The Builder Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Janell Norton of DC DesignBar joins Greg and Kevin to discuss why successful home builder marketing starts with a story. https://www.buildermarketingpodcast.com/episodes/143-home-builder-marketing-starts-with-a-story-janell-norton

This week on The Home Builder Digital Marketing Podcast, Eva Gribler of Onyx+East joins Greg and Kevin to discuss how to weather the continuous need for change in home builder marketing. https://www.buildermarketingpodcast.com/episodes/142-the-continuous-need-for-change-in-marketing-eva-gribler

This week on The Home Builder Digital Marketing Podcast, Ed Carey of Audience Town joins Greg and Kevin to discuss the importance of marketing real estate with quality customer data. https://www.buildermarketingpodcast.com/episodes/141-marketing-with-quality-customer-data-ed-carey

This week on The Home Builder Digital Marketing Podcast, Steve Bradford of Sales Solve Everything joins Greg and Kevin to discuss balancing sales and marketing initiatives in the ebb and flow of the home building market. https://www.buildermarketingpodcast.com/episodes/140-balancing-sales-and-marketing-initiatives-steve-bradford

This week on The Home Builder Digital Marketing Podcast, Bob Schultz of The International New Home Sales Specialists joins Greg and Kevin to discuss how home builders can have successful home sales regardless of market conditions.

This week on The Home Builder Digital Marketing Podcast, Gail Bonnstetter of Carpenter Homes joins Greg and Kevin to discuss how to bring a more personal approach to social media posts that don't have to be perfect. https://www.buildermarketingpodcast.com/episodes/138-giving-social-media-a-more-personal-touch-gail-bonnstetter

This week on The Home Builder Digital Marketing Podcast, Kelly Borgen of Get Community joins Greg and Kevin to discuss effective ways to create and post social media content. https://www.buildermarketingpodcast.com/episodes/137-creating-and-posting-social-media-content-kelly-borgen

This week on The Home Builder Digital Marketing Podcast, Mark Hirschfeld of Maronda Homes joins Greg and Kevin to discuss repurposing digital marketing content to expand audience reach. https://www.buildermarketingpodcast.com/episodes/136-using-the-whole-buffalo-in-digital-marketing-mark-hirschfeld

On this bonus episode of The Home Builder Digital Marketing Podcast, Kevin speaks with Shari Morton of Shared Drive at the 2022 Home Builder Digital Marketing Summit. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2022-home-builder-digital-marketing-summit-shared-drive-introduction

This week on The Home Builder Digital Marketing Podcast, Bradley Davis of Woodbridge Pacific Group joins Greg and Kevin to discuss why high-level digital marketing is not just about looking at the data, it also involves creativity, skill, and listening to your gut. https://www.buildermarketingpodcast.com/episodes/135-high-level-digital-marketing-is-an-art-bradley-davis

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg shares his conversation with Karyn Bonder of Zonda from the 2022 Home Builder Digital Marketing Summit. https://www.buildermarketingpodcast.com/episodes/bonus-2022-home-builder-digital-marketing-summit-zonda-introduction

This week on The Home Builder Digital Marketing Podcast, Kate Pourhassanian of Unscripted Interior Designs joins Greg and Kevin to discuss how prioritizing personalization in marketing can distinguish a home builder and can improve the home buying experience. https://www.buildermarketingpodcast.com/episodes/134-prioritizing-personalization-in-marketing-kate-pourhassanian

This week on The Home Builder Digital Marketing Podcast, Jordan Brown of K. Hovnanian Homes joins Greg and Kevin to discuss how to create sales and marketing teams that work well together. https://www.buildermarketingpodcast.com/episodes/133-creating-tight-sales-and-marketing-teams-jordan-brown

This week on The Home Builder Digital Marketing Podcast, Samantha Radloff of Hughston Homes joins Greg and Kevin to discuss the importance of creating value for potential customers through digital marketing. https://www.buildermarketingpodcast.com/episodes/132-high-flying-digital-marketing-samantha-radloff

This week on The Home Builder Digital Marketing Podcast, Kelly Holladay of Max Connect Digital joins Greg and Kevin to discuss the importance of audience-focused of digital marketing campaigns across various platforms. https://www.buildermarketingpodcast.com/episodes/131-audience-focused-digital-campaigns-kelly-holladay

This week on The Home Builder Digital Marketing Podcast, Jason Hardy of Ownly joins Greg and Kevin to discuss the advantages of digitizing the home buying process for builders and customers. https://www.buildermarketingpodcast.com/episodes/130-digitizing-the-home-buying-process-jason-hardy

This week on The Home Builder Digital Marketing Podcast, Robyn Bonaquist of B-Squared Advertising joins Greg and Kevin to discuss why understanding each generation's characteristics and preferences is essential to creating a successful generational marketing plan. https://www.buildermarketingpodcast.com/episodes/129-generational-marketing-robyn-bonaquist

This week on The Home Builder Digital Marketing Podcast, Char Kurihara of DRB Group joined Greg and Kevin to discuss how to provide digital information that will benefit both the home builder and the home buyer. https://www.buildermarketingpodcast.com/episodes/129-providing-digital-information-effectively-char-kurihara

This week on The Home Builder Digital Marketing Podcast, Gina Stango of Berks Homes joins Greg and Kevin to discuss the advantages of making social media a key component in home buyer marketing. https://www.buildermarketingpodcast.com/episodes/127-the-keys-to-social-media-marketing-gina-stango

This week on The Home Builder Digital Marketing Podcast, Chelsey Keenan of Group Two joins Greg and Kevin to discuss the benefits of utilizing the talents, skills, and abilities of millennials in marketing and how home builders can market more successfully to a younger generation of buyers. https://www.buildermarketingpodcast.com/episodes/126-home-builder-marketing-and-millennials-chelsey-keenan

This week on The Home Builder Digital Marketing Podcast, Rachel Peters of Keystone Custom Homes joins Greg and Kevin to discuss why a team effort is required for successful digital marketing. https://www.buildermarketingpodcast.com/episodes/125-digital-marketing-requires-a-team-effort-rachel-peters

This week on The Home Builder Digital Marketing Podcast, Jimmy Schaefer of Real Reach Marketing Group joins Greg and Kevin to discuss which SEO basics to focus on to boost digital marketing efforts. https://www.buildermarketingpodcast.com/episodes/124-focusing-on-seo-basics-in-marketing-jimmy-schaefer

This week on The Home Builder Digital Marketing Podcast, Michelle Byrge of Landsea Homes joins Greg and Kevin to discuss the need for builders to balance digital marketing with human interaction and connection. https://www.buildermarketingpodcast.com/episodes/123-the-human-balance-of-digital-marketing-michelle-byrge

This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of The Client Cube joins Greg and Kevin to discuss the benefits of outsourcing marketing needs, especially in the rapidly evolving home building environment. https://www.buildermarketingpodcast.com/episodes/122-truth-serum-for-outsourcing-marketing-jennifer-johnson

This week on The Home Builder Digital Marketing Podcast, Christine O'Toole of Independence Realty Trust joins Greg and Kevin to discuss how to master and manage multifamily digital marketing. https://www.buildermarketingpodcast.com/episodes/121-mastering-multifamily-digital-marketing-christine-otoole

This week on The Home Builder Digital Marketing Podcast, Melanie Gowans of Shane Homes Group of Companies joins Greg and Kevin to discuss why perfection is not required to be successful in home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/120-marketing-doesnt-require-perfection-melanie-gowans

This week on The Home Builder Digital Marketing Podcast, Dan Russell of Vivid Labs joins Greg and Kevin to discuss neuromarketing and how it can help home builders inform creative marketing strategies and gain insights into their home buyers. https://www.buildermarketingpodcast.com/episodes/119-neuromarketing-for-home-builders-dan-russell

This week on The Home Builder Digital Marketing Podcast, Brandon Elliott of Elliott Homes joins Greg and Kevin to discuss embracing the ever-changing home building market to progress toward a simpler and more efficient home buyer journey. https://www.buildermarketingpodcast.com/episodes/118-progress-requires-embracing-change-brandon-elliott

In this special bonus invitation, Greg announces the 2022 Home Builder Digital Summit and invites listeners to join him and Kevin for the two-day event in Phoenix, Arizona on September 21st and 22nd. https://www.buildermarketingpodcast.com/episodes/bonus-invitation-to-the-2022-home-builder-digital-marketing-summit-greg-bray

This week on The Home Builder Digital Marketing Podcast, Janette Hawkins of Gemcraft Homes joins Greg and Kevin to discuss how tracking analytics is the key to making better marketing decisions. https://www.buildermarketingpodcast.com/episodes/117-tracking-is-the-key-to-better-marketing-janette-hawkins

This week on The Home Builder Digital Marketing Podcast, Julia Mallozzi of Bill Clark Homes and Legacy Homes joins Greg and Kevin to discuss the importance of digital marketing and why it's worth the money. https://www.buildermarketingpodcast.com/episodes/116-digital-marketing-is-worth-the-money-julia-mallozzi

This week on The Home Builder Digital Marketing Podcast, Sarah Noel Block of Tiny Marketing joins Greg and Kevin to discuss utilizing content marketing effectively and efficiently. https://www.buildermarketingpodcast.com/episodes/115-utilizing-content-marketing-effectively-sarah-noel-block

This week on The Home Builder Digital Marketing Podcast, Shawn Corkrean of Griffith Homebuilders joins Greg and Kevin to discuss the importance of merging offline and online tools to create a seamless home buying experience. https://www.buildermarketingpodcast.com/episodes/114-merging-offline-and-online-tools-shawn-corkrean

This week on The Home Builder Digital Marketing Podcast, Tyler Grundmeier of Hubbell Homes joins Greg and Kevin to discuss effective online sales counselor communication practices. https://www.buildermarketingpodcast.com/episodes/113-effective-online-sales-counselor-practices-tyler-grundmeier

This week on The Home Builder Digital Marketing Podcast, Susan Paul of Costa Verde Homes joins Greg and Kevin to discuss the benefits of being a smaller home builder. https://www.buildermarketingpodcast.com/episodes/112-the-benefits-of-being-a-smaller-builder-susan-paul

This week on The Home Builder Digital Marketing Podcast, Chelsea Kimmey of CC Homes joins Greg and Kevin to discuss the importance of focusing on the full home buying customer journey. https://www.buildermarketingpodcast.com/episodes/111-focusing-on-the-full-customer-journey-chelsea-kimmey

This week on The Home Builder Digital Marketing Podcast, Betsy Feldmann of PRICE BLD-R and First Story Marketing joins Greg and Kevin to discuss how builders can make the new home buying journey simpler with more transparent pricing. https://www.buildermarketingpodcast.com/episodes/110-new-home-pricing-made-easy-betsy-feldmann

This week on The Home Builder Digital Marketing Podcast, Darryl Stevenson of Arbor Homes and Elite Homes joins Greg and Kevin to discuss why home builders should understand that they are providing a service and not just selling a product. https://www.buildermarketingpodcast.com/episodes/109-providing-a-service-not-just-selling-a-product-darryl-stevenson

This week on The Home Builder Digital Marketing Podcast, Beth Russell of Stylecraft joins Greg and Kevin to discuss understanding and serving specific home buyers. https://www.buildermarketingpodcast.com/episodes/108-serving-specific-home-buyers-beth-russell

This week on The Home Builder Digital Marketing Podcast, Teri Slavik-Tsuyuki of tst ink joins Greg and Kevin to talk about the results of the American At Home Study, and to discuss the importance of letting your human show in the customer experience. https://www.buildermarketingpodcast.com/episodes/107-let-your-human-show-teri-slavik-tsuyuki

This week on The Home Builder Digital Marketing Podcast, Andrew Bazan of Lennar speaks with Greg and Kevin about the importance of examining and understanding the science of digital marketing data. https://www.buildermarketingpodcast.com/episodes/106-diving-into-digital-marketing-data-andrew-bazan

This week on The Home Builder Digital Marketing Podcast, Alyssa Titus of Schell Brothers joins Greg and Kevin to discuss how marketing through community involvement can be a game-changer for builders. https://www.buildermarketingpodcast.com/episodes/105-marketing-through-community-involvment-alyssa-titus

This week on The Home Builder Digital Marketing Podcast, Felicia Watson of NAHB joins Greg and Kevin to discuss the importance of achieving and maintaining ADA website compliance. https://www.buildermarketingpodcast.com/episodes/104-ada-website-compliance-felicia-watson

This week on The Home Builder Digital Marketing Podcast, David Hagan of Sales Uncomplicated joins Greg and Kevin to talk about the importance of adapting sales processes to fit the buyer and the market. https://www.buildermarketingpodcast.com/episodes/103-adapting-sales-to-the-buyer-and-the-market-david-hagan

In this week's episode of The Home Builder Digital Marketing Podcast, Bob Mirman of Eliant joins Greg and Kevin to discuss dealing with difficult buyers and how managing expectations is a key factor in doing that. https://www.buildermarketingpodcast.com/episodes/102-dealing-with-difficult-buyers-bob-mirman

This week on The Home Builder Digital Marketing Podcast, Phillip Mejia of Blue Tangerine joins Greg and Kevin to discuss the basics of paid search and why it should be an important part of every home builder's digital toolbox. https://www.buildermarketingpodcast.com/episodes/101-got-a-quality-paid-search-program-phillip-mejia

Anthony Grasst of Homebridge Financial joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to educate builders about why financing should be an integral part of marketing. https://www.buildermarketingpodcast.com/episodes/100-where-financing-fits-in-marketing-anthony-grasst

This week on The Home Builder Digital Marketing Podcast Amanda Kruit of Hayden Homes joins Greg and Kevin to discuss using technology to enrich the customer home buying experience. https://www.buildermarketingpodcast.com/episodes/99-enriching-customer-experience-with-technology-amanda-kruit

Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process. https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty

This week on The Home Builder Digital Marketing Podcast Mollie Carmichael of Zonda joins Greg and Kevin to talk about research on customer expectations, especially related to customers' willingness to engage online during the home buying process. https://www.buildermarketingpodcast.com/episodes/97-customer-expectation-and-engagement-online-mollie-carmichael