Talk Commerce

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce and the ecosystems, and communities they work and live in. This week we interview Eric Landmann with Earthling Interactive. We kick off with how merchants are using eCommerce platforms and look especially at B2B and how B2B merchants are utilizing their catalogs. You may be surprised where they are missing out. We look at some specific features for B2B and touch on Adobe Commerce and Oro Commerce. We talk about the shifting platform landscape and look at SaaS verse on-prem. We learn that Eric is an avid ice climber and lives in Bozeman Montana! This episode was recorded on June 16th, 2021

Welcome to this AWS bonus edition of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This is another bonus episode on our series of interviews on Amazon Web Services and how it has helped merchants and content providers save money and increase performance. I interview David Arago and Jason Camp on getting started on AWS and what technicians and merchants can do to start off on the right foot (or server). I am currently looking for subject matter experts in this field to talk about different aspects of AWS. Please go to Talk-Commerce.com/lets-talk and start a conversation! This episode was recorded on August 11th, 2021

Welcome to this special tech edition of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Joseph Leedy with Wagento Creative. Discuss Magento extensions and integrations and look at the difference between the two. Joseph helps us understand why merchants need to take some extra time to vet any new extension they install on their website and developers need to be prepared to ask questions on why the extension needs to be installed. We discuss the Magento marketplace and why it is a good place for merchants to look for extensions. Joseph fills us in on what he is working on now and what interesting extensions he worked on in the past. We discuss our Unconference in Orlando Florida in January of 2022 and why Merchants and developers should attend. Joseph Leedy is a Magento developer and certified developer for Wagento Creative, an Adobe Gold Partner. This episode was recorded on July 14th, 2021

Welcome to Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Tyler Jensen with Wolf Automation. Tyler Jensen is a merchant and a Magento Association Membership committee member. We talk about Adobe Commerce and some of the pitfalls that merchants can fall into, especially around modules. Tyler tells us about his idea for a Merchant Hackathon and Brent hopefully will make it happen in the near future. We talk about the Hyva theme and how the theme can do better on the documentation of the theming. Tyler mentions that that theme will be so successful that Willem is going to get tired of answering all the questions. We close things out with some great merchant advice for anyone on Magento Open Source or Adobe Commerce. Tyler is a system architect with Wolf Automation, a leading supplier of industrial automation equipment. This episode was recorded on July 12th, 2021

Welcome to this AWS bonus edition of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we start a series of interviews on Amazon Web Services and how it has helped merchants and content providers save money and increase performance by using Amazon Web Services. I am interviewing David Arago and we are featuring these bonus episodes from different brewpubs. This brings out an honest conversation on moving to the cloud and you will hear how cloud services will save time, money and add tons of flexibility! I am using a new ZoomP4 recording device and this was my first time using it. I did not bring a change of batteries. It did not change the quality of the recording, but it did allow us to go out, get batteries and get a second beer. I am currently looking for subject matter experts in this field to talk about different aspects of AWS. Please go to Talk-Commerce.com/lets-talk and start a conversation! This episode was recorded on August 6th, 2021

Welcome to this tech edition episode of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Christian Münch, Head of Development for N98 in Germany. We talk a little bit about the history of MageRun, the Swiss Army knife for Magento. We talk about Magento and headless commerce and Christian helps us understand some alternatives to just going headless with a single app. This episode was recorded on June 30th, 2021

Welcome to this special Episode of ULTRA Talk Commerce, where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Dave Crow and Professor U with UltraCommerce. We learn about the platform, its history, and why it is a fantastic solution for a multitude of merchants who are looking for a robust ecommerce platform or an order management system, or a product information system, or even a marketplace! Wow, this is fantastic! Professor U joins us to talk about partners and who should and can get involved. This episode was recorded on July 8th, 2021

This week we interview Vinai Kopp who is a big advocate of the new Hyva theme. We discuss why Hyva makes sense for every developer, agency, and merchant. Vinai gives us reasons why Agencies need to embrace Hyva and get their teams on board. He also talks about the benefits for the merchant to use it. We go into the differences between PWA and a monolith and dive into microservices. All this while not getting too technical. You have to listen to this episode to hear Vinai’s opinion on PWA vs Hyva! This episode was recorded on July 7th, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce and the communities they work and live in. This week we interview Michael Turk, Senior Director Solution Consulting with Spryker. We start off the show with how Brent tricked Michael into running a marathon. (How often that happen?) We discuss the origins of Spryker Commerce OS. We examine headless verses monolith and dispel some notions that headless makes things complicated. We also dive into what makes solutions too complicated. We look at some very impressive stats on checkout rates on B2B and B2C. This episode was recorded on June 24th, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce and the ecosystems, and communities they work and live in. This week we interview Sonal Puri, CEO at Webscale. We discuss the meaning of “Modern Commerce '', how online retailers should be thinking about new technology (the shiny new thing is sometimes the best), and how Core Web Vitals is something that requires every merchant’s attention (yesterday). We also discuss Jay Smiths’ “Edgy” open letter, as well as how Webscale prides itself on always pushing the market in terms of features and capabilities. Sonal also shares how important she feels it is that we mentor young people today, helping them complete their education and finish college. This episode was recorded on June 21st, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce, ecosystems, and communities they work and live in. This week we interview Stefan Willkommer with TechDivision in Germany. We discuss Adobe Commerce, Magento Opensource, and the health of the Magento community. We dive into Adobe Commerce and Adobe Experience Manager and look at how it is working for merchants, even in the mid-market. We learn about the fantastic new office space that TechDivision has built and has yet to have people come back to. Stefan gives us some great books to read as well as some great advice that any business owner should ask. This episode was recorded on June 14th, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce. This week we interview Sonja Franz with Integer_net in Germany. We discuss the Magento community, online events, and the Magento association. We talk about diversity in the tech community and what everyone can do to help be more diverse. Even bald white guys. We touch on the new Hyva theme and finish with some ballroom dancing. This episode was recorded on June 10th, 2021

Welcome to Talk Commerce. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Eric Erway with Adobe. We discuss PWA studio and how big merchants are adopting and using it. We talk about how vibrant our Magento community continues to be and he gives us a low down of the local meetup seen in Austin with ShipperHQ. Eric tells us how merchants will save money and get ROI from using PWA studio. Eric balks at the chance to present in person, in Minneapolis, in January but gets excited about Disney World in Orlando Florida for an Adobe Hackathon in 2022. This episode was recorded on June 9th, 2021

Welcome to this episode of Talk Commerce, where we explore how merchants, agencies, and developers experience commerce. This week we interview Joseph Maxwell with Swiftotter. We discuss how important it is for a developer to get a certification on an Adobe product. We discuss how everyone on a team should have a certification or accreditation on one Adobe Product. We talk about how agencies need developers to get certified and how merchants need to make sure their agency has certified developers. Joseph introduces his new book “The Art of Ecommerce Debugging” This episode was recorded on May 12th, 2021

Welcome to Talk Commerce. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Willem Wigman with Hyva, the revolutionary new Magento theme that will change your life! Did I say change your life? Yes, this shows how powerful the Magento community still is and continues to be! We talk about the origin of the name, not to spoil anything, but it’s good. We discuss the impact on site speed for merchants and how Google is changing the game for your website and how it is ranked. If you are a merchant you need to share this episode. If you are an Agency you need to get on board with Hyva and get your Devs teams there too. This episode was recorded on June 9th, 2021

Welcome to Episode 22 of Talk Commerce. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Tadhg (Tige), Bowe, with Monsoon Consulting. We discuss Magento and the community. Tadhg pronounces Hyva in a different way. We have some notable Irish quotes and a good bit of Craic (That’s fun in Irish) This episode was recorded on May 26th, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce. This week we interview Tom Robertshaw with Space48 in the United Kingdom. We give a little history on Tom’s e-commerce survey that he started publishing while he was still at University. We get into the ever-growing community on BigCommerce and talk about BigCommerce and BigCommerce Apps. And how could I talk to a Magento Master and not talk a little about Magento. This episode was recorded on May 26th, 2021

Welcome to Episode 16 of Talk Commerce. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview TJ Gamble with Jamerson. We discuss BigCommerce and how the choice of simple is often better than complex for your average merchant. We discuss his show Ecomerceaholic and how he has garnered worldwide fame from the show. We close out the episode with another pitch for a Hackathon in Orlando Florida in January of 2022. This episode was recorded on May 25th, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce. This week we interview Sharon Lambert with Adobe from Dublin Ireland. We talk about diversity in the Magento community and the steps we can take to bring more diversity to the community. Sharon suggests we do a panel on diversity for the show. Brent makes a feeble attempt at an Irish accent and Sharon gives us some action items to be inclusive in our community. This episode was recorded on June 4th, 2021

Talk Commerce a Tech Edition Special. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Aaron Sheehan, with DEG Digital. We discuss Magento Solution specialists or now called Adobe Certified Expert - Adobe Commerce Business Practitioner. We discuss how important the role of a solution specialist is for any agency building an Adobe Commerce Solution. We also talk about and mispronounce Hyva. The is so much more to this episode and it is a much listen to! This episode was recorded on May 26th, 2021

Welcome to Talk Commerce. Where we explore how merchants, agencies, and developers experience commerce. This week we interview Laura Trejo with Seis Diez Services in Mexico. We have a great conversation about commerce in Mexico and what platforms stores are using. Some of the choices are surprising! Laura tells us how the Magento to Adobe name change has been confusing. We learn about a new commerce platform called Tienda Nube https://www.tiendanube.com.mx. We talk about marketing in Mexico and more! This episode was recorded on May 26th, 2021

Welcome to Talk Commerce a Tech Edition Special. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Jisse Reitsma, with Yireo. We focus on developer training on React, Vue, or the new Magento Hyva Theme. We look at training from the Merchant, agency, and developer perspectives. Jisse gives us actionable feedback for training on what to ask as a developer, what an Agency should look for, and what a merchant should expect. Did you know that Jisse is an accomplished Pianist? (He plays Chopin!) We talk about how open source is not free and close it out with a little bit of Hyva and more pronunciations. Brent tries out his new portal podcasting system with mixed results. (Please send me your comments!) This episode was recorded on June 4th, 2021

Welcome to Talk Commerce. Where we talk about how merchants, agencies, and developers experience commerce. This week we interview Ben Marks with Shopware. We discuss Shopware, Shopware and Shopeware. While talking about Shopware we also discuss community and how he started in the Magento Community. We explore open-source and how Shopware is positioned in the open-source community. This episode was recorded on May 18th, 2021

Welcome to Episode 14 of Talk Commerce. We talk about how merchants, agencies, and developers experience commerce. This week we interview Thomas Fleck with Oro Commerce. We talk about B2B stores and how a platform built for B2B can give maximum ROI to the merchant. Oro Commerce enables business growth through its open-source platforms focused on B2B and CRM. We discuss Meet Magento Germany and how it started. We also go over BlueGento and how it was effective in launching stores quickly for Universal Music Group. This episode was recorded on May 17th, 2021

Welcome to Episode 13 of Talk Commerce. We talk about how merchants, agencies, and developers experience commerce. This week we interview Muliadi Jeo about Meet Magento Indonesia. Muliadi is an eCommerce Consultant, Magento Solution Partner, and Magento 2 Certified Solution Specialist, currently the Chief Technology Officer at the eCommerce agency SIRCLO in Indonesia. This episode was recorded on May 18th, 2021

Welcome to Episode 12 of Talk Commerce. We connect the dots in your commerce experience between the developer, agency, and merchant. We interview Mark Lewis from Netalico (Not Metalica). We discuss Shopify, SaaS Platforms in general, and lots of great conversations around how Magento and Shopify can work for certain clients. We also talk about how Netalico sounds a lot like Metalica. This episode was recorded on May 11th, 2021

Welcome to Episode 11 of Talk Commerce, a Tech edition special. These episodes are focused on commercial development and will have content relevant to the merchant. We interview Miguel Balparda from Nexcess, An Magento hosting company. We talk about Magento development environments and how it is moving to the cloud. The interview takes place from the Minneapolis / Saint Paul Airport. This episode was recorded on May 14th, 2021

Welcome to Episode 10 of Talk Commerce. We talk about the immersive commerce experience for the developer, agency, and merchant. We interview Ray Bogman from Adobe. We discuss Adobe Professional services and why every agency and merchant should use them. We make plans for an epic bike trip at the 2022 Adobe Summit from Salt Lake City to Las Vegas. This episode was recorded on May 10th, 2021

We interview Japhet Perez from Space.bar, an Agency in Mexico. We discuss VTEX and how it has grown in LATIN America. We also reminisce on Mage Titans and the first one that was hosted in Mexico City in 2017. This episode was recorded on May 6th, 2021

Adobe Firefly projecthttps://www.adobe.io/apis/experienceplatform/project-firefly/docs.html#!AdobeDocs/project-firefly/master/overview/what_is.md Adobe IOhttps://business.adobe.com/summit/2021/sessions/extending-magento-commerce-with-adobe-io-s604.html Lars Bloghttps://larsroettig.dev/how-i-learned-reactDisneyhttps://disneyworld.disney.go.com/

Welcome to Episode 7 of Talk Commerce, where we talk about commerce in this new digital world and how it touches the merchant, consumer, and agency. We interview John Hughes this week with Fisheye, A Magento-only agency in the UK (Not many of them left!) We cover Hyva and his recent blog post. We also talk about the Magento community and how it is rallying behind the new theme. This episode was recorded on April 24th, 2021

How much more exciting does it get than when a software patch hits the market! Deryck and Brent talk about the new 2.4.2-p1 patch along with the 2021 release schedule https://devdocs.magento.com/release/

The Site-Wide Analysis Tool (SWAT) provides 24/7 real-time performance monitoring, reports, and recommendations to ensure the security and operability of Magento Commerce Cloud installations. The Site-Wide Analysis Tool provides a dashboard and reports with system insights and recommendations based on best practices that you can use to address detected issues. The service is available in production mode for Admin users with permission to access user role resources.

We interview Arron Moss of Zero-1 and MDOQ this week on helping developers automate their Magento CI pipeline and how this saves big money for merchants This episode was recorded on April 14th, 2021

We wrap up a busy week at the Adobe Summit and today go over the Magento Association Connect conference. Brent talks about how important it is to have smaller conferences to get people used to speaking in public. Deryck talks about the importance of David Depner’s talk and how his Google knowledge is important to Magento. This episode was recorded on April 30th, 2021

The #AdobeSummit #AdobeSneaks is available herehttps://business.adobe.com/summit/2021/sessions/summit-sneaks-gs8.htmlYou can find the Magento Association website here https://www.magentoassociation.org/You can tweet about the sneaks using these hashtags!#DailyShuffle#SavvySearch#ProjectLiveWire#CatchyContent#AccountAce#SegmentTuner#DimensionBuilder

At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling new enterprise applications with Adobe Journey Optimizer and Adobe Customer Journey Analytics, its next-generation Real-time Customer Data Platform (CDP), its industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities to deliver real-time personalization at scale. Additionally, Adobe announced new content and intelligent commerce capabilities including a strategic partnership with FedEx.Following is a summary, with links to press releases or blog posts, of many of these top news items. Be sure to return to the portal in the coming weeks and months as we roll out enablement and additional resources pertaining to these announcements.New Adobe Application: Adobe Journey OptimizerBuilt on Adobe Experience Platform, Adobe Journey Optimizer is the industry’s only enterprise application designed to help marketers optimize the customer journey across any outbound or inbound customer touchpoint. SPP and Exchange members can register for a post-Summit webinar on Adobe Journey Optimizer, scheduled for May 4thIndustry’s First CDP Architected for First-Party Data Adobe’s next generation Real-time Customer Data Platform is the only enterprise application architected from the ground up for first-party, data-driven customer acquisition and engagement. It serves as a centralized hub for first-party data, provides real-time, machine-learning-powered personalization at scale, and offers a new Segment Match capability that lets brands collaborate to expand their own first-party data sets through partnerships. New Look-alike Segments allow brands to identify additional customers who share similar attributes to their best-known customers. Plus, the B2B edition of Adobe Real-time CDP allows customers to bring together both individual and account profiles for complete intelligence and activation to help B2B companies think and act like B2C brands. New Adobe Application: Customer Journey AnalyticsThe industry’s first enterprise application that allows brands to integrate and standardize their online and offline customer data, enabling anyone – not just data scientists – to connect that data, easily visualize it in a unified view, and better understand the entire journey to better inform marketing strategies. Customer Journey Analytics is extending the types of insights brands have access to by introducing new AI capabilities and features that enable brands to visualize the customer journey in full context across multiple touch points. Updated Branding: Magento Commerce is now Adobe CommerceAdobe is officially consolidating the branding of the licensed commerce product from Magento Commerce and Adobe Commerce Cloud to the single brand of Adobe Commerce. The corporate Magento brand is also retired; all corporate references should be Adobe. Please see the updated branding guidelines* on the portal.Adobe Commerce CapabilitiesTo help companies drive business growth, new Product Recommendations, powered by Adobe Sensei, unlock new ways for customers to discover products. New Live Search delivers fast and hyper-relevant results and search experiences on a merchant’s site. Plus, an integration between Adobe Commerce and Adobe Sign will roll out globally the second half of this year enabling merchants to easily deploy digital signing processes as part of the customer journey. Adobe also announced a new strategic partnership with FedEx that will enable Adobe Commerce merchants to integrate their storefronts with FedEx ShopRunner, allowing them to offer customer benefits such as free two-day shipping, one-click checkout, seamless returns, and the ability to take advantage of FedEx’s logistics intelligence to optimize their shipping spend. Adobe Experience Platform Customer MomentumThe Adobe Experience Platform and ecosystem power thousands of brands globally and deliver real-time personalization at scale across more than 17 trillion segment evaluations every day across applications and services. New Marketing System of RecordAdobe previewed its new Marketing System of Record, which will be the single source of truth for connecting and managing work across the entire marketing lifecycle, from strategy and planning to execution and measurement. Adobe Experience Manager InnovationsNew innovations include Headless Content Management System capabilities, which deliver immersive content as data over APIs and bring advanced AI to content automation. The newly launched Adobe Experience Manager Assets Essentials will become the default asset management capability in all Adobe Experience Cloud applications and be fully configurable to ensure access to the best content. Adobe Powers Digital Healthcare InnovationAdobe is now powering digital experiences for seven of the top 10 healthcare providers, eight of the top 10 healthcare payers and nine of the top 10 pharmaceutical companies—delivering experiences

Day 1 Schedule:9:00-10:00 am PT – Keynote Ft. Serena Williams10:00-Noon PT – Innovation Keynotes with customers and Adobe execsAfternoon: Session, networking, and workshops of your choosing. Build your schedule here: https://portal.adobe.com/widget/adobe/as21/catalogsum2021?Options for Keynote + Innovation Keynote Viewing:Tune in to the Twitter Events Page Livestreams here: http://adobe.ly/SummitTwitterTune in and register on the Summit Site here: https://adobe.ly/3e2o9SsAdditional details + resources attached in the Insiders Know Before You Go Guide!

You can signup and participate hereAdobe Summit

Deryck and Brent talk about Adobe Digital Learning Services and how important it is for the merchant to learn how to run their ecommerce store. Deryck makes an attempt and coming up with the theme tune for Talk Commerce. Action-packed Episode!

Brent Peterson chats with FairPlay Co-Founder and COO Andrew Devlyn in this third episode of Talk Commerce! Fairplay is a financing and analytics platform for your eCommerce, which uses data processing to invest in your digital marketing campaigns and inventory. For fast-growing ecommerce businesses that generate consistent sales, Fairplay offers smart financing in exchange for a small portion of your revenue until the financed capital is repaid plus a fixed service fee. https://getfairplay.com/

Brent and Kristof talk about the Magento community, Magento extensions, the quality of extensions, when we started to working together (2009) and of course the fact that Hawaii and New Zealand are only one hour apart (but 23 hours really)

Brent Peterson and Jisse Reitsma discuss all things frontend, including PWA Studio, Vue Storefront, and the new Hyvä theme for Magento 2! We hope you enjoy Talk Commerce EPISODE 1!