The Built For Coaches Podcast

The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.

2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.

A reflective session to get you prepared for 2026.

Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.

Today we share lessons on a year long journey from being in a deficit, starting a new business to hitting 4 life time record months. This isn't an episode of gloating, this is an episode of insightful lessons that demand change. Change in your outlook, change in your approach and change in your thinking.

If you use social media to attract clients you need to adopt the mindset that it's your funnel. In this episode I talk through how your social media channel is the most powerful funnel you have at your disposal and give you different examples of the core 4 at play so that you can best understand which approach you may want to explore but importantly, how you'll see many of the core 4 interlink throughout.

In this episode I lay out, in full transparency what many business coaches don't want you to know about getting clients. If you want to better understand the core four ways to bring clients into your business and how to make them work for you, tune in for all the details.

Overthinking in business is just inaction in disguise. This episodes tells you why you aren't where you want to be as a result of implementing slowly.

If you've ever used the term in business "I'm not where I expected to be yet" then this episode is going to be critical for you moving forward.

In this episode we explore and extensive breakdown of beliefs that both hold coaches and their clients back and how you can either help yourself or others, change them.

In today's episode the topic of conversation is high ticket coaching and whether or not, you're ready for it or if it's actually killing your coaching business.

The Business Laws of Physics that will help you achieve anything in your fitness business.

Alex Hormozi’s Top Business Tips (and how coaches should apply them).

The process of personal or professional development requires you to learn, which aids changes in behaviour and skill development. I left school thinking I was "stupid" but what I discuss in this podcast helped me become the best learner in any room. If you feel the same about anything you're trying to learn, this episode will transform the way you approach specific academic processes.

Resourcefulness is a key skill that will either help you grow your business or destroy it. Which camp do you fall into?

100 episodes. A milestone for many but a lesson on consistency most importantly.

In this episode I give you an insight into all of the stats that many people wouldn't discuss with you since launching Built to Coach in January 2024 to combining both coaching and business services in August of 2025. This is to help you paint the real picture of what running a business is truly like and why the growth of your business isn't linear.

In this episode we speak about the standards that all successful business owners have and what's potentially lacking from your arsenal that could be impacting your ability to achieve the outcomes you desire in business.

Launches are dependant on multiple factors for it to be successful. What doesn't make a launch successful is the reactiveness of a last minute offer to try and capitalise on an opportunity when the work should have been done months prior. In this episode, I reveal how you should be thinking about both Black Friday & The New Year.

In this episode we digest the biggest talking points from The $100m Ways Experience we held yesterday. Where a room of 70 impact-led coaches discovered a new way to run a fulfilling business.

Social proof pushes belief towards certainty. Claims can be copied; outcomes can’t. Proof is data that backs your claims and gets prospects closer to “this will work for me,” which is what makes them buy.

Make sure to register and refer a friend for the free bonuses up for grabs at The $100m Ways Experience using this link on August 27th at 11am: https://lu.ma/ywyf37vb

Join us on Wednesday 27th of August for "The $100m Ways" which will help you get clear on the right approach for you and your business. Click this link to register: https://lu.ma/ywyf37vb

The highest performers that don't only get the most done but equally have their sanity are those with the greatest boundaries. Although, you can't just have great boundaries yourself, you must respect other people's boundaries in order to learn.

If you've ever thought that coaching is "soft" then you've been doing it wrong this entire time.

What if the real problem in your business was that you can't actually achieve the potential you think you can?

History has always repaid bravery, courage and people who are willing to take risks. If you're not taking risks, that's the riskiest thing that you can do for you and your business.

If you're holding yourself back from achieving what you want then this podcast will serve as a reminder of how you become inevitable.

Showing up late to the party doesn't mean you can't have a good time but don't complain about what you're met with if you didn't make it on time.

Have you ever wondered whether or not you're actually cut out for the business game? Well, like everything it comes down to the way that you think. Sometimes, you'll have failed before you even started. Others, it's not a matter of if you win, it's when. Tune in to find out which you're likely to be!

What's a bigger badge of honour? Client results or the big revenue months? In todays episode we discuss why the coaches who think in the wrong way, will never achieve the thing they actually want and measure their success on.

Coaches can struggle to change their approach to building their business due to following past business advice blindly. This is a problem if it doesn't speak to how coaches actually want to be known, the programmes they want to run and how they want to grow their business. Building isn't just more sales and in this episode, I highlight all of the areas you'll be overlooking to show you that you're actually building a business.

Feel like you're constantly overwhelmed and can never catch a break from stress and pressure in business? It's not overwhelm that you're experiencing.

Think of the 3 biggest headaches you have in business. I bet it's a complex offer, lack of leads and unpredictable sales. If that's the case, this episode was made for you.

Most coaches think they need more time, money, or followers to grow but what they actually need is more resourcefulness. This episode unpacks the reality of building a business with what you’ve got and how being scrappy, creative, and relentless beats polished plans every time.

This isn’t just an announcement, it’s a challenge to the entire industry. We're simplifying, elevating, and making sure coaches stop choosing between income and impact.

In today's episode, I discuss in depth why we're not for you. That's right, NOT for you.

Are you up to the test?

Today I discuss the reality of running a business. What's required of you in the process and what it takes from you. It's something that people like to pretend, requires little effort because they sell you the dream. And, the thing is, business can feel like a dream but it also requires, hard work to achieve it.

Today we discuss the potentially triggering fact that the business you're running, couldn't perhaps be further from a business if you tried. This might sting but it's an absolute necessity for us to be truthful with you on your quest to becoming a successful business owner because if you can't get out of you're own way, you'll be working a 9-5 somewhere probably even less fulfilled.

Lessons of leadership from a team mate that never let me down. This ones for you, Casey.

Coaches tend to think that in order to grow their business, something needs to give. That "something" is usually client delivery. Which, actually when you think about it, is backwards. Because, if you default to sacrificing your service to grow, you'll be unable to grow if you can't retain client. So, your results overall, don't match your efforts. You can have both but this is the problem... *tune in*

We've just closed off on a very successful founders launch for our first intake of Built For Business™. I wanted to take this opportunity to talk you through the model we run that's helped us take 28 coaches onboard in 21 days, that we'll be teaching to our clients throughout this process so that they can build the business of their dreams. Tune in for the goods!

Wonder how the results we get with our coaches is so good? What we actually do? How things run? If so, tune in for all your big questions to be answered.

Have you ever considered that Nostalgia and rooting yourself to a point in time where things worked is actually the very thing keeping you stuck? Romanticising about the past wondering when, what worked, will start to work again? Those things probably still work to a degree but the way you're thinking about moving forward is preventing you from achieving success. Tune in to find out why!

In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe a personal brand to be and explore ways to have the impact you truly want to have. Built For Business goes live May 19th. Once the initial 15 slots are taken on founders rates the price increases by 25%, we have 6 spots remaining. To apply, click this link and fill out your information - https://markstrathernpt.typeform.com/to/WHkA1XFA I'll be in touch!