The Builder Marketing Podcast

Join Alaina Money-Garman from Garman Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. Show Notes: https://www.buildermarketingpodcast.com/episodes/49-defining-principles-for-customer-experience-aliana-money-garman

In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/48-willingness-to-change-your-paradigm-carl-baker

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today. Show Notes: https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome's Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she's been involved in home building in some form for the past 20 years. Show Notes: https://www.buildermarketingpodcast.com/episodes/46-the-warranty-and-marketing-brand-connection-stacey-kincaid

On this week's episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version. Show Notes: https://www.buildermarketingpodcast.com/episodes/45-upgrade-your-marketing-like-you-upgrade-your-iphone-chad-sanschagrin

Don't miss this week's episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). Show Notes: https://www.buildermarketingpodcast.com/episodes/44-oscs-the-unsung-heroes-of-home-builder-marketing-ingrid-prince

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there's a space for them in this awesome home building industry! Show Notes: https://www.buildermarketingpodcast.com/episodes/43-inspiring-women-through-the-house-that-she-built-kristi-allen

Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022. Show Notes: https://www.buildermarketingpodcast.com/episodes/42-complacency-in-2021-is-rubbish-russ-stephens

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/41-the-fundamental-change-in-consumer-behavior-meredith-oliver

On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas. We hope you have a happy and healthy holiday season! Show Notes: https://www.buildermarketingpodcast.com/episodes/40-happy-holidays

Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use. Show Notes: https://www.buildermarketingpodcast.com/episodes/39-builder-panel-home-builder-digital-marketing-summit

This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales. Show Notes: https://www.buildermarketingpodcast.com/episodes/38-the-engagement-power-of-interactive-floor-plans-and-site-plans

Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER! Show Notes: https://www.buildermarketingpodcast.com/episodes/37-recap-home-building-digital-marketing-summit?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2037

This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving. Show Notes: https://www.buildermarketingpodcast.com/episodes/36-end-to-end-value-in-the-customer-life-cycle-ty-udell

This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for. Show Notes: https://www.buildermarketingpodcast.com/episodes/35-understanding-your-value-proposition-jennifer-cooper

Join Greg, Kevin, and Laura Hanson from New Tradition Homes as they discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer's ever-evolving needs. Show Notes: https://www.buildermarketingpodcast.com/episodes/34-shifting-to-digital-marketing-to-accommodate-customers-laura-hanson

Join Greg, Kevin, and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer's buying experience, such as improving processes and technology. Show Notes: https://www.buildermarketingpodcast.com/episodes/33-process-map-to-improve-your-customers-experience-kimberly-mackey

Ashley De Young-Seibert, the VP of Marketing at De Young Properties, drops a slew of marketing tips to help your business on this week's episode of the Home Builder Digital Marketing Podcast. Listen in to learn from a true innovator and see why De Young Properties is like Elvis. Show Notes: https://www.buildermarketingpodcast.com/episodes/32-innovating-to-make-it-easy-on-customers-ashley-de-young-seibert

Greg, Kevin, and Ronda Conger of CBH Homes explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. Not only does Ronda share some incredible marketing strategies for home builders, but she also shares inspiration focused on reaching your goals both in life and in business. Show Notes: https://www.buildermarketingpodcast.com/episodes/31-embracing-change-in-home-builder-marketing-ronda-conger

Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy. Show Notes: https://www.buildermarketingpodcast.com/episodes/bonus-website-accessibility-ada-and-why-its-important-greg-bray

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers. Show Notes: https://www.buildermarketingpodcast.com/episodes/30-ethical-considerations-in-social-media-mollie-elkman

Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation. Show Notes: https://www.buildermarketingpodcast.com/episodes/29-the-keys-to-manage-regional-marketing-brenna-ryan

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process. Show Notes: https://www.buildermarketingpodcast.com/episodes/28-the-process-of-becoming-a-follow-up-champion

This week on the Home Builder Digital Marketing Podcast, we had the opportunity to discuss the importance of creating a positive customer experience with the Co-founder of Bokka Group, Jimmy Diffee. He shares excellent insights and trends on making your customer experience stand out over your competitors. Creating a great customer experience will improve the customer buying journey and help you sell more homes. Show Notes: https://www.buildermarketingpodcast.com/episodes/27-customer-experience-the-story-a-customer-will-tell-a-friend-jimmy-diffee

The creator of Newhomesales.com, Quint Lears joins HBDMP to discuss his journey in the Home Building and Real Estate industry as well as the importance of "If you want to be terrific, you have to be specific". Hold on to your headphones, this episode is jammed packed with tons of motivational quotes that promise to inspire. Show Notes: https://www.buildermarketingpodcast.com/episodes/26-connecting-to-win-more-home-sales-quint-lears

Join Greg and Kevin as they share a sneak peek of the upcoming Home Builder Digital Marketing Summit - Virtual Series! We are bringing the industry's thought leaders to your home or office once a week for four weeks so you can learn new marketing tactics to sell more homes – and it's FREE! Register Now >> https://register.gotowebinar.com/register/739442869272786956 Show Notes: https://www.buildermarketingpodcast.com/episodes/virtual-summit-sneak-peek

We welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate. Show Notes: https://www.buildermarketingpodcast.com/episodes/25-avoid-costly-hiring-mistakes-in-real-estate-joanne-williams

Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast. Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today's world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the right target buyer's and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/24-importance-of-truly-understanding-the-buyers-needs-dana-kovach

Join the CEO of HomeAid, Scott Larson, Greg, and Kevin as they discuss how to address the issue of homelessness, as well as, how HomeAid is using home builders to help create solutions. This episode showcases the inspiring mission of HomeAid and sheds a light on how home builders can do their part to get involved in their communities. Listen and enjoy this heartwarming episode, it is sure to inspire you to get involved in your own community. Show Notes: https://www.buildermarketingpodcast.com/episodes/23-the-intersection-of-the-common-good-and-home-building-expertise-scott-larson

Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you ensure that you meet your goals. In this episode, you'll learn how CRM programs can positively impact your business. Shownotes: https://www.buildermarketingpodcast.com/episodes/22-the-magic-of-implementing-a-crm-dave-knowles

Stuart Platt, the managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also discusses the importance of creating an emotional connection on the website. Show Notes: https://www.buildermarketingpodcast.com/episodes/21-evoking-home-buyers-emotions-stuart-platt

Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik's in-depth knowledge and digital marketing expertise is evident throughout the entire episode. Enjoy this information-packed episode! Show Notes: https://www.buildermarketingpodcast.com/episodes/20-the-end-of-the-third-party-cookie-erik-martinez?utm_source=Social&utm_medium=Hootsuite&utm_campaign=Episode%2020

Tim Curtis President of CohereOne, sit down to discuss neuromarketing and marketing psychology and so much more. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Tim has an incredible knack for looking ahead so listen, learn, and enjoy! Show Notes: https://www.buildermarketingpodcast.com/episodes/19-marketing-psych-influences-on-consumer-decision-making-tim-curtis

Ali Webster of Zillow sits down with Greg and Kevin on the Home Builder Digital Marketing Podcast to discuss ways home builders can succeed on Zillow. The three discuss positioning for the new normal and the importance of communicating with customers on their terms. Ali covers many of the Zillow platforms that help home buyers connect with builders and she talks about the industry's future. There's also a squash challenge laid out. It's another fun episode, listen and enjoy. Show Notes at https://www.buildermarketingpodcast.com/episodes/18-succeeding-on-zillow-ali-pearson-webster

We welcomed Chris Hartley, VP of Sales at K. Hovnanian® Homes, on to the show to discuss how to assess and use technology to your advantage to boost sales efforts. Chris talks about how to resourcefully budget for the latest technology, how to choose the right new tools and creative ways to get sales teams to buy-in to technology. Chris has a lot of good energy and great insight so listen in and enjoy. Show Notes: https://www.buildermarketingpodcast.com/episodes/17-embracing-new-technology-to-boost-sales-chris-hartley

A legend in the home building industry, Dave Miles, president of Milesbrand joined the show for a fascinating discussion on the importance of branding. There are a lot of books on branding out there that you can buy, but it really doesn't get much better than Dave Miles so listen in and learn from one of the top minds in marketing. Show Notes

We welcomed Lynne Parker Davis, Founder, and CEO of NterNow on the Home Builder Digital Marketing Podcast. By paying attention to the home buyer journey, Lynne created NterNow, a handy tool for home builders and buyers. We discuss eliminating barriers for prospects and review some surprising stats, including when prospects like to take home tours. Show Notes

Recently on the Home Builder Digital Marketing Podcast, Greg and Kevin got the opportunity to sit down with Michelle Smallwood Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience. Show Notes

It was an honor to have Josh Steimle, the founder, and CEO of MWI, an international digital marketing agency on the podcast to talk about his 7 Systems of Influence. How cool is Josh Steimle? He has hung out with Richard Branson on his private island. Josh helps people turn their biggest dreams into reality as he works with some of the world's top business executives and entrepreneurs. Josh covers many beneficial topics on the podcast including marketing, sales, and leadership. Show Notes

Bob Whitten, one of the home building industry's most respected financial and business consultants, joined Greg and Kevin to discuss the importance of aligning sales and marketing efforts. Bob covers essential topics, including why sales and marketing coordination can pay off in a significant way. Listeners can accumulate masses of info from this episode as Bob outlines pricing models, market research, competitor research, statistical evaluation, marketing budgets, sales metrics, and more. Show Notes at https://www.buildermarketingpodcast.com/episodes/12-connecting-marketing-and-sales-to-impact-profitability-bob-whitten

Recently on the HBDMP, Greg and Kevin had the opportunity to talk with social media all-star Carol Morgan, founder, and president of Denim Marketing. They dive deep into the importance of having a strategic marketing plan, the difference between PR and social media, and much more. Show Notes

Kody Smith of NoviHome, joined Greg and Kevin to take a deep dive into opportunities that exist when home builders place importance on the digital experience. Learn why digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and what experience can be leveraged to sell more homes and satisfy customers. Show Notes

When it comes to thought leaders in the home builder industry, Bassam Salem, CEO, and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service, and boost your ROI. We dive into artificial intelligence (AI), metrics for response time, surprising stats for when home buyers are searching online and so much more Show Notes

Gordon Henderson of 149Photos joined the Home Builder Digital Marketing Podcast to share how providing weekly home building progress photos online can eliminate pain points for a variety of stakeholders. Gordon covers how adding value to the customer journey even after the sale, can build customer loyalty through continuous engagement. Gordon also shares his experience of building a spec home and drops some all-important Beatles knowledge. Show Notes

We were so glad to talk with Angela McKay, the VP of Client Experience at Lasso CRM, regarding email marketing. Angela has a range of expertise within marketing and the home building industry, but email is her passion. She drops excellent advice on how to step up your email and details how giving respect and nurturing your database can pay off in dividends and more. Show Notes

The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI. Show Notes

The COVID-19 pandemic has suddenly and unexpectedly forced your employees to now work from home. So, we put a panel of leaders together who have been working remotely for years. Learn tips and tricks to lead, organize and motivate your team from home to set your business up for success. Show Notes

Leah Fellows, President, and Founder of Blue Gypsy Inc., reveals how home buyer expectations are changing with the need for instant interaction. As Leah explains, more home builders are finding great value with Online Sales Counselors to help increase sales. Show Notes

Spencer Powell of Builder Funnel offers up some great tips to make inbound marketing work better for you. We discuss ways to nurture your pipeline with content marketing to build a "digital marketing relationship" and increase qualified leads. Show Notes

Kevin Weitzel of Outhouse may bring a lot of fun and laughter, but he also possesses serious expertise in sales. As VP of Business Development & Sales, Kevin offers a wealth of sales experience from several industries. Show Notes