The Builder Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin review the 2023 Home Builder Digital Marketing Summit, which included two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, and much more. https://www.buildermarketingpodcast.com/episodes/191-2023-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Reilly LePage of Logel Homes joins Greg and Kevin to discuss how home builders can begin to elevate the online home buying process by adopting new technology. https://www.buildermarketingpodcast.com/episodes/190-elevating-the-online-home-buying-process-reilly-lepage

This week on The Home Builder Digital Marketing Podcast, Jaclyn Centofanti of Hulbert Homes joins Greg and Kevin to discuss the importance of home builders identifying and focusing on the ideal home buyer. https://www.buildermarketingpodcast.com/episodes/189-identifying-ideal-home-buyer-jaclyn-centofanti

This week on The Home Builder Digital Marketing Podcast, Katlyn Slocum of Katlyn Slocum Design joins Greg and Kevin to discuss how strategy-driven websites will help home builders turn more visitors into leads and turn more qualified leads into customers. https://www.buildermarketingpodcast.com/episodes/188-strategy-driven-websites-that-increase-sales-katlyn-slocum

This week on The Home Builder Digital Marketing Podcast, Michael Shaw of EnvisionVR joins Greg and Kevin to discuss how virtual experiences can help home builders provide a more immersive, interactive, and engaging experience to home buyers. https://www.buildermarketingpodcast.com/episodes/187-using-virtual-experiences-to-engage-buyers-michael-shaw

This week on The Home Builder Digital Marketing Podcast, Kate Jarrell of True Homes joins Greg and Kevin to discuss how home builder teams can better connect emotionally to prospective home buyers. https://www.buildermarketingpodcast.com/episodes/186-connecting-emotionally-to-home-buyers-kate-jarrell

This week on The Home Builder Digital Marketing Podcast, Steve Ormonde of Focus 360 joins Greg and Kevin to discuss the advantages of becoming an exceptional virtual home builder. https://www.buildermarketingpodcast.com/episodes/185-becoming-an-exceptional-virtual-home-builder

This week on The Home Builder Digital Marketing Podcast, Abby Cornelius of Abby Cornelius Coaching joins Greg and Kevin to discuss how female mentorship can offer women in the home building industry the support, guidance, and understanding they need to be more effective leaders. https://www.buildermarketingpodcast.com/episodes/184-female-mentorship-in-home-building-abby-cornelius

This week on The Home Builder Digital Marketing Podcast, Heidi Schroeder of ECI Software Solutions joins Greg and Kevin to discuss how effective lead management tools can help home builders facilitate customer relationships, increase customer satisfaction, and promote business growth. https://www.buildermarketingpodcast.com/episodes/183-home-builder-lead-management-tools-heidi-schroeder

This week on The Home Builder Digital Marketing Podcast, Paul Gortzig of Bokka Group joins Greg and Kevin to discuss how home builders who proactively communicate with home buyers through the building process considerably enhance the customer experience. https://www.buildermarketingpodcast.com/episodes/182-the-power-of-proactive-communication-paul-gortzig

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Leah Fellows talk with Kimberly Mackey and Carol Morgan on the Sales and Marketing Power Hour. They discuss what home builder sales and marketing should do after they capture a qualified lead. https://www.buildermarketingpodcast.com/episodes/bonus-episode-so-you-got-a-lead-now-what-sales-and-marketing-power-hour

This week on The Home Builder Digital Marketing Podcast, Karyn Bonder of Livabl by Zonda joins Greg and Kevin to discuss the advantages of listing new construction homes on the Livabl platform. https://www.buildermarketingpodcast.com/episodes/181-the-livabl-new-home-listing-platform-karyn-bonder

This week on The Home Builder Digital Marketing Podcast, Ty Brewer of HistoryMaker Homes joins Greg and Kevin to discuss how unifying home builder digital marketing and technology teams improve business. https://www.buildermarketingpodcast.com/episodes/180-unifying-marketing-and-technology-teams-ty-brewer

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2023 Home Builder Digital Marketing Summit. The Summit will include two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, time to network with leading industry experts and peers, good food, and fun! https://www.buildermarketingpodcast.com/episodes/bonus-episode-2023-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Barrett Davis of NterNow and HomeScribe joins Greg and Kevin to discuss how HomeScribe, a community-driven platform, educates home builders on best practices for using AI. https://www.buildermarketingpodcast.com/episodes/179-home-builder-best-practices-for-using-ai-barrett-davis

This week on The Home Builder Digital Marketing Podcast, Alex Toth and Shannon McMahon from Opendoor join Greg and Kevin to discuss how home builders can eliminate uncertainty from the home buyer customer experience while still selling homes more quickly. https://www.buildermarketingpodcast.com/episodes/178-removing-uncertainty-from-the-home-buyer-experience-alex-toth-and-shannon-mcmahon

This week on The Home Builder Digital Marketing Podcast, Chris Ashley of Hakes Brothers joins Greg and Kevin to discuss how a top-notch website can help home builder digital marketers generate more quality leads. https://www.buildermarketingpodcast.com/episodes/177-generating-leads-with-a-top-notch-website-chris-ashley

This week on The Home Builder Digital Marketing Podcast, Don Dykstra and Cassius Adkison of Bloomfield Homes join Greg and Kevin to discuss how the one-house rule can help home builders look at digital marketing as more of an investment rather than an expense. https://www.buildermarketingpodcast.com/episodes/176-the-one-house-rule-of-marketing-investment-don-dykstra-and-cassius-adkison

This week on The Home Builder Digital Marketing Podcast, Will Zhang of OpenHouse.ai joins Greg and Kevin to discuss how home builders can use artificial intelligence tools to better understand and predict home buyer behavior. https://www.buildermarketingpodcast.com/episodes/175-using-ai-to-predict-home-buyer-behavior-will-zhang

This week on The Home Builder Digital Marketing Podcast, Danette Beal of Digs joins Greg and Kevin to discuss how home builders can improve the customer experience by communicating, saving, and sharing all the information about a home in a single place. https://www.buildermarketingpodcast.com/episodes/174-creating-happier-home-buyer-experiences-danette-beal

This week on The Home Builder Digital Marketing Podcast, Eric Ziegler of Landmark Homes joins Greg and Kevin to discuss how digital marketing and sales teams can keep customers off the home construction rollercoaster. https://www.buildermarketingpodcast.com/episodes/keeping-home-buyers-off-the-rollercoaster-eric-ziegler

This week on The Home Builder Digital Marketing Podcast, Alison Girard of Brookfield Residential joins Greg and Kevin to discuss how to determine the success of home builder digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/172-is-your-marketing-juice-worth-the-squeeze-alison-girard

This week on The Home Builder Digital Marketing Podcast, Cory Charles of The SuperHero Mindset joins Greg and Kevin to discuss how home builder sales and marketing professionals can reach new levels of success by discovering the SuperHero within. https://www.buildermarketingpodcast.com/episodes/171-becoming-a-home-builder-superhero-cory-charles

This week on The Home Builder Digital Marketing Podcast, Tami Ostmark of Hamlet Homes joins Greg and Kevin to discuss how successful home building digital marketing plans promote experimenting and risk-taking. https://www.buildermarketingpodcast.com/episodes/170-digital-marketing-experimentaion-and-risk-tami-ostmark

This week on The Home Builder Digital Marketing Podcast, Brenda Keo of Utility Connect joins Greg and Kevin to discuss how home builders can elevate their customer experience by connecting home buyers to relocation services throughout their whole journey. https://www.buildermarketingpodcast.com/episodes/169-relocation-tools-for-builders-and-buyers-brenda-keo

This week on The Home Builder Digital Marketing Podcast, Ben Marks and Leah Turner of Melinda Brody and Company join Greg and Kevin to discuss how new home builders improve the performance and success of their sales associates through mystery shopping evaluation. https://www.buildermarketingpodcast.com/episodes/168-improving-sales-performance-and-success-ben-marks-and-leah-turner

This week on The Home Builder Digital Marketing Podcast Kevin Hart of Aireal joins Greg and Kevin to discuss how immersive home builder technology can allow potential buyers to envision and experience their homes before they buy. https://www.buildermarketingpodcast.com/episodes/167-immersive-home-builder-technology-tools-kevin-hart

This week on The Home Builder Digital Marketing Podcast, Jeff Schneider of Velocity23 joins Greg and Kevin to discuss how the right content marketing structure can help home builders produce sustained lead generation and increase home sales. https://www.buildermarketingpodcast.com/episodes/166-content-marketing-that-delivers-jeff-schneider

This week on The Home Builder Digital Marketing Podcast, Mike Dildine and Jared Maybon of Build Better join Greg and Kevin to discuss how focusing on business development can help home builder business owners gain control of their businesses, enjoy being home builders again, and increase revenue. https://www.buildermarketingpodcast.com/episodes/165-business-development-for-home-builders-mike-dildine-and-jared-maybon

This week on The Home Builder Digital Marketing Podcast, Richard Penny of homeAR joins Greg and Kevin to discuss the capabilities that augmented reality technology has to significantly enhance the home buyer customer experience. https://www.buildermarketingpodcast.com/episodes/164-the-capabilities-of-augmented-reality-tools-richard-penny

This week on The Home Builder Digital Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can elevate photography to create a more lasting impression on potential home buyers. https://www.buildermarketingpodcast.com/episodes/163-elevating-home-builder-photography-chad-davies

This week on The Home Builder Digital Marketing Podcast, Kerry Mulcrone of Kerry & Co. joins Greg and Kevin to discuss how becoming a specialist in your home building area of expertise will build trust with home buyers and will ultimately lead to conversions. https://www.buildermarketingpodcast.com/episodes/162-become-a-specialist-for-your-home-builder-kerry-mulcrone

This week on The Home Builder Digital Marketing Podcast, Greg Fuson of Pacific Coast Builders Conference joins Greg and Kevin to discuss the opportunities PCBC offers home builder industry attendees. https://www.buildermarketingpodcast.com/episodes/161-the-opportunites-for-pcbc-attendance-greg-fuson

This week on The Home Builder Digital Marketing Podcast, Gina Nixon of Thomas James Homes joins Greg and Kevin to discuss how putting customers first strengthens every aspect of a home building business. https://www.buildermarketingpodcast.com/episodes/160-putting-customers-first-strengthens-business-gina-nixon

This week on The Home Builder Digital Marketing Podcast, Jason Harper of Hunter Quinn Homes joins Greg and Kevin to discuss why home builders should start integrating buy online processes. https://www.buildermarketingpodcast.com/episodes/159-integrating-buy-online-processes-jason-harper

This week on The Home Builder Digital Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss how to balance technology and human connection, particularly when using chatbots. https://www.buildermarketingpodcast.com/episodes/158-balancing-technology-and-human-conncetion-nick-chitty

This week on The Home Builder Digital Marketing Podcast, Caroline Ashe of Ivey Homes joins Greg and Kevin to discuss how important understanding analytics is when evaluating the success of digital marketing campaigns. https://www.buildermarketingpodcast.com/episodes/episode-157-the-benefits-of-understanding-analytics-caroline-ashe

This week on The Home Builder Digital Marketing Podcast, Kim Guley of Builder Boost joins Greg and Kevin to discuss how trust between new home builders and real estate agents helps build valuable relationships and facilitates more new home sales. https://www.buildermarketingpodcast.com/episodes/156-trust-between-builders-and-realtors-kim-guley

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss some of the highlights of the 2023 NAHB International Builders' Show. https://www.buildermarketingpodcast.com/episodes/155-2023-international-builders-show-recap-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Alisa Poncher of Strategic Business Specialists joins Greg and Kevin to discuss why home builders must understand the various demographics of today's new home buyers. https://www.buildermarketingpodcast.com/episodes/154-understanding-todays-new-home-buyer-alisa-poncher

This week is a special episode of The Home Builder Digital Marketing Podcast where we share a recorded webinar Greg did with Susan Baier of Audience Audit. In this webinar, they discuss the proprietary attitudinal research study that Blue Tangerine conducted to understand better how home buyers interact with home builders online. https://www.buildermarketingpodcast.com/episodes/153-online-buying-behavior-research-study-blue-tangerine

This week on The Home Builder Digital Marketing Podcast, Samantha Ostert of Skogman Homes joins Greg and Kevin to discuss how small changes in digital marketing strategy can lead to big results. https://www.buildermarketingpodcast.com/episodes/152-small-changes-can-lead-to-big-results-samantha-ostert

This week on The Home Builder Digital Marketing Podcast, Carol Horton of Kindred Homes joins Greg and Kevin to discuss the value marketing mistakes can offer when they lead to opportunities, change, and growth. https://www.buildermarketingpodcast.com/episodes/151-the-value-of-marketing-mistakes-carol-horton

This week on The Home Builder Digital Marketing Podcast, Taylor Burtner of Manuel Builders joins Greg and Kevin to discuss why the fundamental purpose of home building is about connecting with people and impacting their lives through home ownership. https://www.buildermarketingpodcast.com/episodes/150-the-purpose-is-the-people-in-home-building-taylor-burtner

This week on The Home Builder Digital Marketing Podcast, Sharra Mercer of the Gary Mercer Team joins Greg and Kevin to discuss how new construction builders and real estate agents can cooperate towards mutually beneficial results. https://www.buildermarketingpodcast.com/episodes/149-realtors-and-builders-can-be-friends-sharra-mercer

This week on The Home Builder Digital Marketing Podcast, Keith McKinney of New Home Star joins Greg and Kevin to discuss how sales teams can support home builder marketing processes. https://www.buildermarketingpodcast.com/episodes/148-how-sales-can-support-marketing-keith-mckinney

This week on The Home Builder Digital Marketing Podcast, Danielle Davis of McStain Neighborhoods joins Greg and Kevin to discuss how providing information creates transparency, trust, and authentic engagement with home buyers. https://www.buildermarketingpodcast.com/episodes/147-information-and-authentic-engagement-danielle-davis

This week on The Home Builder Digital Marketing Podcast, Ryan Hilliard of HypeAuditor joins Greg and Kevin to discuss creating successful influencer marketing strategies based on strong purposes and goals. https://www.buildermarketingpodcast.com/episodes/146-influencer-marketing-strategies-ryan-hilliard

This week on The Home Builder Digital Marketing Podcast, Corey Brady of Kartchner Homes joins Greg and Kevin to discuss the value of staying connected to buyers during the home buying process with consistent and clear communication. https://www.buildermarketingpodcast.com/episodes/145-connecting-to-buyers-through-communication-corey-brady

This week on The Home Builder Digital Marketing Podcast, Mert Karakus of Oda Studio joins Greg and Kevin to discuss the power of visuals in home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/144-the-power-of-visuals-in-home-builder-marketing-mert-karakus