The A2 Show

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode! Where the BIG money is being deployed right now!The upcoming trend of “digital currency” and why you need to be ahead of it.Which industries are bursting at the seams right now! How can you change your business models to capitalize on the changing trends that COVID brought. How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How the best Salespeople have two things in common: Consistency and Longevity. Why you can not have sustainable growth without being consistent and taking care of both your mental and physical health. If you can not audit your Sales team including their day-today calls, notes and follow-up process, that’s a HUGE problem! We will show you how to have visibility within your Sales process. If you don’t have the baseline data of different steps in your Pipeline, you are losing a lot of money! Because you cannot scale what you cannot see. Why our PipelinePRO is the ultimate solution for having visibility at each point of your Sales and Marketing process (info at: www.GoPipelinePRO.com) Why when you are unclear on your Sales process, it’s completely useless to spend money on getting traffic -- Big lesson here!!Why you should set Targets and goals for your Sales team, so they thrive to achieve those numbers in order to get recognition.How having a feedback and accountability loop will keep the spirits high in your Sales team, which will ultimately boost them to achieve more!How rewards and friendly competition keep the team motivated and add a fun layer to the Sales grind. The importance of having proper protocols, procedures and tools for your Sales team. This includes a pre-approved script and clear knowledge of your product, unique selling proposition, most recurrent objections with their counter argument and the follow-up process.How you should set up an accountability system, even for yourself, when you are part of the Sales process.Why you MUST know your product, data, systems, numbers at each conversion point in your Sales process in order to make more Sales with less resistance. SPECIAL RESOURCES MENTIONED ON THE SHOW:Shark Tank Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The importance of having a “hook” in your offer.What’s the difference between traditional writing and direct response/marketing writing? This is big.Why the first part of any great marketing campaign is stealing attention. Salesmanship in print is actually understanding the psychology of persuading people to take action through words.How the old copywriting formula of Attention, Interest, Desire and Action (AIDA) works and why you should be focussing on these components while presenting your offer.How to create a marketing campaign that can grab the attention, compel the audience to show interest to click on your landing page/website, and ultimately create a sense of desire to take action i.e. booking a session, signing up, purchasing, etc.Why you should focus on these three main components of your offer: Advertisement, Landing Page and Action piece. When you are clear on who you are and what you stand for, it becomes automatically easier to craft a message around itThe “How to do ___ without ___” formula makes your offer simpler and more clear. We will show you how to craft one for your business! How the most omni-present brands have different hooks and entry points to attract different groups of people.Why you need to learn from the “old school” pre-internet era copywriting experts, who made sales before the internet (imagine that!) through newsletters, TV and Radio ads. How you can leverage the internet to test ads in low budget and scale them up on what works best How to use a “pattern interrupt” image with the right copy to get attention and create interest The critical difference between features and benefits when writing copy that SELLSFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The hidden hero and multiplier of your Sales process is: Your origin storyHow you need to resonate with people at both a cerebrum level through facts and figures, as well as on limbic level through an emotional side of your business, which is your story in most casesHow as humans, we are wired to remember stories more than facts. You better have one as to why you are in business! We’ll show you how to do it in this Episode. How to put time and effort into crafting a story around your brand, by using words along with great visuals to staple the idea in someone’s mind. How to connect visuals with your story to get way better performing Ad campaigns.How to back your story with relevant and compelling data, to explain your narrative better.How these different layers of stories come in action as the brand grows: Your origin story, your customer’s stories about your product and stories that build you brand identityYour origin story makes you stand out in competition because it is unique to your business and provides context to why you are selling your product. The more competitive the space is, the more important it is to tell your story. Why Instagram and Facebook are the best visual storytelling platforms in this ageHow top businesses don’t just run ads, they run stories connected with great visuals.Stories help other people remember your concept. And that’s the ultimate goal of a Sales PresentationSPECIAL RESOURCES MENTIONED ON THE SHOW:Psychologist Jennifer AakerInfluence - Robert B CialdinPre-suasion - Robert B CialdinThe TB12 Method - Tom BradyThe X3 Bar - Dr John Janquish Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:Why you never want to be the lowest-priced provider!The BIG difference between the “price” and the “presentation of your price” -- This is a game changer.How to inject bonuses and incentives into your offer to add more value.When you are successful in creating a high perceived value in the eyes of the prospect, then the price becomes inconsequential. We will show you how to do it in this Episode!Why you should never give away the price structure in the beginning of your presentation, before you present your product or service.Why it's critical to create a sense of urgency in your Sales presentation!How to deconstruct your Sales process and check for the sense of urgency, unique selling proposition, price elasticity and an incentive associated with the deadlines. How to take winning pieces from different successful businesses and make them your own. SPECIAL RESOURCES MENTIONED ON THE SHOW:Pre-Suasion - Robert Cialdini Ph.D.Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How any incremental improvement in the backend process of your business dramatically impacts your results long term.When you are the head sales person, look at yourself before you even look at the numbers. Your health and energy levels is the number one factor in determining how you “show up” to present. Very few look at this factor.WHY you should never rush a new salesperson or sales team to the table before they have completely familiarized themselves with the product inside and out. We’ll show you take this key step before deploying a sales team!As Simon Sinek puts it, “You are not here to sell to everybody. You are here to sell to people who believe in what you believe.” So, you should always know who your product/service is and is NOT for. Why most salespeople operate from a position of scarcity, rather than abundance and end up constantly playing not to lose, rather than playing to win -- BIG difference! We break down the psychology as to why.How the Top 1% Sales Professionals never miss a chance to learn and build on their knowledge through books, podcasts, videos, mastermind sessions, etc. Because if you are not growing, you are declining. How to use third party validation and social proof to validate what you are selling to close more sales!Why the best-of-the-best ALWAYS have daily, weekly, monthly and yearly goals. These goals should be audited and reported on. Because a goal without a date is just a wish! How to incentivize your sales team on achieving their targets to create an environment of competition to get better.The 3 common habits of icons in any industry: Put their health first Love their products inside out Massive goal settersThere is nothing more repulsive and repellent than a Salesperson sounding needy. So put yourself in a position where you expect the best, but have zero attachment to the outcome. Why great marketing always precedes a great Sales process. Most get this backwards and meet tons of resistance.SPECIAL RESOURCES MENTIONED ON THE SHOW:Start With Why - TedTalk by Simon Sinek Sales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How to figure out ways to eliminate the Sales Prevention Department in your business, before you think of getting more leads and Sales. Stop the bleeding first!Why you should create SOPs (Standard Operating Procedures) at every step, to be more organized in your business.Why is it important to regularly inspect different pieces of your business and be diligent of all the touch points with your customersThe importance of having a follow up process, for long time customer retention. And why PipelinePRO is the ultimate platform for laying an automated outbound follow up process before and after making a Sale. A Sales Prevention Department could be at the front end, but mostly it happens after a Sale has been made and “prevents” any further Sales from that particular client! If a high end fashion retailer, a fortune 500 company can have a Sales Prevention Department, so can you! We disclosed some big names in the show. Watch closely!Why is it necessary to take some time away from your business and observe all the entry points, transaction and post transaction points, to lay a follow up process, making your business infinitely more productive and profitable. How to make the best of the customer experience, average order, follow up process, initial interaction between your customer service and your clients, to avoid having a Sales Prevention Department How mystery shoppers can help you get a report on how a prospect is dealt with when it comes to your business. SPECIAL RESOURCES MENTIONED ON THE SHOW:Undercover Boss Shark TankFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:Why you should shift your focus from getting customers to make Sales, to making Sales to get customers and how it can be a complete paradigm shift in your business.The two big factors that contribute equally to making Sales: A) Your offer B) Your credibility The big question to ask yourself: How am I coming across to my customers subconsciously? To create credibility with your customers you first need to understand the psychological triggers of your client avatar; what and who you stand for. Why it is so critical to present yourself in alignment to your customers’ expectations. Study your industry inside out and understand what the ideal client is expecting of you.How trust based marketing is a branding/selling/congruence play in the long term. When you are consistent and congruent with the way you present yourself, you are more trusted.How Steve Jobs stapled his image to create trust, with his consistent dressing style. Do you remember it??Why Testimonials and Case Studies are the most important factor to create trust and credibility in these times Why your ultimate trust based marketing method should be to create a social proof and third party validation solid enough to start selling for youThe best way to ask for “feedback” and not positive reviews from your customers and how it can be a complete game changer!Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How to expose the unknowns in your business by questioning your existing frameworks, because successful business owners have a lot of knowns rather than unknowns in their business. Why you MUST know your numbers so that you can make better economic decisions. Why little hinges swing big doors -- focusing on the little things can help you grow your business tremendously!What an ideal Click Through Rate (CTR), Opt in rate and booking rate should be, versus the common perception and how to achieve them for your business.The 3x3x3 method to test your copy and the creative in your ads. This is a game changer!How PipelinePRO’s Calendar Conversion System can significantly amp up your appointment “show up rate.” How often you should be posting on Social Media to gain and engage more audience. The significance of the “spider web effect” of linking your content on different channels so that you are more visible and prominent than ever before.Why is it important to focus on ONE media channel when starting off, before you expand and explore others.How to deploy the ultimate super power in advertising -- “retargeting.” If you don’t know what this is, you better find out fast!How you can change the format of an Ad running successfully on one social media channel and move it to another channel -- this is a killer strategy!Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How to develop an elegant system that prequalifies your prospects with the right information and value, so they are predisposed to buy even before they meet with you.Why trying to overcome objections instantly and forcibly is an outdated and exhausting process, creates friction and is totally unnecessary.The BIG 5: The 5 most frequent reasons for objections and how to overcome them elegantly and with grace!The one thing you should do to always avoid Buyer’s Remorse!How Tony Hsieh, CEO of Zappos removed the biggest objection from the process of buying shoes online and was greatly successful.Why knowing your audience and their pain-points before they get to you, is how you sell more with less resistance. When you are always negotiating and cutting deals, not only does your brand look desperate, but also you are devaluing your product/service. Most people say No “for now” and not No “forever”, which can be converted into a Yes by creating a well thought out follow up process.To be Pro at making Sales, you should have no attachment to the outcomes, which is obtained through constant lead flow and believing in your offer. How the right marketing precedes a great Sales process.How to avoid the dreaded land of “leads poverty.” SPECIAL RESOURCES MENTIONED ON THE SHOW:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:If you've ever wanted to know the story behind the most dominant athlete of our times, Tom Brady, here it is... If you've ever wanted a sneak peek into the 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 that's responsible for a 43 year old still playing professional football (at a very high level) and going to a his tenth Super Bowl in 21 years, here it is...Whether you are a sports fan or not, much can be learned from the infamous 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 and how it's been strategically converted into a massive training Business and recognized Brand over the past couple years. If you're a business owner, this will be a giant lesson on how to formalize your business methods and systems. Of course, in typical Tom Brady fashion, this goes against the grain, is completely contrarian, and is the exact opposite of what just about everyone else is doing -- an even bigger lesson!Here’s a glimpse inside Episode 12:The backstory of the legend, Tom Brady and the powerful TB12 Method he’s created to dramatically improve his performance and longevity - still going at 43 years old! How Tom Brady and his TB12 team identified a huge need in the marketplace and now make their method available to the public -- great lesson here!How to take a process/system/method in your business, formulize it, and turn it into a phenomenon in your industry -- we’ll show you the path!Why prospects are always looking for Leadership, Specificity and a System when they buy from you.The commonality you will notice in many successful businesses is that they have a back story about a problem they experienced or identified, along with a method they used for overcoming it. This is a big secret to success.How to formulate and formalize your own methods to stand out and differentiate yourself in your industry.How a physical “brick and mortar” element of a business combined with a digital element gives you a multiplication effect, as now seen in the TB12 brand. Ex: Think Apple stores.How to flip the switch and present your method to your prospects before the solution… because the method will sell the solution itself. The more visible your methods are, the more they are trusted. And trust is key in selling. Social Media, podcasts, webinars, free reports, etc. are some of the ways to gain extreme visibility -- We broke these methods down in detail!Why you should NOT be intimidated by the fact that this is a celebrity brand. The business principle here to attract more, better leads and customers is the exact same.SPECIAL RESOURCES MENTIONED ON THE SHOW:The TB 12 MethodFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it.THE inside secret on cutting through the noise to grab the attention of your ideal prospect.If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment. How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies. How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc. SPECIAL RESOURCES MENTIONED ON THE SHOW: The Ultimate Sales Machine - Chet HolmesSales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How to structure a winning sales presentation in today's “Zoom Culture.”People fear sales because they think of it as a process of taking rather than giving someone a solution - big difference! We’ll show you how to make the shift.How to reduce resistance and establish authority right from the beginning of your presentation.Why a well designed, well thought out sales presentation is simply a quality conversation, not a pitch.The two important questions to ask yourself when making a presentation: 1) Am I helping the prospect by providing a solution? 2) Is this my ideal client avatar who meets my core values?Since most presentations today are visual, how you appear on the screen and your body language are a huge factor in how you will be perceived -- here’s what you MUST do!The amount of attention you give to your presentation details demonstrates the amount of attention you will ultimately give to your customers.How to structure a pre-presentation strategy to significantly increase your show up percentages and a post-presentation strategy to significantly increase your closing percentages.How to get the technology right in your presentation to make a great first impression - MUST have tips on audio, video and lighting - The big 3! Why facts tell and stories sell.Why winners ALWAYS self-analyze their speaking and communication skills by watching their own presentation so that they can spot weaknesses and improve. Unlocking the power of “future pacing” to help your prospects see how much better off they will be with your product or service. The critical importance of NOT getting emotionally attached to the outcome of your sales presentationSPECIAL RESOURCES MENTIONED ON THE SHOW: Loom CubesThe Wolf of Wall Street - Jordan BelfortFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThis was an unusual episode of Sales Velocity TV & RADIO where we talked about sleep, strength training, nutrition, mindset, productivity routines, time management and more! ALL things the "best-of-the best" focus on ALL the time to get more done in less time while making more money (success leaves clues)!IN THIS EPISODE YOU WILL DISCOVER:Why the most valuable asset you have in your business is YOUR energyHow to optimize your sleep cycle to at least triple your productivityA peek inside The 20/20/20 Method to start your dayWhy you should always start your day in proactive mode rather than reactive mode -- Here’s how to do it!Why your schedule may be weakening your positioning with your clients and customers The major difference between being busy in business and being productive -- this will shock you!How not to confuse activity with accomplishment -- there’s a BIG difference!At last, how to get more done in less time while making more money (yay!)And yes, how all of this leads to selling more with less resistanceRESOURCES:Why We Sleep - Dr. Matt WalkerBody for Life - Bill PhillipsTrueDark Glasses Oura Smart RingFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How these 7 Rules can set you up for a blockbuster year ahead!How to simplify your message so that it connects with your audience.How to determine what your Unique Selling Proposition (USP) is so that you can essentially eliminate sales resistance.Why people tend to overestimate WHO wants their products and then miss the mark when trying to put a marketing plan in place.When you know WHO your target audience is, you can then determine WHAT media they respond best to. Most get this backwards and choose the media first which is almost certain to fail.Entrepreneurial businesses are more agile and creative. When businesses become too Corporate and less Entrepreneurial, they become slow and cumbersome. We broke down the reasons why!Why you need to invest time and money into systems that allow you to scale up, create leverage and ultimately take your time back.Why your success is determined by your daily agenda.YOU are your most valuable asset in your business, so make sure you treat yourself well. Here’s how to do it!Why investing in coaching and consulting is like buying speed.RESOURCES:I Am Not Your Guru - Tony RobbinsStart With Why - Simon SinekFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune! The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another. Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key. Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this. Being omni-present and giving the best customer service is what marketing is about. Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust. Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance. RESOURCES: Start With Why - Ted Talk by Simon Sinek Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The 2x3 Selling Method: How to double your sales in three steps!Why it’s always a good idea to do an “Audit” of your Sales process, even if it is performing well!First, you need to be clear about your audience’s problem. After you have highlighted and emotionalized the problem, then give them the solution. If you jump to giving out the solution right away, it creates selling resistance People buy for two reasons: To elicit joy or to reduce pain. When marketing or developing a Sales Process, one should aim to evoke these emotional responsesHow we tend to drive our marketing messages into an academic and logical process versus an emotional process, until we master the art of persuasion, selling and salesmanshipThere are two types of people you are marketing to: One knows the problem exists and you need to give them the solution; The other doesn’t even know there’s a problem, so you have to educate them first, highlight the issue, before you give them the solutionWhy you need to make you audience feel like you are talking directly to them by asking the right questionsIf you mindfully connect with your audience and unwind their psychology, you will gain credibility and attract people who believe in what you believe. And much more!RESOURCES: Hypnotic Selling by Joe VitaleThe Ultimate Sales Letter by Dan KennedyBillions on NetflixFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:Why lead generation should be looked at like a portfolio: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc. How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you existHow to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your businessHow to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem Why the most successful businesses in the world lead with Education and Information, NOT their Products and Services - big difference!Why you need to market heavily to the Innovators and Early Adopters, in order to reach a Tipping Point, where the rest of the audience automatically starts buyingHow to deploy a “retargeting” strategy to become omni-present The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audienceWhy your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.Why it’s important to fail hard, but fail fast!Don’t fight sophistication, embrace it as a leverage. Once you are past that stage, you have less competition.RESOURCES: Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePROIN THIS EPISODE YOU WILL DISCOVER:Sales Funnels are often misunderstood, yet they are by far the most powerful component of any businessThere’s a stark difference between a Sales Funnel and a Website. We break down the difference! The “Infomercial” is a type of a Sales Funnel. We dissected how it works and how its been moved online for massive scale todaySales Funnels are one absolute path, whereas a Website has multiple paths and serves more like an online brochure Why both a Corporate Websites and Sales Funnels are important for a business - NOT one or the other, both!Why the best Sales Funnels always lead with Information and Education first, not Products and Services firstNovice business owners are like hunters, they chase their prospects. Professional business owners are like fishermen, they lure their prospects. Big difference!How a Sales Funnel frames and positions your business in a way that tremendously decreases selling resistance How you can use Email as a mini-funnel of its ownWhy Sales Funnels are the most predictable and stable customer acquisition process inside of a businessThe most profitable Sales Funnels have a well structured frontend sales process AND backend sales process - NOT one or the otherRESOURCES: Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePROFollow Sales Velocity TV on Facebook, Instagram and YouTube.

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePROIN THIS EPISODE YOU WILL DISCOVER:How without sales, you do not have a business.The fundamentals and psychology of sales have not changed.The bigger you want to become, the more important scale and automation are.More media doesn’t necessarily make things easier, but we also cannot rely on just one form.Connecting the dots between old and new school is the intersection of where offline meets online. Nothing replaces live interactions; especially when preceded by strategic marketing.We must go where people “live”. Be willing to let go of biases and automatic rejection so you can test all the places where customers live. You never know where you will find opportunities.Different media requires different messaging.Business owners make the mistake of not treating social media like what it can be; a TV show.Most people need more than one interaction to trust you. You can create quality content to chip away at the natural resistance people have.The path today vs. yesterday to publish and be seen is enormous and so readily available.Most business owners only focus on acquiring new customers and let go of more than 90% of potential customers.Today you must not only add value, but you must be omnipresent and visible to your audience. Social media is the perfect tool to do this. Consistency and repetition are key.RESOURCES: Follow Sales Velocity TV on Facebook, Instagram and YouTubeSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePRO

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The Lost Art in Business: The way customers are handled today How customers can buy more and refer more, if handled the right wayHow people are taking their customers for granted, due to acquiring them easily via digital campaigns these daysIts far cheaper to sell to your existing customers than to acquire a new oneImportance of Customer Value and ExperienceHow do you stand out when selling a commodityWhat’s the one big thing that you can do to ensure that every customer remembers you as a unique and fun experience How to start from one thing for unique customer experience and do it well How to humanize the customer experience and stepping out of the digital worldHow to turn buyer’s remorse into buyer’s anticipationTo cover the window of downtime till your customer receives his purchaseEngaging your customers during the gap time with prerequisite work, announced bonus, etc. How to maintain customer’s excitement during the delivery processCovering the gap-time is essential for long-term retention, repeat buying and ultimately referral How you can make the delivery box as your mini sales personEvery customer is a potential repeat customer and a potential referral How to use social media for giving customer experience Putting up benchmarks for customers experience and value RESOURCES: Follow Sales Velocity TV on Facebook, Instagram and YouTubeSales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The 3 most widely used social media platforms, Facebook, Instagram and YouTube, can be compared to the 3 major networks before the advent of cable TV.Social media has personalization and interactive quality that doesn’t exist with TV.People confuse activity with accomplishment when it comes to posting on social media.It used to be that prospects would “Google” us, now they will look you up on social media.The biggest question everyone has: What should my content be about?The best way to look at it is by using content pillars. Consider the top 2-5 milestones that have to happen to take your prospect from their pain point to the desired outcome. Those are the content pillars to contain and focus your media. Within each pillar, write down 3-5 different tips that a person could use to improve their chances of winning in that particular pillar.Break your content up into bite-sized, value-based videos that educate your audience without the expectation of return. One tip = one post, with adding how people can contact your business.The more you put out, the more of an expert you become, and the more your audience will feel the need to reciprocate.If you feel resistant to a show format, there are a number of ways to get content out, including audio or short phone videos.Consistency over time will be your key to becoming the authority in your industry and converting to sales.Don’t strive for perfection; getting started is more important than getting it perfect right away.Using social media is a way to connect with your prospects like never before.Social media is a way to stay in front of the 90% or more of your prospects who did not immediately buy from you but have shown interest.When you think about the tips or hacks, assume people know nothing. Don’t overcomplicate it.Have a set, realistic schedule for when to post your content, and stick to it. The businesses that are taking off the most right now are the ones that understand how to exploit social media from a content and advertising standpoint.RESOURCES: Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: PipelinePROFollow Sales Velocity TV on Facebook, Instagram and YouTube