The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

You can’t manage what you don’t measure. Let’s apply that to customer experience as well. Learn more about your ad choices. Visit megaphone.fm/adchoices

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

How an enterprise can create a center of excellence that combines customer and employee experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s the difference between extrinsic and intrinsic and how can it benefit your organization? Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can be. When you take the last 12 years alone, we’ve seen the 2008-9 financial crisis, the rebuilding of the economy alongside the growth of social media and digital advertising as more sophisticated channels, the evolution of big data into something that businesses of all sizes can leverage for marketing and business insights, and now the most recent financial crisis due to COVID-19. Amidst that, marketing and sales can’t simply stop, so the role of the agency has always been vital, but its role has certainly evolved over time, and will continue to evolve. To help me discuss this topic, I’d like to welcome Tim Weinheimer, Principal, President, and Managing Partner of Hahn Public.

What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up? Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn the best ways to listen to your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual. To help me discuss this topic, I’d like to welcome Jennifer Sherman, Founder & Chief Strategist at The Influencer Collective. First, why don’t you tell me a little about The Influencer Collective and what you do there? Learn more about your ad choices. Visit megaphone.fm/adchoices

Where does your organization rate in the CX & EX experience maturity model? Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may throw your way. We’re obviously living in tumultuous times and cannot control all aspects of our business. But the right strategic approach to building a culture and talent pool can make a huge difference in how you weather any storm. To help me discuss this topic, I’d like to welcome Roberta Matuson, a best selling author, Forbes contributor, and marketing leader who has worked with General Motors, New Balance, The Boston Beer Company, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

There is great opportunity to use artificial intelligence with your customer and employee experience initiatives. Learn more about your ad choices. Visit megaphone.fm/adchoices

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive but also thrive, in the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brand experience is defined as the combination of the internal and external, or employee experience and customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

After you’ve built a CX platform, how do you make sure it is continually improving? Learn more about your ad choices. Visit megaphone.fm/adchoices

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Understand where customer and employee experience work together for the benefit of all audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended.. The challenge, then, is to find a way to continually improve ourselves in order to be better. I talk a lot about agile processes and how companies can use them to improve everything from customer and employee experience to branding and marketing, but today we’re going to talk about applying transformation to one’s self. To help me discuss this topic, I’d like to welcome Laura DiBenedetto, Best Selling Author and CEO of Vision Advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn about the blueprint for an experience-led organization by combining customer and employee experience Learn more about your ad choices. Visit megaphone.fm/adchoices

While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative mindset in all sectors, both private and public. In fact, government agencies are increasingly turning to agile methods for all kinds of solutions, from software development and more. To help me discuss this topic, I’d like to welcome Dave Witkin, Principal at Packaged Agile. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and association events, many companies have scrambled to adapt to make them virtual, with mixed results. Some organizations, however, have found a way to innovate and create great experiences despite the limitations. To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make much larger changes recently due to COVID-19 and the different rules of operation. To talk about this in more depth, I thought we’d explore an industry that often thrives on interactions in physical spaces: museums. We’re going to explore how a museum was able to adapt its methods of delivering experience in a way that not only served the temporary needs due to COVID restrictions, but also set the organization up for future success in an increasingly online world. To help me discuss this topic, I’d like to welcome Craig Langlois, Chief Experience Officer, Berkshire Museum. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We are also going to talk about how the role of great employee experience is to make sure that employees are enabled to find balance between their work and personal lives, and that, when done well, one benefits from the other. To help me discuss this topic, I’d like to welcome Nancy Greatrix, Director of Human Resources and Becky Lechner, Employment Brand Manager, from Room and Board. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This means knowing how to configure your teams with both internal and external resources, and even when to build things internally versus externally. To help me discuss this topic, I’d like to welcome Dan Moore, CEO and Co-Founder, Vaporware. Dan co-founded Vaporware to help entrepreneurs take their software ideas to market. Over the past 6 years, he has helped Vaporware deliver thousands of iterations across dozens of apps in 4 main industries (Healthcare, HR, Real Estate, and IT) - ranging from the first MVP versions to modern iterations on mature solutions. With a strong belief that anyone can become the next big software as a service company, he leads Vaporware in helping business founders pivot their business through process automation, technical modernization, and software innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them. To help me discuss this topic, I’d like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. PeopleNotTech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants, or is not a feasible product or service for the company to offer as it grows over the long term. Instead, an agile approach of creating and learning while being continually open to change and improvement can yield the best results. Today we’re going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way. To help me discuss this topic, I’d like to welcome David Wachs, CEO of Handwrytten, a handwriting service for brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of planning ahead. Many freelancers are passionate about what they do and become independents so they can focus more of their time on what they love doing. They often find, however, that they need to learn about a wide variety of things such as accounting to send clients invoices, project management, and many other skills. This is in addition to ensuring that they are planning for their futures and the well-being of their families. Insurance, retirement, and other methods of planning are often taken for granted by full-time employees, but freelancers have to source and purchase this on their own. This can be prohibitive from both a time and cost perspective. To help me discuss this topic, and offer some potential solutions, I’d like to welcome Steve Blair, who is part of the team at CareerGig, where he is VP of Benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates. One of the great things about the Web is that it is an often open place where people can participate from different locations and backgrounds. While in many cases this works well, companies can often have a hard time differentiating between freelancers and contractors who claim to have certain credentials and skills. How do you verify and certify that the person you are hiring is an expert at what they do before it’s too late? To help me discuss this topic, and offer some potential solutions, I’d like to welcome Kelly Painter, who is part of the team at CareerGig, where she is VP of Sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it. To help me discuss this topic, I’d like to welcome Jennifer Thompson, President of Insight Marketing.

Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change. Learn more about your ad choices. Visit megaphone.fm/adchoices

A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you don’t have people whose role it is to focus on CX specifically, your organization can’t truly be successful at it. To help me discuss this topic, I’d like to welcome Augie Ray, VP of Customer Experience, Gartner. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization. To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands, the transformation required to become an experience-led organization requires people, processes, and technology to all be in alignment to the benefit of both customers and employees. To help me discuss this topic, I’d like to welcome Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, a thought leader in customer and talent experience, and who was recently named to Luxury Daily’s Top 25 Women to Watch in Luxury. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX. To help me discuss this important topic, I’m joined by Robert Ruelas, VP End User Computing, Americas, VMware. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees first will not be as competitive in a marketplace driven by experience. I'm joined by Dr. David Rodriguez, Global Chief HR Officer, Marriott International to the show to discuss this important topic. Learn more about your ad choices. Visit megaphone.fm/adchoices