Episode 11 | Education-Based Marketing: The Secret to Next-Level Growth

Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com

IN THIS EPISODE YOU WILL DISCOVER:

• Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it.
  
  
• THE inside secret on cutting through the noise to grab the attention of your ideal prospect.
  
  
• If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.  
  
  
• How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. 
  
  
• When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!
  
  
• How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. 
  
  
• A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.  
  
  
• How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. 
  
  
• Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc. 
  
  

SPECIAL RESOURCES MENTIONED ON THE SHOW:

The Ultimate Sales Machine - Chet Holmes

Sales Velocity - Andrew Cass

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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com