Episode 17 | Advanced Pricing Strategies
The A2 Show · Andrew J. Cass & Aaron Parkinson
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Show Notes
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
IN THIS EPISODE YOU WILL DISCOVER:
- Why you never want to be the lowest-priced provider!
- The BIG difference between the “price” and the “presentation of your price” -- This is a game changer.
- How to inject bonuses and incentives into your offer to add more value.
- When you are successful in creating a high perceived value in the eyes of the prospect, then the price becomes inconsequential. We will show you how to do it in this Episode!
- Why you should never give away the price structure in the beginning of your presentation, before you present your product or service.
- Why it's critical to create a sense of urgency in your Sales presentation!
- How to deconstruct your Sales process and check for the sense of urgency, unique selling proposition, price elasticity and an incentive associated with the deadlines.
- How to take winning pieces from different successful businesses and make them your own.
SPECIAL RESOURCES MENTIONED ON THE SHOW:
Pre-Suasion - Robert Cialdini Ph.D.
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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com