The $100 MBA Show

Should you be charging in USD, no matter where you are?It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency. Why? What’s the advantage, and are there disadvantages?Now that even the smallest business can go global, the currency question looms large. Today, we outline the options you have, and the ups and downs of each. Whether you choose a “global” currency like the USD, local currency, or a mixture of both, your choice could impact your bottom line in a big way.Learn why so many businesses try to stick with an “international” currency, and why some don’t. Your customers could be anywhere in the world; make sure they can pay you, and that it doesn’t cost your business any unnecessary expenses. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If that title sounds like clickbait…we get it.But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real.And yes, there’s a trick to it.It’ll all make sense once you hear the episode. Are we burying the lede right now? Of course we are. But if you execute the strategy we outline, you will definitely have a full-fledged, valuable product to sell. And if you understand your own audience, they’ll want to buy it.Learn this unique — but totally rational — way to turn assets you probably already have into market-ready products. Your audience will love it, you’ll make a few bucks, and your business will take a few steps in the direction of growth. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t market without a (long-term) plan.Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier.Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results.Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy.Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click Play!Web Marketing TherapySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce.Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re getting into!Today, we share what you need to prepare for, if ecommerce really is your game.For many aspiring entrepreneurs, ecommerce seems like the obvious choice. And while selling stuff on the Internet may seem less complicated than, say, developing software or building a freelance service business…it isn’t.Learn exactly what challenges to expect, and get tips on how to navigate them based on Omar’s experience. Go into ecommerce with your eyes open, and increase your odds of success. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At first, your business is your baby. But if you’re not mindful, it can quickly turn into a monster.Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing a workout there, cutting family time just a little short…Before you know it, your business dictates a lifestyle that supports it, instead of enabling a lifestyle you want.Today, we share the various ways people end up as victims of their own creations, and the telltale signs that you might be headed that way. We’ll share examples from our own experience, as well as tips for protecting yourself. Don’t let your business become a bully. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses?…more importantly, how do you get email addresses for free?Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a little time, work, and creativity, anyone can build a strong email list.It’s Q&A Wednesday, and we’re helping one listener get their email marketing off the ground — without spending a dime on paid ads.In this episode, we share a few specific ways you can leverage assets you already have (plus a few ways to leverage other people’s assets) to fill your contact list with interested potential leads.Learn how to get into inboxes, without donating your hard-earned money to Facebook or Google. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

eMail marketing works — but it can backfire.Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes. So how do you communicate without…over-communicating?Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them!Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Create it. Grow it. Cash out.That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise.So what does that journey look like? How do you get there? And just as importantly, what happens after?Patrick Campbell created ProfitWell and bootstrapped it into a successful startup. Selling it wasn’t exactly the goal, but when Paddle came along with an offer that made sense, Campbell let his baby go — for a cool $200 million. What now?In this extended interview, Patrick shares the journey from startup to acquisition, and explores an important (but often overlooked) aspect of entrepreneurship: what do you do once you’ve “made it”? Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Charging in installments works for infomercial products. But will it work for yours?When you don’t collect the entire price of your product or service right away, you take a risk. You may see one or two payments, only to forfeit the rest. That said, when you only accept full payment up front, you risk not making the sale.The key is to understand what kinds of offers benefit from payment plans — and which don’t.Today, we break down the advantages and pitfalls of payment plans, and what factors make them riskier. We’ll explore the price points and product types that do better or worse with payment plans, including the one thing you should always get money up front for.Make the most sales — and the most revenue — with the right payment approach. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to social media, more isn’t always better.Our instinct (and a lot of advice out there) is to post as much and as often as possible. But the data — and our experience — don’t bear that out.Today, we take a dive into the available data on social media, and unpack how exactly you can use FB, Twitter, the ‘Gram, and LInkedIn to your advantage. Remember: these platforms and the companies that run them have their own goals, and it’s not to grow your business.The key is to balance the platform’s agenda with your own.Learn what each channel looks for (and rewards) so that you can post and interact in a way that works. Choose the right channel for your niche and content style. Use the numbers to create a strategy that’s effective — not a guess.As they say, if you’re not paying for the product, you are the product. Don’t let social media platforms benefit only themselves. With the right knowledge, they can work for your business too. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email is one of the most powerful tools for an independent business.As they say (and as we often repeat) “the money’s in the list.” For all the marketing channels out there, email still gets the best results in terms of reach and conversions.But there are way too many email platforms out there.Today, we help a brave, aspiring young entrepreneur get started on the right track, by choosing an email platform that gets the job done on a high-schooler’s budget. But it’s not just about finding the cheapest option — it’s about finding an option that won’t hold you back when the business actually grows.Learn what every independent business needs from their email platform, and how to make sure you choose the right one. And of course, we’ll share our personal recommendation for the platform we trust with our own campaigns.Once you choose an email service, switching is a heavy lift. Make sure you don’t have to do it too often, by starting with one that’ll serve you well for years. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Charging for a physical or digital product is fairly easy. But what about services?If you’re a freelance web designer, copywriter, or coach, getting paid can be tricky. Today, we explore the best ways to charge for services and process payments quickly — without hurting sales or getting yourself overburdened with complicated software tools.Buying your service online should be just as seamless as buying a t-shirt!In this episode, we explain exactly what your point-of-sale and payment processing tools need to do for you, and share our top recommendations for the tools we like most. Save yourself a few hours of research, and get more sales for your services. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Harder doesn’t mean better.In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we’re at our best. We’re smooth. We’re fluid.We’re…Effortless.Greg McKeown first changed our approach to business with his truly essential Essentialism, which advocates for a strict focus on what matters most. Now, Effortless adds a new dynamic: embracing the ease that characterizes our best efforts.Of course, it means reframing your mindset. If you believe that “hard work” is always the way forward, it might take some mental pivoting to understand that incredible results often come from low levels of effort — at least as people typically understand effort.Hear the key points and top takeaways from this instant classic. Click Play!Effortless by Greg McKeownEssentialism by Greg McKeownDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Information isn’t the only thing that gets leads.When we create free lead magnets, we often default to sharing information. After all, sharing what we know doesn’t cost much, and knowledge is easy to transfer online. But there’s another option — and it’s just as good for conversions: templates.Whether it’s email or blog post templates, slide deck templates, or something else, a template doesn’t teach your lead anything. But it still empowers them.In other words, a free template is a solution to a pain point, just as much as an e-book or checklist is. The difference: it’s easier to use right away, and leaves a smaller gap between what you gave your lead and what they actually did with it.Today, hear how we use free templates as highly effective lead magnets. And learn how to ask yourself what kinds of templates your audience might appreciate. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Offering live, in-person workshops, retreats, and other events isn’t easy.…but it’s so worth it.Recently, Omar hosted a 4-day in-person ski & snowboard retreat for independent founders. It was the first in-person event we’ve put together in a while, and it didn’t go exactly as planned — but it was still a win for us, and a worthwhile experience for everyone who attended.Today, we share how we planned this event, what went right and wrong, and how we navigated the unexpected twists along the way.If you’re thinking of organizing an event like this (especially if it involves travel, lodging, and the other logistics that can get complicated quickly) give this episode a listen. Learn how to make sure that both you and your attendees get the value they’re looking for — and have a great time while they’re doing it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurship is about more than just making money. …or at least it can be. Today, we resume our partnership with US Bank’s Real Good podcast, a show that highlights business ventures for which profit isn’t the first goal. In this episode of Real Good, get to know Jennifer Openshaw, founder and CEO of Girls With Impact. GWI’s mission is to empower young female business people with a 10-week “mini MBA” program, designed to give these young women the skills and confidence they may not get from formal education. Hear how the power of business education and mentoring can lay the groundwork for a better tomorrow, by strategically offering the right tools to underserved groups in advance. Businesses can make more than money. With the right goals in mind, they can make investments in a future that looks a little more like the one we need. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Show Links Real Good podcast The post [Bonus Episode] From Real Good Podcast: The Business of Empowering Girls with Jennifer Openshaw appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re running a business by yourself, the question isn’t if you should hire an EA or VA (Executive Assistant/Virtual Assistant). The question is when.And wouldn’t you know it, one of our listeners asked exactly that. It’s Q&A Wednesday, and we’ve got a solopreneur who knows an EA will be a good idea at some point. But how soon is too soon? How can you know when it’s the right time?In other words, at what point does an EA become an investment, rather than just an expense?In this episode, we’ll discuss why and how an EA can empower you to make more money, by freeing you up to focus on higher-priority revenue-generating tasks. We lay out a step-by-step system you can use to determine if the time is now, or if your EA is still a while down the road.Bonus — we also get into where to look for a great EA, so you can hire one that’s (almost) as good as ours. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Profit is oxygen. But if you’re only creating profit by maximizing revenue…you’re only doing half the job.It’s time to get lean, and stay lean.Today, we explore how to keep expenses down, by consistently tracking and trimming the fat. It’s not about obsessing over overy penny or being a miser. It’s about making smart deals with the people and companies who make up the “Loss” side of your Profit & Loss sheet — and renegotiating regularly.Learn how we systematically analyze our own spending, and slash expenses by a significant percentage every couple years.The fact is, you’re probably spending more than you have to, somewhere. And to keep your small business growing, you can always make more room in the budget. Hear how to get the most out of your budgets, and keep that P&L sheet in shape. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s only one thing more valuable than networking: being the one creating the networking opportunity.Ronsley Vaz started Australia’s first podcasting conference, We Are Podcast, now a significant regular event for entrepreneurs worldwide. But…how? How does someone just decide to create a major event and actually pull it off? We decided to ask Ronsley and find out.In this extended conversation, Omar sits down with Ronsley to unpack everything that went into creating the event. By studying Ronsley’s journey from first-time entrepreneur to the guy connecting and coaching small business owners across the globe, you can learn what’s really possible if you have the courage to swing for the fences.Hear what it takes to organize and produce an event with audacious goals, including what can go wrong and how to prepare for it. If you’re thinking about bringing people in your niche together, don’t miss this interview. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everyone’s blogging. Everyone’s on social. Podcasting, though…We can’t stress enough how powerful this podcast has been for our business. From our coaching and public speaking to our software business, The $100 MBA Show has opened more doors for us than anything else. More importantly, it taught us skills that apply to everything, not just the digital airwaves.And you should try it, too.It’s not as impossible as it seems! Everyone with a successful podcast, from ourselves to Joe Rogan himself, started with zero listeners and very little following (no, Joe Rogan was not a big deal at first). Today, learn why podcasting is so game-changing. Some of it is obvious, but just as much will surprise you. You don’t need to have millions of listeners for a well-targeted podcast to support your business. You just need to have something to say and an audience to serve.Plus, we’ll share a special free resource for starting your own podcast. Don’t miss out on this one! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your marketing and advertising resources are limited.You can’t afford to waste them on people who might buy what you’re selling, or even on people who almost certainly will buy it. To grow a small business, that’s simply not good enough.You want to focus on people who will love what you’re selling, and tell everyone they know.In other words, you want the perfect leads. And as it turns out, they’re not as hard to find as you might think. Today, we share how to stop wasting time and effort on tire-kickers, casual browsers, and maybe-hopefully one-time customers.Today, it’s all about finding lifers and evangelists for your brand. We’ll discuss how to identify the people most likely to become superfans, how to produce marketing materials that speak directly to them, and the best way to convert them into customers.Not all leads are created equal! In this episode, learn how to focus on the best ones. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What really gets your new business off the ground — friends or followers?As they say, your “network is your net worth.” But as we say, your audience is the single most valuable asset you can build, one that can support you across multiple products and businesses.So which should you put first?It’s Q&A Wednesday, and we’ve got a listener who’s just starting out, and asking exactly the right questions. While getting out and forging relationships with industry people and influencers in your niche is critical, your audience is your business. Today, we take a hard look at how to balance the two.The good news? There are ways in which each can support the other.Learn how to divide limited time between equally crucial aspects of your business. Create the biggest impact you can with the resources you have. Build the twin pillars of any independent business. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know consistency is key. …but we’re terrible at putting it into practice.Making real strides in business (or anything else, really) isn’t about monumental efforts or drastic measures. It’s about the small, daily decisions we make that add up to something bigger over time. So how can you stay on the ball, day after day?Today, we break it down.From his years of experience in both education and entrepreneurship, Omar shares the importance of consistency, what it really means, and what steps you can take to bring greater consistency to everything you do for your business.Success is always a certain number of steps away. Make sure that every single day, you’re taking at least one forward. You’ll be glad you did — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hard work does not guarantee success.In fact, the unsuccessful are some of the hardest working people out there. That’s because instead of leveraging what comes easiest to them, they dig in and grind.Meanwhile, other people are experiencing less stress — and passing the hardest workers by.Ayman Al-Abdullah was CEO of AppSumo. In his time there, Ayman took the company from a modest 7-figure annual revenue all the way up to within striking distance of 9 figures. He didn’t do it by working himself to death. He did it by focusing strictly on the kinds of work that had the biggest impact.The same approach can turbocharge any business.In this extended interview, Ayman and Omar share the ways in which more strategic uses of their time and effort paid off huge, with a special focus on growing a business beyond what any single person’s hard work can achieve.Learn how to get to that next level, by letting yourself breathe a little easier. After all, sweat alone can only take you so far. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your team can (probably) do even more.In our experience, most founders don’t realize how much their people are really capable of. But once employees settle into their roles, they have a tendency to go on autopilot.Then — lacking a challenge — they operate at less than their full potential.Today, we explore the different ways you can fire up your team, and get them excited to work, not just willing to. By tapping into their natural sense of pride and ambition, you can inspire employees to work beyond their job descriptions.…and no, this isn’t about overworking people or squeezing more productivity out of them!It’s about finding intrinsic motivation in your team’s normal desire to do awesome work. Hear the strategies that’ve worked for us. Grow your business and get more accomplished, without hiring anyone new. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Losing a customer isn’t fun — but it doesn’t have to be a total loss.There are a few ways you can make lemonade (by which we mean money) when a customer is on their way out the door. Some of them are…well, odd. But today, we’re sharing our favorites. The key is to not write off every soon-to-be former customer. Instead, you can build a “cancellation flow” that helps identify a best-case scenario for both of you. Ideally, it means they stick around. But even if they don’t, you can still profit — even after they’re gone! Very few businesses are using all of these strategies. In other words, they can give you an edge. Learn these creative ways to salvage some of your investment. After all, you put time, money, and effort into getting these customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You found your voice. You found your audience.Now it’s time that podcast got you paid!It’s Q&A Wednesday, and we’ve got a listener who’s just over a year into their own podcast, and ready to monetize. There’s only one question: how? You can’t exactly walk into the nearest sponsor store and ask someone to put an ad on your show.Fortunately, we have lots of experience with this.Today, we’ll explore the different ways you can go about getting ads onto your podcast. We’ll discuss what attracts sponsors, how to find them, how to sell them on buying some of your time, and what terms to ask for. Take your podcast from passion to profit — learn how to turn your show into a real-deal revenue stream. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, you need to go in with a plan.But how much planning is really useful?At some point, strategizing stops being preparation and starts becoming procrastination. If you spend all your time drawing the map, you can’t take enough steps to get anywhere.Today, we explore how too much strategizing can be more limiting than helpful. With examples from various businesses, we’ll discuss how the right amount of planning is empowering — but too much will only hold you back.How many decisions can you really make in advance? More importantly, how many decisions are made better by having a strategy, and how many are best considered in the moment?From product development to marketing to hiring and beyond, find the sweet spot between solid strategy and “analysis paralysis.” Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t hope people will buy your product. Know it.If you have an idea for a product or service, it’s just that: an idea. And even if it sounds like a great one, you can’t really tell if people will actually part with their money for it. Not without a little research, anyway.Today, special guest Narek Vardanyan walks us through the “pre-launch,” a way to put your product on the market before you go all-in. By dipping your toes into the water, you can get a much more accurate sense of whether the broader market will love what you’re selling.Go beyond simply asking questions, and test the viability of your product in a meaningful, actionable way. Launch with (data-backed) confidence — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you have an established coaching business, it’s time to grow it.Maybe you know that already. Maybe you’re even trying! Today, we break down how to do it, and the key principles you can organize your scaling efforts around. Too many coaches make too little for what they do — make sure you’re not one of them.And yes, we will talk numbers.Today’s lesson applies to every kind of coaching, from business to fitness and beyond. We’ll discuss what you should charge, how much you can (really) make, and what steps are necessary to get there.You can earn much more, and have a far greater impact.Learn how to get from A to B, how to diversify your offerings, and how to market and sell them effectively. The sky is truly the limit for online coaches. Let’s see how far you can go! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it feasible to juggle 2, 3, or more business simultaneously?…and just as importantly, should you?We get this question a lot, probably because our business consists of quite a few operations. From this very podcast to our webinar software to Omar’s public speaking engagements, our income streams are varied.So, is it a good thing? Or are we pulling ourselves in too many directions?Today, we discuss all the reasons we run (meaning run, not just own) multiple businesses, and every advantage that comes with it. We’ll also discuss what can go terribly wrong — including what went wrong for us.If you’re running a business and feel the tug of starting a new project, this episode is for you. Learn exactly what factors you need to consider, and make the right call for you.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business needs a website (seriously, every). But not every business can hire a website designer full-time. Fortunately, there are a ton of DIY site builders out there. Unfortunately, there are so many, it can be a major task just to figure out which one is right for you and your needs, wants, and skill set.We’ve got you covered.It’s Q&A Wednesday, and we’ve got a listener with just enough tech skills to feel comfortable building their own site, but not enough to build it from scratch. In this episode, we break down the major builder tools, and explain the different features each one offers.No matter what you’re doing in business, you can probably find the tool you need in this episode!Whether you’re a coding ace or a total Ludditte, there’s an option that’s perfect for you. From tools for fully digital businesses to e-commerce to brick & mortar stores, this episode will help you figure out exactly which one will help you get the job done.To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re charging 2 figures for a coaching program, you’ve already lost.That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true.From years of experience coaching, being coached, and working with coaches, one thing is clear from where we stand: the bargain-bin pricing model is a no-go — even if it’s designed to create upsell opportunities.It may seem like a solid premise, but it doesn’t work. Not for clients, and certainly not for your business.Learn why! Today we explain the flaws in the low-ticket coaching model, and why fixating on price instead of value is never a good strategy. Hear what we think is the bare minimum for any decent coaching program, and how to get over the self-doubt that makes coaches charge less than they’re worth.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The best way to “make it” as an entrepreneur? Don’t learn the right strategies — create them.Matt Giovanisci built a successful brand and business without anyone else’s money, anyone else’s formulas, or even a post-secondary education (unless you count everything he taught himself, which you should). So how did he do it? By fearlessly experimenting, adapting what works, and ditching the rest. In this long-form interview, you’ll get an in-depth lesson in how adaptability, ingenuity, and some extra chutzpah really are the only things an entrepreneur needs. From leveraging random (but valuable) knowledge from a summer job into effective content, to teaching himself how to build websites pre-WordPress, to affiliate marketing before most people knew the term, Matt is proof that with flexibility and persistence, you can just…figure it out.Learn from an example of pure entrepreneurship: self-made, completely independent, and brave enough to disregard anything that doesn’t directly support the lifestyle he wants.If you’re not sure what you want to do, or how you want to do it, give yourself the benefit of hearing this interview. Where there’s a will, there’s a way — even if you have to invent it. Click Play!Profit First by Mike MichalowiczSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Should you “do what you love?”Or is that exactly the kind of advice that’ll keep you from doing what you love?Entrepreneurship is supposed to be about freedom, and the ability to choose your livelihood. But just because you love something doesn’t mean it’s a viable business. So if you’re starting out, should you try to create a business out of your passion, or a business that can fund your passion?We have a firm answer on that one.Today, Omar shares his experience (plus lessons from other, more high-profile entrepreneurs) to explore your real-world options. With a grounded idea of how independent business works, you get a solid sense of just how attainable your dreams really are.If your goal is to do what you love, it’s possible. But the path from here to there might include a few stops along the way, to best guarantee your ability to be fulfilled — on your own terms. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you know our host Omar, you know he prides himself on a healthy lifestyle. But everyone eventually meets the bug they just can’t beat.…no, it wasn’t that one.But Omar was recently laid out for 10 days with one of the nastiest infections you can get without heading to the hospital. And while it wasn’t life-altering like a serious illness, it did force some serious reflection, specifically about life as an entrepreneur.In this episode, Omar explores what he learned by being forced to do nothing. When you face the powerlessness and helplessness that illness can bring, it reorients your perspective — even if you normally think of yourself as “in control” of most aspects of your life.Everything is a learning opportunity. Learn what a busy, successful entrepreneur took away from being forcibly sidelined by something we almost never see coming. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a depressing scenario: you built a business. You’re not happy with it. And you’re stuck exactly where you are…forever?It’s Q&A Wednesday, and we’ve got a listener who invested 10 years into a small business — and hates it. It does just well enough to survive, but not well enough to support the ideal lifestyle or allow its founder to cash out. So what now?This is more common than you might think. And there are always options.Even Omar has been in exactly this same situation. The problem isn’t financial, or even strategic. It’s emotional. So many feelings are tied up in a business, and so many fears about what could happen if you make a big change leave us paralyzed.Today, we explore what the options are when you really want out. We’ll discuss how to navigate the emotions involved, play out best and worst-case scenarios, and understand that you’re never as trapped as you trick yourself into believing.Learn how to get unstuck from an unsatisfying business. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When success is followed by a rut…what do you do?What holds a business back from reaching that next level? When your business started off good, but levelled off, how do you get off that plateau and move forward again?Our answer will probably surprise you.When your business hits a flat spot in terms of growth, it’s probably not your marketing, sales, product development, or anything you can quantify. Or rather, those things are just symptoms of the real, deeper issue.Today, we discuss what gets most independent businesses stuck in the mud, and how you can always take action to get out. It’s not a tip, trick, or hack. It’s a hard look at a more fundamental aspect of what makes your business tick.Learn what tends to limit your business, and how you can break free. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For a small business, customer loyalty is the best guarantee of success.Ultra-happy customers create more business for you than any amount of marketing or advertising. Word of mouth is — and always will be — the undisputed champion of business growth, stability, and long-term success.So how do you create those die-hards?Today, special guest teacher Dave Charest is here with a system you can use to be discovered by your (soon to be) loyal supporters. Dave is the Director of SMB Success at Constant Contact, with access to loads of data on what really, truly works to drive engagement.With specific tips for 3 key areas of base-building, Dave will help you forge your biggest asset: your biggest fans. Learn how to help people discover your brand, turn them into customers, and leverage their passion for what you do.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s just say it: coaching isn’t always a good idea.There are times when it’s the best way to grow and advance as an entrepreneur. And there are times when it’s a colossal waste of time and money.Over years of developing businesses, Omar has had quite a few coaches. And of course, he’s been a coach too! With lots of experience from both sides of the coach/coach-ee equation, Omar is uniquely qualified to share a few (hard) truths about the business coaching industry.And suffice to say, it’s important to think very carefully before sinking significant cash into something that may or may not benefit you.Today, we discuss what makes coaching work, what makes it fail, and when coaching is most likely to be worth it. If you’re thinking about hiring a business coach, check out this episode first. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’re supposed to diversify and spread risk. But ideally, you’re also supposed to focus on one thing at a time.What’s an entrepreneur to do?For some of us, businesses are like potato chips or tattoos — it’s hard to have just one. That’s why so many independent founders have 2, 3, or more brands going at the same time. Is this some kind of addictive behavior? Or is it a smart way to keep your eggs in different baskets?Or is it both?Today, we explore the ups and downs of running multiple businesses at once. Naturally, we juggle our podcast and our SaaS (and occasionally, other stuff too). Does it stretch us too thin, or does it maximize our chances of success?Learn what factors you should consider before spinning those extra plates, and make a well-considered decision about what works best for you and your goals. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It can be easy to forget when you run your own business: you’re an employee, too.As such, you need compensation as much as anyone else on the team. No one can run a business when they can’t pay their rent. But too often, we feel like every dime we take for ourselves is somehow stolen from the company.It’s Q&A Wednesday, and one of our listeners is finally starting to see some real traction in their small business’s growth. Until now, our listener has been taking survival wages, just enough to keep lights on. But now that there’s more money coming in, how much is the founder entitled to?Omar has definitely been there.Serious consideration of founder pay is something too many entrepreneurs skip. It matters to you and your business how much you make. Moreover, it matters to the fundamental mission of your business, your big “why.”Today, we explore how to calculate the right number for you and your business. Plan your personal financial growth in the context of your business growth, so that you and the whole team succeed together.To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think of small businesses as David, and big businesses as Goliath.SEO is your slingshot.Paid advertising is getting wildly expensive, rapidly approaching the point where it’s out of reach for new and small businesses. Paying for attention and traffic can quickly deplete your resources. Bottom line: it’s not sustainable.But getting organic traffic from loyal followers who actually want to be on your website? That’s doable.Today, we explain how increasingly important SEO (Search Engine Optimization) is, and why you should take action immediately to make sure your SEO is as strong as it can be. We’ll discuss how to invest in SEO strategically, and why organic traffic is so much better than the traffic you get from throwing money at Google or Facebook.Every dime you spend on SEO is money you don’t have to spend on ads. Make an end-run around the trend. Boost your business on the strength of your content — not your ad budget. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can get better at selling, just by thinking about it differently.Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation. As a result, we shy away from it. We think of it as one of those necessary evils that we just have to do to run a business.But what if sales isn’t like that at all?Sell It Like a Mango is a practical, easy read that’ll reframe your thinking about selling. Based on the author’s long experience in sales (starting with his childhood among Jamaican fruit vendors), this book looks at selling in a different, more practical, more human way.In other words, it explains how sales is something we can all do naturally. In fact, most of us already do, whether we realize it or not.Hear our takeaways from this excellent guide, and learn how the basics of effective sales don’t change, from fruit to software. Click Play!Sell it Like a Mango by Donald KellyThe Sales Evangelist PodcastDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you put a lot of effort into your marketing, there’s nothing worse than the sound of crickets.So many of us blog, vlog, tweet and post, only to get nothing out of it. We pump what we think is great content out into the Internet, and then…nothing. How can you turn this around? What can you do to finally get noticed by the audience you want to convert?Today, we finally shut those crickets up.In this episode, we’ll explore why certain brands don’t take off, and why it’s so hard (especially for new entrepreneurs) to get that initial traction. We’ll discuss what usually holds people back, and how some of the best examples in entrepreneurship have gotten over it.Learn how to make your voice heard. Hear a few exercises you can put into place right away, to start reshaping your approach for the better. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s one of the most effective ways to grow your following. But how do you pull it off?Here’s the good news: almost every podcast needs guests — lots of ‘em. Most of the time, your average podcast would be thrilled to have someone who knows their area of expertise and can carry a good conversation. You just have to be that person.Today, we explain how.Using Omar’s personal system, we’ll discuss how to get yourself invited onto the right podcasts, and how to prepare in a way that’ll make you more than just another guest. With the right strategy, you’ll make yourself the kind of guest who gets invited back — and gets invited to other shows.Learn how incredibly powerful podcast guest spots can be, and how to leverage that power to boost your brand. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are your employees worth? What will it take to keep them?It’s a question every founder has to ask themselves, especially once the ball gets rolling. It’s Q&A Wednesday, and we’ve got a listener who’s finally making decent profits — enough to start spreading the wealth to the team that helped make it happen.…but how much is a “good” raise?Today, we’ll explore how to create a raise-giving formula that rewards and retains your best employees without hurting the business. We’ll discuss what factors go into finding that number, how to evaluate employees and their contributions, and how to make the whole process fair and transparent.Of course, this is all based on our various experiments with salary increase structures and schedules, and the system we eventually stuck with.Learn how to share the fruits of everyone’s labor with…well, everyone! Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you sell digital products, you need to know about AppSumo.AppSumo is the GroupOn of digital deals aimed at entrepreneurs and other business people. Today, we explain how putting your own offer on AppSumo can boost your business.…in fact, we’re offering our own deal on AppSumo, to help promote our SaaS business.Learn the benefits of creating an AppSumo deal, what missteps to avoid, and how to create an attractive offer that draws people in. Yes, you’re giving away a discount — but you’re doing so on a platform with massive authority and a huge reach.Done strategically, introducing your business to AppSumo’s audience can be a major boost. Learn how we approach it, and how your business can grow with a little help from a big platform. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t go for the biggest audience. Go for the right audience.Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.…and best of all, you do an end-run around the competition.Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are.From there, it’s a matter of learning from your audience in order to grow it.Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stress is not a sign of a great work ethic. It’s a liability.It’s crucial not to underestimate the toll stress can take on you and your business. The myth is that we trade our mental health for better business outcomes. But the reality is just the opposite.Today, we discuss the effects of excessive stress — and how to avoid it as an entrepreneur.Stress is limiting, draining, and ultimately counterproductive. Fortunately, there are reasonable ways to bring stress down to manageable levels. Notice we’re not talking about eliminating stress; it’s about reducing stress to the point where the positive outcomes outweigh the sweat you put in.In this episode, Omar shares 5 ways he keeps unnecessary stress at bay.These 5 moves are the result of years of experience and experimentation. Try them out for yourself, and find the formula that keeps you relaxed and energized enough to lead your team effectively. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.