The $100 MBA Show

Today, we’re bringing you something special. We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneurial skills. Together, we created Start Your First Online Business, a complete course that walks you step by step through creating your own startup. This 10-part course gives you the knowledge you need to get your business idea out of your head, and into the real world — with a low-risk, sustainable, realistic approach. …and we’re sharing the first lesson for free, here on The $100 MBA Show. Lesson 1, Entrepreneurship 101: Business Basics, explains the mindset you need to succeed as an entrepreneur. In it, we explore the 5 core principles that maximize your chances of actually making it as an independent business founder. With insight and experience from our own journey, this lesson delivers the strategies that create a strong, stable foundation for your business. Best of all, our approach doesn’t involve going into debt or risking your home or life savings. It’s a strategic philosophy grounded in reducing risk, and building your business one piece at a time. Check it out, and don’t forget to use our special promo code for a free trial of Himalaya Learning, with all the courses it has to offer. Start Your First Online Business is available now, exclusively on Himalaya. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA) The post [Bonus Episode] Ep1 of Start Your First Online Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready for an executive assistant? It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top recommendation for a first hire, and they can quickly become invaluable.…but how much should “invaluable” actually cost?Today, we’ll discuss what the options are, what the variables are, and our recommendations for finding the perfect new team member.From local to global, part-time to full-time, the right EA for your needs, budget, and location is out there. Let’s find them! Click Play!GlassdoorOnlinejobs.phTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re thinking of selling products on eBay…don’t.It seems like a good idea, from a distance. But the dangers inherent in selling on eBay far outweigh the advantages. Our intrepid host Omar would know — he had an eBay-based business once.There’s a good reason he doesn’t have one now.Today, we detail the serious downsides of eBay commerce, including some nefarious scam artistry that anyone can fall victim to — and eBay can’t seem to do anything about.We’ll discuss why it’s always better to invest in your own e-commerce infrastructure, even if it costs more up front. Plus, we’ll tell you the one thing eBay actually is good for (hint: not business). Click Play!ShopifySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is entrepreneurship for you? ‘Cause it’s not for everyone.If you’re wondering whether you have what it takes to build your own business, we have an answer. Actually, our special guest, Gino Wickman, has an answer.Actually, you have the answer. But Gino has the perfect way to help you find it. Gino Wickman has 30 years of experience building businesses, guiding other entrepreneurs, and writing best-selling books on entrepreneurship — including one featured on our “Must Read” list. Today, he’s here to help you self-evaluate as a budding entrepreneur-in-the-making.Tune in, and hear about the specific traits that successful entrepreneurs have. It’s not about whether you’re “good” enough, or have some mind-blowing product idea or experience in business. It’s about whether you’ll really love it. Click Play!e-Leap Free Resources for EntrepreneursFree Chapter: Entrepreneurial Leap by Gino WickmanMust Read: Traction by Gino WickmanSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got great YouTube content? A strong following? Great!But how is that supposed to help your business?Today, we discuss how to turn views into conversions. YouTube is awesome for the top of your marketing “funnel,” but all those viewers are useless if you can’t follow up. You need email addresses, not likes and shares. Fortunately, there’s a way.Learn how a simple modification can turn every YouTube video into a lead-capturing, email-list-building machine. Get your potential customers off YouTube and into your business ecosystem. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes a sales page work?The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key element that has a bigger impact than any other. Whether it’s your homepage, or individual product pages, there’s one thing that really conveys the value of your product. It might not be what you think, but it’s undeniably at the core of what inspires consumer action.Best of all? This thing is completely under your control.Tune in, and learn how your sales pages can make a stronger case for your products. Click Play!WordsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No-refund policy: good idea? Terrible idea?It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from frivolous refund requests. Will a blanket no-refund statement scare people away?Or will it just save some hard-earned cash?We’ll discuss a few options when it comes to refund policy, and why no business owner has to feel bad about protecting their investment. It’s all about making sure that customers really give your product a chance first!There is a way to make sure people who are genuinely not helped by your product get their money back — without letting yourself be taken advantage of. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent? Turns out, being new to the game is a big advantage in that department.Today, we discuss 5 things that attract great hires, and explain why new businesses are sometimes better positioned to offer them. We’ll explain what to put out there so dynamic, creative, hungry individuals apply.If you build it, they will come — but only if you give them a few good reasons.Learn why money isn’t the only factor in attracting employees. Empower your business to bring in top talent, with a few promises that anyone can keep, in any size business. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not much of a “salesperson?” That’s ok (and totally normal).Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done. In this episode, Penny shares 3 specific strategies anyone can use to move their products and services — especially in the current business climate. Learn the principles that can empower you to sell, whether you think of yourself as a “salesperson” or not. Click Play!Get Momentum by Penny ElliottPenny Elliott Group Sales Swipe CopySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What did we really lose when we lost our offices?Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder……have we been missing out on something?Our host Omar decided to find out by asking a fellow entrepreneur. He spoke with the founder and CEO of Wistia, which had to shutter their Massachusetts-based headquarters. Did they lose productivity? Collaboration? Revenue?Hear what Omar learned, and how it can affect your business plans. If given the choice, should you build a remote team, or get yourself an office? Click Play!WistiaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Playing it safe isn’t that…safe.If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation.Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating?If not, the competition will.Tune in, and learn how and why to experiment and look for new paths — even if you like the paths you’re used to. “Risky” doesn’t have to mean dangerous or irresponsible. And remember: not taking risks is a risk of its own. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube: if you think your business can ignore it, think again.It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will. Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine.In other words, treat YouTube like you treat its owner, Google — like it can make or break your business. Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click Play!BacklinkoStoryblocksTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

But wait, there’s more!From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc.Go back and listen to Part 1, if you haven’t. In this episode, we’ll discuss the book’s takes on planning strategies, fear, failure, and how to truly lead a team of empowered, independent, motivated employees. It was a long road to Woody and Buzz. But like so many business stories, the journey was just as incredible as the destination. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This book is so good, we had to review it twice.Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one).In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company culture, and leadership. The author’s take on these things will surprise you — and inspire you.Hear what it took to build one of the greatest story-telling businesses in history. Learn how you can apply the same principles to your story. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tough times? Tight budget?Let’s make some room on that balance sheet.Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask?Remember: your business is valuable to them — and there’s leverage in that.We’ll discuss the approach you can take (and exactly what you can say) to bring your monthly bills down. In the end, your success is their success, too. Use that! Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The biggest problem with paid ads? They cost money.And sometimes, they cost more than they’re worth.Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit.Depending on the business, ads can be a major drag.Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcasting: it’s a lot better with the right equipment.It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few.The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in. That has a much bigger impact on sound quality than anything else.Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click Play!TroyStudio Sound Recording BoxAudioTechnica ATR2100Shure SM7BZoom H4NTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did Prime ruin the whole shipping thing?It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. You don’t have to be one of them! Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.Spoiler alert: shipping is rarely a deal-breaker.Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business in trouble? Don’t make it worse.There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect.Fortunately, we know an expert on all that.Domenic Aversa specializes in getting companies through tough times. Today, he’s here to tell you what the predators — and scavengers — look like, so you can see them coming.If you’re like countless businesses out there reeling from the current economic climate, all might not be lost. But before you take a helping hand, make sure the other hand isn’t holding a knife. Click Play!Corporate UndertakerCorporate Undertaker: Business Lessons From the Dead and Dying by Domenic AversaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few words are more powerful than “no.”But you have to know how to use that power wisely. As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities.Today, we discuss how to be properly selective, and more discriminating in what you say “yes” to. We’ll explore the different kinds of no’s — internal and external — and get a handle on how to wield them effectively.Opportunity costs are still costs! Learn what that means — Click Play!EasyCourseEssentialism: The Disciplined Pursuit of Less by Greg McKeownSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live Chat Support: it’s an incredible plus for your business.But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep. A lot goes into live support, and you have to make sure you can deliver. We learned this with our own SaaS company, as reliable support is great for both pleasing current customers and attracting new ones.But you can’t just give people support — you have to give them great support, or none at all.Learn what you have to be able to do, and decide if your business is ready to be…well, more supportive. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need money to start a business?It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare? It’s Q&A Wednesday, and we’ve got a listener who has an idea for a mobile app — and a dad with $20k to burn. Should he ask for it? Or is there another way to build this thing?Today, we’ll explore the ups and downs of taking business loans from family, and what the alternatives are. Risking someone else’s capital is always scary. What changes when it’s someone close? Hear what we recommend. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to scale?You got your business off the ground. Now, it’s time to reach for that next level. But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come.Today, we outline 3 ways you can really screw up.These are the most common ways businesses get derailed on their way up the mountain. Fortunately, the pitfalls are pretty easy to avoid, if you’re willing to grow strategically.Let’s make sure your business grows sustainably. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brick & mortar businesses must be accessible to people with different needs.But what about websites?Are you leaving people with sensory or motor disabilities out of your marketing? Making sure you’re not isn’t just ethically right, it’s smart business. So what can you do to make sure everyone is welcome on your little corner of the Internet?We have a guest teacher for that.Jeff White of Kula Partners is an expert in website accessibility. A web designer for almost 3 decades, he understands both your marketing needs and the needs of those who can’t navigate the ‘net like most consumers.Tune in, and hear about a few easy steps you can take to ensure accessibility. Don’t leave leads on the table. Click Play!The Kula Ring PodcastWebsite Accessibility GuidelinesHeadlinerSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense? Today, we discuss the factors involved. We’ll help you figure out just how big a slice your team should take out of the profit pie. The right number will vary for different types of businesses, but almost every business falls into one of two categories.And of course, you get what you invest in.Get a baseline for what businesses like yours spend on their teams, and see if you’re spending the right amount. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Will your team tell you when you’re wrong?If the answer is no, you have a problem.Without a culture of openness and honesty, you can’t really find out where your business’s strengths and weaknesses are. You can’t make important decisions about what’s working and what’s not.Your team can’t be afraid to criticize.Today, we discuss how and why to make your business a safe space for candid feedback. By promoting respectful disagreement, you can help your business avoid a fatal flaw: mediocrity.If everyone’s agreeing, something is wrong. Let’s fix it! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got more clients than you can handle? Ready to take the next step?It’s Q&A Wednesday, and we’ve got a listener with an awesome problem: too many customers. He’s the only one who works at his own web services company, and it’s time to grow beyond solopreneurship.But how can he handle the quantity without sacrificing quality?Today, we’ll explain how to move past the solo phase. Scaling can be a huge challenge for people who’re used to handling everything. But it’s crucial to help your business evolve. Learn how to let go, let other people step in, and move forward. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Firing people sucks.It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way — possibly something that could’ve prevented the firing (or hiring!) in the first place. You will have to fire people eventually. But you can be proactive in reducing how many.Today, we discuss the steps we take to make sure we fire as few people as possible. Fortunately, giving a team member the ol’ heave-ho is a rarity at our company. And that’s no accident.Learn what we do to keep our team together — and be confident that when you do fire someone, it was the right call. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Long hours” is not the answer.If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her business in just 20 hours a week. The author of Tiny Time, Big Results, Vorajee had to find a way to maximize her time…and boy, did she.Today, Vorajee explains her system for bringing in new business every week — in less time than it takes to watch a miniseries. See what you can accomplish when you put efficiency over sweat. Plus, get a free bonus gift from Vorajee. Click Play!Tiny Time, Big Results by Yasmin VorajeeTiny Time ToolkitSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We automate emails, social posts, and a million other things. Why not automate webinars?We’ve been experimenting with “on demand” or automated webinars for the last year or so, and it’s been great. Our pre-recorded lessons and sales pitches have brought us a bump in conversions and sales — all while we’re sleeping.Today, we’ll explain how to set up, record, promote, and follow up on these valuable assets.On demand webinars have a fantastic reach, great conversion rates, and you only have to record them once! They’re the perfect evergreen tool to supplement your marketing efforts and revenue stream.Learn how it’s done — Click Play!EasyCourseAdEspressoSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The sales funnel: if you’re in business, you’ve heard of it.But maybe you’ve heard too much.Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics.This is Creating Customers 101.We’ll establish the tried-and-true fundamentals of purposely building a funnel — from attracting the attention, all the way to the purchase. We’ll also discuss what your business looks like without a sales funnel, and why it’s so hard to get off the ground. Let’s restore the funnel to what it should be: a straightforward, smart strategy for growing your business. Click Play!LeadpagesClickFunnelsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He’s “not your guru.” But he’s something.Tony Robbins might be the biggest name in self-help. But is personal development professional development, too? It’s Q&A Wednesday, and one listener is pondering whether to spend company dollars on a Robbins training session. The formerly in-person seminars have gone online, and the price has dropped accordingly.Is it a wise investment? Or is this too personal for business?Today, we’ll discuss what you can get from people like Robbins, whether you buy everything he’s saying or not. We’ll explore the cost/benefit ratio of self-improvement as it relates to entrepreneurship — the most personal of professions. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Morale doesn’t happen by accident.It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your employees go beyond working “hard,” and feel personally invested in their work. So how can you cultivate morale?Today, we discuss how to make everyone feel like their work matters. We’ll explain what you can do to increase your team’s enjoyment of their jobs, in good times and bad. Managing human beings is one of the biggest challenges for new entrepreneurs. Learn the mindset to approach morale with, and the steps you can take to forge a truly motivated team. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New to paid advertising? Now’s the time to get into it.COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media platforms — every platform is ripe for getting exposure. …and your potential customers are spending more time on those platforms than usual.Today, special guest teacher Tyler Jordan of Jordan Digital Marketing is here with a lesson on how to capitalize on this unique opportunity. He’s got 6 ways you can attack paid advertising, even on a limited budget.Plus, he’ll explain why some of the current conditions for advertising will stay with us, long after the virus is under control. Let’s make lemonade — Click Play!Paid Marketing During a Pandemic: A Coronavirus GuideSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have!Your existing customers are the easiest group of people to market and sell to. But do you have unnecessary barriers between them and further purchases? Are you making it easy to buy again, buy something else, or upgrade?You could be leaving revenue on the table.Today, we’ll discuss how to figure out whether your customers have a smooth path to spending more. Eliminate the friction, turn one-time customers into lifers, and stabilize your revenue stream for years to come. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The easier it is to pay, the more people buy.We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting methods like Apple Pay put your business in the same outdated category? Today, we discuss whether Apple Pay is the next PayPal — or the next Visa. Does your website or brick & mortar need to make Apple Pay happen? If so, what does it take? What does it cost?We looked into this for our own business, so we’ll share the results of our research with you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They say not to rush important decisions. But you can’t drag your feet, either.It’s Q&A Wednesday, and we’ve got a listener who takes weeks or months to make a call. Worst of all, the time he takes doesn’t necessarily result in better decisions — it just delays everything that comes next.So how can we speed things up?Today, we’ll discuss how to categorize your decisions, and find the right amount of time to spend on each. Getting comfortable with tough calls is Job One for entrepreneurs — but that doesn’t mean rushing to judgment when the stakes are high.It means creating reasonable deadlines for yourself, and sticking to them. Hear how we do it — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can’t do everything. But who should do what?It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilities off to new hires. But how do you know what the best talent looks like? You’re hiring because you don’t know that much about…development, marketing, whatever. In other words, you’re not qualified to pick the right person!There’s a way around this. Today, we’ll discuss our system for identifying the right person for the job — even when we know very little about the job in question. You don’t have to guess, and you don’t have to rely on an agency. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

All marketing starts with awareness. So how do you get your name out there?We’ve got an expert with an answer. Luana Ribeira specializes in getting entrepreneurs exposure by giving the media what they want: good stories from interesting people.To earn credibility and trust with a wide audience, media exposure and general PR is a must. And with a little strategy, almost anyone can get themselves featured in the trusted outlets their target audience enjoys. No, you won’t be on the cover of Time (yet). But you can start putting in the work to make yourself a known quantity! And that can lead to bigger and better exposure over time.Tune in, hear why it’s worth making the effort to seek media exposure, and take on Luana’s tips. Click Play!RockStar of Your IndustryGame of Phones: Build an Empire From Your Mobile by Luana RibeiraThe $100 MBA on InstagramSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How are those open rates looking?As your email contact list grows, it takes a little more effort to manage. You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.Today, we’ll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.You won’t be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop asking when COVID-19 will end. Start asking how to do business around it.We’re half a year into the pandemic, and there are no signs of it going away anytime soon. Major changes in consumer and company behavior are reshaping the business landscape. Can you navigate it?Of course you can. Coronavirus is a unique disease, but it’s not the first global disaster human beings have faced. What can we learn by looking at lessons from past calamities? What strategies will help your business survive?We can’t fix the problem. But your business can find a way through it, for however long it has to. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead. If you’re spending too much on every conversion, you might as well not advertise!Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress.Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click Play!AdEspressoTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re not evaluating your employees, you’re not getting your money’s worth.Just as importantly, the employees aren’t getting their time’s worth. Finding out if your employees are growing — or just working — is crucial. But it has to be done in a way that’s fair and long-term-goal-oriented.Today, we’ll explain how it’s done.A solid evaluation system isn’t just to help you figure out who to fire. It ensures your employees are getting real opportunities to develop and make big contributions. It gives them a path to follow so that you can both win.Don’t just hire and walk away. Create evaluations that are efficient, accurate, and foster a stronger team. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When everyone’s faking not faking it…who can tell the difference?It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert. But it’s not impossible. Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. By stripping the attempts to be real away, any business can shine for what they really are.Toft is here to describe a few things truly authentic brands do, and help you understand how to stop trying and start being…well, whatever you are. Your customers will trust you for it. Click Play!Authenticity: Building a Brand in an Insincere Age by Mark Toft and Jay SunnyThe Narrator GroupSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your team making progress…or just working?It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort to keep your employees on track isn’t just smart — it’s necessary. Today, we discuss how to make sure your team isn’t losing sight of the horizon. By ensuring their time is spent on moving the ball forward, you can avoid their treading water. That way, you get the best return on your investment in every employee.We’ll explain how to work backwards from your most important goals, and orient your team towards what really matters. Lead with confidence, knowing that your team’s time is being invested in the bigger picture, not just the day-to-day. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can your business run without you?It’s important that it can. As your operation grows, it becomes more and more dangerous for you — or anyone on your team — to be indispensable. When life happens and you can’t make it to work, your business should be able to run on autopilot, at least temporarily. To do that, you need a playbook. A guide. A manual! So let’s create one.Today, we’ll explain why and how to create a manual of Standard Operating Procedures for your team. Beyond letting your business run without you, it makes everything from onboarding new employees to selling your business easier and more efficient. It’s a long-term process that never really ends — but it should start right now. Click Play!NotionSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Website down? That’s a crisis for almost any business.What now?It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small business can afford that, at least not for long. More importantly, no small business should run without measures in place to prevent it from happening!Today, we’ll discuss how to get the help you need.It takes a little planning, effort, and money. But it’s worth it. We’ll explain exactly what you need to know before you seek help, and how to attract the right professionals. A crashed website is a panic-inducing, growth-disrupting, frustrating event. But you can do something about it. Click Play!WP EngineUpWorkTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We assume big price tags are for big businesses.But it’s the opposite, really.Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.You have to be able to afford your customers. And low prices can’t get you there.By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click Play!HeySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lack of credibility is deadly.For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customers, business partners, and your own team.Today, we welcome a special guest who can help. Alain Hunkins is a coach, consultant, and author who’s worked with some of the biggest companies in business. Today, he’s here with 3 things you can do right now to boost your credibility and earn some trust.Think of it like a credit score.By intentionally building credibility, you will open doors for yourself and your business. Alain will show you how — plus, he’s got a valuable gift for everyone who tunes in. Click Play!Cracking the Leadership Code by Alain HunkinsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve all seen “influencers” casually (or not so casually) hawking products on social media. But can this be an effective marketing strategy for you?It’s FREE RIDE FRIDAY!!!, and we’re exploring influence. While having a semi-famous (or “Instagram famous”) person back your product undoubtedly raises awareness, does it create customers? Can it work for small businesses, or it just for companies with money to burn?Today, we discuss what it looks like when influencer marketing works. Tune in as we go beyond the vanity metrics and hone in on what actually drives conversions. Hint: it’s not about how many followers your influencer has. Click Play!EasyCourseConvertKitCameoHeroic Public SpeakingWebinarNinjaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.