The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Dr. Reuben Varghese, Dr. Edie Goldberg, and Nicholas Gregorios. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - which is why I believe it is the most valuable resource that exists. To help me discuss this topic, I’d like to welcome Marlo Higgins, Chief Inspirational Officer, and Coach, Author, Podcaster, and Entrepreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Amy D. Thomas from Arlington Community Federal Credit Union, and Cecille Zywicki from Emile Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overcoming internal sabotage and digital product failure Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book “Winning Digital Customers: The Antidote to Irrelevance” and CEO of FROM, The Digital Transformation Agency. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome the Executive Director of Transformation, DevOps & Cloud Services at TEKsystems, Brandon Carroll. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this. To help me discuss this topic, I’d like to welcome Diane Magers Founder and Chief Experience Officer at Experience Catalysts. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Practice Consulting Director at TEKsystems, Ramesh Vishwanathan. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey, Founder, A Connected Leader. He works to transform outdated and struggling work environments into living systems of learning and growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome the Director of Transformation Services at TEKsystems, Jay Mozo. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. To help me discuss this topic, I’d like to welcome Steve Blair, President, Lyceum Insurance Services. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me discuss this topic, I’d like to welcome Steve Pappas, Head of US & CMO at Panviva and Host of the Podcast at ScienceOfCX.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to planning their office needs for everything from the next several months to the next several years. To help me discuss this topic, I’d like to welcome David Cornbrooks, Senior Managing Director, Savills North America. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay ahead of the competition, when the rubber meets the road, there is often a reluctance to embrace the types of ideas and thinking that will actually make change happen.. To help me discuss this topic, I’d like to welcome Andrew Deutsch, CEO, Fangled Technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious things like Zoom meeting fails, companies’ lack of remote work policies, and other things that were first to be addressed. There are very real, very human moments that are missed when we don’t have face to face interaction, and while some things like this may be harder to quantify, they are no less important when we strive to create great employee experiences. To help me discuss this topic, I’d like to welcome a returning guest: John Friedman, author of “Managing Sustainability: First Steps to First Class” and Sustainability Manager, WGL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me discuss this topic, I’d like to welcome Cathy Hackl, Author, Futurist and Chief Metaverse Officer at Futures Intelligence Group. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I’d like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I’ll Be Back, where he deals with these topics will be available soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help me discuss this topic, I’d like to welcome Ileniah Vidili, Customer Experience Advisory and Author of the book, Journey to Centricity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid workforce. To help me discuss this topic, I’d like to welcome Susan Soroko, Director, Creative Economy at Arlington County Economic Development. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged. To help me discuss this topic, I’d like to welcome Klint Kendrick, Chair of the HR M&A Roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges that gig workers face? To help me discuss this topic, I’d like to welcome Nico Simko, Founder & CEO, Clair. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace automation, introducing no code resources to the current workforce, and ensuring companies can adapt to the hybrid work environment.. To help me discuss this topic, I’d like to welcome Charlie Oliver, Founder & CEO of Tech 2025 and Served Fresh Media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of applications, marketers are uniquely suited to benefit from it. We’re going to talk about the value of experimentation, having patience to measure results, and the power of continuous, incremental improvement. To help me discuss this topic, I’d like to welcome Steve Moubray. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like to welcome Jeff Wald, Co-Founder of WorkMarket, and an entrepreneur, author, and speaker. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and grow both personally and professionally. To help me discuss this topic, I’d like to welcome Michael Dumlao, Author, “The Wisdom of Guncles: Advice on Living Life from a Queer Perspective”, and Senior Brand and Diversity Advisor at Booz Allen Hamilton. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d like to welcome Susan Meier, Susan Meier Studios. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this topic, I’d like to welcome Megan Ingram, Founder, Ingram Digital Consulting. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to change directions in your professional life. I'm joined by Laura Briggs - author, marketing expert, and coach. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to current and prospective customers. To help me discuss this topic, I’d like to welcome Chris Wallace, Co-Founder and President of Innverview. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future workforce, it’s good to start young to ensure that all children, particularly those less likely To help me discuss this topic, I’d like to welcome Brittany Greer, Executive Director of Rosie Riveters. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to welcome John Vuong, Founder and President of Local SEO Search Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has forever changed it. To help me discuss this topic, I’d like to welcome Corey Gehrold, VP of Client Strategy, Insight Marketing Group. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 1 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to welcome Ira Wolfe, President and Chief Googlization Officer at Success Performance Solutions, author of several books including “Recruiting in the Age of Googlization,” and host of the Geeks, Geezers and Googlization Show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To help me discuss this topic, I’d like to welcome Edie Goldberg, founder of E.L. Goldberg & Associates, and author of the book, The Inside Gig. Learn more about your ad choices. Visit megaphone.fm/adchoices

In all times, but especially in the midst of a global pandemic and financial meltdown, it takes… guts to make big moves or even small ones. Today we’re going to talk about chutzpah and why it’s critical to individuals and organizations. To help me discuss this topic, I’d like to welcome Mason Harris, author of The Chutzpah Advantage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about pivoting into a better outcome and what to do, and not to do, when faced with the opportunity to change directions. To help me discuss this topic, I’d like to welcome Tony Guarnaccia, Founder, Results Trained. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of being intentional about what you want, and ASKING for it, in order to achieve your goals. While we can’t see our futures, we can help shape our futures, and improve our careers, our companies, and ourselves by asking the right questions, and looking for a clear path in the answers. To help me discuss this topic, I’d like to welcome Mark Victor Hansen. He is the co-author of the Chicken Soup for the Soul book series, which sold over 500 million books. Mark has written and co-written several other books, served as keynote speaker, entrepreneur, and empowered many people the world over to create massive success for themselves. I’m honored to have him here, and to talk about his latest book, Ask: The Bridge From Your Dreams To Your Destiny. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in mind, but don’t always see the full value of what they’re created until some time later, or with the help of some outside perspective. My guest today has quite a list of accomplishments. He is the inventor of noise canceling headphones during his time at Bose, he worked with Apple to create the Apple New Product Process which is used in all their product divisions, and has worked with many household names such as Amazon, Cisco, IBM, HP, Fitbit, and more. He has also written a book called “Innovate Products Faster: Graphical Tools for Accelerating Product Development" I’d like to welcome John Carter, Principal at TCGen. Learn more about your ad choices. Visit megaphone.fm/adchoices

When is the right time to start or buy a business? Today we’re going to talk about entrepreneurship in the midst of a global pandemic. To help me discuss this topic, I’d like to welcome Domenic Rinaldi, Managing Partner, Sun Acquisitions, LLC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to be more agile by learning from our experiences, both good and bad. While tales of wild success are what we often remember about business leaders and leading companies, but failures, missteps, and missed opportunities are often better teachers. My guest today has had his share of both success and, let’s just say “less successful” efforts, but has had the wisdom and perseverance to push through setbacks to achieve some great things. I’d like to welcome Jerry Abiog, Co-Founder and CMO at Standard Insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of workplace wellbeing and how it is vital to both employees and the organizations they work within. While many organizations want to improve their employee experience, many are not taking the proper steps to create a holistic environment of wellbeing. Doing so, requires looking at many facets of the company, but yields better and more lasting results. To help me discuss this topic, I’d like to welcome Lee Chambers – Environmental Psychologist, Wellbeing Consultant and Founder of Essentialise Workplace Wellbeing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your brand is a vital component in a successful customer and employee experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to exhibit bold leadership in times of change, and the need to build mutual trust between leadership and employees for the long term sustainability of an organization. To help me discuss this topic, I’d like to welcome Chris Mahai, President of Aveus, a division of Medecision, and author of several books, including the most recent: Bold: Essential Leadership for Transformative Change. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do internal barriers prevent you from having great employee and customer experience? Learn more about your ad choices. Visit megaphone.fm/adchoices

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices