The Top 3 Things Event Organizers Must Know to Boost Ticket Sales in a Post-COVID World with Ashley Stanford
Audio is streamed directly from the publisher (2.gum.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Summary
Ashley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and finding and partnering with complementary events.
Takeaways
- COVID-19 has significantly impacted the event industry, leading to the need for innovative marketing strategies.
- Social media plays a crucial role in event marketing, allowing organizers to engage with attendees and create buzz.
- Partnering with sponsors and leveraging gamification can enhance event marketing efforts.
- Maintaining momentum and engagement throughout the event cycle is essential for success.
- Event organizers should carefully consider event size and goals, as well as identify and collaborate with complementary events.
Chapters
00:00
Introduction and Background
05:26
Impact of COVID-19 on the Event Industry
09:02
The Changing Social Aspects of Events
11:30
The Importance of Social Media in Event Marketing
14:38
Effective Event Marketing Strategies
20:33
Gamification in Event Marketing
25:11
Maintaining Momentum and Engagement
29:01
Determining Event Size and Goals
30:36
Finding and Partnering with Complementary Events
32:47
Shameless Plug