The Builder Marketing Podcast

This week Shari Morton of Shared Drive joins Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online. https://www.buildermarketingpodcast.com/episodes/81-the-expanding-roles-of-oscs-shari-morton

On this week's episode of The Home Builder Digital Marketing Podcast, Dana Spencer of K. Hovnanian Homes joins Greg and Kevin to discuss why home building is much more than just about selling homes, it's about emotionally connecting with the home buyer and helping them find the right home for the right reasons. https://www.buildermarketingpodcast.com/episodes/80-its-not-just-about-selling-homes-dana-spencer

Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions. https://www.buildermarketingpodcast.com/episodes/79-examining-your-home-builder-business-erik-cofield

Join Greg Bray and Kevin Weitzel for this week's episode of the Home Builder Digital Marketing Podcast, featuring Kevin Oakley from Do You Convert. They discuss a wide variety of topics including tips and tricks to navigating the home buy online experience. If you want to sell homes on your website this is the episode to listen to. Show Notes: https://www.buildermarketingpodcast.com/episodes/78-navigating-the-buy-online-experience-kevin-oakley

This week on the Home Builder Digital Marketing Podcast, Bob Seeman of Realtor.com joined Greg and Kevin to discuss why third-party listing sites are valuable to home builders and how they can improve your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/77-builders-should-care-about-third-party-listing-sites-bob-seeman

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Lisa Parrish of Team PMP. They discuss the upcoming application process for NAHB's Nationals Awards and tips and tricks on how to improve your company's entry. Show Notes: https://www.buildermarketingpodcast.com/episodes/76-nahbs-the-nationals-every-home-builder-should-enter-lisa-parrish

Join Lindsey Tapscott of Davidson Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Lindsey deep dive into how collaboration between your marketing and sales teams creates a strong foundation. Lindsey's juicy fun fact single-handedly renders both Greg and Kevin speechless. Listen now to learn more! Show Notes: https://www.buildermarketingpodcast.com/episodes/75-marketing-and-sales-team-collaboration-a-strong-foundation-lindsey-tapscott

Laura Ownbey of Landmark Homes joins Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast. They discuss preparing for the future in a fluctuating and unpredictable marketplace and innovative technologies that support home buyers throughout the home buying journey. Show Notes: https://www.buildermarketingpodcast.com/episodes/74-innovation-and-preparing-for-the-future-laura-ownbey

Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/73-the-importance-of-nurturing-leads-long-term-matthew-slutsky

Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/72-the-rise-of-customer-expectations-ben-smith

This week on the Home Builder Digital Marketing Podcast, Cori Masters of Beacon Homes joined Greg and Kevin to discuss how you can differentiate your company from the other builders by having an OSC with the ability to adapt across cultures. Show Notes: https://www.buildermarketingpodcast.com/episodes/71-adapting-across-cultures-for-oscs-cori-masters

In this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin chat with Jason Forrest of Forrest Performance Group. They discuss his method of 'Survive, Thrive and Win' and how to sell emotionally, not circumstantially. Show Notes: https://www.buildermarketingpodcast.com/episodes/70-selling-emotionally-not-circumstantially-jason-forrest

Join Tim Bailey, Chief Strategy Officer of Avid Ratings, this week on the Home Builder Digital Marketing Podcast. He joins Greg Bray and Kevin Weitzel to discuss how empowered buyers are the driving influence in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/69-empowered-buyers-influence-in-the-digital-world

Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the second builder panel of the summit, 'Virtual Events Builder Panel.' Show Notes: https://www.buildermarketingpodcast.com/episodes/68-spring-2021-home-builder-digital-marketing-summit-virtual-events-builder-panel

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Geofencing Specialist, Justin Croxton of Propellant Media. The three sit down to take a deep dive into a greater understanding of programmatic marketing tools. Show Notes: https://www.buildermarketingpodcast.com/episodes/67-understanding-programmatic-marketing-tools%20and-optimization-justin-croxton

Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the first builder panel of the summit, 'Adjusting to Buyers.' Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-21-home-builder-digital-marketing-summit-adjusting-to-buyer-builder-panel

Join Greg and Kevin as they recap the recent Spring 21' Home Builder Digital Marketing Summit week on the Home Builder Digital Marketing Podcast. If you missed the Spring Summit, this is the perfect episode for a bite-size recap from each of our amazing speakers Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-2021-home-builder-digital-marketing-summit-recap

Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021. Shownotes: https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing. Show Notes: https://www.buildermarketingpodcast.com/episodes/64-mending-the-disconnect-between-sales-and-marketing-roland-nairnsy

Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying the ways to boost customer service, as well as others ways to improve your home builder marketing. Shownotes: https://www.buildermarketingpodcast.com/episodes/63-identifying-touch-points-to-boost-customer-service-debra-wyatte

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture. Show Notes: https://www.buildermarketingpodcast.com/episodes/62-recruiting-builder-executives-and-matching-culture-erica-lockwood

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads. Show Notes: https://www.buildermarketingpodcast.com/episodes/61-the-winning-formula-for-home-builder-marketing-rob-krohn

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss how to improve your company's flexibility to meet home buyer expectations. Show Notes: https://www.buildermarketingpodcast.com/episodes/60-flexibility-to-meet-home-buyer-expectations-ananth-rao

On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan. Show Notes: https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way-to-selling-home-alisa-meredith

During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home's "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. Show Notes: https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin

On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration. Show Notes: https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Register Now : https://www.buildermarketingsummit.com/register Show Notes: https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-marketing-summit-spring-2021

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience. Show Notes: https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher swhQgPhFHyq2rBpjTDB2

Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss. Show Notes: https://www.buildermarketingpodcast.com/episodes/54-balancing-production-capacity-and-sales-alan-trellis

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come. Show Notes: https://www.buildermarketingpodcast.com/episodes/53-handling-good-market-syndrome-more-better-matt-riley?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2053

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series. Show Notes: https://www.buildermarketingpodcast.com/episodes/52-striving-to-innovate-the-home-buyer-experience-sarah-titus

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectations-in-home-buying-kim-sandoval

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/50-embracing-ever-changing-technology-lisa-lausten

Join Alaina Money-Garman from Garman Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. Show Notes: https://www.buildermarketingpodcast.com/episodes/49-defining-principles-for-customer-experience-aliana-money-garman

In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/48-willingness-to-change-your-paradigm-carl-baker

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today. Show Notes: https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome's Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she's been involved in home building in some form for the past 20 years. Show Notes: https://www.buildermarketingpodcast.com/episodes/46-the-warranty-and-marketing-brand-connection-stacey-kincaid

On this week's episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version. Show Notes: https://www.buildermarketingpodcast.com/episodes/45-upgrade-your-marketing-like-you-upgrade-your-iphone-chad-sanschagrin

Don't miss this week's episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). Show Notes: https://www.buildermarketingpodcast.com/episodes/44-oscs-the-unsung-heroes-of-home-builder-marketing-ingrid-prince

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there's a space for them in this awesome home building industry! Show Notes: https://www.buildermarketingpodcast.com/episodes/43-inspiring-women-through-the-house-that-she-built-kristi-allen

Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022. Show Notes: https://www.buildermarketingpodcast.com/episodes/42-complacency-in-2021-is-rubbish-russ-stephens

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/41-the-fundamental-change-in-consumer-behavior-meredith-oliver

On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas. We hope you have a happy and healthy holiday season! Show Notes: https://www.buildermarketingpodcast.com/episodes/40-happy-holidays

Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use. Show Notes: https://www.buildermarketingpodcast.com/episodes/39-builder-panel-home-builder-digital-marketing-summit

This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales. Show Notes: https://www.buildermarketingpodcast.com/episodes/38-the-engagement-power-of-interactive-floor-plans-and-site-plans

Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER! Show Notes: https://www.buildermarketingpodcast.com/episodes/37-recap-home-building-digital-marketing-summit?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2037

This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving. Show Notes: https://www.buildermarketingpodcast.com/episodes/36-end-to-end-value-in-the-customer-life-cycle-ty-udell

This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for. Show Notes: https://www.buildermarketingpodcast.com/episodes/35-understanding-your-value-proposition-jennifer-cooper

Join Greg, Kevin, and Laura Hanson from New Tradition Homes as they discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer's ever-evolving needs. Show Notes: https://www.buildermarketingpodcast.com/episodes/34-shifting-to-digital-marketing-to-accommodate-customers-laura-hanson