The $100 MBA Show

Don’t play catch-up. Get into video marketing now!It’s easier than ever — and probably easier for you than you might think. Whether it’s videos on your website, a YouTube channel, or social content, video is almost as important as written content when it comes to wooing your audience.Today, we discuss how to develop and execute your video marketing strategy.More importantly, we discuss why video is so powerful. As voice recognition and video searchability gets more sophisticated, your videos can have a powerful impact on your SEO and overall reach. And that’s just the tip of the iceberg.Hear why you should put some time, money, and sweat into video. Learn why some common misconceptions about video are bunk. Start creating a complete content marketing system. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want that “real” office feel — even though your team is remote?Enter the Virtual Office.As a completely remote company since…well, ever, we were looking for ways to keep our distributed team connected long before the pandemic. Recently, we experimented with something new along those lines. And it worked beautifully!Today, we share how we set it up.While we use lots of asynchronous tools and procedures, sometimes it’s better to just get together. That’s why we took the time to establish a “place” where employees can communicate in real time, in more than just text. In the end, it engendered better communication and morale. Learn why and how we established our Virtual Office, and how you can bring your team together in the same way. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anyone can get sucked into the black hole of “never done” — especially when things are going well.It’s Q&A Wednesday! We’ve got a listener who’s seeing success, but finds themselves ensnared by it. As the business gains momentum and the stakes become higher, this listener feels more and more pressure to stay at work, all the time.We need to fix that.Growing your business is not about taking on more and more work. It’s about establishing systems and teams that can support growth — while maintaining your own boundaries. Today, Omar shares how he protects his downtime with zero guilt.Once you realize that rest makes you a better leader, letting go of the guilt is easy. Click Play!The Cashflow Quadrant by Robert KiyosakiTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you think about creating slides, remember ‘Parkinson’s Law.’It basically states that a task will expand to fill the time you allow for it. Few tasks demonstrate Parkinson’s law better than creating slide presentations! Putting together a great slideshow can take hours — if you let it.Today, we explain how to put some boundaries on the time you spend in PowerPoint (or Keynote, or Google Slides, or our personal fave, Canva).Best of all, this isn’t a shortcut, per se. You don’t sacrifice any quality by doing this in 15 minutes instead of 3 hours. As a teacher, webinar host, and public speaker, Omar has put together approximately 17 gazillion slide presentations. Over the years, necessity forced him to find a way to do it efficiently — wasting no time, but sacrificing no important info. Hear all about this uber-productive method, and give it a try! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Want authority in your space? There’s no substitute for being a great speaker.Of course, being great at speaking is like being great at anything. It doesn’t happen by accident! And you’ll probably need a little advice — maybe even a little coaching.Fortunately, there’s Michael Port.Michael has built a business empire as the go-to speaking coach for entrepreneurs — including our very own Omar Zenhom. Today, Michael sits down with Omar for one of our rare full-length interviews. Don’t miss this one!Over the course of this in-depth discussion, Michael and Omar explore how public speaking can be a massive boost to almost any business, how to get better at it, and why your speaking skills are worth an investment of time, money, and effort. Learn why speaking is such a game-changer, what the real goals of public speaking should be, and how to approach different kinds of talks. Get incredibly valuable tips from one of the foremost experts in the complex art of public communication. Click Play!Heroic Public SpeakingThe Referable Speaker by Michael PortSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business needs a little capital to get started. But some ways of raising it are better than others!Here’s the good news: Finding that initial seed money is less of an obstacle than you might think. For smart, lean businesses, all you need is enough to start engaging your audience, validate your idea, and create an MVP (Minimum Viable Product). In other words, you can probably save (or make) the money you need all on your own.That’s not to say no one should consider loans or investments. Depending on the business, either might be appropriate. But if you start your business by taking the right actions in the right order, you can keep costs down and be in profit almost from Day One.Figure out how much you need, and the best way to get it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Considering an online company retreat? This might be the episode for you. Last year, we couldn’t have our live team retreat, for obvious reasons. And with COVID not entirely in the rearview just yet, we had to make a decision.The question before us was: go virtual, or just wait another year?In the end, we decided a Virtual Retreat was the right move. Today, we discuss why we think it’s worth the effort (and time, and money), and why even though this retreat won’t be live, it can still have all the team-building effects we’re looking for.The ROI of a team retreat — even a virtual one — can be hard to calculate. That said, it’s substantial! Our fully remote team is distributed across four continents. For us, it’s crucial to create the kind of camaraderie that doesn’t just happen by accident. Every company has a culture, whether its founders actively shape it or not. For us, a retreat isn’t a luxury — it’s a priority. Find out why. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email lists are like houseplants. They don’t grow without a little love.It’s Q&A Wednesday, and we’re helping one listener who built a solid list, but just can’t seem to crack the 1,000 subscriber mark. Here’s the good news: once you get your list growing, it gets easier to keep it growing.Fortunately, this listener already did the hardest part — getting from 0 to 3 figures.In this episode, we discuss what holds a list back from growing, and share a few growth strategies for different goals and budgets. We also discuss some key mistakes to avoid (yeah, we’ve made them), and how to decide which list-building approach will work best for you. Your email list is one of your business’s most important assets. Get the moves you need to keep the momentum going — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you build it, they will come.Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible.In other words, you have to make sponsorship the easiest possible decision.Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This one kept us up at night.No, literally. Omar had to stop reading Derek Sivers’ How to Live before bed, because it generated so much thought and emotion he couldn’t sleep. Today’s Must-Read is so different from the usual personal development books, we just had to share it.But we can’t share too much.This book takes a walk through some of the most fundamental wisdom — much of which you’ve heard before — and challenges it. In the end, it all comes together in a way that’s so surprising, it might actually affect how you live your life.The author himself claims it’s his best work so far, and we have to say “Hell yeah it is.” Find out why: Click Play!How to Live by Derek SiversDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing is a must.The second you can afford it, hire a marketing professional to get your message out there. But before you do, you have some things to consider. From budget to skill set, your first marketing hire is a decision to make carefully — not lightly.It can make all the difference in the world.Today, we discuss how to set your budget (for more than just salary, btw), and what to look for in a marketing pro. Marketing is a broad field, which means you have to find someone with the specialty you need. Professional marketing is one of the most important investments you’ll ever make in your business. Learn how to get it right — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your “To Do” list doesn’t have to be a scary thing. In fact, it should be a relief.Every entrepreneur has to self-discipline. It’s the price of freedom! But when a To Do list gets too long, it can start to seem hopeless. Tasks pile up, and next thing you know, each new addition is just another drop in the ocean. It’s time to break the cycle.Today, we’ll show you how to make your To Do list a path to freedom, not a prison of your own overwhelm. Good ol’ Omar spent years trying to find the best way to get everything done, and he’s settled on a system that might just work for you.With this system, you might not get everything crossed off your list each day. But each night, you’ll go to sleep knowing that what needs to happen, happened. You’ll be confident that wherever you are, you’re on the right track. Get Omar’s step-by-step instructions. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Controlling the direction of a business you built is one thing. But what if you didn’t build it?It’s Q&A Wednesday, and we’ve got a listener in a special kind of pickle. They purchased a business, but it needs to shift gears. The business isn’t doing as well as it could, because it’s trying to please everyone instead of a targeted audience.Can you buy a business and change it without alienating existing customers?As it turns out, we have an example that can shed some light on this one. Many businesses make the mistake of casting a wide net instead of finding their niche. And this isn’t the first time a new owner has recognized that problem and tried to fix it.We’ll share the story of how this other business faced the exact same situation, and how they addressed its challenges. Learn why niching down is so important, and get our best tips on pulling off a big shift like this. To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

File this under “questions we get a lot.” If you want to start a software business, do you need outside money?Well, it depends.Our SaaS business, WebinarNinja, is 100% self-funded. Omar used his own money to get it going, and it’s been running on its own steam ever since. But that doesn’t mean self-funding is the right decision for everyone. It all depends on your goals.Today, we discuss the ups and downs of taking investment, and alternative ways to get the capital you need. Software is a special animal, one that requires a concrete plan to get off the ground. Tune in, and see which you need more: investment, or control. SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the difference between getting someone to make a purchase, and getting someone to tell you the truth?To the human brain…very little. This one sounds out of left field, but stick with us. Michael Reddington made a career out of getting information from criminal suspects. Along the way, he discovered that the same kind of trust, honesty, and vulnerability required to elicit a confession has another application.Turns out, it’s a heckuva sales strategy.In this episode, Michael explains 5 principles of interrogation techniques that work just as well in sales. From a psychological standpoint, selling and interrogating are basically the same thing — a conversation that ends with the right decision.InQuasiveSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, the best way to find customers is to create them.You’ll hear what we mean! Today, we discuss how entry-level products are the perfect gateway for bigger purchases later. Almost every kind of business can (and should) use this strategy.In this episode, we discuss exactly how.We’ll cover various ways to create versions of your product with a lower barrier of entry. Using examples from our own businesses and others, we’ll show you how there’s always a low-risk way to bring people through the door — and later turn them into lifers.No matter what your product is, start thinking about the entry-level version now. Tune in, and develop a strategy that not only attracts customers, but helps you weed out the casual fans and identify the true, lifelong loyalists.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Just. Get. Started.Sometimes, we spend so much time planning to start a business that we never do it. To get out of “analysis paralysis” and make your business a reality, start here. Today, we discuss the only 3 things you really need to get the ball rolling.From there, you can decide what you need next. But first things first!The best part? These 3 tools cost less than $100 combined. It’s never been easier or more affordable to start an online business. The key is to get your ideas out of your head, and into the real world. With these 3 tools, you’ll have everything you need to create that initial momentum. Take action — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Does coaching really work?It’s Q&A Wednesday! We’ve got a listener who’s an experienced entrepreneur, but looking to get to the next level. They’ve tried coaches before — more than once. Each time, our listener feels like they’ve wasted their time and money. The question is…why?Today, we discuss what makes coaching work, and what makes it fail. We’ll explain what you need to do on your end to get the best ROI from a coach, plus how to make sure your coach is the right fit for you. Fortunately, our host Omar’s had coaches before — both good and not-so-good.With so many coaches out there, it can feel impossible to figure out who’s the real deal. Tune in, learn a few strategies, and find the coach that can take you where you need to be. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggling to get leads? We think we know why.Or at least, we have it narrowed down to 4 possibilities. Today, we discuss what usually goes wrong with small business marketing. In our experience with marketing fails (yeah, we have some experience with that), the problem almost always falls into one of a few categories..In this episode, we describe these 4 categories — and help you figure out what to do about each.With so many strategies, products, and approaches to marketing, it can be impossible to figure out what’s what. But by focusing on the big things to get right, you can vastly increase your chances of success. Learn how to do more than just “get your name out there.” Create a smart, results-based strategy that fits your needs — and compensates for your weaknesses. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you hate dealing with numbers?If your eyes glaze over when you think about accounting, today’s Must-Read is definitely for you. Simple Numbers is exactly what the title implies: a no-nonsense, straightforward guide to dealing with your business finances.It’s one of the most valuable books we’ve ever reviewed, especially for people who just don’t enjoy the math of entrepreneurship. Today, Omar explains why this book made such a big impact, and why he thinks pretty much every business founder needs to read it. Learn how to deal with the numbers comfortably and confidently, focus on what really matters, and grow your business in the most stable way possible. Simple Numbers by Greg CrabtreeDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, standing out is subtle.You might think you have to be radically different. But more often, just being different enough is the best recipe for success. By focusing on some little things, some small but impactful zigs when others zag, you can beat the competition.The key is to play your own game, rather than your competitors’. Today, we discuss a few specific things you can zoom in on to truly differentiate your brand. We’ll discuss how people get “niching” wrong, and what you can do almost immediately to find your own voice, your own audience, your own success.Learn the big difference a small difference can make. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, you evolve or die.You can’t rest on your laurels. You can’t let your product and marketing be the same quarter after quarter, year after year. But sometimes, it can be hard to know what’s next. What’s the next update? The next big (or small) news?Today, we create a plan.Tune in, and learn how to systematize your business evolution. By plotting out your updates, you can craft a coordinated approach to innovating, communicating, and growing at a steady clip.Never get behind! With a good system in place, you can stay ahead of one thing that can kill any business: stagnation. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you love least about your business?More importantly, why?It’s Q&A Wednesday, and we’re helping one listener decide what to do about Customer Support. Thing is, this entrepreneur just “hates” it. But before we choose a course of action, we have to understand the real root of the problem.Plus, is it smart to pay someone else for work you can do? Is it not “lean” enough for a startup to make unnecessary hires?We explore all the ins and outs of this intriguing problem. We’ll discuss how to decide whether you really need to delegate something, and if so, how to go about it. It could be that making a hire is the best thing for this business owner. Then again, maybe not.Learn from this listener’s dilemma, and our experience with similar situations. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined. But it’s probably not for the reason you think.Insufficient funds actually account for only a minority of credit card rejections. There are other reasons, some of which you might not suspect. More importantly, some of these reasons are things you can prevent or fix!Today, we list the most common reasons cards get declined, and explain what you can do about it.Don’t lose customers unnecessarily! Make sure that you’re doing everything you can to avoid “involuntary churn,” and keep the customers who want to keep you in their life. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Books are the greatest investment you can make in yourself.We’ve always maintained that — it’s why we host regular “Must Read” book review episodes. That’s why it’s so exciting to have Steph Clarke, bookworm par excellence on the show! The host of the Steph’s Business Bookshelf Podcast, Steph knows a thing or two (or 4) about maximizing every minute you spend reading.Today, Steph is here with strategies for really digging into the books you choose.By taking an active approach to learning from your books, you can absorb and retain more from every page. Steph is here with 4 specific tips for reading more, reading more actively, and letting books actually change your life.For entrepreneurs, reading is more than just looking at words on a page. It’s an engaged process that brings real-world results. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Always be ready to pitch.Don’t need investors? That doesn’t mean you don’t need a solid, succinct pitch. Our own company is 100% self-funded, and Omar pitches all the time. Why? Because your pitch is for a million super-important things — not just investment.Today, we explain why.We’ll discuss all the ways a great pitch helps you become a better leader and ambassador for your brand. It’s an exercise like any other: if you do it consistently, it will make you stronger.Learn why to pitch, how to pitch, and hear how we developed ours. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sudden revenue loss is not uncommon. In entrepreneurship, it’s almost inevitable.Situations change. The big players (think Google, Amazon, etc.) change the rules or algorithms you built your strategy around. Market cycles, pandemics, trends, and a host of other factors beyond your control can blindside your business.It’s up to you how to respond.Today, we discuss what can go wrong suddenly, and how to deal with it. Over years of running our own small businesses, we’ve been knocked off track way too many times. But each time, we figured it out — one way or another.The lessons we learned the hard way can make your path forward a little easier. Tune in, and prepare for what you can’t predict. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When is it ok to take some profit home?It’s Q&A Wednesday, and we’ve got a listener with a small — but profitable — software business. It’s doing pretty well, which raises the question: how much can a founder keep, guilt-free? How much should be plowed right back into the business?It’s a great problem to have, but a problem nonetheless.Today, we discuss what you should think about when deciding how much to reinvest. Based on your business goals and structure, the ratio of money in and money out can change. We’ll explore the factors involved, and how to make the best call for you.Plus, we’ll discuss the best ways to reinvest (if that’s what you decide to do). Hopefully, this is a decision you’ll have to make in your own business, soon. Click Play!Company of One by Paul JarvisTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

e-Commerce is different.The model is different. The math is different. So when it comes to figuring out your prices, you have to take what makes e-commerce special into account. Fortunately, Omar has some experience in that, having run a successful online clothing business.Today, he shares the insights he discovered.This is one of those “I wish I had known this when I started” episodes. From calculating overhead to understanding your market, e-commerce is a totally different animal from brick & mortar businesses or digital products. Learn what factors you need to consider when setting your prices, and the most surprising thing Omar learned about what people are willing to pay. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Values: they’re not just for HR documents and mission statements. For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing.So how can you put values first?Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models. By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play!LVG & Co.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WordPress is king. Or is it?We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his businesses on WordPress. But what was true several years ago might not be true today. While WordPress is as awesome as ever, it’s not the only game in town.When it comes to website design and management, other options have come along. And some of them are better for certain types of businesses. As an entrepreneur, you have to do what works for you, your goals, and your talents.…and it might not be good ol’ WordPress.Today, we share what we love about WordPress, and what newer companies are doing differently. For some websites, a WordPress alternative may actually be the best move. Let’s discuss the details — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not literally, of course.It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, injustices, and a thousand other blows will come. It’s just the price of doing business. That’s not a bad thing.Today, Omar explains how he developed resilience, and why setbacks are something he treasures. We’ll discuss what “punches” to expect, how to cope with them, and even how to value them. A healthy attitude towards your setbacks might be one of the best tools you can develop as an entrepreneur. Ultimately, the ability to take a punch might be your best weapon!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a decision most small businesses will have to make, eventually.Your small team is full of people you trust, who know your product and your customers. But are they qualified to lead? When it’s time to make important hires, should you look for the best you can find, or use the best you already have?There are pros and cons to both.It’s Q&A Wednesday, and we’re helping one listener who’s ready to make their first managerial hire. We’ll discuss the advantages and disadvantages of each approach, and share our own experience with the exact same decision.Get ready for a pivotal moment in your business’s growth. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing. It might be killing your business. The good news? Avoiding it takes some time and effort, but it’s very, very doable. And it’s beyond worth the effort. We’ve seen countless people make this error. We used to make it ourselves. But once we stopped doing it, everything changed for the better. So what is it?You’ll have to tune in to find out. Today, we discuss what this mistake is, share our experience in making it (and stopping), and offer ways to get your marketing on track. See if you’re doing the one thing that’s holding so many businesses back. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you don’t understand your team, you can’t lead them.The Enneagram is an advanced system for leadership and team cohesion, using 9 personality types. By identifying everyone’s type — including yours — you can build a better, more mutually supportive team.…and it’s not too hard to apply.Today, CEO, advisor, and coach Susan Drumm is here to explain the Enneagram framework, and how you can use it. She’ll discuss why it’s the most effective system of its kind, and offer resources for you to learn more. Get a basic understanding of this powerful system, and see if it can help make you the best leader you can be. Click Play!EER ToolsEnneagram AppliedSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is there any way out of offering discounts?It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment? And is there a better way to bring in business?Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option. It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you. SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you know what your customers really want?Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja.…and what we discovered wasn’t just important for our business alone.The simple fact that these interviews produced huge revelations should inspire all founders to hop on some calls! Tune in, and hear what was so important, yet had slipped under our radar. Then ask yourself: what don’t I know?Learn the value of customer interviews, how to execute them, and why a great entrepreneur makes time to really listen. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Will it sell?It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a market for your product or service. So how can you find out? How can you get an accurate sense of whether your business will make it?It’s Q&A Wednesday, and we’re helping an aspiring entrepreneur figure out if anybody actually wants what they’re planning to sell. With a few low-budget tools and strategies, this episode will walk you through a few smart ways to test the waters.It’s always smartest to build the audience first, and then the product!Learn some fairly easy ways to find your customers in advance, so you can build your business with confidence. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay for them?You might be tempted to think that anytime you can afford to pay annually, you should. It saves money in the long run, right? But in our experience, some software is better paid for on a monthly basis — even when your budget allows otherwise. Today, we explain what kinds of software are best for each payment schedule, and why. With examples from our business and others, we’ll explore how to make the smartest decisions around various SaaS products for business. Take a more nuanced approach with your operating expenses, and stay leaner, longer. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is “profit?”If you think you know, you might be looking at it all wrong.It sounds out there, but Profit First by Mike Michalowicz makes a compelling case for a totally new outlook on profit. And after reading it, we can’t see profit the same way ever again.Two applications for bodybuilding to install on your smartphone bharat serums 4 muscle exercises for how to get fat fast.In this Must-Read book review, we explain the radically different approach championed by Michalowicz, and why it can work for you.Tune in and hear why the typical way of understanding profit is limiting, even detrimental to the growth of your business. Learn what common modes of thinking are holding you back. Open your mind to a unique perspective — it just might alter the way you do business.Find out why this book is so different, and so highly recommended by entrepreneurs. Click Play!Discover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can you really make it on your own?It’s the first (and maybe most important) question aspiring entrepreneurs ask. What do the numbers need to look like to (safely) leave the 9 to 5? How can you transition out of your job, with enough runway and cushion to have a real chance at success?Today, we do the math.Becoming an entrepreneur isn’t about taking a massive risk. It’s about mitigating risk! Even if you’re nowhere near financially ready to leave your job, there are things you can do right now to pave the way for your future business.Hear how our host, Omar, quit his well-established job as a teacher, and how you can get ready to make your big move. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes, you have to spend money to make money. But if you’re not careful, you’ll spend more than it’s worth.Staying lean and profitable is getting tougher. The cost of digital ads is rising steadily, as social media platforms take advantage of their unique position. But there are ways to get customers without draining your marketing budget!Today, we show you how.Using our own business as an example, we’ll explain how to nurture and convert leads with a few creative, lower-cost strategies. By getting the math right, you can set your business up for greater profit, sooner. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Take a close look at your bills. Are you really using everything you’re paying for?It’s Q&A Wednesday, and we’ve got a listener with a common worry: that money is being wasted on redundant or unnecessary software. Over time, the products (and the costs) can add up!Today, we clean house.That doesn’t necessarily mean canceling. Sometimes, the smartest move is to utilize a given software differently, so you get your money’s worth. You might be surprised how much value you have laying around!Get a handle on your monthly expenses, and get the most out of existing tools. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vacations are investments. And you should never waste an investment.Taking time off to recharge and reset your creative energy is absolutely essential. But too often, entrepreneurs can’t leave work behind long enough to truly recuperate.Today, we fix that.With our 5 tips, you can take an active approach to your vacation planning. By doing so, you can make sure that when you relax, you relax. No checking in, no worrying, no stressing! You’ll simply trust your team, and know that you’ll only hear from work if it’s (genuinely) necessary.Head off burnout, and make sure that the time and money you invest in time off pays off. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to run your business, rather than letting business run you.Mike Morse is an attorney, consultant, and best-selling author. At one point, the unpredictability of business (and life) caused his dreams to go up in flames — literally. But from the ashes of tragedy rose a fresh, smarter approach to entrepreneurship.Today, Mike is here to share some of that approach.After a destructive experience opened the door to a different outlook, Mike developed a system for creating stability, reliable growth, and exponential profit. He eliminated all but the most essential and enjoyable work, and made his company fireproof.Tune in as Mike offers a few specific ways you can fireproof your own business, with a strategic, systematic plan for multiplying your success. Click Play!Fireproof by Mike MorseFireproof PerformancePersonal Injury LawyersSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should you get someone to help you with…life?We always recommend executive assistants for your business. But what about the personal kind? Can having someone take the pressure off your day-to-day life create enough breathing room to help you succeed in business?Is a personal assistant worth it? Or is it just an indulgence?Today, we discuss a few people’s experience with getting basic life help (including our own). We explore the potential impact, cost/benefit ratio, and the place where your personal and business lives can intersect to support each other. A personal assistant just might be right for you! One way to find out — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know the power of habits. But which habits are most important? Which ones have the biggest impact on your overall life and business?We believe it’s these 3.Today, Omar names the 3 habits that are definitely, unquestionably worth the effort to develop. They’re the habits he credits with giving him health, success, and the grounding to pursue a fuller personal and professional life.Can these habits do the same for you?Some might surprise you; some you can guess. Some might change your life and business for the better — or not. But hearing the habits that worked for one person can help you figure out what’s most important for your own development.Tune in, and find out what daily rituals lay the foundation for success — in Omar’s case, anyway. Click Play!The Miracle Morning by Hal ElrodSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How much “growth” makes your company a success?The truth is that the answer is different for every business. Depending on goals, funding, and a host of other variables, growth can mean everything — or very little. It’s Q&A Wednesday, and we’re helping one listener figure out where to set the bar.This listener started a small software business a few years ago, but they’re not sure if it’s progressing fast enough. But before we can answer that question, we have to establish a baseline. In this episode, we discuss how. Get a handle on the metrics that matter, and how to create a balanced approach to your definition of success. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to delighting customers (and making sure they remain customers), a little can go a long way!Tiny gestures can have a huge impact on retention, churn, and word of mouth for your business. In this episode, we explore some of the best pound-for-pound investments you can make in customer relations.The gestures are small, but the ROI adds up!New and smaller companies can afford personal touches that don’t really scale well. For independent businesses, it’s a huge advantage. With examples from multiple industries, you’ll see what we mean. Tune in, and learn how to make your brand memorable. Click Play!Anything You Want by Derek SiversSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop “competing,” at least in the old-fashioned sense.That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business.Or at least, it changed the way we look at business.This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways. With examples from various businesses (and our own), we’ll unpack this drastically different way of looking at competition. Stop trying to beat others at their game, and discover yours. Click Play!Blue Ocean Strategy by W. Chan Kim and Renée A. MauborgneDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.