vulnerability as something we all experience.

In today's episode, Mark & Jen discuss the lack of real coaching delivered inside of the fitness industry. What's perceived as coaching, is something that coaches have been taught incorrectly. This episode was developed for both coaches and general population clients to raise awareness around the true art of coaching. So that more coaches didn't feel as frustrated, doubting their abilities & so clients would feel as if they're misunderstood. This is exactly why Built to Coach was born. To transform how real coaching is delivered inside of the fitness industry for better success all round.

In today's episode Mark & Jen discuss their approach to overcoming challenges and managing expectations.

In today's episode Mark & Jen speak about their biggest frustrations that they see coaches inside of the fitness industry make. Let's boycott these in 2024!This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/

In today's episode Mark & Jen discuss the biggest lessons they've taken away from each month in 2023. Without the reflection and your ability to analyse the lessons from your experience, you're always setting yourself up for future failure.This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/

In today's episode Mark & Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the challenges they've faced this year as they bring 2023 to a close. Some of these points are highly relatable to people at all levels and are served as a reminder of how you can create an approach to adversity and struggle.This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/

In today's episode Mark & Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the "C" word. Find out which C word we mean!This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/

In today's episode Mark & Jen discuss objective choice. Whereby your ability to reflect and use your self awareness from past experiences, enable you to create new behaviours for similar situations and journeys. They discuss how success and stress are synonymous, you can't have one without the other & why most people get trapped in the same cycle of behaviours.This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about the first available cohort in January 2024, click on this link... https://built-to-coach.ck.page/

In today's episode Mark & Jen discuss the theory behind real coaching. Coaching can very often be misconstrued for teaching & mentoring and as a result, people aren't achieving long term transformative change because they're being told what to do, instead of coming to the conclusion themselves with the help of a designed coaching process that also takes intuition into account. From both a coaching & client angle, this isn't an episode to be missed! To check out the best coaching course coming to the industry, created for coaches, by coaches... Click this link https://built-to-coach.ck.page/waitinglist & if you're bold enough, sign up to the waiting list. That's where all the best information will be heading!

In today's episode Mark & Jen discuss mental and physical performance. Both go hand in hand, which many people don't take into consideration. To perform optimally & get the best from your training for the RIGHT reasons, you need to develop instinct to push and pull. Intuition that allows you to understand the physical, psychological, behavioural & environmental forces at play.

In today's episode Mark & Jen discuss the 6 stages of inaction. We all know the term "I know what I need to do, I just don't know why I don't" & today's episode brings awareness to where you could be holding yourself back with applying the information you have to overcome challenges that are holding you back from taking action.

We're back! Apologies to all our regular listeners that we haven't been as consistent with the weekly podcasts as usual, it's been a mad couple of months! This week, Mark and Jen discuss a concept that we see so many people struggle with, often referred to as "life after the goal". You achieve the big thing that all of your energy, focus and attention has been working towards, only to complete it and go what now? Listen to find out how you never have the big goal drop off ever again.

In today's episode, Mark takes a solo podcast with Jen being away on her long awaited honeymoon, to talk about some life lessons and the importance of being able to decipher the lessons from any experiences you've been through in life to approach similar situations differently again in the future.

From the recent Built For Life live event, The Built For Life coaches took to the panel to answer questions from their clients in the room. There was no structure or question off limits. These range between curiosity of where The Built For Life programme is headed to the impact that social media has on peoples mental well-being when it comes to idolising a specific body.

Welcome to the first ever Built For Life LIVE podcast! Recorded at the most recent Built For Life quarterly event, five clients sat on a panel to discuss their Built For Life experience. Picking just five clients, was an incredibly difficult thing to do. Every client inside of the programme has what it takes to be on this panel & it's something that will be ran again in the future. In this episode you'll hear from Josh, Steffi, Kev, Louise & Lynn on what it means to them to be Built For Life.

In today's episode Mark, Jen & Ru explore what fitness means to them. Everyone will have a different perspective and perception of what health and fitness looks like at different stages of their lives & the part it plays. The team wanted to offer some insight to provoke some questions in you, to discover how it's currently serving you or how you could use it to serve you moving forward.

In today's episode Mark & Jen are reunited with the 3rd musketeer, Mr Ruaridh McCall - The Built For Life programmes Head of High Performance. The team speak about becoming fluent in your own bullshit. Your own bullshit can often be like a foreign language at times. Difficult to understand but based on the tone, you know fine well what it's saying. Understanding how you can become better at reading yourself is one of life's greatest gifts and the team shed some light on how you can start to improve it for yourself.

In today's episode Mark & Jen discuss character traits. They explore what temperament and behaviours are often associated with the shapes we are most drawn to which can very often give you an insight into the way you think & approach situations. It can really open your eyes to how your mind works and what needs to change to achieve the outcomes you want or even better, what can be used to your strengths.As a reminder, we still have some tickets left for our Built For Life event on August 12th at The Grand Central Hotel available. If you want to raise your standards in every area of your life and unlock potential you didn't know you had then you can get your discounted ticket below using the code BFLPODCAST - you won't want to miss this!https://www.eventbrite.com/e/change-your-life-with-built-for-life-live-event-tickets-675304312377

In today's episode Mark & Jen have a discussion about being two old married cunts. Neither are experts on marriage but the intention behind today's episode was to discuss the complexities within the dynamics of a partnership and how it can either aid and support your growth or limit you from growing as an individual. Being Built For Life is about creating the life for yourself that enables you to create the best environment for your growth and development & your relationships play a big part in that.In other very exciting news..The Built For Life programme has decided to open it's doors to the public for the very first time in the past decade!Far and away the most consistent thing we've been told by the hundreds (almost thousands) of people we've worked with is that we do something different from the average health and fitness coaching programme inside the Built for Life community. We create an environment of like minded individuals who share one common passion: becoming the best version of themselves they can possibly be. We support you in this journey by giving you access to industry leading experts across multiple different disciplines including Strength and Conditioning, Nutrition, Personal Development, Leadership, Behaviour Change and Mental Resilience. For the first time in 10 years, we're opening our doors beyond our group of clients to invite more people along to gain an insight in to what life can be like when you're Built for Life. We are more than just a calorie deficit and a training plan, we're a one stop shop in supporting you to let go of every belief that's ever held you back to create a life you never thought was possible. You'll hear talks from our team of experts based on exactly what you need to hear to create success, hear from our most successful clients on the exact process they've created to transform their lives and be a part of our first ever live podcast recording with an audience Q&A. You'll get exclusive access to our coaches and clients to explore the support you need on your own journey, and will leave the room with no questions unanswered. We'll even throw in lunch, refreshments and a goody bag to mark the occasion. Just bring yourself, an open mind, and the willingness to embrace the person you are destined to become.If you've listened to this podcast and have started to grasp an understanding of what it really takes to make this journey not only sustainable but forever growing, then we want you to be a part of our day. Lean into the fear and see what being part of a growth minded community can really do for you.As a thank you for your continuous support, we are offering a 25% discount to anyone who engages with the Built For Life podcast regularly.By accessing this link below, you'll be able to purchase a ticket at the cost of £30 (instead of £40) if you use discount code BFLPODCAST.https://www.eventbrite.com/e/the-built-for-life-live-event-tickets-675304312377?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshwebdesktopWe will in contact with anyone prior to the event who purchases a ticket to answer any additional questions you may have.

Today's episode is a solo one from Jen, exploring something we like to go in depth on with our clients inside the Built for Life programme. Jen explores the concept of Paradigms, and how the lens through which you view the world impacts your perspective on yourself and your journey through change. Shifting paradigms is crucial for long term success, and will change the way that you see yourself and the world around you.

In today's episode Mark & Jen explore the subject of actions Vs behaviours. Going through a process of growth and transformation often means that you can get caught up in believing that small changes have made a life altering difference to your behaviours. Until, you find yourself in different environments that influence underlying behaviours that have not been changed due to a few surface level actions. It's important to identify the impact of your behaviours from every environment.

In today's episode Mark & Jen explore fear. An emotion that often magnifies itself the more you focus on it and keeps you rooted and stuck, instead of taking action. People will often say things like "I'll wait until I feel ready" when really the only way to become ready to tackle something is by actually acting differently when fear arises. There is so much gold in here!

In today's episode Mark & Jen discuss The 4 Stages To High Performance. A mental framework you graduate through on your journey to stage number 5, mastery. Spanning from not knowing what you don't know to being conscious and aware of so much in your life that's impacting you, this episode may be eye opening for where you find yourself currently & why you're getting stuck progressing to the next level.

On this week's episode, The Three Musketeers aka Mark, Ruaridh and Jen ask each other some questions about life's successes, challenges and even some embarrassing drunken moments. This one isn't to be missed if you want to get to know the people behind the coaches, and to have a good laugh at our expense!

In today's episode, Mark & Jen are joined by their newest addition to The Built For Life team. Head of High Performance, Mr Ruaridh McCall. With a degree in Sports & Exercise science and a similar approach to peoples transformative process, Ru has quickly become at home within The Built For Life community with his personality, knowledge, charisma & outlook. In this episode, the trio discussed their views around values, peak performance & explored more of their own backgrounds and journey's on the road to high performance.

Over the past few months Mark & Jen have had several people reach out with questions. Some of which, are questions they've experienced throughout their coaching careers multiple times which are often misunderstood. Due to poor information and cultural beliefs around the complexities of someones transformation journey, Mark & Jen wanted to set straight the answers to some unanswered or poorly interpreted questions.

Within The Built For Life programme we believe that if you live your life by a set of principles, they can be your guiding light during extremely difficult circumstances. Life principles allow you to apply high performing standards to everything you do regardless of the size of the challenge that stands before you. In today's episode Mark & Jen discuss some of the principles they help their clients develop within The Built For Life programme. It gives you a key insight into how they work and how they can help.

Very often people look at the problem on the surface instead of the source. They try and improve their relationship with food without improving the relationship they have with themselves. They don't make the relevant changes to their lives and they fail to recognise the impact their surroundings have on them., including the language they often use towards themselves. Having both struggled with eating disorders/disordered eating, Mark & Jen discuss their own journeys through the recovery process & share some valuable insights. Note: If you are struggling with any form of eating disorder, please seek professional help from qualified experts in this field.

In today's episode Mark & Jen discuss the issues that people battle with on their transformation journeys in adulthood. Many people reflect on a time that was much simpler, where they had more time, energy, freedom & resources to place into their health and fitness. They romanticise about what they were able to achieve previously which often stops them from figuring out a strategy for how to make it work today, with more responsibilities & stress to consider.

We've both been in and around this industry for over a decade & have both had our fair share of bad experiences. We know that many of you may have experienced the same. In today's episode Mark & Jen speak about the biggest red flags when hiring someone on your journey of growth and transformation.

Most people don't realise that the biggest thing holding them back is their beliefs. What starts as an assumption can quickly grow into a belief that creates conscious and subconscious behaviours. These behaviours can either work in your favour or they can cripple you. They can lead to a life of fulfilment and freedom or they can lead to a life of limitations. In today's episode Mark & Jen discuss the process of assumptions and how you can create new evidence to change your beliefs to become a winner.

Let's be serious, people will do stupid shit to achieve results. When we're so emotionally invested in what we do, we will often crawl across broken glass to make it happen. But, without taking the lessons from some of these failures along the way we can often leave ourselves paralysed and caught in the same cycle looking for the next best thing. Mark & Jen talk about the importance of failure in any journey to create the best possible future outcomes.

The never ending cycle can be defined in many ways. But quite simply, think about the cycle you're always caught in when you're trying to achieve your results in any transformation or process of high performance. The cycle that makes you feel like the results are unachievable. The cycle that makes you feel like you're different from everyone else. The cycle that causes you to beat yourself up and put yourself down. Today, Mark & Jen discuss this never ending cycle and what you can do to break it.

It's no secret that what it takes to get into great shape is simple when it's in black and white. Although, there's far greater issues at play that often stop you from being able to adhere to living a healthier, growth minded, high performance life. In today's episode Mark & Jen explore the common things that hold people back from getting the best out of themselves to show you a wider perspective of what can be impacting your ability to optimise the results you want to achieve in your life.

In today's episode Mark & Jen explore what "not being in the right headspace" actually means when it comes to people wanting to work towards goals in their lives but put them off due to what's going on in between the ears.

In today's episode Mark & Jen give you an insight into what your life can be like when you become Built For Life. The challenges you can overcome, the discipline and resilience you can showcase, the type of person you transform into and what sort of problems you can overcome from building yourself as an individual.

Expectations can often be the difference between success and failure. When trying to achieve any goal, you need learn that challenge & unforeseen circumstances will arise. Most people don't. As a result, the whirlwind of emotions that creep up afterwards often blow them way off course. So much so that people can often tend to give up. In today's episode Mark & Jen discuss why it's important to be realistic and manage your expectations.

In today's episode Mark & Jen look at some of the biggest fitness myths in the fitness industry that have caused failure in a lot of fitness journeys and offer a clear understanding on why these things are not true.

In today's episode Mark & Jen talk about how minor decisions that often seem completely irrelevant and underwhelming in the moment, can cascade to major outcomes in your life.

In today's episode we welcome you to the new Built For Life podcast & give you more an insight to our vision & mission so that you can start to live a life of control and success.