The $100 MBA Show

It’s that time of year! Our annual tradition of sharing the best lessons from the most insightful people helps us put a lid on the year gone by — and gear up for next year’s challenges.While 2020 was…not ideal for many, it was rich with wisdom we can bring into 2021. Today, we’ve got 5 hard-hitting, indelible insights from fellow entrepreneurs who do things a little bit differently, a little more creatively, and definitely more memorably. This is the best of the best: the most helpful lessons 2020 had to offer.Let’s take what’s valuable from this dumpster fire of year, and move forward with optimism. Click Play!Business BlueprintMillion Dollar CoachThe Alter Ego EffectRyan HolidayNaval RavikantSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wealth is attainable.Amira Alvarez is the founder and CEO of The Unstoppable Woman, a company founded on the idea that limits are something we impose on ourselves. As someone who personally quintupled her own income within a year, she would know.Today, she’s here with a 6-step plan for earning the income you want, not the income you can settle for. In this lesson, she explores what stops people from doing whatever it is they want to do.More importantly, she explains how to stop stopping.Get to the root of how and why you hold yourself back. Become unstoppable. Click Play!Free Resources from The Unstoppable WomanSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Handling questions, complaints, and more all by yourself?Maybe it’s time to stop.Today, we discuss how to put together an all-star Customer Support squad. It’s one of the best ways to compete against bigger companies, as rockstar service can make all the difference to consumers — especially for tech products.Learn how to know when it’s time to hire, where to look for the best help for your budget, and how to create a system that lets your team scale as the business grows.Prioritize support, and you won’t regret it. Hear how we built our ride-or-die Support Team, and why it’s worth every minute (and dime) you can spend on it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s never about the product. It’s always about execution.Today, we discuss how to “systematize” your business. By establishing self-sustaining standard operating procedures, you won’t just make your business more efficient. You’ll make it more powerful.It’s the epitome of working smarter, not harder.Learn how to improve your process and your results, with systems that minimize the time and effort required to produce each outcome. Put it all together, and see how much of your business can run itself. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From stranger, to customer — how does your website get people there?It’s all about effective funnels.“Funnels” are pretty much anything that moves people from never having heard of your brand, to being interested, to considering a purchase, to making one. Many have tried to perfect a system for this.But all you really need is a WordPress site, and a little software.It’s Q&A Wednesday, and we’ve got a listener who wants to make his site the most efficient funneling machine possible. Today, we’ll recommend a few tools for that, and explain how they work.It’s a perfect, bite-sized lesson in creating customers. Click Play!ClickFunnelsCartflowsWooCommerceTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nothing is risk-free. But risk can be minimized.…even when you start a business.You don’t have to put your home or life savings on the line to be an entrepreneur. There are ways to get into the game that don’t require a massive investment, or sinking yourself into debt.Today, we discuss 3 of those ways.The 3 kinds of businesses we cover have one thing in common: minimal capital required from you. That means that even if it doesn’t go well, you don’t lose your shirt. It’s about taking smart, small risks, not no risks.See which option could work for you. You could be in business with less capital than you think. Click Play!Empire FlippersJim RohnSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it time to sell your business?Most of this podcast is about building your business. But when the endgame is in sight, how do you know when to make that final call? When is entrepreneurship…over?We’ve got a Must-Read book with a few answers.Before the Exit poses a few questions you should ask before cashing out. And if you’re not considering selling — read this anyway! The thought experiments this book contains can help you stick with your business when times are tough.Get some great advice that you’ll need eventually — if you don’t already. Click Play!Before the Exit: Thought Experiments for Entrepreneurs by Dan AndrewsDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’ll happen eventually.A change to your service. A delay. A mistake. At some point, you’ll have to break some less-than-pleasant news to your customers. Fortunately, it doesn’t have to hurt your relationship.Today, we share the steps you should take whenever there’s an uncomfortable announcement on the horizon. You can tell people what they don’t want to hear — while still making them feel respected and valued.When it’s time to communicate bad news, you can always communicate something else, too: your continued devotion to serving customers as best you can. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hard work has a tipping point…but it also has a point of diminishing returns.Hard work isn’t “productive” if it burns you out. Hustle isn’t effective if it’s not sustainable. While it’s tempting to assume that the hardest worker wins, it’s just never been true. Entrepreneurs have to master efficiency — not self-denial.It’s a cold, hard reality of business that you can’t sprint through a marathon!Today, we offer a few ways to avoid burnout without hurting your business. With a few techniques, you can make yourself more capable, more competent, and better balanced. Click Play!Essentialism by Greg McKeownSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Wanna show your team some love…on a budget?It’s Q&A Wednesday, and we’ve got a listener who wants nothing more than to show the team just how appreciated they are. Unfortunately, it’s not possible to show it in their paychecks.But it’s still possible.Today, we explore a few ways to reward your team with the funds you have. From strategic time off to services to professional development, you can afford to keep morale high.Find out how. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Strapped for cash? Revenue is like oxygen for a business — it’s a matter of survival.Today, we discuss exactly how to boost revenue when you need it most, in just a few weeks. With the strategies we discuss in this episode, 45 days is a realistic timeframe in which to add some serious black ink.It all comes down to 3 specific strategies.Every business needs a boost now and again. In fact, we shouldn’t wait until we’re in financial trouble to maximize revenue. You can employ these strategies at regular intervals throughout the fiscal year.Find out exactly how to get some more “profit” into your “profit & loss” sheet. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who’s sending you business? Why?Can you do anything to make it happen more often?Yes, you can. That’s the message today’s special guest teacher, Stacy Brown Randall, is here to deliver. She’s got a step-by-step plan to make more referrals happen — without actually asking anyone to refer people.All you need is a little psychology.Tune in, and hear how a few simple steps can increase referrals drastically, without the awkwardness of overtly encouraging your referrers. Click Play!Generating Business Referrals Without Asking by Stacy Brown RandallRoadmap to Grow Your Business Podcast with Stacy Brown RandallReferral Ninja QuizSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Solopreneurs: are they real?Do they stay solo…forever?Running a business by yourself is something we usually think of as a first stage. Eventually, you hire people. But if you’re happy to run a one-person operation, is it viable in the long term? Short answer: yes, but it comes with some drawbacks.Today, we discuss what kinds of businesses can function without any help, and what the real limits are. Having run a one-man web design company alone, our intrepid host Omar knows what it takes. He also knows the drawbacks.Tune in, and see if solopreneurship is something you really want to consider — or not. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Words are the heart of marketing. So how do you find the best writing talent?Your emails, blog, social posts, and website copy need to reflect your brand. Your words have to provoke emotional responses and inspire action among consumers. For most people, that requires a professional.There’s no shortage of writers out there. Unfortunately, most of them are terrible. Today, we’ll share how we found our full-time wordsmith, and why cruising the job boards might not help you find what you’re really looking for. Sometimes, you have to chase the talent a little.Get someone on your team who can truly articulate your brand’s message. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What should you wear to a Zoom meeting?As COVID has forced so many businesses to operate online, some new questions have come up. While office dress codes are pretty standard — and easily enforceable — what happens when everyone works from home?And, y’know…does it matter?It’s Q&A Wednesday, and we’re helping one listener decide on a policy for their team. While it’s important to keep your business professional as norms change, it’s equally important to treat your team like adults. Hear our advice, and decide for yourself if “casual Friday” is a thing of the past, or a permanent dress code. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Here’s what we wish we knew earlier!In our time building and running a tech startup, we’ve learned too much to fit into a single episode. But a few core principles apply to all of it, in one way or another.Today, we share these principles with you.We’ve got the 5 most important ideas any tech startup founder should live by. These are things that both of us (your intrepid host Omar, and myself, his co-founder) learned the hard way — so you don’t have to.Let our experience be your advantage!With these 5 principles, your chances of failure will drop, drastically. These are things most people just don’t think of — until it’s too late. Save yourself some trouble! Click Play!Start Your First Online Business with Omar Zenhom (14-day free trial with promo code MBA)SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can make it through this. And so can your business.COVID has screwed up…everything. Many businesses have closed — some temporarily, some forever. But others have adapted, pivoted, even thrived. How?According to this week’s special guest teacher, it all comes down to resilience. Margie Warrell has closely studied success in business, and currently sits on the advisory board of The Forbes School of Business and Technology. Today, she’s here to share the habits that cultivate resilience, and the ability to make it through tough times. Rather than an inborn trait, resilience is acquired — and you can acquire it.Tune in, and hear Margie’s advice. It just might be exactly what you need to get your business through. Click Play!Reset Your Life Compass by Margie WarrellStart Your First Online Business with Omar Zenhom (14-day free trial with promo code MBA)SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ask yourself honestly: does running your business just…suck?If you’re feeling run-down, unmotivated, uninspired, you might be fine. You might just need a break, or a change in how your business operates. But you might need something a little more drastic.You might need to get out of it altogether.The point of entrepreneurship is to choose your own path. If you don’t like the one you’re on, it’s ok to get off! Today, we’ll discuss how to know if it’s really time to move on — and what to do if you suspect that’s the case. Click Play!Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA)EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How big is big enough?Most people try to grow their business as much as possible. But that’s not the only option! What if the right business for you is…something less gigantic?There are a few reasons this could be the case.Today, we discuss 5 big advantages to keeping it small. Instead of assuming you want what other entrepreneurs want, take a moment to decide what kind of lifestyle and workday would make you happiest.…it just might be the kind of business that doesn’t grow indefinitely. Click Play!Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA)Anyone Can Do ItCompany of OneSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, we’re bringing you something special. We teamed up with Himalaya Learning, an online education platform offering audio courses in entrepreneurial skills. Together, we created Start Your First Online Business, a complete course that walks you step by step through creating your own startup. This 10-part course gives you the knowledge you need to get your business idea out of your head, and into the real world — with a low-risk, sustainable, realistic approach. …and we’re sharing the first lesson for free, here on The $100 MBA Show. Lesson 1, Entrepreneurship 101: Business Basics, explains the mindset you need to succeed as an entrepreneur. In it, we explore the 5 core principles that maximize your chances of actually making it as an independent business founder. With insight and experience from our own journey, this lesson delivers the strategies that create a strong, stable foundation for your business. Best of all, our approach doesn’t involve going into debt or risking your home or life savings. It’s a strategic philosophy grounded in reducing risk, and building your business one piece at a time. Check it out, and don’t forget to use our special promo code for a free trial of Himalaya Learning, with all the courses it has to offer. Start Your First Online Business is available now, exclusively on Himalaya. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links Himalaya Learning: 14-Day Free Trial including Start Your First Online Business with Omar Zenhom (Use Promo Code MBA) The post [Bonus Episode] Ep1 of Start Your First Online Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready for an executive assistant? It’s Q&A Wednesday, and we’ve got a listener who wants an EA, but isn’t sure what to spend. An EA is our top recommendation for a first hire, and they can quickly become invaluable.…but how much should “invaluable” actually cost?Today, we’ll discuss what the options are, what the variables are, and our recommendations for finding the perfect new team member.From local to global, part-time to full-time, the right EA for your needs, budget, and location is out there. Let’s find them! Click Play!GlassdoorOnlinejobs.phTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re thinking of selling products on eBay…don’t.It seems like a good idea, from a distance. But the dangers inherent in selling on eBay far outweigh the advantages. Our intrepid host Omar would know — he had an eBay-based business once.There’s a good reason he doesn’t have one now.Today, we detail the serious downsides of eBay commerce, including some nefarious scam artistry that anyone can fall victim to — and eBay can’t seem to do anything about.We’ll discuss why it’s always better to invest in your own e-commerce infrastructure, even if it costs more up front. Plus, we’ll tell you the one thing eBay actually is good for (hint: not business). Click Play!ShopifySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is entrepreneurship for you? ‘Cause it’s not for everyone.If you’re wondering whether you have what it takes to build your own business, we have an answer. Actually, our special guest, Gino Wickman, has an answer.Actually, you have the answer. But Gino has the perfect way to help you find it. Gino Wickman has 30 years of experience building businesses, guiding other entrepreneurs, and writing best-selling books on entrepreneurship — including one featured on our “Must Read” list. Today, he’s here to help you self-evaluate as a budding entrepreneur-in-the-making.Tune in, and hear about the specific traits that successful entrepreneurs have. It’s not about whether you’re “good” enough, or have some mind-blowing product idea or experience in business. It’s about whether you’ll really love it. Click Play!e-Leap Free Resources for EntrepreneursFree Chapter: Entrepreneurial Leap by Gino WickmanMust Read: Traction by Gino WickmanSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got great YouTube content? A strong following? Great!But how is that supposed to help your business?Today, we discuss how to turn views into conversions. YouTube is awesome for the top of your marketing “funnel,” but all those viewers are useless if you can’t follow up. You need email addresses, not likes and shares. Fortunately, there’s a way.Learn how a simple modification can turn every YouTube video into a lead-capturing, email-list-building machine. Get your potential customers off YouTube and into your business ecosystem. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes a sales page work?The goal is to get people to buy. So why do some pages perform better than others? Today, we’ll discuss one key element that has a bigger impact than any other. Whether it’s your homepage, or individual product pages, there’s one thing that really conveys the value of your product. It might not be what you think, but it’s undeniably at the core of what inspires consumer action.Best of all? This thing is completely under your control.Tune in, and learn how your sales pages can make a stronger case for your products. Click Play!WordsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No-refund policy: good idea? Terrible idea?It’s Q&A Wednesday, and we’ve got an online course seller who wants to protect their revenue from frivolous refund requests. Will a blanket no-refund statement scare people away?Or will it just save some hard-earned cash?We’ll discuss a few options when it comes to refund policy, and why no business owner has to feel bad about protecting their investment. It’s all about making sure that customers really give your product a chance first!There is a way to make sure people who are genuinely not helped by your product get their money back — without letting yourself be taken advantage of. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent? Turns out, being new to the game is a big advantage in that department.Today, we discuss 5 things that attract great hires, and explain why new businesses are sometimes better positioned to offer them. We’ll explain what to put out there so dynamic, creative, hungry individuals apply.If you build it, they will come — but only if you give them a few good reasons.Learn why money isn’t the only factor in attracting employees. Empower your business to bring in top talent, with a few promises that anyone can keep, in any size business. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not much of a “salesperson?” That’s ok (and totally normal).Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done. In this episode, Penny shares 3 specific strategies anyone can use to move their products and services — especially in the current business climate. Learn the principles that can empower you to sell, whether you think of yourself as a “salesperson” or not. Click Play!Get Momentum by Penny ElliottPenny Elliott Group Sales Swipe CopySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What did we really lose when we lost our offices?Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder……have we been missing out on something?Our host Omar decided to find out by asking a fellow entrepreneur. He spoke with the founder and CEO of Wistia, which had to shutter their Massachusetts-based headquarters. Did they lose productivity? Collaboration? Revenue?Hear what Omar learned, and how it can affect your business plans. If given the choice, should you build a remote team, or get yourself an office? Click Play!WistiaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Playing it safe isn’t that…safe.If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation.Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating?If not, the competition will.Tune in, and learn how and why to experiment and look for new paths — even if you like the paths you’re used to. “Risky” doesn’t have to mean dangerous or irresponsible. And remember: not taking risks is a risk of its own. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube: if you think your business can ignore it, think again.It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will. Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine.In other words, treat YouTube like you treat its owner, Google — like it can make or break your business. Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click Play!BacklinkoStoryblocksTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

But wait, there’s more!From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc.Go back and listen to Part 1, if you haven’t. In this episode, we’ll discuss the book’s takes on planning strategies, fear, failure, and how to truly lead a team of empowered, independent, motivated employees. It was a long road to Woody and Buzz. But like so many business stories, the journey was just as incredible as the destination. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This book is so good, we had to review it twice.Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one).In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company culture, and leadership. The author’s take on these things will surprise you — and inspire you.Hear what it took to build one of the greatest story-telling businesses in history. Learn how you can apply the same principles to your story. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tough times? Tight budget?Let’s make some room on that balance sheet.Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask?Remember: your business is valuable to them — and there’s leverage in that.We’ll discuss the approach you can take (and exactly what you can say) to bring your monthly bills down. In the end, your success is their success, too. Use that! Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The biggest problem with paid ads? They cost money.And sometimes, they cost more than they’re worth.Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit.Depending on the business, ads can be a major drag.Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcasting: it’s a lot better with the right equipment.It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few.The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in. That has a much bigger impact on sound quality than anything else.Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click Play!TroyStudio Sound Recording BoxAudioTechnica ATR2100Shure SM7BZoom H4NTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did Prime ruin the whole shipping thing?It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. You don’t have to be one of them! Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.Spoiler alert: shipping is rarely a deal-breaker.Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business in trouble? Don’t make it worse.There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect.Fortunately, we know an expert on all that.Domenic Aversa specializes in getting companies through tough times. Today, he’s here to tell you what the predators — and scavengers — look like, so you can see them coming.If you’re like countless businesses out there reeling from the current economic climate, all might not be lost. But before you take a helping hand, make sure the other hand isn’t holding a knife. Click Play!Corporate UndertakerCorporate Undertaker: Business Lessons From the Dead and Dying by Domenic AversaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Few words are more powerful than “no.”But you have to know how to use that power wisely. As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities.Today, we discuss how to be properly selective, and more discriminating in what you say “yes” to. We’ll explore the different kinds of no’s — internal and external — and get a handle on how to wield them effectively.Opportunity costs are still costs! Learn what that means — Click Play!EasyCourseEssentialism: The Disciplined Pursuit of Less by Greg McKeownSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live Chat Support: it’s an incredible plus for your business.But that doesn’t mean you’re ready to offer it. Today, we discuss what you have to consider before you make a promise you can’t keep. A lot goes into live support, and you have to make sure you can deliver. We learned this with our own SaaS company, as reliable support is great for both pleasing current customers and attracting new ones.But you can’t just give people support — you have to give them great support, or none at all.Learn what you have to be able to do, and decide if your business is ready to be…well, more supportive. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need money to start a business?It’s one of the first big hurdles entrepreneurs face. Going to a bank or VC is a fraught process, and it’s not guaranteed to work. But what if you have family with cash to spare? It’s Q&A Wednesday, and we’ve got a listener who has an idea for a mobile app — and a dad with $20k to burn. Should he ask for it? Or is there another way to build this thing?Today, we’ll explore the ups and downs of taking business loans from family, and what the alternatives are. Risking someone else’s capital is always scary. What changes when it’s someone close? Hear what we recommend. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to scale?You got your business off the ground. Now, it’s time to reach for that next level. But if you’ve never done so before, look out! Too many small businesses stumble in ways that can cost you dearly — for months or years to come.Today, we outline 3 ways you can really screw up.These are the most common ways businesses get derailed on their way up the mountain. Fortunately, the pitfalls are pretty easy to avoid, if you’re willing to grow strategically.Let’s make sure your business grows sustainably. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brick & mortar businesses must be accessible to people with different needs.But what about websites?Are you leaving people with sensory or motor disabilities out of your marketing? Making sure you’re not isn’t just ethically right, it’s smart business. So what can you do to make sure everyone is welcome on your little corner of the Internet?We have a guest teacher for that.Jeff White of Kula Partners is an expert in website accessibility. A web designer for almost 3 decades, he understands both your marketing needs and the needs of those who can’t navigate the ‘net like most consumers.Tune in, and hear about a few easy steps you can take to ensure accessibility. Don’t leave leads on the table. Click Play!The Kula Ring PodcastWebsite Accessibility GuidelinesHeadlinerSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What percentage of your expenses should cover payroll? What’s sustainable, fair, and makes sense? Today, we discuss the factors involved. We’ll help you figure out just how big a slice your team should take out of the profit pie. The right number will vary for different types of businesses, but almost every business falls into one of two categories.And of course, you get what you invest in.Get a baseline for what businesses like yours spend on their teams, and see if you’re spending the right amount. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Will your team tell you when you’re wrong?If the answer is no, you have a problem.Without a culture of openness and honesty, you can’t really find out where your business’s strengths and weaknesses are. You can’t make important decisions about what’s working and what’s not.Your team can’t be afraid to criticize.Today, we discuss how and why to make your business a safe space for candid feedback. By promoting respectful disagreement, you can help your business avoid a fatal flaw: mediocrity.If everyone’s agreeing, something is wrong. Let’s fix it! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got more clients than you can handle? Ready to take the next step?It’s Q&A Wednesday, and we’ve got a listener with an awesome problem: too many customers. He’s the only one who works at his own web services company, and it’s time to grow beyond solopreneurship.But how can he handle the quantity without sacrificing quality?Today, we’ll explain how to move past the solo phase. Scaling can be a huge challenge for people who’re used to handling everything. But it’s crucial to help your business evolve. Learn how to let go, let other people step in, and move forward. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Firing people sucks.It’s not just uncomfortable. It’s a loss of investment in the employee, and a sign that you missed something along the way — possibly something that could’ve prevented the firing (or hiring!) in the first place. You will have to fire people eventually. But you can be proactive in reducing how many.Today, we discuss the steps we take to make sure we fire as few people as possible. Fortunately, giving a team member the ol’ heave-ho is a rarity at our company. And that’s no accident.Learn what we do to keep our team together — and be confident that when you do fire someone, it was the right call. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Long hours” is not the answer.If you think you’re too busy to run a business, we submit Yasmin Vorajee: a mother of 3 who operates her business in just 20 hours a week. The author of Tiny Time, Big Results, Vorajee had to find a way to maximize her time…and boy, did she.Today, Vorajee explains her system for bringing in new business every week — in less time than it takes to watch a miniseries. See what you can accomplish when you put efficiency over sweat. Plus, get a free bonus gift from Vorajee. Click Play!Tiny Time, Big Results by Yasmin VorajeeTiny Time ToolkitSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We automate emails, social posts, and a million other things. Why not automate webinars?We’ve been experimenting with “on demand” or automated webinars for the last year or so, and it’s been great. Our pre-recorded lessons and sales pitches have brought us a bump in conversions and sales — all while we’re sleeping.Today, we’ll explain how to set up, record, promote, and follow up on these valuable assets.On demand webinars have a fantastic reach, great conversion rates, and you only have to record them once! They’re the perfect evergreen tool to supplement your marketing efforts and revenue stream.Learn how it’s done — Click Play!EasyCourseAdEspressoSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The sales funnel: if you’re in business, you’ve heard of it.But maybe you’ve heard too much.Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics.This is Creating Customers 101.We’ll establish the tried-and-true fundamentals of purposely building a funnel — from attracting the attention, all the way to the purchase. We’ll also discuss what your business looks like without a sales funnel, and why it’s so hard to get off the ground. Let’s restore the funnel to what it should be: a straightforward, smart strategy for growing your business. Click Play!LeadpagesClickFunnelsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.