
Episode 3 | Advanced Customer Development Strategies
The A2 Show · Andrew J. Cass
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Show Notes
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IN THIS EPISODE YOU WILL DISCOVER:
- The Lost Art in Business: The way customers are handled today
- How customers can buy more and refer more, if handled the right way
- How people are taking their customers for granted, due to acquiring them easily via digital campaigns these days
- Its far cheaper to sell to your existing customers than to acquire a new one
- Importance of Customer Value and Experience
- How do you stand out when selling a commodity
- What’s the one big thing that you can do to ensure that every customer remembers you as a unique and fun experience
- How to start from one thing for unique customer experience and do it well
- How to humanize the customer experience and stepping out of the digital world
- How to turn buyer’s remorse into buyer’s anticipation
- To cover the window of downtime till your customer receives his purchase
- Engaging your customers during the gap time with prerequisite work, announced bonus, etc.
- How to maintain customer’s excitement during the delivery process
- Covering the gap-time is essential for long-term retention, repeat buying and ultimately referral
- How you can make the delivery box as your mini sales person
- Every customer is a potential repeat customer and a potential referral
- How to use social media for giving customer experience
- Putting up benchmarks for customers experience and value
RESOURCES:
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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com