Talk Commerce

Visit https://link.money for more informationLink Money provides a pay-by-bank platform that allows US merchants to accept direct payments from a customer's bank account. This saves merchants 60-80% on credit card processing fees.Interchange fees charged by card networks like Visa and Mastercard have been steadily rising, now costing merchants 2.5-3.5% per transaction. This significantly cuts into profit margins.Direct bank transfers are ubiquitous in many countries, but fragmented banking in the US has slowed adoption. Still, access to bank data now allows solutions like Link Money.Shoykhet predicts major merchants will start offering pay-by-bank in 2024. He expects it to gain up to 10% market share in 5-10 years as a long-term trend.Adoption depends on repeating customer relationships where merchants can encourage switching from cards. Subscriptions and repeat purchases are prime targets.For online sellers, pay-by-bank presents a way to reduce costs. But interchange is entrenched, so change will be gradual. Consider risks and benefits before jumping in.As costs rise, pay-by-bank offers a glimpse into a low-fee ecommerce future. Companies like Link Money are leading the evolution.

https://endearhq.com/q4-shopify-psychobunny-endearhttps://www.youtube.com/@caseyfromendear

In this podcast episode, Arno Ham, the CTO of Sana Commerce, discusses his role at the company, his passion for technology, and the challenges of B2B e-commerce. He emphasizes the importance of direct integration with ERP systems and the need for digital transformation in B2B. Arno also shares insights on pricing complexities, customer relationships, and the changing expectations of younger business owners. He advises businesses to understand their B2B buyers' needs and to form a multidisciplinary team to drive digital transformation. The episode concludes with Arno promoting Sana Commerce as a solution for B2B e-commerce storefronts.

https://www.linkedin.com/in/distantj/

https://page.aicommerce.com/free-amazon-listings-optimization-audit

Introducing the Partner Corner, featuring Endear. Brent introduces Jason Sidana, Chief Growth Officer at MaxBurst, and Madeleine Anderson, Partner Manager at Endear. Jason discusses his company's holistic approach when working with clients and the importance of partnering with other companies to provide comprehensive solutions. He also shares his realization of using sales staff for marketing purposes and the value of staying connected to the end consumer. Madeleine emphasizes the merging of retail and e-commerce and the need for businesses to have a cohesive presence across multiple sales channels. The episode concludes with a shameless plug from Jason and gratitude from Madeleine.

Mentions with timestamps:Topic: Wix and related toolsWix: throughout the episodeWix Ecommerce: throughout the episodeWix Editor: throughout the episodeWix App Market: throughout the episodeTopic: AI toolsGenerative AI: 00:08:45Machine Learning: 00:08:45Wix AI Text Creator: 00:08:45Topic: Other tools and featuresThird party apps integration in checkout: 00:12:12Product recommendation for cross-selling and upselling: 00:12:34AI-generated website creation (upcoming product): 00:13:07Website building tool that generates content in 30 seconds: 00:13:51Image generation tool for website design: 00:14:33Smartphone camera for product images: 00:16:02Catalog optimization and Google Analytics integration: 00:16:38Twic app for product ordering optimization: 00:17:01Ease of use in turning on a store and setting up a catalog: 00:19:00Future of e-commerce with AI: 00:20:30Topic: Augmented Reality and SEOAugmented Reality Fitting Room: 00:23:03Apple's Augmented Reality Glasses: 00:23:43SEO (Search Engine Optimization): 00:26:22Topic: AI Content Generation ToolsAI Content Generation Tools: 00:28:35

If two witches watched two watches, which witch would watch which watch? Each witch would watch which watch belonged to which witch’s wrist.

Mentions with timestamps:Strike Graph: 00:00:01Lake Minnetonka Sailing School: 00:01:09PCI Compliance: 00:02:16Introduction of Justin Beals: 00:00:01Justin's passion for sailing and skateboarding: 00:01:09Joke about a giant duck at a fancy restaurant: 00:02:16Discussion about starting Strike Graph and entrepreneurship: 00:03:24Explanation of VC-backed startups and funding rounds: 00:05:44Discussion about revenue and valuation in startups: 00:08:21Mention of overvaluation in the tech industry in the past: 00:10:33PCI-DSS: 00:11:05SOC2: 00:11:05Audit or testing firms: 00:11:05"Standards and Certifications for Security Operations": 00:11:05"PCI DSS Compliance: A Pocket Guide" by Alan Calder: 00:14:20"SOC 2 Compliance Handbook: A Guide for Service Organizations" by Linford & Company: 00:14:20California data standards: 00:17:19European data standards: 00:17:19QuickBooks: 00:18:23Salesforce: 00:19:38WordPress: 00:20:52Magento: 00:20:52Shop: 00:20:52Stripe Graph: 00:21:14SOC2 certification: 00:21:14GDPR (General Data Protection Regulation): 00:22:28Control centric design: 00:25:01User stories: 00:25:01SOC2 audit: 00:27:25ISO 27001: 00:29:17PCI DSS (Payment Card Industry Data Security Standard): 00:29:17TE SACS (Automotive Supplier Certification): 00:29:28"Grok Magento" book: 00:30:06Strike Graph: 00:30:50LinkedIn: 00:31:59

In the podcast Talk Commerce, Brent Peterson talks to Chris Bach, the co-founder of Netlify, a platform that helps developers build dynamic websites, e-commerce stores, and applications. In their discussion, they dive into the concept of headless and composable architecture, emphasizing its benefits. Chris explains that headless architecture allows the front-end of a website to run independently but simultaneously access its back-end systems. In terms of composable architecture, it's about choosing and combining modules from different systems, providing flexibility, and promoting faster time to the market. Additionally, Chris highlights some common hindrances to adopting headless and composable architecture and emphasizes the importance of considering the strategy holistically. By automating operational overhead with a platform like Netlify, businesses can focus more on building functionality and gaining business outcomes. Chris concludes by urging enterprises to consider both the components and the orchestration in headless and composable architecture to optimize the benefits.

https://hippyfeet.com/

In this episode hosted by Brent Peterson, guest Lauren Schwartz, CEO and Founder of the Loft325 Creative Agency, discusses her role in helping e-commerce brands grow their revenue through refined creative execution, paid social campaigns, organic social, and email marketing. The detailed conversation revolves around several topics, including the importance of TikTok in e-commerce, advice on content creation, thoughts on the potential ban of TikTok, the resurgence of Snapchat and the significance of trying new strategies to optimize performance and reach. Brent and Lauren highlight the importance of testing and adapting to new formats and platforms, particularly emphasizing the value of engaging with content creators and influencers. In the end, Lauren shares her plan to launch a new designer course for creatives who wish to enter the paid social fields for advertising.

In this insightful episode of Talk Commerce, Brent Peterson invites Tobi Buxhoidt, the co-founder of ParcelLab, a leading Operations Experience Management platform. Boasting a rich background in logistical operations and a passion for streamlining customer experience, Tobi shares forward-thinking insights on the role of post-sales customer interactions in brand success. Born in Germany and based out of Boston, Tobi describes how ParcelLab operates on an international scale with several offices worldwide. The platform aims to revolutionize the way brands engage with their customers with data-driven experiences, an approach he believes can create a notable difference in brands’ relationships with their customers. A large part of the discussion revolves around the role of returns in customer satisfaction. Tobi emphasizes the necessity of having a digitalized, tailored, and customer-centric returns process with varying approaches depending on the customer and the particular product. He cites examples from fashion brand Chico's and electronics company Bose to illustrate the practical application of this approach. Tobi also touches upon the common assumption that returns should be free. While he understands the reasoning behind this, he reveals intriguing data suggesting that about half of consumers are open to paying for returns depending on the context. Finally, Tobi gives a glimpse into the future of e-commerce in 2023, where he predicts a significant shift from customer acquisition to enhancing customer lifetime value. He suggests that brands focus on engaging their customers during the entire post-purchase journey, which he claims is critical for customer retention and building lasting relationships. Tobi invites interested listeners to engage with ParcelLab further through its website, www.parcellab.com. Leveraging his experience and expertise, Tobi aims to help businesses excel in the post-purchase landscape, turning the seemingly mundane process of returns and operational moments into moments of joy. Find Tobi Buxhoidt on LinkedIn [here](https://www.linkedin.com/in/tobi-buxhoidt-26290498/) for more insights and engagements.

https://www.linkedin.com/in/johnclunn/

In the podcast "Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas," Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving. As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation. Chloe passionately emphasizes the importance of small sustainable steps towards eco-friendly practices in the e-commerce ecosystem. Her approach suggests conducting a comprehensive supplier audit to spotlight potential areas for improvement. Besides, she underlines the need for businesses to communicate transparently with customers about their sustainability efforts. Regarding the evolving dynamics of marketing in 2023, Chloe urges businesses to harness a deep understanding of their customers' emotional connections to their brands. Further, she talks about the imperative of staying abreast of changes in platforms like Google Ads, which could potentially impact profitability and sales if overlooked. Concerning AI in content creation, Chloe articulates a vision where AI plays a supportive role rather than replacing human teams. While AI can generate base content, it's crucial to interweave brand identity and align messages with customer expectations using a human touch. Currently, Chloe is focusing on growing her podcasts, finding new partners and sponsors, and planning new initiatives for 2023 to help her audience and sponsors more effectively. She also contributes to in-person and virtual events in the eCommerce space as a speaker and chairperson. As an advisor, Chloe guides eCommerce business owners and marketers on business growth strategies. As a speaker, she frequently participates in premier online marketing events. As a writer, Chloe contributes regularly to the eCommerce and retail press, writes white papers, and has authored five books on eCommerce. Chloe offers assistance in a variety of areas, including guest-speaking on podcasts or virtual summits, providing expert quotes, guesting on her podcasts, or becoming a board-level advisor for your company. Away from her professional pursuits, Chloe has a flair for locating interesting TV shows on Amazon Prime, relishes pancakes and Lubeck marzipan, and enjoys reading works by authors such as Irvine Welsh, Susan Cain, and Chuck Palanuik.

https://www.reconvert.io/shopify-conversion-rate

In this engaging episode of Talk Commerce, Brent Peterson sits down with Amena Ali, CEO of Optoro, a company specializing in optimizing returns and reverse logistics for businesses. They delve deep into the world of e-commerce returns, discussing how an effective returns management process can greatly enhance customer experience and loyalty. Amena shares insights on how retailers can manage returns to improve their bottom line, using AI to evaluate fraud risks and facilitate instant exchanges. She sheds light on the importance for businesses to adopt a customer-centric returns policy similar to Amazon's and the role of technology in making this happen. From discussing the importance of efficient inventory restocking to the increasingly critical role of reverse logistics, Amena provides merchants with valuable advice on enhancing their e-commerce strategy. This episode is an eye-opener for retailers seeking to upgrade their returns management system, raise customer satisfaction and ultimately, increase sales. Whether you're a small-scale e-commerce business owner or an enterprise-level retailer, this candid conversation with Amena Ali offers valuable insights into transforming returns from a problem into an opportunity.

https://www.shopware.com/en/news/ben-marks-former-magento-lead-evangelist-joins-shopware-as-director/

https://www.linkedin.com/in/isaiah-bollinger/

https://www.groupbyinc.com/news/news-articles/groupby-delivers-next-gen-ecommerce-search.Arv's LinkedIn, https://www.linkedin.com/in/arvnatarajan/?originalSubdomain=caGroupBy's LinkedIn, https://www.linkedin.com/company/groupby-inc/Twitter, https://twitter.com/GroupByInc

Welcome to another episode of Talk Commerce with your host Brent Peterson. Today, we have the pleasure of chatting with Sean Chardhary, a seasoned SEO expert and the founder of Alchemy Leads. Based in Los Angeles, Alchemy Leads stands out in the SEO world, not just for its rapid growth but also for its unique approach. Sean's agency is built on the belief that small, technically elite teams can execute complex digital marketing strategies more effectively and efficiently than larger firms. With a lean team of no junior staff, boasting over 103 collective years of experience in online marketing, Alchemy Leads takes on a select number of clients at a time, ensuring absolute dedication to each campaign they handle. Their business model is unique, prioritizing client revenues and fulfillment so they don't rely on long-term contracts or outside investors. Sean proudly states that their hard work ensures they earn their fees month after month, with most of their clients sticking with them monthly for several years. During this in-depth conversation, Sean shares his passion for the nitty-gritty of SEO, starting from his early fascination with Google's search algorithms. He helps demystify SEO, explaining how it is more than just smoke and mirrors and instead a solid strategy involving content, tech, and links. Sean also provides an insightful overview of Google's EAT (Expertise, Authority, Trust) algorithm, discussing the importance of authorship in content creation, especially in sensitive areas like finance and health. He discusses the significance of WebCore Vitals and offers some useful tips on the complex link prospecting process. If you're interested in the art and science of SEO, looking to boost your business's digital strategy, or simply intrigued by the unique ethos of Alchemy Leads, this episode with Sean Chardhary is not to be missed. Tune in for a conversation packed with valuable insights and learnings from an industry veteran.

In this episode of Talk Commerce, your host, Brent Peterson, sits down with a distinguished guest, Stephanie Bateman, a dynamic sales leader with a focus on meaningful business development and account growth. Stephanie's unwavering commitment to her work and her knack for devising simple yet effective solutions to intricate business problems have won her accolades in her industry, reflected in her impressive less than 5% annual client churn rate and extensive experience managing complex sales cycles that span over 60 days. During the conversation, Stephanie shares invaluable insights on Gorgias, a cutting-edge customer service platform designed specifically for e-commerce merchants. Gorgias is built to support an array of tools, integrating support over email, live chat, voice, Facebook, Instagram, Twitter, and SMS into a single feed, enabling merchants to deliver top-tier customer experiences at scale on Shopify, BigCommerce, and Magento. Boasting a current customer base of 10,000+ e-commerce merchants, including household names like Steve Madden, Timbuk2, Decathlon, and Sports Illustrated, Gorgias has become an e-commerce industry game-changer. The love for Gorgias among its users isn't just for its innovative product but also for its relentless focus on e-commerce needs and, above all, its lightning-fast customer service response times. With successful fundraising rounds in December 2020 and this year, amounting to $25 million and $30 million respectively, Gorgias has doubled its growth in significant ways, including annual recurring revenue, customer base, and team size. The platform continues to expand rapidly, always in search of new team members keen to grow with them. Don't miss this enlightening episode with Stephanie Bateman, where we dive deep into the world of e-commerce customer service and the ways Gorgias is making a significant impact. Tune in to learn more about Stephanie's journey, her strategies for account growth, and what the future holds for Gorgias.

In this riveting episode of Talk Commerce, we're excited to delve into the world of e-commerce monitoring and analytics with our special guest, Dave Hyman. Dave is the head of sales and the co-founder of Webeyez, a leading e-commerce monitoring and analytics solution that has made a name for itself by helping businesses recover lost revenue by tackling technical and operational issues head-on. Webeyez's impressive track record, boasting $3M recovered from a single error for EQ3 and a massive 83% conversion increase, sets the stage for this enlightening discussion. Jomashop experienced a recovery of $420K from one issue and an impressive 37% conversion increase, while Imagination Media enjoyed 60% YoY growth and a $1M increase in sales for their clients, thanks to Webeyez. An industry game-changer, Webeyez operates on a grand scale, analyzing over 1 billion data points and monitoring over 338 million pages every month. Their mission? To significantly boost businesses' revenue, enhance customer satisfaction, and cut costs through their comprehensive monitoring and analytics system. In our discussion with Dave, we dive into how his approach to sales success is grounded in effective communication and a deep understanding of the client's needs. This allows him to build bespoke strategies that resonate with the client's business model, bolstering their market presence. Dave also shares insightful details about the conception of Webeyez, a platform that empowers business and tech teams with the instant ability to pinpoint critical site issues that disrupt online sales and the overall buyer experience. Through data-driven insights, teams can make intelligent decisions and refine the online buyer journey to perfection. Join us on this episode of Talk Commerce as we unravel the secrets of e-commerce success with Dave Hyman and Webeyez, and discover how data analytics can be a game-changer for your business's online growth.

To connect with David Allison, follow him on LinkedIn or visit www.davidallisoninc.com and www.valuegraphics.com.

https://www.linkedin.com/in/mckenna-sweazey-8627a323/

In this insightful episode, we speak with Eboni Ryan, Head of Global Marketing at Digitalzone, who sheds light on the fascinating world of retail media networks. Initially birthed by retailers and now expanding across B2C industries, these platforms offer brands the unique opportunity to elevate their visibility within the consumer journey. Eboni uses Target as an example, illustrating how brands can boost their search results on retail platforms similarly to Google, but with a sharper focus on loyal customers. This creates a unique B2B dynamic as businesses aim to advertise on these platforms. However, while top brands often invest in these networks, the real challenge lies in capturing the attention of the broader brand market. Eboni also emphasizes the importance of evolving digital experiences and transparency to cater to a rapidly growing millennial B2B buyer demographic. Dive in to discover the immense value of retail media networks and demand generation in the current market landscape.

In this episode of Talk Commerce, Brent Peterson is joined by Brenton Thomas, CEO and co-founder of Twibi, a digital marketing agency focusing on Google, Facebook, and LinkedIn ads. Brenton shares his insights on the importance of revenue and return on ad spend, and the potential pitfalls of focusing too much on impressions and clicks. He also discusses the changes in Google's ad platform, the shift towards AI, and how automation is shaping the future of digital marketing. Plus, Brenton shares his thoughts on the efficacy of SEO and organic traffic growth.

https://dotkonnekt.com/

https://www.linkedin.com/in/yuliyablinova/

Show Notes:IntroductionAaron Boike, co-founder of Three Click Mobile FitnessAaron's journey from managing Snap Fitness gyms to starting his own businessOrigins of Three Click Mobile FitnessAaron's passion for helping others lose weight and enjoy lifeMentoring under Benjamin Cowan, a local entrepreneurThe booking process and focus on customer goalsSuccess Stories and PartnershipsBrent's personal experience with Three Click Mobile FitnessPartnership with Performance Running GymBuilding a community around the businessPerformance Running GymPurchased in May 2020Growth and involvement in the local running communityGroup runs, workshops, and seminarsBuilding a CommunityOffering free content and engagement opportunitiesPartnerships with Mylan My Shoes, a nonprofit that helps people reenter the community through runningConnections made through running togetherEntrepreneur Operating System (EOS)Implementing EOS in the business with the help of a local coachBenefits of EOS implementation, including the L 10 meetingGetting Started in RunningAaron's advice: start with walking and gradually add runningSign up for short, inspiring races to stay motivatedBrent's perspective on marathons and trainingOnline Presence and Future PlansUsing an online idea to enhance a traditional businessThree Click Mobile Fitness and Performance Running Gym's offeringsVisit performancerungym.com to get startedConclusionAaron's journey from employee to entrepreneurThe importance of building a community around your business and offering valuable services

https://prehook.com/

https://www.linkedin.com/in/holman-matthew/https://twitter.com/subscriptiondochttps://www.youtube.com/channel/UC4bPOQPNvVYYwv_-ywHyzpQ

https://franchise-logic.com/about-us/

https://www.linkedin.com/in/lesleyhensell/https://www.youtube.com/channel/UCx_LV0OmSG0NW3DwhenvW6Ahttps://www.instagram.com/riverbendconsulting/https://www.facebook.com/RiverbendConsultingLLC/

https://www.immerss.live/

https://www.moda-match.com/

https://tiffanyuman.lpages.co/free-workplace-essentials-workshop/

Today, I have Dave Malda from Jitterbit. In this episode, we'll be talking about the top tech conferences in the United States and how they are shaping the future of technology. We also chat about ChatGPT, a powerful language model trained by OpenAI, which can answer any question you may have on a wide range of topics. So sit back, relax, and let's dive into the world of tech conferences and ChatGPT.

What is your perception of life in a war zone? Most of us can't imagine what it is like to work in conditions where air raid sirens are normal. We interview Roman Kuzub with Default Agency on his team, their work, and life in a warzone.

One of the most effective strategies for building loyalty with your clients is to send a handwritten note. Handwritten notes show a level of care and attention that cannot be matched by any other medium. Handwritten notes are a powerful way to make a personal connection and can be used to thank your client for their business. Handwritten notes can be sent as a thank you after a purchase, to celebrate a milestone, or to simply show appreciation for being a loyal client. The personal touch of a handwritten note will make your client feel like they are being acknowledged and valued. Rick Elmore shows how to build loyalty and show appreciation to clients by making a personal connection with them.

https://johnscrazysocks.com/

In today’s episode Scott explains how;Brand collabs cut through the digital clutter to create impactful and effective marketing in an age when marketing has been increasingly commodified. Collabs will counter a cookie-less future promising less creativity and a return to “bigger-takes-all" message bombing.How a “collab marketplace” solves many of the friction points stymying brands as they try to get in the game.Collabs are now available to all brands not just a tool that has been mastered by culture-forward brands in Food, Fashion, Sports and Entertainment.Collabs help brands, “share and square” their equity across platforms and touchpoints, dimensions and domains.Brand collabs enable brands to divide the effort and multiply returns as they expand customer perception and accelerate new product and promotional opportunities.Today’s show is an insider view on how the best marketing brains are developing this new muscle, and masterclass on how you can too. Brand-to-brand CoLab and innovative partnerships go beyond just creating a funny ad, like you see in the Super Bowl. That's creative, but that's ephemeral. It's art. These Colabs that are being built today are conceptually interesting. They're not just visually arresting.You're like, wait a minute. What's that? It catches your attention. We interview Scott Moore who is building solutions where you don't have to be Jay-Z or the CEO of Nike to do a collab.You shouldn't have to be the president of Ralph Lauren. All brands should be able to say, Hey, these are my customers. This is what I'm trying to do with them. Who can I partner with to grow my brand. Unlock and Unleash the power of Brand to Brand Colaborations

Are you preparing for a Liquidity event in your business? When setting up an exit strategy for your business, it is important to consider the end goal. This means considering the timeline for when you plan to exit the business, the amount of time and effort you are willing to invest in the process, and the type of exit you are looking for. Consider the legal, tax, and financial implications of each option. Additionally, planning for potential risks and contingencies is essential to ensure a successful transition.

https://talk-commerce.com/entreprenuers/leading-a-culture-of-trust-with-laura-boyd/

Sherry helps smart people solve complex problems. Sherry is the one you call when you're in burnout, feeling isolated, need to make a difficult decision, embroiled in a messy situation, out of ideas, and in need of a fresh perspective. Her superpower is bringing calm to crisis and insight to chaos. Sherry has a Ph.D. in clinical psychology and two master's degrees. Sherry has been an academic, researcher, psychotherapist, and best-selling author.

Think about the last time you placed an order on an e-commerce site. You get a confirmation email, and what’s in it? Usually, only shipping and fulfillment information. Most online stores provide limited information and miss an excellent opportunity to upsell customers when they are not expecting to be up-sold. Irina Poddubnaia tells us how her solution helps store owners maximize their transactional emails and turn them into marketing contact points.

Have you ever wondered what the difference is between an accountant and a finance person? An accountant looks backward, and a finance person looks forward. Alejandro Santos helps us to understand the complexities and the simplicities in accounting, why you should be looking forward more than you should be looking backward, and how vital that finance person is in your organization.

Magento’s life as an ecommerce solution has been a roller coaster ride. Alex Teller is more excited about the future of the platform than ever. Alex talks about the flexibility of Magento and how it powered his business for over a decade. He dives into marketing and social media topics and more.

https://dropshippodcast.com/

https://www.youtube.com/watch?v=m_MaJDK3VNEhttps://www.youtube.com/watch?v=ATMR5ettHz8