The $100 MBA Show

Telling the truth seems easy, until you try it.We like to think we’re straight shooters. Some of us even use “straight talk” and “brutal honesty” as an excuse to be a jerk. But are we really, truly telling it “like it is?”Today’s guest teacher wants an honest answer.As he explains it, honesty starts between your own ears. Peter Kozodoy is a well-known expert in business leadership. His premise? Using honesty to get a real handle on what you and the people in your life want. Then, bringing those (honest) goals into alignment.It’s that simple, and it’s that difficult. Tune in, and learn how to look in the mirror without deluding yourself, or anyone else. The results can change your business and your life. Click Play!Honesty QuizSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What did we learn during the pandemic? The COVID-19 outbreak was an undeniable tragedy. But it also revealed other tragedies. As the disease swept through the nation, it hit some communities harder than others. It shed a harsh light on systemic inequality and historical disadvantage that left some less able to cope than their neighbors. In other words, COVID revealed existing problems even as it caused new ones. But the news isn’t all bad. Today, we share another episode Real Good, a podcast that highlights real-world action to improve lives. In this episode, you’ll hear a discussion with Yohuru Williams, founder of the Racial Justice Initiative at the University of St. Thomas. In a powerful conversion about the role of race in education, Williams explains how cultural bias and inherited advantage leaves some Americans with less opportunity to thrive — and what we should do about it. Tune in, be inspired, and dare to ask: what real good can we do? Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links Real Good podcast The post [Bonus Episode] From Real Good: The Six Degrees of Segregation with Yohuru Williams appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rookie move: only chasing new customers.Pro move: investing in the customers you have.Existing customers are a way better investment of marketing and sales resources than strangers. That’s not to say you shouldn’t bring new customers in. We’re just pointing out that on average, the fans you have are easier to convert again.And again. And again.You put so much time and resources into creating these leads. Why only sell to them once? Today, we discuss why you should reconfigure your model to factor in the trust you’ve already built by creating happy customers.Leverage the good will you already earned – Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You will get complaints.Everyone does. Even the best companies in the world do. Instead of trying to avoid the unavoidable, prepare for it! Whether it’s your own mistakes, haters hating, or just normal people having a bad day, it’s gonna happen.What’s the right response? The professional response?Today, we discuss how to handle bad reviews, flak on social media, and other forms of public shaming. We’ll explain how to respond, and why some complaints are actually great marketing opportunities. Learn how to take a hit constructively. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s SEO 101!Search Engine Optimization can be intimidating. It seems complex, and it can be. But it doesn’t have to be! Anyone can take the basic steps that make a huge difference in brand visibility, expert or not.Today, we focus on what you absolutely can do, right now.It’s Q&A Wednesday, and we’re helping an entrepreneur get their new website onto that first SERP. That’s “Search Engine Results Page,” if you don’t already know. You’ll be shocked at how powerful a few simple tweaks can be, even though SEO is such a complicated field.Find out what anyone can do to boost their rankings. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How fast is fast enough?We know great customer support can be a huge asset, especially for a small business. It’s a differentiator, a way to compete against bigger firms with bigger budgets. But how do you know your support is that good?What’s a game-changing response time? Or just a standard one?Today, we discuss what fast, responsive support looks like. With its huge impact on churn, marketing, and sales, support speed is worth real investment. Make your business a customer support cheetah! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I’d pre-order this one if I were you.Nope, we don’t get anything out of it. No affiliate commission, no favors, nothing. In fact, we believe in this book and its author so much, we’ll actually give you an incredible bonus just for buying it.Again, this is not sponsored. We just want to spread the word on behalf of a great entrepreneur and friend, John Lee Dumas. We’ve learned a ton from him, and you can too. Dumas is the legend behind Entrepreneurs on Fire and Podcaster’s Paradise. His new book, The Common Path to Uncommon Success, is a straight-up treasure trove. We read a lot of books around here, but this one has as much to offer aspiring entrepreneurs as anything we’ve featured. Tune in, hear some key takeaways, and find out how to claim a special gift from us for getting your own copy. Click Play!The Common Path to Uncommon Success by John Lee DumasDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rule one of entrepreneurship: watch your money.Of course, Rule two might be “keep it lean.” Which means if there’s a free way to watch your money, consider it! For all the low-cost, low-quality products out there, a few killer options exist that won’t cost you a nickel. Today, we share 4 of them. And maybe one more, just for fun.These are tools we use ourselves to track and manage our finances. This is non-sponsored, proven advice that’s worked for us. Some of these tools are everywhere; some we can’t believe aren’t more popular. But all them work. For free!Keep an accurate gauge of your business health, and take some work off your plate with these free tools. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, a Facebook group was the go-to way to keep a group of coaching or training clients in touch. It was a forum to discuss, ask, encourage, and engage, adding value to courses and challenges. But now, there’s another (better?) option: Slack.Today, we discuss the differences between these two group-messaging platforms. We’ll explain why some entrepreneurs prefer one to the other, and why one is way better for certain groups. Slack has been horning in on Facebook’s turf for a while now. Understand why, and make the best decision for your next group. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Does every business have to give before they sell?As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway. Is there a better way to bring customers in? It’s Q&A Wednesday, and we’ve got a listener with a low-priced SaaS product who isn’t sure it’s worth a free sample. We’ll discuss whether he should follow the trend, and what other options are out there. When it comes to software, every potential customer needs to be reassured. You just have to be careful not to give too much reassurance away for free! Click Play!Product Led Growth by Bush WesThe Freemium Manifesto from ProfitWellTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s not just COVID.Live courses have specific advantages, even in normal times. Coaches and trainers are catching on in a big way, and the trend isn’t likely to slow down anytime soon. But why?What do live courses offer that’s so great? And how the heck do you scale them?Today, we discuss why this one model is on fire. We’ll dig into the specific reasons live courses yield so much for businesses. We’ll discuss why automation isn’t always better, especially in coaching/training situations. Learn why live is worth the effort. See if you can package your own knowledge, and monetize it with real-time value. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tight marketing budget? No problem.Many of us had to scale back in the wake of COVID. Since then, learning how to do more with less became something of a required skill. And it’s especially important in marketing – often one of the first budgets cut.So how can you spread your message?Today, special guest Alex Douzet explains a few ways you can get your brand out there for minimal cost. With a little creativity, you can leverage low-cost assets to get in people’s heads. It might cost less to market than you think. Click Play!Pumpkin Pet InsuranceSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing is magical. But it isn’t free.As with everything, you get what you pay for. But so many entrepreneurs miscalculate how much of their budget should go towards marketing. Too many people simply get the math wrong on this. Fortunately, we have a simple formula.Get the pencil and paper out! Today, we’ll show you how to calculate exactly what to spend on marketing. By applying this basic math, you can make your business more successful, sustainable, and scalable. Let’s crunch the numbers: Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You want to work for yourself.You just don’t know how.This is very normal! Getting started as an entrepreneur means finding a business model that works for you. As someone who founded several businesses, our host Omar has more experience in this than most — and he’s reached a conclusion.He’s convinced that one specific type of business is the best place to start. For anyone!Tune in, and hear why this one model is so perfect for beginners. Remember: your first business probably won’t be your last. By starting with something affordable, sustainable, and scalable, you can set yourself up to win. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Read this before you spend a dime on Google ads!And also…y’know, listen to the episode. It’s Q&A Wednesday, and we’re helping a listener with a brand-new business figure out what’s wrong with their Google game. After running ads for a bit, the return on investment just isn’t there. Why not?Is it the channel itself or the execution? Or both?Today, we discuss how Google ads work, and how to make them work better. With a little experimentation, you can make an informed decision about how to spend your marketing budget. Learn how to give your Google ads the best chance to create customers — Click Play!The 22 Immutable Laws of Marketing by Al Ries and Jack TroutTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is Facebook advertising over?Not exactly.Today, we explore the fallout from Apple’s big decision. If you haven’t heard, the iOS 14 update lets users opt out of data tracking. Without the ability to stalk you around the Internet, advertisers have drastically less data to inform targeted Facebook ads. It was a huge win for privacy — and a gut punch to the Facebook advertising model.But all is not lost! Join Omar as he explains the nuances of the update, and why it’s more accurate to say that paid advertising was changed, not killed. Get the facts, and plan your own marketing accordingly. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your potential is in your body, not just your mind.Yes, that includes your business potential. If you’re not physically fit, you’re not mentally fit. Ill health, fatigue, and malnutrition are cognition killers. Too many entrepreneurs think that sacrificing health for business is a necessary evil. It’s not. It’s an unnecessary mistake.Today, we welcome entrepreneur and biohacking expert Jon Mitchell. He’s here with a few tricks for optimizing your business performance by fixing your health. You’re not too busy for this, and you can afford it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When’s the last time you got a trophy?Call it cheesy, but on some level everyone loves an award. The question is whether it’s an effective motivator in business. Is symbolic recognition inspiring, or insulting? Appreciated, or patronizing?When you give out awards, are you patting your employees’ backs…or your own?Today, we discuss how best to recognize extraordinary work, accomplishments, and more. There’s a fine line between symbolic and superficial — and you don’t want to cross it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need more revenue?Sometimes, we’re so focused on the quality of our product or marketing that we forget one thing: profit. To stay in business, lean startups need to keep their eye on revenue. Always. But especially in tougher times like these.Are you getting the best ROI from the people you hired?Today, we’ll explain how to find out. By making a few tweaks with a focus on revenue, you can make (or keep) your business profitable. That’s a surefire recipe for faster, more stable growth. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It happens. Business partnerships don’t work out sometimes. How do you know when it’s time to say goodbye?It’s Q&A Wednesday, and we’re helping one listener decide whether to end things. They’ve been fighting — a lot — and it’s not clear that both parties have the same objectives anymore. The longer this goes, the worse it’s gonna get.…especially if they wait too long to part ways.Tune in, and learn what to look for in an ex-partner. We’ll help you navigate the personal and professional fallout of a business breakup, if that’s what it takes to save your business. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes, even during COVID.Most countries now allow small gatherings. That’s a huge opportunity for entrepreneurs. By putting together a small networking opportunity, you can score big. Your credibility will rise. Your network will grow. And you’ll get a strong reputation as a “connector.”Hear why small conferences can be so powerful. Learn how to put one together in your own area. We’ll help you host an event that makes an impact for you and everyone else who attends. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The wrong partner can kill your business.When you take on a co-founder, investor, or even upper management, it’s a big deal. The relationship is just as serious as a marriage. So what should you look for when seeking that someone special?Today’s special guest has some answers.Mesh Lakhani learned the hard way what can go wrong when partners aren’t a good fit. He’s also experienced what can go right! Today, he shares a few key items you can use to make a perfect partner checklist. The stakes are high — make sure you choose the right person. Click Play!Talk Money PodcastSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Multitasking doesn’t accomplish more. It just takes longer.Years ago, spinning many plates was considered a skill. That time is long gone. Study after study has proven that when we do it all, we do it poorly. Every time you switch tasks, you waste energy and kill momentum. Your work suffers.Are you multitasking? Even worse, are you forcing your team to?Today, we discuss why multitasking is so counterproductive. We’ll give you ways to stop doing it, and cultivate focus and completion instead. Learn how to get everything done — one thing at a time. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re not a noob anymore.At some point in your business, this becomes a fact. You have to recognize it. Embrace it. As your momentum builds, more and more opportunities will come your way.…and you have to start turning them down.Today, we discuss how to only say “yes” when you really mean “Hell Yeah!” That means saying “no” more than you’re used to. But it’s all part of transitioning to the next level of entrepreneurship. As your time grows more valuable, you have to protect it. The good news? You can do so without putting people off. Learn how — Click Play!Essentialism by Greg McKeownSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When sales slip, the problem can be tough to diagnose.Sometimes, it’s a marketing issue. Other times it’s normal business cycles or seasonal trends. But it’s always possible that your business model needs tweaking. It’s Q&A Wednesday, and we’re helping one listener who’s in an e-commerce slump. Sales were steady for a while, but something pushed the trend downward. Is cutting prices the way to save the day? Or will that only make things worse?Today, we discuss how to tell when price is the problem. And if it is, don’t assume that lowering is always the right move. Sometimes, it’s just the opposite. To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hit a plateau in your business?Maybe you’re new to the game. Or you’re established, but it’s time to scale. Either way, we all reach a point where some guidance can help. So how do you know if it’s time for a mentor?It’s important to time this right.If it’s too soon or too late, you can waste money. Quality coaching isn’t cheap! It’s crucial to ensure a good return on investment. We’ll explain how. SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get the team you need — at the right price.Even before COVID, hiring remote was a good move. Tapping into the global marketplace of talent is no-brainer. People in the Philippines, India, and elsewhere are just as skilled as their Western counterparts.They just cost less.Today, special guest Ben Schneider stops by to explain how he built Jobmofy, an online marketplace for remote talent. Find out how (and why) to find your next great hire abroad. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More content, better results.We all know we have to keep the value coming for our audience. There’s a way to do so that’s pretty easy, and pretty much free. It’s something real content pros do, but you can adapt this trick to your own life.It’s so simple, you’ll wonder how you didn’t think of it.Tune in, and hear how to execute this one little trick. Save time and mental effort, and just get the good stuff out there. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How much email marketing should you automate?That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both.What would work best for you?We’ll lay out the strengths and weaknesses of each type of email. Both can help move your contacts down the funnel, but in very different ways. As always, it all comes down to who’s reading it — and why. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media: is it a necessary evil?Facebook, Insta, and the rest can be as toxic as they are beneficial. Can you step away? Can a business owner disengage without losing customers? Are we all chained forever to the whim of Zuckerberg?We have some experience with this.A while back, our host Omar took an extended break from social, just to see what would happen. We’ll share lessons from that experience. We’ll also share some alternative engagement strategies you can use instead. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The customer isn’t always right.It’s a lesson entrepreneurs have to learn early. For small businesses and independents, autonomy is everything. That’s why it’s crucial not to let customers dictate all your decisions.It’s about serving your customers, not making them CEO!Today, we’ll discuss how to know if your customers have too much leverage over your leadership. If so, there are ways to put yourself in a position to say “No” — when necessary.Steer your own ship. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Content is king.Everyone in digital marketing knows that. The question, though, is how to produce enough of it to earn a following. Ideally, your content is both high-quality and consistent. And today’s special guest, Jas Takhar, is a content machine.He’s here with his system for pumping out double-digits’ worth of engaging stuff on a daily basis. By cranking out the free value, Takhar built a powerhouse real estate brand. What can you do with that level of production?One way to find out! Learn how to boost SEO, grow your following, and do it all with time to spare. Click Play!TrintSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do businesses die?There are a million answers to that question, but one really stands out. It’s a business-killing syndrome that sounds easy to avoid, but somehow runs rampant. It’s a bad — but really tempting — decision that too many people make.Are you one of them?Today, we discuss the one thing nobody should do, despite how many people do it anyway. Learn how to avoid this all-too-common fate, and give your business a chance to thrive. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How does branding work?To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to define it. From there, you can evaluate and optimize it to promote growth.It’s easier — and less vague — than it sounds.Today, we demystify branding, so you can make smart investments that’ll pay off for years to come. We’ll discuss specific, actionable techniques you can use to get a clear picture of your brand, and make sure it’s accurately representing your business. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Selling courses isn’t about salesperson-ship.It’s about systems. By building the right systems, you generate consistent results. It’s Q&A Wednesday, and we’re helping an online music teacher figure out how to best package, market, and sell lessons month over month, year over year.It’s all about the bigger picture. By taking a broad view of the entire funnel, online teachers can not only move more courses, but move them more regularly. The result? Stable, predictable revenue. Find out how it’s done — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Change every day for the better — starting tomorrow.This isn’t some easy “hack.” It’s a challenging strategy with powerful benefits that can enhance productivity, improve your mood, and simply make life better. There’s an investment of effort, but it comes with a huge return.This trick isn’t complicated, but once you execute, you’ll see the benefits immediately. It’s one of the best habits you can build into your life, giving you the chance to start every day positive, and end every day with a sense of satisfaction.Find out what it is. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes, that Kevin Hart.He might be a jokester, but he’s also an accomplished entrepreneur who’s transformed his life, career, and body. The Decision isn’t just worth reading — it’s worth keeping around to give yourself a regular boost in motivation!It’s not only a narrative. It’s a resource for regular mindset rehabilitation.Tune in, and hear the key takeaways that make this audiobook so valuable. From someone so funny, this book is a serious tool for cultivating resilience and gratitude. Click Play!The Decision by Kevin HartDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need help, but can’t afford a full-time team? Here’s how to take the next step — on a budget.Today, we discuss the essential part-time hires that can really move your business forward. With minimal cash, you can make smart investments in the kind of work that has a huge impact, even in less than 20 hours a week.We’ll list the exact positions you should fill, tell you where to find the best candidates, and give you a cost estimate for each.Don’t let a lean budget limit your business potential. With a few strategic, part-time hires, growth is just around the corner. Plus, your current part-timers might just be your future full-timers.Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gotta keep it fresh!We recently overhauled the website for our software company, WebinarNinja. Spoiler alert: it wasn’t easy. Today, we discuss what it took, how we planned and executed the redesign, and what we would do differently. We’ll share the most important lessons you can apply to your next redesign, and what the most crucial goals of a redesign should be.Tune in, and learn how to get the best return from the time, money, and effort you invest into your website. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re not alone.Being stressed out by your business is very normal. But at some point, the stress outweighs the benefits. How can you tell when your business is costing you too much in terms of mental and emotional health?More importantly, how can you regain your sanity?It’s Q&A Wednesday, and we’ve got a listener whose business has been causing too much stress for way too long. Today, we offer a few ways to really decide if it’s worth carrying on — and if so, how to enjoy it again!We applaud this listener for their bravery in sharing their struggle. Let’s see if we can help. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can’t be “on” all the time.Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind.It’s not a choice between the two, but a balance of both.Today, we discuss how to make sure the marketing never stops. Do what’s most impactful, but also what’s most reproducible and scalable. Your marketing will be much better for it — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the cost of making money?It’s easy for entrepreneurs to be over-focused on their business. Take today’s special guest teacher, for example. Adii Pienaar founded multiple, massively successful startups with huge payouts in the end.But along the way, he realized he was losing something: life, bit by bit.Today, Adii explains how to make sure your business fuels your life, rather than diminishing it in exchange for the conventional idea of profit. The ROI of entrepreneurship should be an existence you love — not just a business you’re proud of. Click Play!Life Profitability by Adii PienaarSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get ready for disaster.Not that one’s coming! But as 2020 amply demonstrated, the sh*t can hit the fan out of nowhere, drastically altering your business plans. From pandemics to unrest to new technologies, no entrepreneur should be caught off guard.So how can you be prepared for the unexpected?Today, we discuss why and how to build a reasonable “safety net” that will surprise-proof your business. By changing the equation to include exit strategies and contingency plans, you make your business a smarter bet. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Page speed: it’s not just about looking good.A slow website can actually kill your business. A fast one will boost SEO, maintain your brand’s credibility, and facilitate sales. It’s worth giving your site a regular “health check” to see just how fast (or not) pages are loading.Today, we explain how to measure and improve this critical factor.With a few free tools and maybe some freelance help, you can guarantee a quick-loading, business-powering online storefront. It’s just a matter of investing the time. Learn how to get — wait for it — up to speed. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the market for a SaaS business?It’s Q&A Wednesday, and one of our listeners is shopping around for a company. Buying an existing business can be a great way to get into entrepreneurship without starting a whole company yourself. But what should you look for?Today, we lay out the “must haves.”We discuss exactly what to look for, and what to avoid. By finding the right company with the right assets (and revenue history), this kind of purchase can produce a huge ROI. Hear the details — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Risk-taking isn’t just for the boldest entrepreneurs. It’s a job requirement for everyone who starts a business.As we explain today, everything we do — and don’t do — is inherently a choice between risks. To reach your full potential as an entrepreneur, you have to develop the skill of risk-taking like any other: with practice.Today, we discuss how.Learn why risks are unavoidable, and why they’re not so scary with the right approach. By purposely cultivating your personal “risk factor,” you unleash everything you’re really capable of. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Diversity is never an accident.Making sure your company speaks with the right mix of voices takes a little effort. But as today’s special guest teacher explains, it’s beyond worth it. When you invest in female empowerment, it comes back big.In other words, it’s not only about justice. It’s also about business.Janel Dyan is a brand strategist who specializes in helping companies uninstall their glass ceilings. Today, she explains why it’s so vital to purposely keep the doors to power open for women. Click Play!Story. Style. Brand. by Janel DyanJanel DyanSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning.Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some customers are worth more of your time and resources than others.I know, that sounds harsh. But it’s better for all customers when you understand this simple truth. It’s not that your “best” customers are inherently superior. It’s just that they’re a better fit for your product or service.…which means they’re worth a little extra love.Today, we discuss how to figure out who your real cheerleaders are: the ones who stay engaged, love what you do, and spread the word. Then, we’ll talk about how to recruit even more customers who fit that profile. Focus on the customers who give you the best ROI and CLTV. Click Play!1,000 True Fans by Kevin KellyThe MerryMaker SistersSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Believe it or not, offline businesses still exist.I know, right? Crazy. But it’s Q&A Wednesday, and we’re helping one listener get some marketing traction for a local clinic. The good doctor knows his trade, but there weren’t many marketing classes in med school. Fortunately, he came to the right podcast.Today, we’ll discuss how to market a good-old-fashioned brick & mortar local business. With a healthy mix of online tactics and offline creativity, a booming local business is just a matter of strategy. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.