The Builder Marketing Podcast

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss data feed management that helps home builders organize community, plan, and inventory data, and create properly formatted automated listing feeds to syndicate to home listing sites. https://www.buildermarketingpodcast.com/episodes/271-home-builder-data-management-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-carol-morgan

This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane

This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity. https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca

This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster. https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-bills

This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process. https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease

This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook

This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities. https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker

This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel

This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts. https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-recap-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action. https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-conversion-report-jimmy-diffee

This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness. https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads. https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience. https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright

This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales. https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin

This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine

This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences. https://www.buildermarketingpodcast.com/episodes/252-new-home-buyer-customer-experience-expectations-josh-paul

This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue. https://www.buildermarketingpodcast.com/episodes/251-elevating-interior-design-in-model-homes-doris-pearlman

On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales. https://www.buildermarketingpodcast.com/episodes/bonus-episode-key-touchpoints-that-build-brand-trust-commversion-webinar-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers. https://www.buildermarketingpodcast.com/episodes/250-personalizing-home-builder-marketing-brian-newquist

This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers. https://www.buildermarketingpodcast.com/episodes/249-establishing-a-home-builder-name-and-brand-bill-sieversten

This week on The Home Builder Digital Marketing Podcast, Rose Quint of the National Association of Home Builders joins Greg and Kevin to discuss the NAHB's 2024 edition of What Home Buyers Really Want, a nationwide survey of recent and prospective home buyers. https://www.buildermarketingpodcast.com/episodes/248-what-home-buyers-really-want-rose-quint

This week on The Home Builder Digital Marketing Podcast, Logan Shinholser of Contractor Growth Network joins Greg and Kevin to discuss how home builders can generate more quality referral leads online. https://www.buildermarketingpodcast.com/episodes/247-generating-quality-referral-leads-online-logan-shinholser

This week on The Home Builder Digital Marketing Podcast, David Lynch of OpenHouse.ai joins Greg and Kevin to discuss how technology can help home builders forecast home sales and help guide marketing strategies. https://www.buildermarketingpodcast.com/episodes/246-forecasting-home-sales-with-technology-david-lynch

This week on The Home Builder Digital Marketing Podcast, Christian Calusa of New Estate Only joins Greg and Kevin to discuss how home builders can connect with international home buyers in the United States and abroad. https://www.buildermarketingpodcast.com/episodes/245-connecting-with-international-home-buyers-christian-calusa

This week on The Home Builder Digital Marketing Podcast, Brent Bommes of RCT Built joins Greg and Kevin to discuss how home builders can transform business with technology and innovation. https://www.buildermarketingpodcast.com/episodes/244-digital-transformation-for-home-builders-brent-bommes

This week on The Home Builder Digital Marketing Podcast, Erin Yarbrough of Ideal Homes and Neighborhoods joins Greg and Kevin to discuss the home builder digital marketer's role in driving more qualified home buyer traffic. https://www.buildermarketingpodcast.com/episodes/243-driving-more-qualified-home-buyer-traffic-erin-yarbrough

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin recapture moments from the 2024 Home Builder Digital Marketing Summit. They give a synopsis of the speakers, roundtable discussions, and the marketing and OSC education tracks. If you could not make it this year, listen to this week's episode to learn more about what you missed. Don't forget to mark your calendars for the 2025 Home Builder Digital Marketing Summit coming in September in Atlanta, Georgia. https://www.buildermarketingpodcast.com/episodes/242-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Kyle Lintala of BILT Solutions joins Greg and Kevin to discuss the value of data management systems for home builders. https://www.buildermarketingpodcast.com/episodes/241-the-value-of-data-management-kyle-lintala

This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder. https://www.buildermarketingpodcast.com/episodes/240-becoming-a-golden-online-sales-counselor-terrell-turner

This week on The Home Builder Digital Marketing Podcast, Joel Berner of realtor.com joins Greg and Kevin to discuss how examining current economics can help home builders understand new construction market conditions. https://www.buildermarketingpodcast.com/episodes/239-examining-the-economics-of-home-building-joel-berner

This week on The Home Builder Digital Marketing Podcast, Rachel Starratt of Red Door Homes joins Greg and Kevin to discuss why every home builder should have an online sales counselor. https://www.buildermarketingpodcast.com/episodes/238-got-an-online-sales-counselor-rachel-starratt

This week on The Home Builder Digital Marketing Podcast, Jason Rhoads of Rhoads Creative joins Greg and Kevin to discuss how home builders can leverage AI in digital marketing to gain insights and improve efficiency. https://www.buildermarketingpodcast.com/episodes/237-leveraging-ai-in-home-building-marketing-jason-rhoads

On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and peers, good food, and fun. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel

This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell

This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Home Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers. https://www.buildermarketingpodcast.com/episodes/235-connecting-builders-with-new-home-buyers-sarah-cook

This week on The Home Builder Digital Marketing Podcast, Qadra Evans of Zillow New Construction joins Greg and Kevin to discuss the 2024 Zillow New Construction Consumer Housing Trends Report and what the results reveal about new construction buyers. https://www.buildermarketingpodcast.com/episodes/234-new-construction-home-buyer-trends-qadra-evans

This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process. https://www.buildermarketingpodcast.com/episodes/233-online-homebuyer-mystery-shop-results-leah-fellows-and-carol-morgan

This week on The Home Builder Digital Marketing Podcast, Sara Gutterman of Green Builder Media joins Greg and Kevin to discuss how generational marketing can help home builders attract and engage the right home buyer with the right message at the right time. https://www.buildermarketingpodcast.com/episodes/generational-marketing-in-home-building-sara-gutterman

This week on The Home Builder Digital Marketing Podcast, Jason Benedict of Automation Agency joins Greg and Kevin to discuss how home builders can leverage automation and AI to improve efficiency and grow business. https://www.buildermarketingpodcast.com/episodes/231-leverating-auotmation-and-ai-for-growth-jason-benedict

This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing. https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan

This week on The Home Builder Digital Marketing Podcast, David Belman of Belman Homes joins Greg and Kevin to discuss how home builders can advocate for housing affordability. https://www.buildermarketingpodcast.com/episodes/229-advocating-for-housing-affordability-david-belman

This week on The Home Builder Digital Marketing Podcast, Christopher Brown of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey. https://www.buildermarketingpodcast.com/episodes/228-building-connection-with-home-buyers-christopher-brown

On this bonus episode of The Home Builder Digital Marketing Podcast, Al Trellis of The Home Builder's Network and Bill Gelbaugh of OutHouse join Kevin to discuss the practical applications of AI in home building. https://www.buildermarketingpodcast.com/episodes/bonus-episode-ai-in-home-building-a-practical-approach-bill-gelbaugh-and-al-trellis

This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams. https://www.buildermarketingpodcast.com/episodes/227-customer-focused-home-builder-teams-craig-neal

This week on The Home Builder Digital Marketing Podcast, Renee Stowe of Renee Stowed Marketing Solutions joins Greg and Kevin to discuss how consistently collecting and analyzing data can boost home builder digital marketing efforts. https://www.buildermarketingpodcast.com/episodes/226-home-builder-marketing-is-all-about-the-math-renee-stowe

This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of Olivia Clarke Homes joins Greg and Kevin to discuss the value female perspectives bring to the home building industry. https://www.buildermarketingpodcast.com/episodes/225-female-perspectives-in-home-building-jennifer-johnson