Talk Commerce

Welcome to the new Breeze theme. Consider it the new base instead of Luma to build your next theme. SwissUpLabs created their new open-source template to improve customer engagement and make your site the search engine's top priority. With the Breeze theme, it becomes easier to provide an excellent user experience and higher sales conversion. The Breeze Blank theme is designed for all devices and by multilingual clients. The minimalist design is great for any type of website, and the Blank options maximize your customization opportunities. The theme maximizes Your Google Light House Score.

The brands winning today are building a community that drives repeat purchases. Loyalty is gained in drips and lost in buckets because there are so many layers of competition. We interview Ryan Alford with The Radcast agency in South Carolina He has been radical about marketing advertising for 22 years.

Open-Source and Software as a Service have traditionally not been aligned. The traditional SaaS model is closed code on a multitenant host. The Open-Source model is something you have complete control over, and you have to host it yourself. Open SaaS brings the idea of open source to the SaaS Community. We talk to Katie Hoesley about the Big Commerce Hackathon and how developers can be active in a vibrant community.

We talk with Marta Molinska about how she has helped hundreds of Ukrainian refugees as they crossed the border during the war. We talk a little about the Magento Association and how Marta is helping with events and the community. Ukraine can still use your help!

m.schipperus@sana-commerce.comwww.sana-commerce.comwww.sana-commerce.com/blog/

When you say yes to something, you are saying no to something else. What are you saying no to? If you’ve ever experienced burnout, it’s like hitting a wall. You’re done. You’re mentally and physically wiped out. You’ve lost your capacity to see beyond your present situation. Your life has become gray, devoid of color. Lisa talks about her experience with burnout and how saying yes too much can contribute to this. This is a great conversational interview that covers a variety of topics that causes stress and burnout in the workplace. https://www.linkedin.com/in/lisahammett/ https://www.lisahammett.com/book

BigCommerce Hackathon August 15 - August 26, 2022, Starting at 10:00 am CDhttps://bighackathonsummer22.splashthat.comTom Robertshaw on Twitter - https://twitter.com/bobbyshawSpace48 - https://www.space48.com/bigcommerce-apps

I can do it faster myself. It will take too long to teach someone to do it. I don't trust that the person will do a good enough job. You must learn to elevate and delegate if you have said any of these statements. Jeff J Hunter helps us to understand the importance of getting S#!t off your plate.

We interview Sushma Vaya with Ranosys from Singapore. Sushma has been organizing Meet Magento Singapore since its inception. We learn about Singapore's vibrant and friendly city-state and the great event the team organizes there. Listen to the entire episode and give me your feedback on the MA Pledge commercial I created at the end! https://meetmagento.sg

Brent interviews Kate Brandly with Lately. In this week's episode, we talk about everything from entrepreneurship to employee happiness. Kate talks about the pressure on a start-up CEO and how it is compounded by trying to run a successful business and raise money at the same time. Kate reveals one really cool new feature on Lately.ai. (You have to listen to the end to hear the big reveal!) Kate is the Founder & CEO of Lately. The A.I. that learns which words will get you the most engagement and re-purposes video, audio, and text into dozens of social posts containing those words. Kate is a former rock 'n' roll DJ and served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Why go to Meet Magento in New York City? Vijay Golani joins us today to talk about why to go to events, how to organize your meetups, and the importance of becoming a Magento Association member.

This bonus Magento Association special features Meet Magento Indonesia and Muliadi Jeo. Learn more about the Magento Association and the great community that it is building around Magento. Go to https://mage.id for tickets

What are you doing to retain your employees? Are you thinking of happiness, or is your business model churn and burn. Brent and Kalen talk about this subject in this short episode.

How to know if you’re sending too many (or not enough) emails.What to do if you’re still sending every email to your entire list https://www.elevateandscale.com/https://www.linkedin.com/in/kyle-stout-6804a117/https://www.youtube.com/channel/UCLjeqLuTNUhhhDFw0YSzTxA

which is improve conversion rates, decrease abandonment rates improve their acquisition efficiency and spend. Create brand loyalty and get people engaged in coming back. And what do you do? Like how do you get the what are the tactics that you use? What's the data that you use? What are the segments that you use to move those KPIs in the right direction? And beyond that there's a slow slew of other problems, right?

https://www.linkedin.com/in/evanpadgett/

How do merchants transition from email to SMS? Osa Gaius walks us through some large issues around regulation and also issues around just understanding as a brand, and how to leverage SMS the right way. We talk about how to not make your consumers upset when you send them communications once or twice a week. Osa strongly believes that great technology should empower people. This stems from the fact that he grew up in Nigeria with little exposure to computing. That experience has fueled his passion for elegant and useful software products. Osa is the CEO and founder of Parrot, a mobile payment platform bringing customers closer to the businesses they love.

The DEJ Group connects diverse talent with inclusive companies. We are dedicated to uncovering the real needs of our client organizations and bringing forward a slate of vetted candidates with an array of backgrounds and experiences. We work with companies to search for and acquire qualified candidates for CXO, vice president, general manager, and director roles. Our industry focus is nonprofit, retail, healthcare, and manufacturing.Leveraging our technical experience, business acumen, and passion for diversity, equity, and inclusion, we create value for companies by searching and finding the best talent for their open opportunities. If interested, let's connect and chat about what's possible."Confidence is when you say you are good. Excellence is when everyone agrees with you" - DEJ

Have you ever thought about the actions you should take on your marketing data? JJ Reynolds helps to eliminate the guesswork by using Google Marketing Cloud. JJ shows how his team can increase MMR while measuring the customer's journey. He describes how you can take your data from your CRM, Google Analytics, and cart platform and turn it into a real-time data dashboard for you to take action on. This is exciting stuff for both B2B and DTC marketers.

The Celigo platform is a world-class integration platform as a service (iPaaS) that allows IT and line of business teams alike to automate both common and custom business processes, enabling the entire organization to be more agile and innovate faster than competitors. https://www.celigo.com/

https://bulkcandystore.com/

An indeed managed, high-performance cloud solution built to optimize Magento, WooCommerce, and WordPress sites, stores, and applications - Nexcess has been serving SMBs and the designers, developers, and agencies who create for them for more than 20 years. Nexcess has data centers worldwide that deliver performance, reliability, auto-scaling and management control through their best-in-class open stack cloud platform. As a point of pride, Magento was invented on Nexcess servers. Known for continuous innovation, modern technology, a scalable platform, and access to world-class ecommerce and technical expertise, Nexcess has a product for every project and comprehensive management for sites and stores of every size. Nexcess is a company within The Liquid Web Family of Brands, which serves over 45,000 customers spanning 150 countries. Collectively, the companies have assembled a world-class team of industry experts, provide unparalleled service from a dedicated group of solution engineers available 24/7/365, and own and manage ten global data centers. As an industry leader in customer service, the rapidly expanding brand family has been recognized among INC. Magazine’s 5000 Fastest-Growing Companies for twelve years. For more information about Nexcess, visit https://www.nexcess.net/.

https://www.linkedin.com/in/reynaldoasantana/https://www.impactannex.org/

Adobe Commerce is the world’s leading digital commerce solution for merchants and brands. With Adobe Commerce, you can build engaging shopping experiences for every type of customer — from B2B and B2C to B2B2C. It’s built for enterprise on a scalable, open-source platform with unparalleled security, premium performance, and a low total cost of ownership. Businesses of all sizes can use it to reach customers wherever they are, across devices and marketplaces. It’s more than a flexible shopping cart system. It’s the building block for business growth. Website https://adobe.ly/adobecommerce

JetRails is your hosting partner, providing the fastest fully-managed ecommerce deployments in the Amazon Web Services AWS Cloud and on dedicated servers. The JetRails platform is built for speed with caching and accelerators at every layer. They can scale your application on-demand and help to integrate the latest acceleration techniques to keep your store fast and secure. Our team consists of strategic thinkers with years of experience in infrastructure, Magento and ecommerce business. We do our homework and make sure we understand your business objectives before working with you to set technology goals. Our specialty is custom-made solutions for how you work, sell and grow. We think this is important because, at the end of the day, ecommerce is about people, not computers. https://jetrails.com

Remember the days when you could turn on Google Ads and the customers would come flowing in the door? Those days are gone and Lewis Rothkopf walks us through techniques and ways to spend smart and measure often. Lewis has led global businesses and revenue lines at the world's foremost marketing, ad tech, and media companies. Lewis has contributed to the demand-side global inventory supply chain, as well as mobile, video, and advanced TV, streaming audio, digital out of home (DOOH), social, and emerging channels businesses.

Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Product Recommendations, and Personalization enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent. https://www.klevu.com

Merchants want a seamless user experience without sacrificing thorough identification and monitoring and they want the power of fraud prevention with the intelligence of AI and biometrics integration. Jaime and Brent talk about how merchants can use digital identity verification to ensure that their clients are who they say they are. Jaime walks us through some of the different aspects of fraud prevention. Jaime is the Founder and CEO of Preventor, a RegTech enterprise. Prevention is the next generation in integrated financial crime risk management.

Webscale is the Cloud Platform for Modern Commerce, offering security, scalability, performance, and automation for global brands. The Webscale SaaS platform leverages automation and DevOps protocols to simplify deploying, managing and maintaining infrastructure in multi-cloud environments, including Amazon Web Services, Google Cloud Platform, and Microsoft Azure. Webscale powers Fortune 1000 brands and thousands of other B2C, B2B, and B2E ecommerce storefronts across 12 countries and has offices in Santa Clara, CA, Boulder, CO, San Antonio, TX, Bangalore, India, and London, UK. https://www.webscale.com

Engineering-Focused eCommerce Web Agency & World-Renowned Developer Training Platform SwiftOtter is a trusted guide for eCommerce brands of enduring quality in a dynamic online marketplace. Our highly-experienced team of engineering-focused developers are known for helping our clients establish an excellent presence in the marketplace, avoid costly pitfalls and position themselves for explosive growth. In addition, SwiftOtter enables eCommerce developers worldwide to improve their skills, get certified, find their ideal career paths, and reach their full potential. We've got something helpful for every developer, and we're super excited about it. https://swiftotter.com/

Taren is best known as "Triathlon Taren" online and he's the founder of MōTTIV. We help endurance athletes get to their start lines feeling confident and across their finish lines feeling strong. We run the second-largest triathlon Youtube channel in the world, the most highly ranked triathlon podcast in the world, and we publish some of the most highly rated triathlon training books through our Triathlon Foundations series, and we train thousands of athletes online through our disruptive MōTTIV endurance training app. Our goal for endurance athletes is to help get them to their start lines feeling like they know exactly how the day will unfold; we want them to feel confident in their athletic abilities and know exactly how to get themselves across the finish line of ANY endurance race feeling strong, without having to suffer physically, financially, or emotionally during the training. Fitness should be fun, and we want to make it easy for athletes to have a blast!

ImageEngine has been obsessed with website performance and has assembled a team from around the world, bringing together thought leaders in device detection, image optimization, and Content Delivery Networks (CDNs). Over time they grew ImageEngine into a fully-featured image CDN. And in 2015, they began optimizing images across the web. Improve page load times by optimizing images tailored to the end user's device with our device-aware image CDN. See how easy it is to integrate your website with ImageEngine. Try the Image Speed test https://imageengine.io/developers/image-speed-test/

Sales Layer is a Product Information Manager in the cloud that centralizes product information and synchronizes it in all sales channels automatically (print, web, mobile, product feeds for retailers, and more) Forget about inefficient spreadsheets, with Sales Layer you can upload the information that you have in whatever format you have. Only with a simple click! Sales Layer helps companies to improve product management processes of managing and updating their catalogs in 3 steps: + Centralizing the data management in the cloud. + Synchronizing the information everywhere. + Analyzing the data usage of the end-user to improve product development processes. Also, Sales Layer adjusts intelligently like never seen before and builds a custom database for you. You can automatically reorganize your entire catalog and add tags, categories, or channels. Focus just on the quality of the product information. This is the PIM Evolution. https://saleslayer.com

Brent speaks with Rob Holthause from Subscribe Pro. Rob focuses on helping businesses improve their efficiency and grow their revenue while building a loyal customer base. Rob is a native of Maryland and is proud to call Baltimore home. When not educating customers about subscription marketing and Subscribe Pro’s products, Rob can be found hiking and playing with his Chocolate Lab mix, Atlas. He teaches music lessons on the weekends and plays bass with the popular Baltimore-based reggae group, Can’t Hang. Subscribe Pro is a subscription commerce solution that enables brands to offer auto-ship, subscribe-and-save, monthly box, and recurring billing programs on the Magento and Salesforce Commerce Cloud e-commerce platforms. They provide a thorough interface for customer service personnel to manage auto-ship or auto-replenishment programs and allow customers to modify subscriptions easily. Subscribe Pro integrates with over 100+ payment gateways, including tAuthorize.net, PayPal, and Braintree. The Subscribe Pro Vault tokenizes and stores customers’ credit card information securely and helps significantly reduces the PCI DSS regulations scope.

Brent and Kalarav talk about all things Magento and how the community has been embracing the changes that are happening with Adobe, Magento, and the Magento Association. Kalarav is a Certified Scrum Master, Adobe Certified Expert – Business Practitioner, and Adobe Certified Professional Developer with more than a decade of experience in the eCommerce world. He is a Delivery Manager with BrainVire, working with clients all over the world. He loves to explore and discuss the technical architecture of platforms and the growth of other commerce platforms.

I was able to sit down with Mariano Gomide de Faria at ShopTalk 2022 in Las Vegas and we had a great conversation about commerce. The United States needs to catch up with the rest of the world with conversational commerce. Mariano tells us how big players are going to be skipping distribution and going straight to the consumer. The world is global by definition.

Just going back to to multi-store front the, if we put all these pieces together, you have a solution now that will work across borders, across currencies, across languages maybe help us understand how big you've already helped us understand how big of a hurdle it was, but some of the solutions now that people can go to market with and the speed in which they could do.Yeah. So one example I love to use. I think it might've been the first or second multi-store customer to go live with us in beta.This was months ago. This was last year. It's company called The Bullet Group that had. Motorola rugged phones. So these are phones that you can they're dustproof waterproof drop proof, rugged phones, and another brand called cat phones, like Caterpillar phones that they sell all across Europe.They launched. I think they're up to I don't know, 20 plus stores for each of those two brands that are selling different currencies, different languages, all around the world. And they did this in a headless way. Meaning they've got, I think a WordPress front-end is the design. And then the backend is Big Commerce multi-store and it's a multi geo scenario.Ted Baker is doing the same thing. Ted Baker just launched this great apparel brand. They have something like a dozen different stores, different languages, and different currencies. Again, that's the multi-tiered. Use case, but you could also instead do a multi-site current use case. Like maybe your initial store sells to consumers, but then you wanted a B2 B store to sell to your wholesalers and your retailers.You can do that with multi-store. You could also come up with different brands. Sub-brands promotional launches, a store that you spend off and then spend. And the power of this is that when you spend one of these stores up, you can use the same integrations that were on your main store, all the investment you put into building that initial big store, integrating into your ERP or accounting system, your email marketing, whatever your payment solution is.You don't have to replicate all that work. You can leverage it. That's really the power and the speed of multi-store, but I think it's illustrative that those first couple of examples I gave you they have a dozen or more stores and they did it out of the gate.And I think the difference right now in the landscape of SaaS at least is the other, your competitors are all having to have a storefront and a different backend. And then they have to figure out how to manage all those multiple backends.That is correct.You're letting the client effectively manage one place, one place to do everything and then distribute out those SKUs and even multiple currencies with different checkouts in different countries.My understanding is that with Shopify, you can clone a store and it's pretty easy to clone a store. You push a button. You've got another store. That's like your initial store, same theme, same integration, same currency of that. You can't do multi-store, which is one account. And then start changing all of that changing the theme and the currencies and the that have like same integration, same backend one account, one store, lots of storefronts.You have multiple stores and we've always been able to do that too. This is much more powerful. This is. Very appropriate for many of the world's mid-market and large enterprise businesses who do have multiple brands, segments, and, or geographies, but so many small businesses want to do the same thing.And that's one of the neatest things that we'll be doing next. We the announcement today is live launched for our enterprise stores, but we'll be bringing this to our small business stores, our $30 a month for $80 month. Our $300 a month plan, you'll be able to click a button at a store and boom, there you go. Storefront, I should say.So you did mention that these cons are these new things coming up for the smaller merchants. What else is coming up with? Multi-store front? What are the things we have to look forward to?So in addition to bringing it to a small business and click of a button store addition, another major area of investment for us is in international capabilities within our native Stencil framework.So having multi-language we already have multi-currency, but especially multilanguage and some other geographic capabilities built into individual stores. Multi-store front will benefit from this. If you're using. Our native design framework and theming engine called stencil. If you don't want those limitations today, then you can go headless with us and do your front end and WordPress or content stack or content full or pick any other front-end framework.We're a leader in headless but we're bringing some of that native in as well. And then a final release, which should happen next month. It's March should happen next month in April is multi location inventory. So this is also going to be helpful because for businesses who have multiple warehouses and, or the addition of retai

Welcome to this Big Commerce episode of talk commerce. And I have Brent Bellm here, the CEO of Big Commerce. Brent, why don't you introduce yourself? Tell us your day-to-day role and maybe one of your passions in life. Great.So I'm CEO of Big Commerce. I took over for the founders about seven years ago.Big Commerce is a software as a service e-commerce platform where basically the software. Brands and retailers use to create beautiful, successful fast-growing e-commerce stores. We serve them all around the world. We're big, of course, in north America, but also Australia, New Zealand across EMEA, and very proudly have recently launched in Mexico with further expansion plans in south America.We power brands of all sizes. Brand new companies and startups who get going for $30 a month, all the way up to some of the world's very largest companies. For example, Proctor and gamble runs a vast majority of its brands on sites all over the world. I'm dead commerce, SC Johnson, Unilever other customers of ours, just to pick one category.We recently launched Ted Baker, a leading men's apparel and lifestyle brand. And we're one of the biggest software as a service. Platforms in the world. We IPO code two years ago and now trade as a public company on the NASDAQ. That's great.So we're at ShopTalk today. And you had a big announcement yesterday.Multi-store front. Why don't you tell us a little bit about a multi-store front for Big Commerce and what that looks like?Yes, multi-store front is the biggest and most complex product release in our history and arguably one of the most complex and biggest product releases of any e-commerce platform in history.What multi-store does is it lets any account or customer of ours, launch additional stores for additional brands, additional customer segments and or additional geographies. All from a single account. These stores can have the same or different themes and designs, catalog, checkout experiences, integrations.The value of it though, is it's a scalable way for companies to expand how and where they sell, leveraging all the efficiencies of a single account. What is so powerful about this is that traditionally one could only get multi-store functionality from the most expensive large enterprise platforms, Magento enterprise, Salesforce, SAP, and what made it really complex to launch is our platform was originally designed for one account, one store.You could have multiple stores, but they each had to have their own account, their own infrastructure. You're basically duplicating all your effort to build multiple. Every component of our platform had to become, multi-store aware. Catalog had to know which store it's referencing, checkout, which store it's referencing tax.Every single component themes URLs had to be rewritten to understand which store am I talking about storefront for a given owner. And that rewrite took us three years. All while on a multi-tenant SaaS platform, meaning without disrupting the 60,000 roughly stores that are running every day, their stores keep running.And then at the end of this path, they suddenly have the ability to add more stores without anything breaking on the stores that they had. Historically, that's really hard to do. Remember when Magento went from Magento one to Magento two, it was a rewrite. And a component of that was trying to significantly improve their multi-store front capabilities.They had the benefit of being on-premise software. They could just throw away Magento one, rewrite it as Magento two and say, Hey customers, if you want this set of improved capabilities, you have to migrate. It's a total migration. You throw away your Magento one. And now you start over on Magento two.You can't do that with multitenant. Software as a service multi-tenant means everybody's running on a single platform. And when you make changes, they have to not break the stores of everybody running. You can't tell them to version or upgrade or migrate. You have to fix it all while the train is running.And that is what we have done. So we're immensely proud of it. It truly makes us a full featured complete platform for even the world's largest enterprises. And it's a very big differentiator, for example, from Shopify who cannot do this.I want to back up just a little bit and just talk a little bit of a more more about SaaS as well and how much savings clients can realize in their SaaS offering virtues versus the on-prem.You did mention that the having to upgrade and some of those breaking things. The upgrade path in a on-prem version, you do have to shut down and start up and spend money on doing that. Where are the savings then met from Big Commerce for the client when they're on just the SaaS platform,when you're on SaaS a large portion of your software hosting and everything is included in.You don't have to pay separately for hosting. You don't have to have an army of software engineers to maintain your code. You don't have to worry about security and bu

Youth don't stop playing sports because they lose a game, they stop because they have a bad experience while playing. We interview Tim Williams about his company and his approach to youth sport. Tim is the Founder and CEO at T.WILL Sports, a dynamic sports company that delivers a variety of youth, recreational, and competitive sports services. He focuses on youth sports and takes pride in the ability to educate through sports and the experiences that come with sports. His goal is to help parents and coaches to inspire greatness within youth.

With so much technological disruption, it is important to stay relevant and I can think of no better way than merging, acquiring, or being acquired. However, these transactions fail because critical deal processes, such as diligence and integration, are being poorly conducted without proven success techniques. We interview Kison Patel, CEO, and Founder of M&A Science. As a former M&A advisor, he has seen these challenges first hand and set out to develop tools and techniques that address industry failings and enable M&A practitioners to drive growth and maximize value.

SAM GEORGE is a master at two things: discerning trends before they are recognized as trends and communicating these ideas to the public at large. Sam was convinced he was insane. When anyone would not respond to his message, he would get upset. The process is predictable. He thought something was wrong. The delay must be related to him. He wrote "I'll Get Back to You" to bring this issue to light and let people know they're not alone. It's important to realize that these emotions and thoughts are normal and can be changed.

Are you an entrepreneur looking for cash to grow? Banks, Venture capital, they all want a piece of you. Asher Ismail shows us a new perspective on funding a growing business and walks us through how his model will help entrepreneurs grow. Asher is the Co-founder of Uncapped. He helps entrepreneurs raise capital without giving up control of their business. The company was born out of frustration with the limited financing options available for European entrepreneurs. Uncapped provides business advances of between £10k and £5m with 0% interest and no hidden charges, allowing founders to access fair and flexible finance. It makes money by charging a low flat fee which is paid back from future sales revenue.

Are you tired of the monotonous sales outreach that never seems to get traction? Do you need to contact thousands of prospects for your sales team? Need appointments booked appointments at scale? We interview Tyler Kemp with LeadRoll and talk about Qualified Sales Appointments For High-Ticket Service Providers and SaaS Startups LeadRoll delivers unlimited sales bandwidth, quick turnarounds, and unbeatable service, helping your closers flood their calendars with qualified leads.

Do you want to create more engaging content in your newsletters? Jared Loftus helps us to understand the importance of a fabulous newsletter. Rasa enables marketers to create newsletters that engage customers through curated content that helps to build relationships. They give businesses a way to provide a real benefit regularly for everyone on their email list. And not just regularly, but relevantly. Through automation, companies can engage with a new level of frequency without spending more time, effort, or money.

Imagine doom scrolling through Netflix, looking for the ideal show to binge-watch this weekend. Not the mind-numbing, watch while playing "Candy Crush" content, but the great shows that you really want to burn through 24 hours watching. After reviewing thousands of low-budget horror movies and sitcoms, you finally stumble upon a hidden gem that you enjoy… but wouldn't it be easier if these incredible shows appeared automatically? Or if the entirety of Netflix was customized for your exact specifications? That's what Content Cucumber does (Well, they sort of do this) Content Cucumber is a writing company. Their clients are metaphorical directors since everything they create keeps the individual wants and needs in mind. Their subscription-based service even lets business leaders update their blogs without lifting a finger, giving them more time to focus on their company (or watch Netflix). We speak with Chris Chasteen, the co-founder of Content Cucumber.

How often have you gotten a handwritten note from an online store or a service that you bought something from? I bet you can remember when this happened last. David Wachs tells us about his unique business and his army or robots churning out thank yous and notes in your handwriting (But written by a robot!)

Isn't tax compliance fun? If you ever thought tax compliance was boring then you haven't met Shannon Kelly. Shannon (pronounced Shanuuun in Galic) entertains us with his tax compliance antics and then we dive deep into partner marketing.

Magento was born in Ukraine and the health and safety of our Ukrainian sisters and brothers are top of mind. Jisse Reitsma and Brent talk over a little history of where Magento came from and the strong Ukrainian community that has helped to make it a world-class e-commerce platform. We dive into Shopware and its advantages in today's market and close out with a little Magento Association talk. PWA to come next time

Contrary to rumors Magento Open Source is indeed alive and here to stay for a long time to come. Willem Wigman talks about the two different support models of Magento Open Source and how this will benefit the community. Long Term Support from Adobe will be called the Magento Open Source LTS version. This is a very common practice in Open Source software. The Short Term Support or STS version of Magento will be supported by the community. We also talk about the benefits of a cleaner more streamlined version of Magento Open Source LTS and how this will increase the ROI of merchants all over the world using any version of Magento.