The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship. Learn more about your ad choices. Visit megaphone.fm/adchoices

When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting the right expectations from the start. Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices

While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, employees and competitors are continually in motion. Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when brands approach it by solving real challenges that their clients have, and positioning themselves in a way to solve those challenges better than their competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices

As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with your audiences, they will write their own version for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices