The $100 MBA Show

Paid ads can suck the money out of your business, quickly.But you should still use them.Today, we discuss how to walk the tightrope between spending too much and spending too little on paid marketing and advertising campaigns. The fact is, if you don’t know what you’re doing, you can quickly run out of money and get little in return. …but it’s just as dangerous to be too conservative with your budget.The trick isn’t how much you spend, it’s how much you get out of each dollar. And while organic efforts like content marketing can grow your business to a certain point, you’ll hit the ceiling eventually. We’re getting close to the time of year when paid marketing and ads get cheaper. Get a precise formula for how much of your budget is worth investing — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you niche down, how far down should you go?It’s Q&A Wednesday, and one of our listeners is about to open up a new e-commerce store. But first, we need to determine just how specific the target market is.There are advantages and disadvantages to extreme niching. But when it’s done right, you won’t paint yourself into a corner. You’ll create the momentum necessary to move beyond your niche — secure in the revenue you’ll keep getting from ultra-loyal existing customers.With several examples, we’ll explore how small businesses that start really small can accomplish big things.Learn how to ballpark the right niche size, how to earn their business, and how to parlay that success into cross-niching down the road. Click Play!Dan Martell/SaaS AcademyTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is Content still King?Nothing works forever. So how’s the whole “content marketing” model holding up? In the earlier 2000’s, it was the beginning of a new era in marketing. Has anything changed? If so, what?It’s time to update our outlook.Today, we discuss what trends are changing content marketing — specifically, what types of content your business should focus on going into 2022. We’ve done the research, and hard data reveals a few undeniable factors that may reshape how we market in the future.The concept of trading quality content for consumer engagement is stable. But the specifics are evolving. Get a new grasp on content marketing, and start the new year with a fresh approach. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Branding 101.A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo.Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully cultivated brand can do more for your business than more direct efforts, like ads and sales pushes.Learn a few ways you can boost your branding. Earn some extra love from your market. Position your business to get better results from all your other campaigns. With specific tactics from a branding and marketing expert, you can give your business the edge. Click Play!CrowdspringHow to Create a Unique and Memorable Brand IdentityThe Definitive Guide to Successfully RebrandingSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rule #1: your idea alone won’t get you funding.Whether you’re looking for an angel investor, a bank loan, or a favor from a wealthy uncle, getting outside funding takes strategy. In particular, the timing of your pitch matters almost as much as the content. When you ask for money is just as important as how. Certain things have to be in place before any reasonable investor can say yes — and a great product or service idea is only one of them.Today, we discuss how to make sure you’re already in the best position to secure funding, before you even try. By laying the groundwork first, you can set your pitch up to succeed. Time the ask right, and you’re much more likely to get the answer you want. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

…and you thought 2020 was weird.It’s the end of the year, and it’s time for our annual round-up of the most important lessons learned during this particular trip around the sun.2021 brought new challenges — some of them pretty tough. But every challenge comes with a prize: the wisdom you earn by navigating it. Sometimes you win, sometimes you don’t. But you can always take something away with you.Today, we share 5 things 2021 taught us. These aren’t just philosophical conclusions; they’re real-world, practical lessons you can apply to your own business. This is the true value of business experience, and it’s our privilege to share it with you.Hear what we learned, and take those lessons into 2022 and beyond. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a classic founder’s problem: the belief that more work is always better. It’s not.It’s Q&A Wednesday, and we’ve got a listener who just can’t turn themselves off. In fact, they work so hard for so long that they often fall ill, and only get real rest when disease forces them to. It’s clear what the problem is, but how does one fix it?We have a few ways.Today, Omar shares several strategies he’s tried for getting out of ‘work mode.’ Some of them worked beautifully. Others, not so much. But all of them depend on facing a difficult truth for entrepreneurs — overwork doesn’t help your business. It hurts it.Hear our methods, and learn how to relax without the guilt. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, connections are everything.That means — now that it’s possible again — making sure to get out to those conferences, meetups, and other networking events. But how do you make sure they’re worth it? You spend time and money getting to in-person events, and you need to leave with an ROI. It’s not about the cocktails or the hors d’oeuvres, but the new connections you walk away with.That’s why you need a strategy.Today, we share the tips, tricks, and tactics we use to ensure that every live event adds something to the business. How you spend those few precious hours can have a monumental impact on your company down the road. Learn how to maximize every opportunity, before you walk in the door. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You need your managers. But they need you too.That’s especially true for a first-timer. As your company grows, it’s perfectly natural to promote employees from within, rather than seek more experienced outsiders. But you have to make sure your newly-minted manager has the guidance they need to succeed.Today, an expert stops by to show us how.Mikil Taylor understands what it takes to make a manager, not just hire one. He’s here with 4 specific ways you can help an employee transition to a management role, and give them the best chance to do you proud.Put some work into giving new managers a leg up, and it’ll save you exponentially more work down the road. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don’t just want the right skills. You want the right people. In fact, the latter might be even more important than the former. But how can you tell who someone really is from one or two interviews? How can you get an accurate sense of their reliability, creativity, and ability to problem-solve?Today, we explain how.In this episode, we share 3 types of questions you should ask in every interview. They’re the best predictors of performance, no matter what kind of job you’re hiring for. The consequences of a bad hire are significant. It took us years to grow from a team of 2 to a team of several dozen — and along the way, we learned how to ask what matters most. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Profit: it’s the only way a small business can survive.One of the reasons so many new businesses don’t survive is because new entrepreneurs don’t focus on it enough.Sounds weird, right? Making money should be an obvious priority. But it might be too obvious — so obvious we forget all about it. In this episode, we discuss how to keep your mind on the “P” side of your P&L (Profit and Loss) sheet.It’s incredible how much time you can spend on tasks that don’t help your bottom line, if you’re not careful.Today, we share how much of your day should be devoted to profit-first activities, and how to make sure you’re measuring up. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you have no reputation, why should anyone trust you?It’s the age-old challenge for a brand-new business. And it’s especially problematic for one of our listeners. It’s Q&A Wednesday, and this listener has a business that depends heavily on partnerships with other companies. Unfortunately, this fledgling business has no track record they can use to prove their value to potential partners. How can you gain experience when you need experience to gain it?If you’ve got a new business, this is the perfect episode for you. We’ll share a strategy anyone can use to get a few notches on their belt, and prove themselves to a wider and wider circle of potential partners (and customers).It takes a little work — and risk — up front, but it’s the best way to build a reputation you can keep building on. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to freshen up your company’s look? We just did.Today, we share the process of overhauling our marketing design, from the logo to our color scheme and everything else. Our software company went years without any significant tweaks to the branding. With big changes to the product on the horizon, we decided it was the right time to try on some fresh looks. In this episode, we detail what went into the entire effort — and more importantly, what it cost. We share the fun of it, the struggles, and all the ups and downs of finding a new way to represent the brand visually. Hear what we learned, and why a little refresh can be well worth the investment — if you do it right. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’ve all heard about the “buyer’s journey.” But what does it really look like?Every once in a while, you read something that sticks with you. That’s the case with Bob Moesta’s Demand-Side Sales 101, one of the most mind-opening books we’ve seen in a while.This book completely realigned our concept of selling. It’s a total reversal of the typical sales model, which has you blasting features and benefits in the customer’s direction. Instead, Demand-Side urges you to figure out where in the journey the customer is, so you can bring them closer. By understanding what happens before people make a decision to buy, you can get them there. Take the anxiety and discomfort out of sales. Packed with real-world examples, this book offers a completely new roadmap to sales success. Hear our thoughts and takeaways — Click Play!Demand-Side Sales 101 by Bob MoestaDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You want to make money. But you can’t make time.If you’re not careful, the million little things that come with running a business can suck your hours, days, and weeks away — a few minutes at a time. We often feel comfortable getting sucked into day-to-day work that takes up time, but doesn’t necessarily grow the business. It’s time to change that.Today, we share a simple system for using every day to its fullest potential. By identifying what matters most and prioritizing it, you can get off the hamster wheel and spend your time more wisely.Ditch the feeling of overwhelm forever. Get bigger returns on the time you invest. Start zeroing in on what has the most impact on your most important goals. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you raised prices lately?We just did, and it was no easy decision. We revamped all plans and upped the prices for our webinar software, WebinarNinja. It was scary. It was anxious. It involved months of thorough research and consultation. …and we should’ve done it a long time ago.Today, we explain exactly what led to this major change, and why we’re convinced it was the right move. We’ll explore all the anxieties and apprehensions that come with a decision like this, and why we went ahead despite them.As your product and company grow, you have to make sure the return on all your investments stays high enough. Take a look at your prices, and ask yourself if they truly reflect the value you’re offering. If the answer is no, this is the episode for you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s the first, biggest question every aspiring entrepreneur asks: “Will this work?”No one has a crystal ball, and no one can say with 100% certainty whether a new business will succeed or fail. But there are ways to get an accurate sense of whether your idea has a reasonable chance of success. It’s Q&A Wednesday, and we’ve got a listener who spent months developing a new business idea. But they’re afraid to take that final step of committing real resources and pulling the trigger on a launch. What can this person do to move forward with confidence? How can they be sure that at the very least, it was worth a shot? Today, we explain how to test the waters.Learn how to launch with less risk and a greater degree of certainty. Today’s episode is a crash course in business idea validation — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some say “if it ain’t broke, don’t fix it.” But something doesn’t have to be broken to be improved — or left behind.Every time you’re scared to change something about your business, think of this episode! Too much risk aversion can have the same effect (or worse) as excess risk. Today, we explore how businesses fail when they don’t make bold changes. With specific examples, we demonstrate how inertia can kill your business just as easily as a bad move. While you can’t guarantee the results of taking a risk, you can guarantee what happens if you do nothing for too long.Rewire your thinking around risk, and learn how to take calculated risks when appropriate. Once you shake off the fear of change, your business will become more flexible, innovative, and sustainable. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have more control over your mind — and therefore your performance — than you think.If you’re not sure what’s holding you back from certain goals in business or life, it might just be your mind. And according to today’s guest teacher, there’s something you can do about it. David Ibarra is a business consultant, author, and speaker who specializes in mental training for peak performance. He teaches people how to manage their minds and influence their own subconsciouses. Rather than living at the mercy of subconscious impulses, you can understand and benefit from them. Today, David explains how. Get a handle on your brain, and you can get a handle on anything. Click Play!CalmSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The new year can bring more than one kind of hangover.So many businesses see a huge bump in sales around the holidays, only to suffer a serious dry spell right after. In some cases, the post-holiday drought can almost cancel out the gains that preceded it. The worst part? For many businesses, it doesn’t have to happen. Today, we offer a few ways to avoid that first-quarter slump.The beginning of the year offers unique opportunities to make serious strides. If you prepare in advance, you can pluck the fruit that most businesses miss. Hear our strategies, and choose the ones that will work best for you. Make your 2022 less of a rollercoaster, and more of an acceleration lane. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re making a huge change to our business — and you’re invited to witness.As many listeners know, we run a SaaS business. Our webinar software has been on the market since 2014, and growing steadily. This week, we’re taking a big leap: ditching our free trial, and moving to a completely free plan with no expiration.In other words, we’ve decided to give our product away.…well, a version of it, anyway. The “freemium” model is all the rage, and likely to continue. So after consulting with friends and experts, we’ve decided to let our product do the marketing for us.Today, we discuss how we arrived at this decision, what we hope to get out of it, and how we’re executing the big transition. It’s a scary, exciting time — join us for the ride, and see if a freemium approach can work for you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited.Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money.It can also help you land clients that are on the fence.You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try.Find out what this radically different strategy is, and see if it can work for you. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is Facebook about to do?Everyone’s talking about Meta and the Metaverse, but not everyone knows exactly what they’re talking about. Part rebrand, part new platform, part complete overhaul of the entire Internet — whatever it is, it’s potentially huge.Today, we clear up the confusion.More importantly, we’ll discuss what potential opportunities and/or problems Meta might create for your business. If this ambitious plan actually comes to fruition the way Mr. Zuckerberg intends, it will be a game changer, for better or worse.Whether you love Facebook or hate it, we can’t ignore its still-evolving impact on how we do business. Get a crash course in what might be the next big phase of social media and digital marketing. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your brain is your most important tool. And tools need maintenance.Taking care of your mental and emotional well-being is not indulgence — it’s business. Investing time and effort into brain health is what a responsible leader does. But sometimes, we need a little guidance. That’s where Tanessa Shears comes in.Tanessa is a biohacking expert and health consultant for entrepreneurs. Today, she shares a few tips that can improve your sleep, boost your focus, and keep you at the top of your game. The best part? You can start doing all of it immediately.The hard-hustling culture of entrepreneurship can backfire. Sacrificing health for work is always counterproductive, especially when it’s your own business at stake. Take these tips, and establish a healthier routine. Click Play!12 Ways to Biohack Your Energybrain.fmSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Need a boost to get through tough times, or just meet a short-term goal?We’ve got you covered.Today, we share 5 specific ways you can inject some black ink into the ol’ profit and loss sheet — quickly, and at very little cost. These are all tactics we’ve used in our businesses, which you can use alone or in combinations.Best of all? None of them are very difficult to pull off.No matter what kind of business you run, one or more of these moves will work for you. We’ll explain why they work, and offer details on how to execute. Get over that last-quarter goal line — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you have to go the other way.Black Friday & Cyber Monday have become almost like holidays unto themselves. The only problem? The “tradition” of trampling each other for discount blenders or sending Amazon fulfillment centers into apocalypse mode isn’t right for every business.Not to mention, it has some serious drawbacks.Today, we explain why our company decided to skip Black Friday this year, and institute a new tradition. The reasons are both practical and moral, which pretty much sums up the best thing about being an entrepreneur: the freedom to choose what your business stands for.Tune in, see why we’re bucking the trend, and consider the possibility of doing something different — just because you can. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, the toughest thing about entrepreneurship is putting faith in other people. That’s especially true when you need to hire someone. None of us know how to do everything — creatives might not know how engineering works, graphic designers might not know SEO; the list goes on. So how can you build the best team when you haven’t played all the positions yourself?It’s Q&A Wednesday, and we’ve got a listener in exactly that pickle.This listener is a founder and engineer, who needs a copywriter. But as an engineer, how on Earth can they recognize the talent and disposition that makes an ace writer? The short answer is…they can’t. So what’s an entrepreneur to do?Today, we explain how to make sure your hires are solid, by getting a little help from outside the company. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you get on Groupon? More importantly…should you?Groupon has a thriving business with a massive global reach. The only problem for you? Their revenue comes from drastically reducing yours. Groupon became a household name by selling vastly discounted products and services from companies who partner with them.But of course, there’s a huge upside.Today, we share our own experience with Groupon, and why we…well, kinda love it. We’ll explain why it can be a great idea to sell your product on Groupon, and how to make sure you reap maximum benefits.Before you put your product on Groupon, listen to this. Click Play!GrouponSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can you build what you really want to build? Do you have the courage to put your vision ahead of metrics? The work ethic to give it your all? The flexibility to figure out what works for your company, even if it’s a little different?If that sounds like you, you’ll probably love Amir Salihefendic. The founder and CEO of Doist (that’s the parent company of Todoist and Twist), Amir built something that tens of millions of people love — and just might represent the future of remote work.Today, Omar sits down for an extended talk with Amir, plunging into everything from failure, the immigrant experience, working with a distributed team, and much more.This interview is an absolute must for any aspiring entrepreneur. You can build a business that suits your life, and not the other way around. You can stick to a vision that takes time and patience to bring to fruition. You can reach extreme heights of success — not just in spite of, but because of modest origins. Hear how Amir did it, and be inspired. Click Play!Anything You Want by Derek SiversSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited.Usually it’s by the hour, or some other fixed unit that helps the client predict what they’ll spend. But there’s another way to charge. It’s a little different. It requires some risk on your part. But if you and the client are willing to try it, you can both make (much) more money.It can also help you land clients that are on the fence.You might not use this trick for every job. But when you do, it has the potential to create serious revenue — and best of all, much of that revenue is passive. If it seems like it’s a little out of left field, it is. But it’s definitely worth a try.Find out what this radically different strategy is, and see if it can work for you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of staring at that blank word doc?Writing can be hard. It can be intimidating. But you’ve got knowledge to share, and potential customers to bring to your website. So how can you pump out great content, reliably? All you need is a system.Today, we show you how to get the good stuff out of your head and onto the page. With a relatively simple template, you can break the entire writing process down into a few bite-sized steps — and turn yourself into a quality-content machine.The written word is still the most powerful asset a website can have. Even with video and other media, search engines are still driven largely by words. Learn how to write content that’s valuable to readers, but also tailored for great SEO.Share your insight, drive traffic, and end the anxiety of blogger’s block. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s an age-old e-commerce debate: should you offer free shipping?There is a firm answer, but it’s not as simple as ‘yes’ or ‘no.’ Like so many things in business, it depends.It’s Q&A Wednesday, and we’re helping one listener decide whether to ship their high-end iPhone accessories at their own expense, or make the customer cover it. Is shipping a deal-breaker? Can covering shipping increase sales to the point where it’s worth the cost?Like we said — it depends.Today, we draw on our own experience in e-commerce to help you figure out which kind of business you’re running. Is it the kind where customers are won or lost based on perks like free shipping? Or is it the kind where the cost of shipping is more than worth it to get your product?By putting some time into analyzing your customers and their buying journey, you can find the answer. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business healthy? How do you know?For a small business, it can be hard to tell which metrics really matter. You can lose yourself down endless rabbit holes of analytics — without really gaining any useful insight. And as your business grows, the complexity of data grows too. Maybe the most useful question is: what metrics can you afford to ignore?Today, we discuss which stats you should spend your time and effort on. By ignoring the numbers that don’t speak directly to the health of your business, you free yourself up to focus on what actually, truly makes a difference. Call it “analytical minimalism.” Keeping track of too many metrics can leave you more overwhelmed than informed. Get a better picture of your business, by simply looking at less. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do some entrepreneurs win, while others…just don’t?If you ask reality TV star and Dallas Mavericks owner Mark Cuban, the short answer is hustle — even though so many other factors are outside your control.Today, we review Cuban’s book, How to Win at the Sport of Business. Packed with actionable, down-to-Earth advice, this book leaves no doubt as to how Cuban rose from modest means to serious wealth: through sheer hustle, and never letting go of a small business owner’s mindset.Even as a multi-billionaire, Cuban plays exactly the same game we all play — just at a bigger scale. The book’s lessons apply just as well to a Mom & Pop store or software startup as they would to a global conglomerate. Adapted from a series of blog posts, this book is straightforward, personal, and (most importantly) useful. Hear our takeaways: Click Play!How to Win at the Sport of Business by Mark CubanDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is your business worst at?No one can be the best at everything. But to survive and thrive in business, we have to make a conscious effort to address our weak points. Whether it’s marketing, sales, support, or any other aspect of your business, you can always improve.Today, we explain how.With a shift in mindset, you can become the kind of entrepreneur who leaves no aspect of their game stuck in a rut. The ability to take ownership of your weaknesses and do something about them is a must-have skill. Learn how to reflect on your business, see where you can do better, and make a demonstrable change. It can be done effectively, and without slowing down the progress you’re making in stronger areas. Get the details — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Workers have more options — which means small businesses have more opportunities.If the COVID-19 pandemic has a silver lining, it’s the “Great Resignation.” Across the globe, people are quitting jobs that aren’t fulfilling, challenging, or lucrative enough. Part of that has to do with an expanded social safety net, but there’s more to it than that.More importantly, the Great Resignation is changing how founders need to manage their teams.Today, we’ll discuss the mindset of the Great Resigners, and what all businesses (big and small) can do to attract and retain the best talent. We’ll explore what aspects of this transition to a “new normal” in the workplace can be tough for employers — and how they can get over it. The empowerment of workers is not a disadvantage to business owners, if they’re ready and willing to adapt. In fact, the businesses who get with the times will thrive! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Paid advertising can supercharge your growth — or just drain your budget.It’s Q&A Wednesday, and one of our listeners has a problem. They’ve spent $20k on paid advertising, and gotten squat as a result. Facebook, Insta, YouTube, and more have produced nothing in terms of conversions, despite their dumping a used car’s worth of money into ads.What’s going on here?Today, we explore what could be causing this problem, and how to improve the ROI on paid ads. More importantly, we discuss why small business owners should not jump into spending too much too soon on paid ads.Before you start throwing money down the well, listen to this lesson, and reevaluate how to make paid ads a part of your overall strategy. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You wouldn’t pay millions of dollars for a screenshot of the Mona Lisa from Google Images. But the original hanging in the Louvre is priceless, because there’s only one of those.Now apply that logic to digital files, and you can understand NFTs.Yes, people are spending millions of dollars for images of things you can see for free. That’s because blockchain technology has made it possible to identify digital originals called NFTs, or Non-Fungible Tokens. They’re not made of earthly material like canvas and paint, but they’re unique — and therefore valuable.NFTs are a booming (if hard to understand) business. But like any collectible — think baseball cards, action figures, comic books — the value of an NFT isn’t inherent. It’s perceived. Today, we discuss what NFTs are, and whether you should invest in them. And, we warn you about the inevitable NFT scams that are all too easy to fall prey to. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

She’s the best-selling author, thought leader, and all-around veteran of entrepreneurship whose advice helps and inspires millions. The one and only Dorie Clark is here to share some business wisdom!In this extended interview, Omar sits down with Dorie to discuss long-term strategic thinking, and Dorie’s new book on the topic: The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Trends and “next big things” can keep our minds stuck in the present, and distract us from building the right future — especially since that whole Internet thing came along. Today, Omar and Dorie explore what it looks like when people and companies fail to keep the future in mind, and how it ultimately robs them of success. No one can predict the next ten, twenty, or thirty years and beyond. Having a long-term mindset isn’t about perseverating on any particular goal. Rather, it’s about including the next several decades in your day-to-day outlook. Learn how it’s done, from one of the most sought-after experts in business — Click Play!The Long Game by Dorie ClarkSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing starts with a name.Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing.After all, there’s no word-of-mouth without the right word.Today, we share a few “rules” to follow when choosing a product name. By following these few basic principles, you can avoid choosing names that hurt your marketing down the road. You might be surprised to hear how much trouble you can avoid, with just a little forethought.Start your marketing off on the right foot — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can you find customers on Quora?It’s one of the top Q&A-based sites, right up there with Reddit. Quora pages often rank high in search engine results for certain topics, which begs the question: should your business have a presence there? Quora allows you to post sponsored answers to questions in your niche. It’s also much more competitively priced than other online ad platforms, like Google and Facebook — which means it might be the smartest place to spend some of your ad budget. Today, we help you decide.In this episode, we discuss how it works, and how to decide if it’s a good fit for you. We explain how to decide whether to give it a try, then outline a way to experiment with the platform to see if an even bigger investment makes sense. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a $100 MBA Show first — Omar refuses to answer a listener’s question!You read that right. It’s Q&A Wednesday, but our intrepid host has finally found a question he just can’t bring himself to tackle. It’s not because he doesn’t know the answer. Rather, it’s because the question itself begs an even better one: Why would you ask family and friends to invest in your business?Today, Omar helps our listener by explaining why taking money from folks in your personal life is not the best strategy. There’s an alternative — a way, way better alternative — and about a thousand reasons to consider it.Learn why investments from friends & fam can cost more than they’re worth, and what to do instead. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s price anchoring? We’re so glad you asked.You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service. And best of all, it’s pretty easy to do!By creating the right mental context for a purchase, you help potential customers make the right choice. It’s the basis of every sale, discount, and tiered pricing structure in the world. By understanding price anchoring more thoroughly, you can execute it more effectively.Tune in, and learn how to make price anchoring work for your business. Then, watch the sales roll in. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not in the real estate game? Maybe you should be.Real estate isn’t just for realtors, or full-time home-flippers. It’s a smart place to send cash you’ve earmarked for reinvestment. ‘Reinvestment’ can mean many things — including moves that don’t put cash directly into your business, but create overall stability.So how can you get started?Real estate investment expert James Knull is here with the most important tips. Today, James explores why real estate is a perfect way to diversify your passive income streams, and why property is particularly clutch as you approach retirement. Learn what to look for in an investment properly, and how to make sure the math works in your favor — no matter what business you’re in. Click Play!Mogul Realty GroupSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The odds of success are low.It’s a little uncomfortable to admit, but it’s too true to ignore. According to a recent study, about 80% of businesses fail within the first 2 years. Which begs the question: why?Today, we share what kills most new businesses. Having started businesses that crashed and burned before we “made it,” we know what it takes to fail! And in our experience, it usually comes down to one of a few reasons. If you can avoid these, your odds can improve — by a mile.Hear how to avoid the fate of most new businesses, by avoiding the mistakes we just don’t talk about enough. Learn from our experience and others’, so you can succeed where we didn’t! Get realistic, and confront the realities of entrepreneurship, so you can be one of the 20%. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s one of the best ways to become an entrepreneur: start with a side hustle. But how do you turn a side gig into the real thing? How do you scale up and achieve “escape velocity” when you’ve only got so much time and money? You do it the same way we did!Today, Omar explains how to stop trading time for money, and start helping your business grow into full maturity. You can’t keep doing it all on your own — not if you want the business to give you a sustainable full-time income. To scale up, you’ll have to let go.Learn what you’ll have to do — and accept — in order to help your business reach that next level. It may be a little difficult at first, but once you get out of “worker bee” mode and into entrepreneur mode, you’ll be glad you did. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Decisions can be like quicksand. If you’re not careful, you can get stuck in a place where the more you do, the more trapped you become.It’s Q&A Wednesday, and one of our listeners has a classic problem: they’re a big-time second guesser, never quite comfortable with their own decisions — even long after the fact. And as their business grows, so do the potential consequences of “analysis paralysis.”Is second-guessing a habit that can be broken? If so, how?Today, we share the one key to getting over this syndrome. We’ll discuss why self-doubt happens, and how to get over it. With examples from our own experience, we’ll present a different way of looking at decision-making — one that changes your relationship to it.Get more comfortable with your own decisions, permanently. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s one of the most tempting mistakes you can make: measuring yourself by someone else’s ruler.Or more accurately, measuring yourself by what you think other people are achieving. It wastes time and energy. It throws off your confidence and creativity. Through self-imposed feelings of inadequacy, FOMO, and simply falling for the Insta-version of other people’s lives and businesses, you can really wear yourself thin.It’s time to stop.Today, we explore how to measure your own progress in a healthier way. By pegging your goals and self-evaluations to more objective, realistic, and personal standards, you can let go of the endless, useless comparisons that are holding you back.Business is competitive — but that doesn’t mean you should define yourself by your competitors. Click Play! SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sick of online meetings? Who isn’t?Since an unprecedented number of us suddenly became remote workers, “Zoom fatigue” has set in hard. For many of us, virtual meetings are the worst part of our day. Between staring at our own webcam feeds and sneaking peeks at Facebook, we’re forced to ask: is there a better way?Turns out there is.Lauren Sergy is a speaking and communications expert. Today, she tackles what may be the biggest communications challenge of our time: making virtual meetings less godawful. She’ll discuss exactly what makes these meetings so unpleasant, and offer 3 tactics you can use to get more out of them in less time.Learn how to plan better (not more) online meetings, and get the strategies you can use on and offline to be a better communicator and leader. Click Play!Unmute! by Lauren SergySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, you have to be selective.You have to be selective in how you spend your time, money, and energy. You have to prioritize, and focus on what matters at the cost of what doesn’t. And when it comes to other people, you won’t have bandwidth for everyone — especially not jerks.That’s right, jerks. Toolbags. A-holes. People who just aren’t nice. Sometimes, they’re your customers. Other times, they’re your employees. They can even be your partners. But you have the sacred right — in fact, a duty — to cut them loose. At first, it might make you feel like the jerk, but eventually you’ll realize that protecting the environment you build means excluding those who bring a bad vibe.We learned it the hard way, so you don’t have to. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.