The $100 MBA Show

2021: where to start?We’re all eager to leave the past behind and conquer new challenges. But which challenges? How can you decide where to focus your time and effort? When the year is over, what will be your most impactful achievement?It’s time to prioritize.Today, we discuss how to zero in on what 2021 should be all about for you. The best part? Once you decide, the rest of your year is execution-only, with less stress and decision fatigue. Click Play!Shape Up by Ryan SingerSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As entrepreneurs, we like to think we’re logical.But as today’s special guest teacher explains, we’re subject to all kinds of limiting, wired-in behaviors that make less sense than we realize. Susan Robertson is an Innovation Strategist, someone who helps companies break out of the box and achieve new things. She’s here with a lesson in making yourself a more daring, more optimistic problem-solver by overcoming negative, inborn tendencies.Learn how to navigate the “negativity bias” that keeps most people from daring. With a simple technique from this lesson, you can see all-new possibilities. Click Play!Susan RobertsonSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

By now, newly remote teams are familiar with the challenges and struggles of working from home. That hasn’t made any of it easier.But it’s nothing new to us.Both The $100 MBA and WebinarNinja have always been 100% remote. With a few dozen employees on 4 continents — and half a dozen time zones — we’re somewhat ahead of the curve on this.Learn how to motivate (and trust) your team to get the best results. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcasts are a perfect way to gain exposure for your brand. But how do you get yourself on them?With a plan, that’s how.The good news is that podcasts are always looking for great guests. All you have to do is be one — a few times — and it won’t be long before the podcasts come looking for you. Trust us…we would know.Learn our system for making the rounds on podcasts, including how to approach your first few. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A year on, we’re still adjusting.Some industries were hit particularly hard by COVID — in particular, anything to do with travel and tourism. So what’s a successful travel blogger to do when travel isn’t really a thing? Turns out there’s quite a bit to do.It’s Q&A Wednesday, and we’re helping one listener navigate the new ‘rona reality. Tune in, and learn what you can do if the virus has put your business in a temporary slump. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a new social platform in town.Much like TikTok took many by surprise, the latest (possible) game-changer is Clubhouse. It’s in private beta now, so you might not’ve heard of it. But it has the potential to make waves.But what’s it mean for you?Today, we explain what Clubhouse is (short version: an audio-only social platform), and discuss its potential for business marketing — and its weak points so far.Tune in, and get ahead of the curve. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Data is power.No one understands that better than Piyanka Jain, who specializes in using data to achieve explosive growth. A best-selling author, speaker, and thought leader in analytics, Jain knows how powerful data can be.…when used correctly.Today, Jain stops by to explain the key components of data-based transformation. By using the numbers to understand your audience, you can move them to action.Learn how it’s done — Click Play!Behind Every Good Decision by Pianka JainSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the “right” time for a launch?Whether it’s a business, product, website, or content launch, timing is everything. Today, we discuss how to create a smart launch timeline that creates a real moment — and takes advantage of it.We’ve had to learn how to nail this ourselves.As our own software company moves towards a major launch, our experience can help you prepare for your next rollout. Hear our process, and study some examples from other companies that got it right. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Growth spikes happen. Are you ready?2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry. Today, we share lessons from that (sometimes stressful) experience.Our successes, our stumbles, and everything we wish we’d known can help you prepare for something similar. You can’t control when world events will send business your way, but we can all take steps to avoid “catastrophic success.” Don’t get caught off guard by a surge in demand. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is the pandemic winding down? Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021?More importantly, should you?Today, we help one listener navigate the practical and ethical issues involved. Even with vaccines, we probably won’t return to business as usual for a bit. Consider your realistic options for the coming year, and adjust accordingly. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apple just rocked the digital marketing world.If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible.What’s it mean for you?Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entertainers are entrepreneurs too — especially Matthew McConaughey.Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource.Today, we share the most relevant lessons.Take some time to study one actor’s success story, and realize that some qualities apply to every business. Take in the best insights from McConaughey’s experience, and apply them to yours. Click Play!Greenlights by Matthew McConaugheyWild Turkey Longbranch*Deep Work by Cal NewportDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed*Clarification: this episode describes Wild Turkey as Matthew McConaughey’s “own” whiskey company. McConaughey serves as Creative Director for Wild Turkey, which is owned by the Campari Group. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy New Year!2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape?We’ve got 3 predictions.3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive in the not-exactly-roaring 20’s. Learn how to prepare — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are goals…useful? As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them? We’ve got a better idea. Today, we discuss an alternative to goal-setting that takes things several steps further. With a little more up-front effort, you can replace goals with something more tangible — and powerful. Head into 2021 with more than a wish list. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jack of all trades, or master of one? That’s the question facing one listener today. It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources. Of course, popular doesn’t always mean good. Today, Omar bucks the trend and explains why multi-streaming can backfire, especially for new entrepreneurs. Tune in, and hear the arguments against this (seemingly rational) advice, and what you can do instead. Click Play! To submit your questions, visit 100mba.net/q. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email is *checks notes*…yep, still King. It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels? Steadily, that’s how. Today, we explain the steps it takes to get more, better contacts. By balancing the quality and quantity of your contacts, you can build a list that actually produces customers. All you have to do is follow the steps. Click Play! Breakout Business Roadmap SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Remember when working from home seemed…revolutionary? Now, it’s kind of a drag. If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies. The best part? These strategies are simple, subtle, and easy to implement. Tune in, and learn how to get your distributed team back on the ball. As remote work cements its place into business — even post-COVID — it’s advice you’ll need. Click Play! Agon Advisors SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube: it’s kind of everything right now. As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train? A step at a time, that’s how. Today, we discuss how money is made on this global behemoth of a platform. The bad news? It takes a massive amount of followers to simply lay back and let the cash roll in. But the good news is that ad revenue isn’t the only way to make the ‘Tube work for you. Tune in, and see where YouTube fits into your business plans. Click Play! EasyCourse ProfitWell on YouTube Podia on YouTube Noah Kagan on YouTube Casey Neistat on YouTube Nathan Barry on YouTube SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You put a ton of work into your course…but it won’t last forever. Like your business, your course has to grow, evolve, and adapt to the times. Otherwise, you’re getting closer and closer to irrelevance. So how do you stay on top of it? How can you make sure that your newest students are just as blown away as your first ones? Today, we explain how to keep the value level high by regularly checking in, updating, and improving what you offer. Keep that revenue stream healthy with a proactive approach that never lets your course get stale. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can’t keep charging the same amount forever. It’s Q&A Wednesday, and we’ve got a listener with a small but successful web development company. Business is booming, and it’s clearly time prices reflect that. But how can you suddenly charge people more without…ticking them off? More importantly, when should you do it? You’ll never scale if you don’t have a plan to keep rates on pace with growth. Today, we discuss the right “schedule” for inching rates up — in a way that doesn’t alienate current clients. Click Play! To submit your questions, visit 100mba.net/q. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The greatest disasters produce the best lessons. From catastrophic successes to plain old catastrophes, 2020 has produced no shortage of forehead-slapping circumstances. When things are spiraling, whoever holds fast comes away with the most powerful insights — and a huge advantage in business. Today, we share the 5 most important things this dumpster fire of a year taught us. Tune in, and get a lesson in the value of adversity. Take some wisdom from 2020, and use it to make 2021 brighter, better, and less…you know. Click Play! The Black Swan by Nassim Taleb Goddess Fitness SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you say when it’s time to ask for money? Kyle York knows how to talk to investors. He is one! He’s also the man behind York IE, a firm that specializes in bringing investors and investees together. So how do you nail your pitch? Today, Kyle shares his “key pillars,” along with 7 specific steps everyone should take when it’s time to woo the bankrollers. Give whoever’s across the table from you complete confidence in the ROI of their decision — Click Play! York IE Free eBook: The CEO of Your Career SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Competition isn’t a bad thing. That said, you don’t want to “compete” by doing what the other company does better. The best strategy for smart, lean small businesses is differentiation — finding a way to do what no one else is. What could that mean for your business? Today, we discuss a few ways your business can stand out by zigging where others zag. By embracing a creative approach to competition, you can give yourself an advantage that no one else has. Be different — in a positive, meaningful way. Click Play! EasyCourse SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious? Maybe it’s the normal business cycle. Maybe it’s an industry-wide issue outside your control. But maybe it isn’t! It’s not always easy to tell — and it’s not always easy to admit you’re failing. Today, we discuss the most visible differences between a slump and a genuine nosedive. By gathering and analyzing the right information, you can get a clear, honest picture of how well you’re doing…or not. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This one’s definitely in our wheelhouse. It’s Q&A Wednesday, and we’ve got a listener with an interior design blog who’s ready to move to the digital airwaves. So what makes our podcast work so well for us? What’s the secret sauce? It’s not really a secret. In fact, it’s a few simple tips we’re happy to share today. We’ve failed, we’ve succeeded, and we’ve done everything in between. Tune in, and hear the 5 most important things you can focus on to get a podcast off the ground. Let our experience be your guide — Click Play! To submit your questions, visit 100mba.net/q. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is there any way around paid advertising? For lean startups, the cost of paid ads can add up quickly. Are there any growth strategies that don’t involve blowing a hole in the budget? And if so, how’s it done? What alternative tactics have small businesses used to spread the word more…frugally? Today, we discuss your other options. Learn how to elevate your brand without relying on ads. With a little hustle, you can introduce your company to the right audience on a budget that works for you. Click Play! Smart Passive Income EOFire The Best Time for A Webinar SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everyone negotiates. It’s a foundational business skill that every entrepreneur has to develop, to the best of their ability. Whether it’s with vendors, employees, partners, or clients, you’ll have to (literally) come to terms with people on a daily basis. So how do you get good at it? Molly Fletcher has been called “the female Jerry Maguire” for her skill in negotiating on behalf of professional athletes. Over the years, she’s developed a few simple, proven tactics that anyone can practice. Today, she shares them with you. Click Play! The Energy Clock, A Winner’s Guide to Negotiating, and other books by Molly Fletcher GameChanger Negotiation Training 5 Negotiation Mistakes SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to build a dynamic team? Look to the Philippines. There’s a huge pool of talented, tech-savvy, multilingual go-getters just waiting to find the right team to join. And given the differences in currency values and cost of living, you can hire them at beyond-reasonable rates. You just have to know where — and how — to look. Today, we explain how to get into the Filipino job market, and find exactly the talent you need to scale your growing business. We’ll discuss where to go, how to attract the best applicants, and how to sift through resumes for the perfect fit. Click Play! onlinejobs.ph SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things. …like marketing. Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year’s marketing. There’s one thing in particular that — with a little extra effort — can bring you major results. Best of all, this “one particular thing” is very cost effective. Find out what it is, why you should focus on it this month, and how to maximize your efforts. Click Play! Yoast Giphy Unsplash SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to motivation, money only goes so far. That might sound a little precious, but it’s true. It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things like autonomy, respect, and achievement than anything else. Today, we discuss a few options for showing some love without breaking the bank. The simple fact that money (really, truly) isn’t everything can be a major advantage for a small business. Let’s use it! Click Play! To submit your questions, visit 100mba.net/q. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You put time, money, and effort into promoting your product. Did it work? Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales. So how do you define “success” for a promotion? We’ll lay out the parameters, and help you establish a running tally of what’s working and what’s not. Get a clear picture of how to get the most out of your promotional efforts. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who makes it in business? More importantly, why? Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses. Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed. From deciding what kind of business to run, to making the brave choices necessary to truly invest in yourself, Ramit and Omar discuss the realities of entrepreneurship — the highs, the lows, and everything in between. Settle in, and listen to a conversation that’s informative, inspiring, and might just reframe the way you approach entrepreneurship. Click Play! Earnable I Will Teach You to Be Rich by Ramit Sethi SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Constantly short on time? Don’t seem to have any for yourself? That’s not “hustle.” That’s unhealthy. Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going. Work to live, not the other way around. Remember, time isn’t money — it’s way more valuable. Learn how to save and protect your time, so you can enjoy entrepreneurship. Click Play! EasyCourse SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

These days, it’s harder and harder not to be seen.Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from. But not everyone’s naturally comfortable. So how do you get over the fear?Today, we discuss what you can do to become comfortable, confident, and cool on camera. As a speaker and host of hundreds of webinars, our host Omar spends plenty of time in front of the camera — but he had to work to feel at home there. . Hear what you can do to feel (and look) perfectly natural. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They’re not profiting. Does that mean you shouldn’t?It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side.It might be nice, but is it good business?Today, we discuss how helping nonprofits can help your company. By supporting organizations whose values jibe with yours, you can earn more than good karma. But you have to consider a few things first.Find out what you can gain when you give. Click Play!SimilarwebTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know testimonials work.…but not just any old testimonials.We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer. Gathering quality testimonials, then, is one of the most important sales strategies you can use.Today, we explain how to reach out and get the most impactful testimonials. From how and when to contact customers, to the specific questions you should pose, we’ll share the step-by-step process we use. Get the best advertising possible: real success from your own customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do some leaders do it?You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck. What factor do the best leaders in business have in common?Today’s special guest, Johnny Merritt, has an idea.He calls it “kinetic” leadership, and he’s seen his share of it as an attorney working with high-profile companies. Today, Johnny shares the key traits displayed by the most powerful leaders, with specific examples. See how you can make your own leadership more “kinetic.” Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it time to catch bigger fish?Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though. How can you decide if it’s right for your business?More importantly, how do you pull it off?Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers.Click Play!EasyCourseCartHook BlogSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gamer or not, pay attention to the Playstation 5.The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.And yes, even small businesses can learn from the pros.Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this.What lessons can you apply? One way to find out — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You get what you pay for — even when it’s free.It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on interns. It sounds like a can’t-lose: free labor from qualified young go-getters, right? But are there drawbacks?Spoiler alert: yes. Lots. Today, we discuss what you really take on when you “hire” an intern — and why it may not be the no-brainer it appears to be. We’ll explain what it actually costs to have one, even if it’s not an actual salary.On the bright side, there are ways to get a good ROI from an intern, depending on the work you give them. Get all the details — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most national and state governments offer grants to businesses.Where’s yours?Today, we share our experience applying for grants. How much time and effort do you really have to invest? How much money? And of course…is it remotely worth it? We’ll discuss the best ways to find out what grants are available in your country and industry, and how to apply in a way that increases your odds of success. Spoiler alert: it might be worth enlisting some help.You could be leaving (public) money on the table. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, it’s a Must-Read from a master.Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is second to none. If coaching continues to explode as predicted, it won’t surprise Taki.He’s been ahead of this game for a while now.Million Dollar Coach is Taki Moore’s handbook for building a 7-figure business by helping others reach their goals. It’s an audacious title, but a realistic approach — one he’s tested in the field. Tune in, and hear the best takeaways. Click Play!Million Dollar Coach by Taki MooreDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you really do have to spend some to make some…but it only works if you spend wisely.That’s where the professionals come in. Today, we discuss how (and why) to find a paid ads marketer for hire. Yes, you can run ads yourself — you can even take courses and use free resources to learn how. We did, in our early days.But you won’t be as effective as a pro.Learn why real marketers are worth the investment, and where to find a reliable one that’ll get you the most for your advertising dollars. Click Play!EasyCourseFiverrAdespressoSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s the “other” SEO: paying Google to display your ads above the organic search results.It’s expensive. But does it work?Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media. The investment is high, but the returns are (potentially) game-changing.It’s all part of a 2-part exploration of paid ads, which continues on tomorrow’s episode.Tune in, and learn what makes Google ads worth their considerable price — for some businesses. Is yours one of them? Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you personally provide a paid service, how can you scale up?And can you do it without sacrificing quality?Unless they finally invent cloning, a solopreneur can only do so much. Which means that every service-based business has a ceiling — once you reach a certain number of clients…that’s it.Or is it?It’s Q&A Wednesday, and we’ve got a listener who wants to go big. For now, the business is a two-person operation. But in today’s episode, we explain how to bring on a team that provides a consistent experience no matter who actually shows up.Take a page from this growing small business, and learn how to scale. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Focus = results.It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing channels. It even seems smart. Why put your eggs in one basket?Well…because it can work. Really well. Today, we introduce a challenge from a fellow founder that can change everything. It’s a way to hone in on what really gets results, and help you end the year on a high note. The 1×3 Focus Challenge isn’t complicated — and that’s the point. By stripping down and focusing on a few key things, everything you do becomes that much more powerful. Hear how the Challenge works, and try it for yourself. Click Play!Start Your First Online BusinessLeadpagesSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One size does not fit all.When you’re seeking guidance on business, there’s no shortage. But what worked for one “guru” might not work for you. For all the well-intentioned advice out there, none of it considers one key factor — you.So how can you find your path to interdependent success?Loren Weisman is a different kind of teacher. He won’t tell you to do what he did. He wants you to figure out what works best considering your resources, strengths, and style.Tune in, and stop trying to fit square pegs into round holes. Protect yourself from “coaches” who are in it for their success, not yours. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s getting close.Whatever your background or beliefs, “the holidays” are something most businesses have to prepare for. And that’s the key: actually preparing — so that you, your team, and your customers can enjoy…well, happy holidays.It doesn’t happen by accident.Today, we discuss the steps you need to take to accommodate the needs of your employees, the wants of your customers, and the overall health of your business.Don’t lose momentum. But don’t lose the opportunity to enjoy time with friends and family, either. Make sure this holiday season is a real celebration — whatever you’re celebrating. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You need a break. But your business needs you.What’s an entrepreneur to do?Today, we discuss how to schedule vacations wisely. By being smart with your calendar, you can do what’s best for your business and for yourself — both of which depend on the other staying healthy.These are practical steps for avoiding burnout, and protecting your free time.Remember why you go into business: to create time for yourself. Anyone can work themselves to death. But the freedom of entrepreneurship is the freedom to step back and recharge.Work to live; don’t live to work. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s niche — and then there’s “Cat Cafe” niche.It’s Q&A Wednesday, and we’ve got a listener who’s considering this surprisingly popular business model. Some hot beverages, maybe a little food, and…live cats. Lots of ‘em.Can this actually work? If so, how?Today, we’ll explore what factors you should think about when starting a niche brick & mortar business. While extremely specific passion projects are fun, they still have to be profitable, sustainable, and scaleable.We’ll discuss how to make sure a project like this is all three. Tune in, and get a little inspiration for your next project — no matter how boldly, unapologetically niche it is. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.