The $100 MBA Show

Don’t let holidays sneak up on you!Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations.From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even more complex when you consider remote teams and global marketplaces, since folks in different areas may celebrate different holidays.Fortunately, we have some experience with this.Our SaaS business has customers and employees all over the world. It took some trial and error, but we have a system that allows everyone to celebrate the holidays that matter to them, while keeping the lights on for customers almost the entire year.Get our best tips on ensuring truly happy holidays — for everyone. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s (way) more money in people than in products.One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea. Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, we build a business because we thought of a product or service. But that’s getting it backwards. To build a business, you don’t start by building a product. You start by building an audience.Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For a startup, paid ads can be a game-changer…or a complete bust.It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it.So how long should you lose profit on paid ads, before finally tapping out?Today, we discuss why paid ads work better for some businesses than others, why paid advertising is deceptively complex, and how to know if you’re likely to see an ROI. Depending on a few factors, it might be smarter to spend your marketing money elsewhere.We’ll cover the numbers you should consider, different models of paid advertising, and our favorite alternative to paid ads. Figure out what kind of marketing and advertising makes the most sense for you — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Redefine your “why.”Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards.Spoiler alert: it’s not money.Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific reason; it represents a measurable portion of your finite term on Earth, providing a concrete — if unconventional — way to define true wealth.Learn about the “time billionaire” philosophy, hear how it changed the way we look at entrepreneurship, and see why obtaining the time you want might not take as much money as you think. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the point of starting a business? Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time.Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of Who Can Make the Most Money, Blake decided to prioritize the creation of time for herself. And she couldn’t be happier with the results.Today, we review Free Time, and share why this book is such a life-altering shift of perspective for anyone who takes its lessons to heart.Hear how Blake created the kind of business that rewards her with the ultimate prize of entrepreneurship: freedom. By carefully creating a team and systems that make her presence less necessary, she won the only game that matters. Click Play!Pivot by Jenny BlakeDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How many company newsletter emails do you really read?The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now?Well, that depends on you.Today, we share 3 strategic approaches to newsletters. From marketing your products to actually charging for the newsletter itself, these emails can truly support your business — if you include truly valuable content.With consumer email habits today, your newsletter needs a little something extra to be effective. Learn how it’s done — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Creating a course? Listen to this first.Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses. In other words, we know what makes a good course…and what makes a bad one.Today, we share 5 essential elements every course needs. These aren’t suggestions or options; these are the 5 musts. If your course is going to produce results for your students, certain things absolutely have to be in place.Give your course the best chance to deliver for your customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How risky are money-back guarantees? Can they hurt your business more than they help it?It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for their time and effort. So what’s the right move? To guarantee or not?Today, we explain why risk reversal is a sales and marketing must. Yes, in our experience, a money-back guarantee is indispensable if you want people to believe in your product or service. And yes, you can offer a guarantee that mitigates the risk of losing money.Learn how to create a clear-cut, reasonable refund policy that protects you and customers, so you can put your money where your marketing’s mouth is — with confidence. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When software tools pile up, they’re no longer solving problems — they’re creating one.Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go! Today, we explore how to give your business a little tool audit.We did our own audit recently, and found we were able to get rid of about 50% of our tools (and the costs associated with them). By defining our priorities and making a few strategic tradeoffs, we were able to make our startup even more lean.Are your software tools easing friction, or creating it? Saving money, or draining it? Learn how to boost efficiency with a little tech housekeeping. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stage fright? Get nervous before a big talk, meeting, or pitch?We’ve got you covered.Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of poise that makes speaking a breeze.Fair warning though: maybe listen to this episode (and do these exercises) in private.Follow along as Caroline guides you through a few key movies that bring stability to your mind, largely by manipulating the body. They may seem a bit odd at first, but once you experience their effects, you’ll see why Caroline’s training is so powerful.Get ready to speak with ease — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, the best way to push forward is to simplify.For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future.Today, we explore exactly what that goal is (and how to achieve it).No matter the industry, no matter the type of business, no matter the product or service, every new business needs to get to this special place before they can go anywhere else. Too many new businesses lose sight of this goal, to their peril.Learn what you absolutely have to achieve, above all else, in order to make it as an entrepreneur. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Looking for traction on social media? Need to work the ol’ algorithms a bit? We’ve got a strategy for you. Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you covered.Remember: marketing works best when it’s simple!The strategy we discuss today utilizes the most fundamental aspects of human psychology and social behavior. With a basic sense of what triggers action, you can rewire your social strategy for maximum engagement. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have a great idea for an app. That doesn’t mean you have a business.So how can you possibly tell if your idea has legs?It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop it just yet. Wise decision! Today, we explain how to get some reliable market research, so you can make the best bet.Hint: you don’t have to build it to sell it.Using our own SaaS product as an example, Omar shares how you can create a product or service in stages, with each stage giving you a little more intel (and a little more cash) to work with. Before you launch your next product, give this episode a listen. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time.As we like to say, time is infinitely more valuable than money. One of the biggest obstacles to taking time back is insisting on doing everything yourself. Just as dangerous (but a little more subtle) is insisting that other people do things exactly as you would — or even just as well as you would.It’s time to let go.Today, we break down a rule that’s a little hard to live by at first, but will absolutely improve everything from the quality of your business to the quality of your life. Learn what the 80% rule is, how to apply it, and why it can be the best gift you ever give yourself.Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Forget the Oscars thing for a second.Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision.This book is penetrating, insightful, and valuable — recent drama aside.Today, Omar shares some of the incredible lessons this book offers on work, success, and happiness itself. These lessons are more than applicable to business (after all, music and entertainment are businesses in which Smith has inarguably thrived). Hear why this book is so great, and why its lessons speak louder than any single incident. Click Play!Will by Will Smith and Mark MansonDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Act now!As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether.But is it…bull? Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you should use? FOMO (Fear of Missing Out) can be a powerful motivator. But is it effective — and ethical?Today, we explore the concept, and how to execute it without feeling gross.Scarcity, when genuine, is not a trick. It’s a reality you’re letting your customers in on, potentially to their genuine advantage. By dropping the games and offering people a truly win-win scenario, you can use the scarcity principle to boost sales in an honest way.Find out how — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

TikTok: it’s all the rage. But does it matter to your business?In our case…no.So why don’t we use this powerful platform, where millions of potential customers are engaged? It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with “opportunity costs” — the things you have to say “no” to in order to say “yes” to something more important.Today, we explain why TikTok hasn’t made our list.It’s not because it’s a “bad” platform (though there are several valid criticisms of it). It’s because it’s not the best use of our team’s time and resources. More importantly, like any social media platform, it’s under someone else’s control.Hear our thought process, and decide if TikTok is worth your time. It might be! But if you’re like us, it might not. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your business is profiting. You’re making a living. But what’s in store for the long term?It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with next to nothing.Which raises the question: should you be taking dividends? And if so, how much?Balancing the need for a personal safety net with the needs of your business can be tricky. If you don’t take dividends, you can end up no more or less successful than if you stuck with a regular job. Take too much by way of dividends, and you risk slowing growth.There are many factors at play, including the tax situation. Today, Omar shares the must-knows when it comes to dividends and entrepreneurship. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who are these coaches charging thousands — or tens of thousands — for their services?More importantly, who are their clients, and how are they getting them?No matter what kind of service you offer, working your way up to massive rates is the best way to get the biggest ROI. Making more money from fewer clients is always the smart move. But as you can probably guess, it doesn’t happen overnight.Today, Omar shares what he’s learned about exactly how some people claw their way up to premium pricing.Are there any shortcuts? Not really. But there are ways to get there faster, smarter, and with less wasted effort. Become an expert at showing people just how valuable you really are, then work your way up to the big leagues. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you thinking like a customer?If you don’t understand your customers’ perspective, there’s a ceiling on how effective your marketing can be. But if you drop the “hacks” and influencer strategies, you can master the fundamentals that create long-term growth.And of course, we have an expert to explain how.Matt Edmundson is an ecommerce mastermind who knows how to achieve growth. But in any type of business, the basic principles remain the same: not to pander to customers or pretend you think they’re “always right,” but to simply adopt their outlook.In this episode, Matt shares a few specific ways to do that, based on a lesson he learned from a guy who cleans toilets. It’ll make sense, we promise — Click Play!The eCommerce Podcast with Matt EdumundsonSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’ve ever been asked to like, share, or comment, you know what we’re talking about. But does it work?Business owners constantly ask for engagement on Facebook, Insta, Twitter and the rest. But does this strategy actually pay off? When you’re blatantly asking your audience to help you game social media algorithms, does it seem savvy, or thirsty?It depends on how you go about it.Today, we discuss the ins and outs of this social media strategy, and why so many entrepreneurs try it. More importantly, we’ll share how to do it in a way that gets the job done, but doesn’t make you look desperate. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your sales page…selling?Whether it’s your homepage, your pricing page, or a product-specific landing page, it has a job. And if your copy, design, and more aren’t right, the job won’t get done.Today, we share 7 specific items — some big, some small — that every sales page needs to nail.The problem with many sales pages is that they try to do too many things. Instead, by checking off these 7 items, you can make sure your page is a streamlined, focused, sales-producing machine that works efficiently. Make the necessary changes, and track the results!Designate your sales page(s), if you haven’t already, then apply these must-haves. Get ready for more sales — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When a long-running business has lost its mojo, should you fight for it? Or is cashing out the smart move?As always, it depends.It’s Q&A Wednesday, and one listener is in a pickle. Their decade-old business has done well overall, but over the last year it’s been stuck in a rut. This e-commerce operation has gone from growing to slowing, from expansion to stasis. Worst of all, it’s just not…motivating anymore.This listener could sell the business and move on. But is that really the answer in this case? We have a way to find out: a series of thought experiments, a few questions anyone in a similar situation should ask themselves before leaving a business behind.Hear our advice, what this listener’s options are, and how this situation may present unexpected opportunities. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your FAQs page can do more than just inform — it can boost sales.When you understand how consumers actually use FAQs pages (and it’s not the way you might think), you can see there are serious opportunities for conversions. Too many businesses neglect their site’s FAQs page, either by not having one, or simply…answering frequently asked questions. This un-strategic approach leaves money on the table! With a few simple moves, the FAQs page can create opportunities to lead your visitor down the sales funnel. Today, we share 5 of those moves, which you can implement with relative ease. Learn some buyer psychology, and turn your FAQs page into a conversion machine. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can do better than just survival.When you’re under intense pressure or facing a crisis, it can be easy to focus on nothing more than “getting through it.” But you’d be shortchanging your business, and cheating your team out of their full potential.There are ways to ensure that there’s always time and space for creativity, and not just in traditionally “creative” fields like content or design. According to today’s guest teacher, it’s actually crucial to make sure challenging times don’t close the valve on your team’s creative juices.And today, he’ll explain exactly how to protect that creativity through thick and thin.Jarod will discuss what threatens and holds back creativity, and how to establish environments and policies that encourage it — no matter what. Keep your business at its best: Click Play!Spiracle MediaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inflation starting to sting yet?Nations like the USA are facing serious drops in the buying power of their currency. Experts don’t predict the situation will improve significantly, at least not anytime soon.So what’s an independent business owner to do?At some point, rising inflation will start to eat away at your profit margins. And if those margins are thin, inflation will soon overwhelm your profit & loss sheet. Fortunately, there are proactive steps you can take to mitigate the effects in the short and long term.Today, we share our best moves for rolling with the inevitable punch of inflation. Some of these tactics can be used to help your bottom line right now; others are investments in future stability. Learn how to weather the storm, and make it through to a better phase of the cycle. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Start small” should be the mantra every new and aspiring entrepreneur lives by. …and when we say “small,” we mean small.Before you try to tackle any huge or long-term business goals, it’s crucial to start developing the skill of producing something valuable, and selling it for a profit. It’s exactly like lifting weights — you don’t try to put up big numbers in the first week. Instead, you start light, learn the form, and progressively build on your strength. Getting good at business requires lots of light reps, too!Today, we discuss a few examples of how your first “business” doesn’t need to be a business per se. From Omar’s childhood Halloween candy arbitrage model to freelancing on the side, making money on your own is something you do one dollar at a time — at first. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is a dot-com better than a dot-co or dot-anything else?The right .com domain name — as in the one that best matches your brand name — can be hard to come by. But with so many other options, what’s the big deal about .coms anyway?It’s Q&A Wednesday, and we’ve got a listener with a content business (a blog and paid newsletter) who can’t get their hands on the perfect .com domain. Should they suck it up and pay whatever it costs, or accept a .whatever? Will an alternative suffix hurt traffic or SEO?In this episode, we dissect the difference between the dots, and share our advice on what to do when the dot com of your dreams is a little out of reach. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When entrepreneurs think of Twitter, they usually think of marketing.But they should also think about product development.Why? Because people love to complain, especially on social media. And when they complain about certain challenges — and certain products — you get free insight into how your business can solve the problems no one else is solving! In other words, Twitter is 100% free market research.It’s simply too easy (and too valuable) to pass up. Today, Omar shares real-world examples of how a little Twitter research can help position your company to be a hero to consumers. Learn how to use Twitter to rethink your product, and how to sell it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Maybe you haven’t started your business yet. Maybe it’s brand-new. Maybe it’s established and producing results.Whatever the case, the question is the same: what’s your next move?For an answer (well, 5 answers actually), we turn to Patrick Bet-David’s Your Next Five Moves, an eye-opening business strategy book that takes a unique approach to the entrepreneur’s journey — and definitely belongs on your Must-Read list.David was a refugee who, after fleeing from abject chaos, founded a massively successful company on a national scale. Now, he interviews other moguls and celebrities, and offers incredibly valuable insights into the nature of success itself. This book distills David’s hard-earned wisdom into a set of 5 “moves” that every business person has to master in order to reach the next plateau. Today, we explain what those moves are, why they’re so crucial, and share the best takeaways from this incredible book. Click Play!Your Next Five Moves by Patrick Bet-DavidDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everything starts in your mind.Have you ever heard advice that sounds generally true, but too broad, obvious, or simple to actually take action on? Does the above seem like that kind of advice?Often, the problem isn’t with the advice. It’s that we’re not really putting it into practice.Today, Omar shares what might be the single most important principle he lives by — one to which he credits his success in business and other pursuits. It might sound a little woo-woo, or too simple to actually make a huge impact. But it’s worked wonders.Spoiler alert: it’s not a finance strategy or a workout regimen. It’s something you do to make sure your mind is where it needs to be, to make everything possible.Learn this keystone strategy, one that’s been passed down through multiple generations of entrepreneurs. Hear how you can apply it to your own goals. And see what happens when you really, truly, live by it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A company with a great product has every chance of success. But a company with a great community has even more potential.Recently, we launched a new online space for users of our online teaching and marketing platform, WebinarNinja. We wanted to bring our incredible collection of teachers, coaches, marketers and more together to network, share ideas, and find support.…but it wasn’t easy. Today, we share the steps we went through to launch this new community, which we call NinjaTown. From finding the right software platform, to hiring the right staff, to incentivizing our customers’ participation, over 8 months of work went into this project — and now, we’re ready to welcome customers new and old into a place just for them.Hear our process, and think about what a community of your customers might look like. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Somehow, this is our 2000th episode!But like every podcaster ever, we started with nothing. No content, no listeners, and no guarantee that our show would catch on. So how’d we pull it off?Today, Omar shares the most important lessons from 8 years in front of the mic!The truth is, we didn’t always have an iTunes-award-worthy podcast. To get from cringeworthy to binge-worthy took heaps of effort from the whole team (even when that team was tiny). Now, we’re passing on what we learned — to you!If you’re thinking about starting a podcast or any content channel, learn what challenges you’re likely to face. Hear a few keys to success that we’ve discovered along the way. Let our experience be your guide, and join us as we celebrate this milestone. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dreaming of entrepreneurship, but not sure what kind of business to get into?That’s an easy one: start by producing and selling content. Today, Omar explains why the content model is the best way to get your entrepreneurial career off the ground. No supply costs, no previous experience necessary…no-brainer! All you need to get started is your own expertise.But a content business isn’t only great because it has less overhead. It’s also one of the easiest ways to generate revenue!Learn why content sells so well, and how you can build an entire business around it, whether it’s your first one or your last. Plus, even if your content isn’t the only product, it can always be your most powerful marketing tool (like it is for our company). Get the details — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s a customer worth — exactly?Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire.In other words, your overall success is the difference between your customers’ Lifetime Value (LTV) and their Customer Acquisition Cost (CAC)To dive deeper into this crucial equation, we’re happy to welcome Paul Orlando, a business growth expert who’s helped startups around the world hit their target numbers. Today, Paul breaks down LTV and CAC, and how to calculate yours.Together, LTV and CAC may be the two most important metrics you can track over the life of your business. Get that calculator out and Click Play!Growth Units by Paul OrlandoStartups UnpluggedSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nervous about your next (or first) webinar? Don’t be!Can things go wrong? Yes. Lots of things! But not if you prevent them. The key is to get all those worst-case-scenarios out of your head and into an SOP (Standard Operating Procedure). Then, you can just execute.Today, we share a simple (and downloadable) checklist for a worry-free webinar. From technical to emotional and everything in between, the problems most likely to pop up during a webinar are mostly preventable. Omar would know — he’s done hundreds of ‘em.Hear the 13 things you should “check off” before each and every webinar. Head into all your online lessons and presentations with that much less to think (and worry) about. Plus, download your own handy copy. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Almost no one “makes it” overnight.If you’re a rational, pragmatic aspiring entrepreneur, one of your first questions is also one of the most common (and important): when can I expect success?In a world without crystal balls, there’s no 1,000% answer. But there are rational timelines, and effective ways to map them out. Good ol’ Omar would know — he’s done it.Today, we help you get a reliable idea of how long the road to independence really is. By nailing down a few key variables, you can determine where you’re likely to be years from now. Omar also shares his own journey, and explains how the road may not be straight from day job → entrepreneur.Get a sense of what you can reasonably expect between the day you start and the day you reach whatever definition of “success” matters to you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If cutting prices is your go-to sales move, you’re in for trouble.It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more! Discounting is a strategy of last resort. It has a rapidly approaching point of diminishing returns. In other words, it’s not a good long term approach. It’s a race to the bottom.In this episode, we’ll share some consumer psychology 101, and explain why profitable pricing isn’t the sales obstacle people think it is. Then, we’ll offer a few specific ways to package and present offers that sell on the product’s merits, not ease on the wallet.Your product or service is worth what it’s worth. Don’t be afraid to charge accordingly! By showing your leads what they’re getting for their money — and putting the numbers in context — you can hold prices firm. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not every crisis is avoidable. But almost all have a silver lining.Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.”That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost guaranteed to face a serious, even existential snafu. The way you respond can judo-flip a disaster into a boon.With examples from our own serious DEFCON moments at WebinarNinja, Omar lays out a few principles you can apply to any crisis. The trick? Going beyond simple survival, and having the foresight to look for opportunity. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes — your team’s wellness is your responsibility.As a business leader, you have to take an active role in ensuring that your team is positioned to do their best work. That means taking steps to promote physical, mental, and emotional well-being. If you don’t, employees and their work will suffer.It’s a simple equation: if employees aren’t encouraged to take care of themselves, they’ll assume you just want them to work harder — which will backfire. So we brought in an expert corporate wellness consultant to share her best tips on keeping your team in good shape! Kayla Kozan is the founder of Peak Wellness. She’s helped companies like Netflix and HelloFresh keep their teams well. And today, she’s here to help yours.In this episode, Kayla shares 3 fundamental steps to supporting wellness that work for any size business. Learn what they are, put them into practice, and see how this investment pays off. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Long-term goals can be tough to track. Whatever you’re trying to achieve in life or business, the bigger goals have to be broken down — and progress towards them made visible. Or in other words, measurable.Today, Omar shares one way to see if your needles are actually moving. You’ve heard of the technique before (quite often, probably). But in this episode, you won’t just learn why you should do it. You’ll learn how to.With concrete instructions, Omar shares the way he keeps broad — but reliable — metrics on whether he’s getting closer to his biggest goals. Get a handle on your actual, measurable progress towards the changes that matter most to you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What can you learn from Superbowl ads?Companies spend absurd amounts of money, literally millions for less than a minute of airtime — which means they want the absolute best ROI per second. Therefore, Superbowl ads are the prime example of how to get the most out of even the tiniest moments of consumers’ attention. For a small business, the principles are the same, just scaled down. And as we know, video content is quickly becoming the most powerful form of online advertising.Today, we break down the 3 key “ingredients” to a top-notch video ad, as exemplified by the biggest investments from the biggest companies on the biggest night in advertising. Whether you’re producing videos for YouTube ads, social media, or your own website, the ability to make the biggest impact in the smallest time frame is key. Join us as we learn from the best — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a great feeling: earning real traffic on the strength of your content.Now, it’s time to cash in.It’s Q&A Wednesday, and we’re helping one listener figure out how to leverage their hard-earned blog following to generate some well-deserved income. After writing extensively about tech products without taking a dime, they’ve finally got enough eyeballs on the domain to make a move.But what’s the right move?With so many ways to monetize a popular blog, it can get a little overwhelming. Today, Omar lays out the best options, and weighs the advantages of each.Earning real trust from a sizable audience is no small accomplishment. By taking the time to establish authority and credibility, this listener made a powerful investment. Now, it’s time for returns. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t think of your day job as an obstacle to starting your own business.Think of it as a stepping stone.Depending on the specifics, you can use your 9-to-5 to gain exactly the experience you’ll need as an entrepreneur.Today, Omar shares how his experience as a longtime teacher was valuable preparation for full-time entrepreneurship — because he went out of his way to make sure it was. Learn how you can take advantage of what your current job offers in terms of training, access to other people’s experience, and more.If you haven’t made the leap to independence, get the most out of the situation you’re in!In the end, entrepreneurs succeed because they’re never not learning — even when they’re not where they want to be just yet. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We study the psychology of finance. We study the psychology of relationships?But why don’t we study the psychology of both?One of the best thought leaders in personal finance joins us again for another extended interview: Ramit Sethi, author of the best-selling I I Will Teach You to Be Rich and founder of the finance-education empire of the same name.In this episode, Ramit and Omar dig deep into money management for couples, and how partnerships add another dimension to the already complex emotional relationships we have with money.What does it mean to be “rich?” How can you and your partners’ shared goals become reality? What’s holding (both of) you back?In this enlightening episode, Ramit and Omar explore all that and much more. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to rock on your own?If you want the freedom of entrepreneurship, but don’t see yourself running a team — for now — there are lots of ways to generate income all by your lonesome.Today, we discuss which business models work best for the solopreneur, and help you decide which path is suited to your goals and talents. Whether by freelancing, selling information-based products, and more, there’s a way forward for everyone.Whether you intend to start solo and scale up later (like Omar did), or fly solo all the way to your entrepreneurial destination, today’s episode can help you get started.Pro tip: whatever you know, you can sell. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you bringing in the same amount of money as last year?…and the year before that?If you’re spinning your wheels on revenue, it’s time to try something new. But what?Today, we explain how breaking out of a revenue rut is less complicated than you might think. It doesn’t take sophisticated marketing or a massive sales bump. In fact, it all comes down to 3 factors you can manipulate with relative ease.That’s right — this is advice you can start using immediately.Tune in for this detailed, actionable plan you can use to figure out where the best source of increased revenue should come from. With a little experimenting, you can find out what moves the needle, and start moving it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of our favorite insights comes from Jim Rohn, who said that everyone is the average of the 5 people they spend the most time with.That’s perhaps even more true for entrepreneurs.Starting your own business takes a certain kind of personality. It’s a very different approach to life, one that works best if it’s supported by like-minded friends and colleagues.It’s Q&A Wednesday, and we’ve got a listener who recognizes that, but isn’t sure how to act on it. They know their current social circle just…doesn’t get the whole entrepreneurship thing, and they want to find a new crew.But where?Today, we discuss exactly where to go and what to do in order to make the connections — and friendships — that will serve you better as an independent business person. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time for you to let you go.Seriously — there’s incredible value in learning how to step back from your own business. Why? Maybe you’ll want to sell one day. Maybe you’ll want a less hands-on role. Maybe you’ll take a month (or 6) off! …or maybe, you’ll want to make your income 100% passive.There’s a million good reasons to find out what taking your hands off the wheel would look like, even if you’re not ready yet. Today, we challenge you to conduct an experiment, to see exactly what shape that process would take.Small business founders often start by doing everything themselves. Too often, we forget that at some point, that’s no longer sustainable. We risk becoming a bottleneck in our own business — and risk losing the freedom that brought us to entrepreneurship in the first place.Learn how to let go, so that when the time comes, you’re ready. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can fiction offer practical business advice?It sure can. That’s what Omar discovered when he (finally) read George S. Clason’s The Richest Man in Babylon, a tale set thousands of years ago with made-up characters sharing lessons about life, business, and wealth.This powerful book offers 7 principles, or “cures” to poverty, that are just as valid in the real world as they are in the fictionalized Babylon of the story. Discover what these 7 principles are, and why this book’s insights will always be relevant — as long as human nature remains human nature. This timeless tale can actually make you a better entrepreneur!Hear how it impacted Omar, and how you can apply its lessons in practical terms.Click Play!The Richest Man in Babylon by George S. ClasonDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.