The Built For Coaches Podcast

In this episode we digest the biggest talking points from The $100m Ways Experience we held yesterday. Where a room of 70 impact-led coaches discovered a new way to run a fulfilling business.

Social proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.

Make sure to register and refer a friend for the free bonuses up for grabs at The $100m Ways Experience using this link on August 27th at 11am: https://lu.ma/ywyf37vb

Join us on Wednesday 27th of August for "The $100m Ways" which will help you get clear on the right approach for you and your business. Click this link to register: https://lu.ma/ywyf37vb

The highest performers that don't only get the most done but equally have their sanity are those with the greatest boundaries. Although, you can't just have great boundaries yourself, you must respect other people's boundaries in order to learn.

If you've ever thought that coaching is "soft" then you've been doing it wrong this entire time.

What if the real problem in your business was that you can't actually achieve the potential you think you can?

History has always repaid bravery, courage and people who are willing to take risks. If you're not taking risks, that's the riskiest thing that you can do for you and your business.

If you're holding yourself back from achieving what you want then this podcast will serve as a reminder of how you become inevitable.

Showing up late to the party doesn't mean you can't have a good time but don't complain about what you're met with if you didn't make it on time.

Have you ever wondered whether or not you're actually cut out for the business game? Well, like everything it comes down to the way that you think. Sometimes, you'll have failed before you even started. Others, it's not a matter of if you win, it's when. Tune in to find out which you're likely to be!

What's a bigger badge of honour? Client results or the big revenue months? In todays episode we discuss why the coaches who think in the wrong way, will never achieve the thing they actually want and measure their success on.

Coaches can struggle to change their approach to building their business due to following past business advice blindly. This is a problem if it doesn't speak to how coaches actually want to be known, the programmes they want to run and how they want to grow their business. Building isn't just more sales and in this episode, I highlight all of the areas you'll be overlooking to show you that you're actually building a business.

Feel like you're constantly overwhelmed and can never catch a break from stress and pressure in business? It's not overwhelm that you're experiencing.

Think of the 3 biggest headaches you have in business. I bet it's a complex offer, lack of leads and unpredictable sales. If that's the case, this episode was made for you.

Most coaches think they need more time, money, or followers to grow but what they actually need is more resourcefulness. This episode unpacks the reality of building a business with what you’ve got and how being scrappy, creative, and relentless beats polished plans every time.

This isn’t just an announcement, it’s a challenge to the entire industry. We're simplifying, elevating, and making sure coaches stop choosing between income and impact.

In today's episode, I discuss in depth why we're not for you. That's right, NOT for you.

Are you up to the test?

Today I discuss the reality of running a business. What's required of you in the process and what it takes from you. It's something that people like to pretend, requires little effort because they sell you the dream. And, the thing is, business can feel like a dream but it also requires, hard work to achieve it.

Today we discuss the potentially triggering fact that the business you're running, couldn't perhaps be further from a business if you tried. This might sting but it's an absolute necessity for us to be truthful with you on your quest to becoming a successful business owner because if you can't get out of you're own way, you'll be working a 9-5 somewhere probably even less fulfilled.

Lessons of leadership from a team mate that never let me down. This ones for you, Casey.

Coaches tend to think that in order to grow their business, something needs to give. That "something" is usually client delivery. Which, actually when you think about it, is backwards. Because, if you default to sacrificing your service to grow, you'll be unable to grow if you can't retain client. So, your results overall, don't match your efforts. You can have both but this is the problem... *tune in*

We've just closed off on a very successful founders launch for our first intake of Built For Business™. I wanted to take this opportunity to talk you through the model we run that's helped us take 28 coaches onboard in 21 days, that we'll be teaching to our clients throughout this process so that they can build the business of their dreams. Tune in for the goods!

Wonder how the results we get with our coaches is so good? What we actually do? How things run? If so, tune in for all your big questions to be answered.

Have you ever considered that Nostalgia and rooting yourself to a point in time where things worked is actually the very thing keeping you stuck? Romanticising about the past wondering when, what worked, will start to work again? Those things probably still work to a degree but the way you're thinking about moving forward is preventing you from achieving success. Tune in to find out why!

In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe a personal brand to be and explore ways to have the impact you truly want to have. Built For Business goes live May 19th. Once the initial 15 slots are taken on founders rates the price increases by 25%, we have 6 spots remaining. To apply, click this link and fill out your information - https://markstrathernpt.typeform.com/to/WHkA1XFA I'll be in touch!

In this episode we discuss the way you should be thinking about the growth and problems in your business. The majority of issues stem from the thinking patterns we resort to as human beings... change the way you think, change the way you behave!

This episode will help you audit your current business position. Not revenue, client numbers or churn rates but instead, where you're pretending to work instead of actually building a business. If you're not clear on the patterns and trends that are keeping you stuck as a founder, it's your responsibility to audit your behaviours and disrupt those patterns you identify with your thinking. If you want to build a business that helps you generate leads predictably, without sending 50 cold outbound messages a day, you can apply for one of the remaining slots in Built For Business, launching May 19th using think link - https://markstrathernpt.typeform.com/to/WHkA1XFA

Today we discuss multiple different topics all focused on one main problem, they way that you think. Which results in what you believe and how you behave. Coaches have a responsibility to showcase leadership, objectivity and an ability to think differently, especially when working with clients. Although, coaches get caught in multiple different parallels that they can't break free from, apportion blame without trying to change how they think and can find themselves ungrateful while in the pursuit of business growth because more = better. If you can't be grateful for what you currently have, more won't change things but this episode, will highlight exactly what you need to do differently in order to actually achieve what you want.

"If I was to go from £0 to £10k p/m this is what I'd do" says 90% of business mentors. There's only one problem though... You can have 2 coaches implement the exact same thing but the results can be drastically different. Why? It's simple really... It's not what you do but how you do it. People are giving you the WHAT but not the HOW. Tune in today to better understand how you can be doing things differently.

The way most coach have been taught to scale is a scam. Today discuss the topic of scaling your fitness business in the conventional way that you've been taught by people in the industry and the risks associated with taking advice blindly, delegating too early and not staying true to your values in the pursuit of business growth. Tune in because all is revealed!

In todays episode I discuss the importance of how you conduct yourself throughout the entire relationship with a client from before they even pay to their final check in. It's something many coaches overlook and quickly delegate when they haven't mastered relationship building themselves and wonder why they struggle to make sales or keep clients when they're inattentive or delegates aren't anywhere near as scaled as them. If you want to discover a new way of building your business come May 19th, apply now - https://markstrathernpt.typeform.com/to/WHkA1XFA

In today’s episode I discuss the restructure of our businesses to combine two powerful entities when it comes to building your coaching business. Built For Life, a business coaching programme that helps you develop a head and brain for business that helps you understand the key principles to sustainable growth so that regardless of circumstances you can trust in yourself and your knowledge to always be overcoming problems to create the business of your dreams and Built to Coach. The industries leading educational course for coaches on brain based behaviour, neuroscience, psychology and communication. We’ll deliver on the false promises of others who say they’ll help you build a world class programme without the skill and infrastructure so that you can feel competent in your role at all times. More clients, reduced churn, longer retention and more fulfilment is what we can guarantee, if you put the work in to the relevant areas. To apply click the link https://markstrathernpt.typeform.com/to/WHkA1XFA

In today's episode we discuss the topic of money. Many online health and fitness coaches react very emotionally when it comes to money and don't truly understand why. They want financial security and freedom but don't know how to manage their finances to actually achieve it. Many are living month to month in an erratic state thinking that more money will solve this. Newsflash, it won't. In this episode we talk openly and honestly about our relationship with money and how to manage finances in business accordingly.

Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answers around content creation for more views and engagement are answered in this episode!

In todays episodes we discuss the importance of positioning yourself as an inspirational and desirable figure to work with. When coaches ask why they're not getting new leads or clients it usually comes down to their positioning. The level of value, the strength of their reputation and the trust they have in the market. We discuss this topic at length to shed light on how you should be aiming to stand out in a crowded market during a trust recession.

This episode touches on the age old argument of high ticket Vs low ticket. It's less about what brings in more cash or what's easier to sell. It's about understanding WHY you should be implementing one or the other, even both into your business and the pros and cons of each. The landscape has shifted and changed in the industry and understanding what approach you should take is key to running a business that meets the needs of your buyers and your business goals.

The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it.

In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed you to what you should be focusing on instead of these lies that have been pedalled.

In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now.

In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.

In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a message they actually need at each stage rather than hitting and hopin

In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.

The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making.

Just like your clients, you could have access to all of the best information in the world. You could be told exactly what to do to build the business of your dreams but why doesn't it come to fruition? In today's episode, you'll learn about the real, unhidden challenges that stop you from building your business and why you've been lied to and let down by others praying on your vulnerabilities.

Predictability in business performance is incredibly important. As is profit. Most fitness coaches don't know how to create predictability in their business through marketing periods/launches and get stuck doing the same thing over and over without the results they want to show for it. In today's episode, we make sense of how to build predictability in your business through acquiring new clients and the fluctuations to expect in profit throughout.