#531: Customer engagement and loyalty in travel with Jeff Zotara, arrivia
Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging consumer preferences with their brand offerings, enhancing customer lifetime value...
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Show Notes
Today, we’re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are bridging consumer preferences with their brand offerings, enhancing customer lifetime value in today's market, and effectively communicating the value of their loyalty programs to customers.
To help me discuss this topic, I’d like to welcome Jeff Zotara, Chief Marketing Officer at arrivia.
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