The Builder Marketing Podcast

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the 2022 International Builders' Show and share information about the experienced presenters and informative sessions to look forward to. https://www.buildermarketingpodcast.com/episodes/bonus-episode-international-builders-show-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Mila Sorenson of Blue Tangerine joins Greg and Kevin to discuss the ins and outs of analytics and why analytics should be an essential part of every digital marketing strategy. https://www.buildermarketingpodcast.com/episodes/96-making-analytics-cool-again-mila-sorenson

Maurie Jones of Wayne Homes joins Greg and Kevin this week on The Home Builder Digital Marketing podcast to discuss why home builders should be focusing on so much more than just their finished product. https://www.buildermarketingpodcast.com/episodes/95-product-is-not-what-makes-the-difference

Tess Wittler, a home builder content marketing consultant, joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how content fits in a home builder's marketing plan and where to focus your efforts. https://www.buildermarketingpodcast.com/episodes/94-is-your-content-running-and-groovy-tess-wittler

Join us this week on The Home Builder Digital Marketing Podcast when Greg and Kevin talk to Lindsay Haltom of Homes by Taber about shaking up your digital marketing team with the right tools, processes, and technologies that will be both useful to your team and beneficial to your customers. https://www.buildermarketingpodcast.com/episodes/93-shake-up-your-digital-marketing-team-lindsay-haltom

Kim Ross joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how to build a rock star home builder digital marketing team. https://www.buildermarketingpodcast.com/episodes/92-building-a-rock-star-digital-marketing-team-kim-ross

Join us this week on The Home Builder Digital Marketing Podcast as Wade Hiner of Destiny Homes talks with Greg and Kevin about making sales and marketing a team effort. https://www.buildermarketingpodcast.com/episodes/91-making-your-sales-and-marketing-a-team-effort-wade-hiner

Alex Akel of Akel Homes joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to discuss how marketing throughout the entire customer journey can help differentiate home builders. https://www.buildermarketingpodcast.com/episodes/90-through-the-customer-journey-and-beyond-alex-akel

This week on The Home Builder Digital Marketing Podcast Liza Hausman from Houzz joins Greg and Kevin to explain the purposes of Houzz and the many tools it has for home builders. https://www.buildermarketingpodcast.com/episodes/89-understanding-houzz-for-home-builders-liza-hausman

Matthew Baehr joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss his charity work with Homes for HOPE, a nonprofit organization that partners with the building industry to invest in underserved families around the world and he explains how builders can get involved. https://www.buildermarketingpodcast.com/episodes/88-the-generosity-of-the-home-building-industry-matthew-baehr

Cory Dotson of Blue Tangerine joins Greg and Kevin on this week's episode of The Home Builder Digital Marketing Podcast to explain how builders can identify if or when they need a new website. Cory also details the process of building a new website and what builders can expect during that journey. https://www.buildermarketingpodcast.com/episodes/87-is-it-time-to-bulldoze-your-website-cory-dotson

On this week's episode of The Home Builder Digital Marketing Podcast, Will Duderstadt of M/I Homes shares his wealth of knowledge and experience as he joins Greg and Kevin to discuss the three main categories or "buckets" that are important to buyers and how builders can appeal to these buckets through messaging and implementation. https://www.buildermarketingpodcast.com/episodes/86-buckets-to-making-your-builder-business-better-will-duderstadt

This week on The Home Builder Digital Marketing Podcast, Linnea Chapman of Trumark Homex joins Greg and Kevin to discuss digital tools that every home builder should leverage to enhance customer experience from start to finish. https://www.buildermarketingpodcast.com/episodes/85-digital-tools-that-enhance-customer-experience-linnea-chapman

In this week's episode of The Home Builder Digital Marketing Podcast, Melissa Galland of Ginn Group strikes gold when she joins Greg and Kevin to discuss the key elements of home builder brand experience. https://www.buildermarketingpodcast.com/episodes/84-making-your-brand-experience-gold-melissa-galland

Vithya Kuckreja of Blue Tangerine shares her expertise on this week's episode of The Home Builder Digital Marketing Podcast as she joins Greg and Kevin to discuss the importance of creating a digital marketing strategy and she even reveals some dating tips too. https://www.buildermarketingpodcast.com/episodes/83-creating-a-digital-marketing-strategy-vithya-kuckreja

This week on The Home Builder Digital Marketing Podcast, Melanie Mickie of Engel & Völkers joins Greg and Kevin to discuss the benefits home builders gain by outsourcing sales. https://www.buildermarketingpodcast.com/episodes/82-the-benefits-of-outsourcing-sales-melanie-mickie

This week Shari Morton of Shared Drive joins Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online. https://www.buildermarketingpodcast.com/episodes/81-the-expanding-roles-of-oscs-shari-morton

On this week's episode of The Home Builder Digital Marketing Podcast, Dana Spencer of K. Hovnanian Homes joins Greg and Kevin to discuss why home building is much more than just about selling homes, it's about emotionally connecting with the home buyer and helping them find the right home for the right reasons. https://www.buildermarketingpodcast.com/episodes/80-its-not-just-about-selling-homes-dana-spencer

Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions. https://www.buildermarketingpodcast.com/episodes/79-examining-your-home-builder-business-erik-cofield

Join Greg Bray and Kevin Weitzel for this week's episode of the Home Builder Digital Marketing Podcast, featuring Kevin Oakley from Do You Convert. They discuss a wide variety of topics including tips and tricks to navigating the home buy online experience. If you want to sell homes on your website this is the episode to listen to. Show Notes: https://www.buildermarketingpodcast.com/episodes/78-navigating-the-buy-online-experience-kevin-oakley

This week on the Home Builder Digital Marketing Podcast, Bob Seeman of Realtor.com joined Greg and Kevin to discuss why third-party listing sites are valuable to home builders and how they can improve your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/77-builders-should-care-about-third-party-listing-sites-bob-seeman

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Lisa Parrish of Team PMP. They discuss the upcoming application process for NAHB's Nationals Awards and tips and tricks on how to improve your company's entry. Show Notes: https://www.buildermarketingpodcast.com/episodes/76-nahbs-the-nationals-every-home-builder-should-enter-lisa-parrish

Join Lindsey Tapscott of Davidson Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Lindsey deep dive into how collaboration between your marketing and sales teams creates a strong foundation. Lindsey's juicy fun fact single-handedly renders both Greg and Kevin speechless. Listen now to learn more! Show Notes: https://www.buildermarketingpodcast.com/episodes/75-marketing-and-sales-team-collaboration-a-strong-foundation-lindsey-tapscott

Laura Ownbey of Landmark Homes joins Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast. They discuss preparing for the future in a fluctuating and unpredictable marketplace and innovative technologies that support home buyers throughout the home buying journey. Show Notes: https://www.buildermarketingpodcast.com/episodes/74-innovation-and-preparing-for-the-future-laura-ownbey

Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/73-the-importance-of-nurturing-leads-long-term-matthew-slutsky

Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/72-the-rise-of-customer-expectations-ben-smith

This week on the Home Builder Digital Marketing Podcast, Cori Masters of Beacon Homes joined Greg and Kevin to discuss how you can differentiate your company from the other builders by having an OSC with the ability to adapt across cultures. Show Notes: https://www.buildermarketingpodcast.com/episodes/71-adapting-across-cultures-for-oscs-cori-masters

In this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin chat with Jason Forrest of Forrest Performance Group. They discuss his method of 'Survive, Thrive and Win' and how to sell emotionally, not circumstantially. Show Notes: https://www.buildermarketingpodcast.com/episodes/70-selling-emotionally-not-circumstantially-jason-forrest

Join Tim Bailey, Chief Strategy Officer of Avid Ratings, this week on the Home Builder Digital Marketing Podcast. He joins Greg Bray and Kevin Weitzel to discuss how empowered buyers are the driving influence in the home building industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/69-empowered-buyers-influence-in-the-digital-world

Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the second builder panel of the summit, 'Virtual Events Builder Panel.' Show Notes: https://www.buildermarketingpodcast.com/episodes/68-spring-2021-home-builder-digital-marketing-summit-virtual-events-builder-panel

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Geofencing Specialist, Justin Croxton of Propellant Media. The three sit down to take a deep dive into a greater understanding of programmatic marketing tools. Show Notes: https://www.buildermarketingpodcast.com/episodes/67-understanding-programmatic-marketing-tools%20and-optimization-justin-croxton

Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the first builder panel of the summit, 'Adjusting to Buyers.' Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-21-home-builder-digital-marketing-summit-adjusting-to-buyer-builder-panel

Join Greg and Kevin as they recap the recent Spring 21' Home Builder Digital Marketing Summit week on the Home Builder Digital Marketing Podcast. If you missed the Spring Summit, this is the perfect episode for a bite-size recap from each of our amazing speakers Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-2021-home-builder-digital-marketing-summit-recap

Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021. Shownotes: https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing. Show Notes: https://www.buildermarketingpodcast.com/episodes/64-mending-the-disconnect-between-sales-and-marketing-roland-nairnsy

Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying the ways to boost customer service, as well as others ways to improve your home builder marketing. Shownotes: https://www.buildermarketingpodcast.com/episodes/63-identifying-touch-points-to-boost-customer-service-debra-wyatte

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture. Show Notes: https://www.buildermarketingpodcast.com/episodes/62-recruiting-builder-executives-and-matching-culture-erica-lockwood

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads. Show Notes: https://www.buildermarketingpodcast.com/episodes/61-the-winning-formula-for-home-builder-marketing-rob-krohn

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss how to improve your company's flexibility to meet home buyer expectations. Show Notes: https://www.buildermarketingpodcast.com/episodes/60-flexibility-to-meet-home-buyer-expectations-ananth-rao

On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan. Show Notes: https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way-to-selling-home-alisa-meredith

During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home's "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. Show Notes: https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin

On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration. Show Notes: https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Register Now : https://www.buildermarketingsummit.com/register Show Notes: https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-marketing-summit-spring-2021

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience. Show Notes: https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher swhQgPhFHyq2rBpjTDB2

Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss. Show Notes: https://www.buildermarketingpodcast.com/episodes/54-balancing-production-capacity-and-sales-alan-trellis

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come. Show Notes: https://www.buildermarketingpodcast.com/episodes/53-handling-good-market-syndrome-more-better-matt-riley?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2053

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series. Show Notes: https://www.buildermarketingpodcast.com/episodes/52-striving-to-innovate-the-home-buyer-experience-sarah-titus

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectations-in-home-buying-kim-sandoval

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/50-embracing-ever-changing-technology-lisa-lausten