Episode 7 | Branding vs Marketing in The New Digital Economy
The A2 Show · Andrew J. Cass
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Show Notes
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IN THIS EPISODE YOU WILL DISCOVER:
- A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune!
- The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.
- A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another.
- Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key.
- Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this.
- Being omni-present and giving the best customer service is what marketing is about.
- Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust.
- Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.
- As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.
- How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!
- If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance.
RESOURCES:
Start With Why - Ted Talk by Simon Sinek
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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com