Talk Commerce

Two reasons to listen. Number 1: this is an awesome episode with a inspiring storyNumber 2: It's about #2Summary:In this engaging conversation, Caleb Olson, the inventor of the Poop Copter, shares his journey from software engineer to innovative problem-solver. With a master's in computer science and machine learning background, Caleb discusses how his side project evolved from a basic security camera poop detection system to a fully autonomous drone. He details the technical challenges of creating a precision-landing drone that can identify and collect dog waste, using Raspberry Pi technology and computer vision. Beyond the technical aspects, Caleb offers candid insights about viral fame, the balance between passion projects and business opportunities, and his philosophy on building solutions that haven't been tried before.Takeaways:Caleb's background combines software engineering with machine learning expertiseThe Poop Copter evolved through multiple iterations over 2.5 yearsHis approach prioritizes simple, cost-effective solutions using basic materialsThe drone uses custom-trained AI models to identify dog wasteSafety and precision landing were key technical challengesThe project demonstrates the intersection of hobby drones and practical automationCaleb values creative freedom in side projects over commercial constraintsHe's developed other innovative solutions, including baby monitoring systemsThe project highlights the potential for automating common household tasksBalancing viral attention with meaningful development remains a challengeSound Bites:"I'm a builder and I have these tools and they're just the means to do something with.""That's what's so magical for me still with coding and stuff is you can build seemingly anything.""I've slowly become just the poop man. It's just weird.""I like exploring interesting data sources that I have that feel untapped."Chapters:00:00 Introduction and Background15:30 Technical Deep Dive into Poop Copter31:45 Future Vision and Business Possibilities40:46 Closing Thoughts and Next Steps

In this episode, Christopher Yang, co-president of Shopline, discusses the evolving landscape of e-commerce, the challenges faced by merchants, and the innovative solutions offered by Shopline. He emphasizes the importance of customer engagement, the role of no-code solutions, and the integration of AI in enhancing the e-commerce experience. Christopher also highlights Shopline's commitment to sustainability and its global expansion strategy, aiming to empower merchants in a competitive market.takeawaysChristopher Yang has extensive experience in e-commerce across various sectors.Shopline focuses on scalability, performance, and efficiency for merchants.Merchants are looking for personalized and seamless shopping experiences.No-code solutions are essential for reducing development costs and time.AI-driven analytics are crucial for improving conversion rates and customer engagement.Shopline supports international expansion with multi-currency capabilities.Sustainability is becoming a key focus for e-commerce businesses.The future of e-commerce includes trends like live shopping and subscription models.Shopline's app ecosystem enhances merchant capabilities and customer experiences.Understanding customer needs is vital for developing effective e-commerce solutions.Sound Bites"We're here to support different initiatives""No code is just a part of that""Explore Shopline for your e-commerce needs"Chapters00:00Introduction to Christopher Yang and Shopline02:38Shopline's Unique Value Proposition04:59Challenges and Innovations in E-commerce07:30The Role of AI and No-Code Solutions10:15Customer-Centric Strategies and Market Expansion12:40Sustainability in E-commerce15:07Shopline's Global Reach and Future Goals17:48Predictions for E-commerce in 202520:13Innovations and Customer Success Stories22:58Closing Thoughts and Contact Information

SummaryIn this episode of Talk Commerce, Ravi Mittal, CEO of Rave Digital and owner of Aheadworks, discusses the challenges and complexities of the Magento extension system. He highlights the need for a simplified licensing model and centralized management of extensions to enhance the buying experience for merchants. Ravi also shares insights on the upcoming Meet Magento Florida conference, emphasizing its importance in fostering community and collaboration within the Magento ecosystem.takeawaysRavi Mittal founded Rave Digital in 2008 after leaving IBM.Magento is a flexible platform but has challenges with its extension system.The current licensing model for Magento extensions is overly complicated.Merchants often struggle with managing multiple subscriptions for extensions.A centralized marketplace could simplify the purchasing process for extensions.Ravi advocates for a unified licensing cost across all Magento editions.The Magento community is losing market share to competitors like Shopify.Meet Magento Florida aims to revive the community spirit of Magento events.Rave Digital leverages its own extensions for efficient service delivery.Ravi encourages community involvement in advocating for changes in the Magento ecosystem.Sound Bites"Adobe can make certain changes.""We are losing market share to Shopify.""We are growing year over year by 15%."Chapters00:00Introduction to Rave Digital and Aheadworks02:56Challenges in the Magento Extension System06:53Current Licensing Models and Their Complexity10:39The Need for Centralized Extension Management12:41Proposed Changes for the Magento Community19:13Licensing Costs: Open Source vs. Enterprise21:01Meet Magento Florida Conference Overview

In this episode, Brent Peterson interviews Eitan Koter, co-CEO of Vimmi, a company specializing in video commerce. Eitan discusses the importance of video in marketing, the rise of shoppable videos, and how brands can effectively integrate video into their e-commerce strategies. He shares insights on creating engaging video content, the future of video marketing, and real-world success stories from various industries. The conversation emphasizes the need for authenticity and consistency in video marketing, as well as the potential for significant conversion rates through effective video strategies.takeawaysVideo is becoming a foundational channel for companies.Social commerce is projected to exceed $8 trillion by 2030.Authentic and consistent video content drives customer engagement.Short form videos are effective for immediate conversion.Live shopping events can significantly boost sales.Repurposing existing videos can save time and resources.Video is crucial for building trust with potential customers.E-commerce is evolving with the integration of video.Brands need to create a direct relationship with consumers.The future of marketing will heavily rely on video content.Sound Bites"Social commerce is probably what driving it.""Video is a very powerful way to create engagement.""Video keeps users more time on their platforms."Chapters00:00Introduction to Vimeo and Eitan Koter05:56Integrating Video with E-commerce Platforms12:32The Importance of Authentic Content18:14Effective Call-to-Actions in Video24:17Future Trends in Video Commerce

In this episode of Talk Commerce, Brent Peterson interviews Betty Lu, the CEO and founder of Confetti Snacks, a company dedicated to transforming imperfect produce into delicious snacks while addressing global food waste. Betty shares her entrepreneurial journey, the challenges of entering the snack market, and the innovative processes behind creating unique flavors. The conversation highlights the importance of sustainability in food production and the company's mission to make healthy eating exciting for consumers.takeawaysConfetti Snacks was founded to combat food waste by using imperfect produce.Betty Lu's entrepreneurial journey began with a desire to create a lasting impact.The company focuses on innovative flavors inspired by global cuisines.Sustainability is a core value, with a commitment to upcycling food waste.Confetti Snacks aims to change perceptions of vegetables through delicious snacks.The brand has gained traction in major retailers like Walmart and Disney.Consumer curiosity drives sales, as the product stands out in the market.Betty emphasizes the importance of taste in promoting healthy eating.The company is expanding its product line and exploring new flavors.Confetti Snacks is actively working on partnerships to increase brand visibility.Sound Bites"I wanted to create the anti-thesis of a potato chip.""Nearly one third of edible produce are thrown away every year.""We have a huge pleasure of working with Disney."Chapters00:00Introduction to Confetti Snacks and Betty Lu05:58The Entrepreneurial Journey and Inspiration Behind Confetti Snacks11:18Innovative Snack Production and Flavor Development14:42Cultural Influence and Culinary Adventures16:22Challenges in Brand Growth and Market Penetration19:18Sustainability and Upcycling in the Snack Industry22:23Sales Channels and Distribution Strategies28:13Future Flavors and Partnerships32:49Closing Thoughts and Consumer Reception

Carolyn Lowe, CEO and founder of ROI Swift, shares invaluable insights about succeeding on Amazon's marketplace. With 25+ years of e-commerce experience, including roles at Dell and successful ventures with mom-and-baby brands, Carolyn reveals the strategies that matter most for Amazon success.

In this episode of Talk Commerce, Brent Peterson interviews Kyle Hency, CEO of GoodDay Software, who shares insights from his journey as a co-founder of Chubbies and his current mission to innovate ERP solutions for small brands. The conversation explores the operational challenges brands face today, the evolution of client expectations in technology, and the unique entrepreneurial environment in Austin, Texas. Kyle emphasizes the importance of building accessible tools for brands and the impact of AI on brand building, while also looking ahead to trends for the upcoming holiday season.takeawaysKyle Hency is the CEO of GoodDay Software, previously co-founder of Chubbies.Chubbies was built to authentically connect with a younger audience.GoodDay Software aims to simplify ERP solutions for small brands.Operational challenges for brands include inventory management and market competition.The technology landscape is evolving, with higher expectations from clients.AI is changing the way brands interact with technology and consumers.Austin's tech scene is thriving due to its supportive environment and lower cost of living.GoodDay Software focuses on providing a centralized operating system for brands.The holiday season is expected to show positive trends for brands after a tough period.Collaboration among brands in the e-commerce space is crucial for success.Sound Bites"Every day is a good day.""The cost of living is just so transformative.""It's a system that does a lot more for you."Chapters00:00Introduction to Kyle Hency and GoodDay Software02:57The Journey from Chubbies to GoodDay Software05:37Operational Challenges for Brands08:20Building Solutions from Real Pain Points11:24The Evolution of Client Expectations14:03The Future of ERP Systems16:33The Impact of Economic Trends on Brands19:27Austin's Unique Innovation Ecosystem21:57GoodDay's Mission and Offerings

In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance indicator and offers predictions for the retail season ahead.takeawaysDigital first is about mindset and customer promise.Content generation is critical for product pages.Contribution margin is essential for measuring marketing effectiveness.Natural tension in teams can lead to better outcomes.Retailers need to align marketing and merchandising strategies during peak seasons.Planning and contingency strategies are vital for holiday success.Amazon's influence is reshaping retail promotions and consumer expectations.Metrics should be agreed upon across departments for consistency.Flexibility in operations is crucial during peak times.Optimism is a key driver for success in retail.Sound Bites"You can't just rely on paid ads.""Plan the dive, dive the plan.""You need flexibility during peak."Chapters00:00Introduction to Jay Topper and His Journey03:41Understanding Digital First in Retail06:23The Importance of Content in E-commerce09:40Balancing Paid Ads and Organic Content12:18Natural Tension in Business15:07Key Metrics for E-commerce Success18:06Strategies for the Holiday Season20:55The Impact of Amazon on Retail23:52Predictions for the Upcoming Retail Season26:31Closing Thoughts and Fabric's Role

In this special holiday edition of Talk Commerce, host Brent Peterson joins forces with Scott Ohsman of Always Off Brand for an entertaining live recording from Shoptoberfest, sponsored by Shopware. Recorded in Brooklyn, NY, this collaborative episode features an engaging conversation with two dynamic guests: Noah Oakenberg from Above the Fray, a Portland-based solutions integrator specializing in B2B manufacturing, and Rohit Padanga, co-founder and CEO of Zamp, a comprehensive sales tax compliance solution provider.Key Discussion Points:The importance of building authentic customer relationships before pushing salesInside perspectives on Shoptoberfest and the Shopware communityCandid insights into agency-client relationships and partnership alignmentStrategic approaches to sales tax compliance in e-commerceReal-world experiences in agency management and client acquisitionSpecial Guests:Noah Oakenberg - Above the Fray (abovethefray.io)Rohit Padanga - Zamp (zamp.com)Co-Hosts:Brent Peterson - Talk CommerceScott Ohsman - Always Off BrandRecorded live at Shoptoberfest in Brooklyn, NY, this collaborative holiday special brings together the best of both podcasts for an insightful and entertaining discussion about the future of e-commerce and digital partnerships.Sponsored by Shopware

The conversation at Shoptoberfest delves into various aspects of e-commerce, focusing on the unique shopping experience provided by Tmoo, the impact of gamification on consumer behavior, and the current trends in holiday spending. The discussion also highlights the competitive landscape of retail, identifying key players and market dynamics, while exploring the future of e-commerce and B2B opportunities. The speakers reflect on the evolving nature of consumer expectations and the importance of adapting to new market realities.takeawaysThe Tmoo shopping experience is gamified, making it engaging for users.Consumers are increasingly looking for budget-friendly options during the holidays.Amazon and Shein are major players gaining market share in retail.Good retail practices are still essential in today's market.Emerging markets show a higher percentage of marketplace dominance.Drones are expected to revolutionize delivery in small towns.B2B commerce presents significant opportunities for growth.Shopify currently dominates the direct-to-consumer e-commerce space.Retail trends indicate a mix of winners and losers in the market.The conversation reflects on the importance of adapting to consumer behavior changes.Sound Bites"They're growing like a weed.""It's a lot of Greenfield.""Thanks for having me on."Chapters00:00Introduction to Shoptoberfest and Tmoo02:22The Gamification of E-commerce05:26Consumer Behavior and Holiday Spending07:37The State of E-commerce and Market Trends10:20The Future of Retail and B2B Opportunities13:15Closing Thoughts and Reflections

In this episode, Caroline D'Amore, founder of Pizza Girl, shares her journey from being a 'pizza kid' to a successful entrepreneur in the Italian food industry. She discusses the challenges she faced in a male-dominated space, her innovative products including organic sauces and countertop pizza ovens, and her vision for the future of Pizza Girl. Caroline emphasizes the importance of quality ingredients, empowering women in business, and the evolving trends in the food industry towards healthier options.TakeawaysCaroline's background in the pizza industry shaped her work ethic.Pizza Girl was born out of a desire for healthier Italian food options.The brand focuses on quality ingredients and authenticity.Caroline's innovative pizza ovens cater to a diverse audience.The importance of female representation in the food industry is highlighted.Caroline's journey reflects the challenges of being a woman entrepreneur.The future of food is leaning towards cleaner, healthier ingredients.Direct-to-consumer relationships are crucial for brand success.Caroline aims to expand Pizza Girl globally with unique concepts.The podcast emphasizes the need for authenticity in business.Sound Bites"I have a lot to say on the subject.""I am the pizza girl.""Girls are awesome."Chapters00:00Introduction to Pizza Girl and Caroline's Journey08:06The Product Line: Sauces and Pizza Ovens13:29The Vision for Brick and Mortar: Pink and Mortar18:55Women in Entrepreneurship: Breaking Barriers24:18The Future of Food: Trends and Innovations30:45Taste of the Coast.mp4

In this episode of Talk Commerce, Brent Peterson interviews Oren Inditzky, VP and GM of Online Stores at Wix, discussing the innovative Wix Donations platform. Oren shares insights on how Wix is transforming online fundraising for nonprofits and individuals, emphasizing the importance of user-friendly solutions that integrate website creation, donation management, and marketing tools. The conversation covers the motivations behind launching Wix Donations, its features, target verticals, and the role of analytics in optimizing fundraising efforts. Oren also highlights the ease of use for non-technical users and the potential for nonprofits to expand their reach using Wix's multilingual capabilities and AI tools.takeawaysWix powers over 700,000 online stores globally.Wix Donations simplifies the fundraising process.The platform allows for customized donation pages.Analytics help nonprofits track their fundraising success.Wix offers built-in marketing tools for promotion.User-friendly templates make setup easy for nonprofits.AI tools assist in content creation and marketing.Wix supports multilingual websites for global reach.The platform is designed for both nonprofits and individuals.Wix Donations can integrate with various business models.Sound Bites"You can use AI to generate social posts.""You can track and optimize your campaigns.""Wix offers stunning templates for nonprofits."Chapters00:00Introduction to Wix and Oren Inditzky05:29The Rise of Online Donations08:37Wix Donations: A Comprehensive Solution11:30Target Verticals and User Experience14:27Analytics and Performance Tracking17:32Tips for Nonprofits and Merchants20:38Leveraging AI in Donations and Marketing23:40Creating Engaging Content for Donations26:41Final Thoughts and Call to Action

In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning.TakeawaysPR is accessible to everyone, not just big brands.Organic PR can provide more value than paid ads.Understanding what journalists want is key to successful pitching.The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.Subject lines should be compelling and relevant to the journalist's audience.Follow up strategically with journalists after sending pitches.Personalization in pitches increases the chances of getting noticed.Leverage media features across multiple platforms for maximum impact.Awards should be framed in the context of solving problems for the audience.You are your business's best advocate in the PR landscape.Sound Bites"PR is the ultimate SEO tool.""PR is about writing a good pitch.""AI cannot replace the human touch in PR."Chapters00:00Introduction to PR Coaching and Its Importance03:58Demystifying Organic PR for Small Businesses06:44The Power of PR vs. Social Media10:07Crafting Effective PR Pitches12:41The CPR Pitching Method Explained15:43Optimizing Subject Lines for Journalist Engagement18:38Building Relationships with Journalists21:43Creating a Media List and Finding the Right Journalists24:31Humanizing Your Pitch in a Digital Age27:32Leveraging Media Features for Business Growth30:24Final Thoughts on PR Strategy and AccessibilityLinks:www.gloriachoupr.com/masterclasswww.gloriachoupr.com/podcastwww.prstarterpack.com

In this episode of Talk Commerce, Brent Peterson interviews Chantal Cornelius, founder of Apple Tree Marketing, who discusses the shortcomings of traditional unique selling propositions (USPs) and introduces her innovative Standout Strategies framework. Chantel emphasizes the importance of emotional connections with customers and the need for businesses to measure their marketing efforts effectively. She also shares insights on public speaking as a marketing tool, cultural differences in marketing approaches, and offers practical advice for new business owners.takeawaysTraditional USPs often fail because they lack uniqueness.Emotional connections with customers are crucial for differentiation.Standout Strategies focus on what customers want to feel.Measuring marketing success is essential for growth.Public speaking can be an effective marketing tool.Cultural differences impact marketing strategies.New business owners should leverage their existing networks.Research and feedback are vital for effective marketing.Experimentation is important, but don't waste time on ineffective channels.Failure is not necessary for learning; research can guide success.Sound Bites"USPs are not unique!""I love doing it!""I hate failure!"Chapters00:00Introduction and Passion for Horses08:16Starting Apple Tree Marketing08:53The Limitations of Unique Selling Propositions (USPs)11:03Standout Strategies Based on Customer Emotions15:13The Importance of Strategic Marketing and Measurement23:07Effective Public Speaking and Marketing25:53Differences in Marketing Approaches: UK vs US29:43Starting Marketing: Talking to People You Know32:21The Role of Experimentation and Learning from Others' Mistakes35:53Shameless Plug: Take the Test on Apple Tree Marketing's Website

In this episode of Talk Commerce, Brent Peterson interviews Matt Hammonds, co-founder of Full Leaf Tea Company. They discuss Matt's journey from a broke newlywed to a successful tea entrepreneur, the intricacies of sourcing high-quality organic teas, and the importance of customer feedback in product development. The conversation also covers the challenges of e-commerce, advertising strategies, and the excitement surrounding the holiday season for tea sales. Matt shares insights on the tea industry, including trends, customer demographics, and the future of tea in a rapidly changing market.TakeawaysArtisanal teas offer a flavorful and healthy alternative to mass-produced options.Listening to customer feedback is crucial for product development.Quality sourcing and organic certification are key to maintaining product integrity.Cold brewing tea can enhance flavor and reduce bitterness.Digital advertising is essential for e-commerce success, but diversification is important.Understanding customer demographics helps in tailoring marketing strategies.The holiday season is a peak time for tea sales, requiring preparation in advance.Innovative blends and flavors can attract new customers and retain existing ones.Matcha is a popular powdered tea that offers convenience and health benefits.Maintaining a stable customer base is vital for long-term business success.Sound Bites"Tea doesn't necessarily go bad.""I drink matcha every day."Chapters00:00Introduction to Full Leaf Tea Company05:02Journey into the World of Tea09:53Sourcing and Quality Control in Tea11:34Product Development and Customer Feedback12:52Decaffeination and Herbal Teas14:07Cold Brewing and Kombucha16:38E-commerce Strategies and Challenges17:54Working with a Spouse in Business20:29Understanding the Customer Base21:46Advertising and Marketing Shifts23:48Exploring New Product Lines24:47Brewing Techniques and Recommendations28:58Excitement for the Holiday Season30:12The Future of Tea in a Tech-Driven World32:03Closing Thoughts and Resources

The conversation at Shoptoberfest explores various aspects of e-commerce, including the importance of community engagement, the role of photography in events, and the complexities of system integration. The guests discuss the significance of finding the right e-commerce platform, the challenges faced in B2B versus B2C markets, and the evolving landscape of e-commerce solutions. They emphasize the need for businesses to understand their unique requirements and the importance of having a solid support system in place to ensure success.takeawaysUnderstanding solutions in e-commerce is crucial for success.System integration is key for seamless operations.Community engagement enhances the event experience.Sales and customer success drive e-commerce growth.Contractual obligations can impact platform choices.Evaluating e-commerce platforms requires understanding unique needs.The shift from SaaS to open source offers more flexibility.Finding the right solution is essential for business success.B2B and B2C markets have distinct challenges that need addressing.Sound Bites"This is kind of a dream of mine.""What's your thoughts on the evening?""Thanks for listening. B-b-b-bye."Chapters00:00Introduction and Setting the Scene02:47The Role of Photography and Videography in Events05:38Understanding Solutions in E-commerce08:56The Importance of System Integration11:45Community Engagement at Shoptoberfest14:32Sales Strategies and Customer Success17:46Contractual Obligations in E-commerce Platforms20:34Evaluating E-commerce Platforms23:21The Shift in E-commerce Flexibility26:31Navigating Complexity in B2B and B2C29:23The Future of E-commerce Solutions40:15TC - Outtro All AV version 1.mp4

In this enlightening conversation at Shoptoberfest, Brent Peterson and Brian Lang from Future Commerce delve into the evolving landscape of commerce, emphasizing the intersection of culture and commerce, the role of content creators, and the importance of understanding consumer behavior. They discuss the necessity of bringing transactions closer to decision points and introduce the concept of 'good friction' in the purchasing process. The conversation also touches on the impact of AI on commerce and the future predictions for the industry.TakeawaysFuture Commerce operates at the intersection of culture and commerce.Commerce is fundamentally about person-to-person connections.Consumer behavior is influenced by social models and trends.Content creators play a crucial role in shaping commerce today.Bringing transactions closer to decision points enhances purchasing efficiency.Good friction in transactions helps consumers make better decisions.AI is transforming the way we interact with commerce.Understanding the context of consumer purchases is vital.The future of commerce will require clear classification of interactions.Predictions about commerce can often come true over time.Sound Bites"Commerce is identity exchange.""Mimesis drives consumer behavior.""Culture is commerce."Chapters00:00Introduction to Shoptoberfest and Future Commerce04:26The Intersection of Culture and Commerce07:29Understanding Commerce as Identity Exchange10:30The Role of Content Creators in Commerce13:22Bringing Transactions Closer to Decision Points16:23The Concept of Good Friction in Transactions19:44AI's Role in Future Commerce22:27Classifying Human and Machine Interactions25:43Conclusion and Reflections on Future Commerce28:02Future of Commerce Jingle

In this conversation, Brent Peterson and Scott Ohsman engage with Hani from Adorama, discussing the company's evolution from a traditional retail store to a leading e-commerce platform. They explore how Adorama has transformed into an experiential brand that prioritizes customer engagement and community building. Hani emphasizes the importance of leveraging technology and first-party data to enhance customer experiences and compete in a challenging market. The discussion also touches on the significance of unlocking value beyond pricing and the company's optimistic outlook for the future.TakeawaysAdorama has evolved from a physical store to a digital-first company.The company focuses on creating an experiential brand for its customers.Customer intimacy and engagement are key to Adorama's strategy.Leveraging technology is essential for enhancing customer experiences.First-party data collection is a priority for understanding customer needs.Adorama aims to unlock value beyond just pricing.The company has diversified into various sectors beyond photography.Community building is crucial for customer loyalty.Adorama is one of the largest sellers of drones in America.The future outlook for Adorama is optimistic, with plans for growth.Sound Bites"We are David. We know it.""First-party data rules.""Flat is the new up."Chapters00:00Introduction to Adorama and Its Legacy04:06Adorama's Evolution and Market Positioning07:06Customer Experience and Community Engagement10:23Digital Transformation and E-commerce Strategy13:18Innovative Approaches to Customer Personalization16:03Leveraging Technology and Data for Growth19:09Future Outlook and Business Strategy

SummaryIn this episode of Talk Commerce, Brent Peterson interviews John Reagh, the CRO of Session AI, discussing the innovative use of behavioral AI in retail. John explains how Session AI helps retailers understand customer intent and improve conversion rates through real-time scoring and insights. The conversation delves into the differences between behavioral AI and generative AI, the impact of AI on retail discounts, and the importance of personalization in enhancing customer experiences. John also shares insights on customer feedback and the scalability of Session AI's technology, emphasizing the potential for significant ROI for retailers.TakeawaysSession AI focuses on understanding customer intent using behavioral AI.The technology provides real-time scoring to enhance conversion rates.Session AI operates independently of traditional identity sources, adapting to traffic behavior.Retailers can save margins by targeting discounts more effectively.The company has seen increased interest in AI from retail executives.Customer feedback has shifted positively with the rise of AI technologies.Session AI's model allows for quick testing and learning from customer interactions.The technology is designed to be scalable and easy to implement across platforms.Personalization in retail is becoming increasingly important for customer engagement.Investing in AI can yield significant returns for retailers. Sound Bites"We generate this score in kind of the nanoseconds""We're doing this completely independent of other sources of identity""You can save some margin there"Chapters00:00Introduction to Session AI and John Reagh04:02Understanding Behavioral AI and Its Applications07:03The Impact of AI on Retail Strategies10:02Customer Journey Insights and Conversion Rates12:47The Role of Nudges and Incentives in E-commerce15:32Learning Engines and Data Utilization18:33Conclusion and Future of AI in Retail

In this episode of Talk Commerce, Ian Rowan, CEO of X-HOPPER, discusses the innovative role of AI in enhancing retail communication and customer experience. He emphasizes the importance of empowering store associates with real-time data and insights to improve sales and reduce theft. The conversation explores the differences in shopping patterns between the UK and the US, the significance of customer safety in retail environments, and the future plans for X-HOPPER's technology in the retail sector.TakeawaysX-HOPPER empowers retail associates with AI technology.Customer experience is enhanced through real-time data.Shopping patterns differ between UK and US consumers.Safety in stores is a priority for shoppers.AI can reduce theft without hindering customer experience.Data analytics helps retailers understand customer behavior.Training can be minimized through on-the-job learning.Retailers need to measure success to improve operations.Customer engagement is crucial for increasing sales.X-HOPPER aims to innovate retail communication solutions.Sound Bites"We can reduce theft by 60%.""We can increase sales by 35%.""People want to feel safe in stores."Chapters00:00Introduction to XHOPR and Ian Rowan05:06The Role of AI in Retail Communication08:26Understanding Shopping Patterns and Customer Engagement11:16Data-Driven Insights for Retailers14:31Addressing Theft and Enhancing Customer Safety17:09Future Plans and Innovations at XHOPR

Unlock the secrets of Tax Receivable Agreements (TRAs) with financial whiz Andy Lee, founder and CIO of Parallax Capital. In this eye-opening episode of Talk Commerce, host Brent Peterson dives deep into the world of innovative tax strategies that are reshaping how businesses approach valuation and liquidity.Andy Lee, a prodigy who entered college at 15 and quickly rose through the ranks of the financial world, shares his journey and insights on:The basics of TRAs: What they are and why they matter for both pre-IPO companies and investorsHow TRAs can provide a new source of liquidity, potentially worth millions, for businessesThe emerging secondary market for TRAs and what it means for investorsNavigating the complex world of tax strategy to maximize business valueThe intersection of tax planning and business growth strategiesReal-world examples of how TRAs have benefited companiesBut this isn't just about dry financial talk. Andy's unique perspective as a young, successful entrepreneur brings fresh energy to the discussion. Learn about his philosophy of being "impatiently exuberant" and how it drives his approach to business and life.Whether you're a business owner looking to maximize your company's value, an investor seeking new opportunities, or an entrepreneur wanting to stay ahead of financial trends, this episode is packed with actionable insights.Takeaways:Tax Receivable Agreements (TRAs) can be a valuable source of liquidity for pre-IPO shareholders of companies that have gone public.TRAs are particularly relevant for cash-generative businesses that were previously structured as LLCs, partnerships, or sole proprietorships.The U.S. government encourages business growth through various tax incentives, which entrepreneurs should leverage.Being a "learn-it-all" rather than a "know-it-all" is crucial for business success and personal growth.Working "on" your business is as important as working "in" your business for long-term success.Investments in systems and processes (like ERP systems) can increase a business's value, especially when preparing for a sale.Understanding the tax implications of business decisions can lead to strategic advantages and cost savings.Action Items:If you're a pre-IPO shareholder of a company that has recently gone public, investigate whether your company has a TRA and explore options for monetizing it.Regularly dedicate time to learning about different aspects of your business. Consider focusing on one area each month for in-depth study.Assess your business's current systems and processes. Identify areas where investments in technology or infrastructure could increase efficiency and value.Consult with a tax professional to understand how you can leverage tax incentives to grow your business and make strategic investments.If you're considering selling your business in the next few years, start preparing now by implementing systems and processes that will make your business more attractive to buyers.Evaluate your business's cash flow patterns throughout the year. Use this information to make strategic decisions about when to make large investments or purchases.Connect with Andy Lee on LinkedIn to stay updated on TRAs and other financial strategies for businesses.Before making any major business decisions, consider both the immediate financial impact and the long-term tax implications.If you're an investor, research the emerging market for TRAs as a potential investment opportunity.Remember to balance working in your business with working on your business. Set aside regular time for strategic planning and business development.Don't miss this opportunity to learn from one of the rising stars in the world of tax strategy and investment. Tune in to discover how TRAs could be the game-changer your business needs, and walk away with a new perspective on the hidden value within your company's tax structure.Join Brent and Andy for a conversation that demystifies complex financial concepts and provides a roadmap for unlocking your business's full potential. It's time to cash in on your company's hidden tax gold!"Unlock hidden value through tax receivable agreements.""TRAs could be the game changer in your business.""I want you to have made so much money."00:00Introduction and Background07:18Monetizing Tax Receivable Agreements (TRAs)10:08Target Audience and Benefits of TRAs12:38Impatiently Exuberant: The Garbage Men of Private Equity14:14Promoting the Business and Personal Motivations17:17Staying Educated as an Investor and Entrepreneur19:07Strategic Tax Planning and Business Value21:46The Impact of Tax and Economic Uncertainty25:39Being Impatiently Exuberant in the Tech Sector27:31Positioning as an Owner and Operator29:43Partnering with the US Government for Growth

In this episode of Talk Commerce, Brent Peterson interviews Shane Kaszyca from Whiskers, the makers of the Litter-Robot. They discuss the evolution of the Litter-Robot, the challenges and innovations in e-commerce, and the importance of building a household brand. Shane shares insights on marketing strategies, the significance of solving customer problems, and the future of e-commerce operations, especially as they approach the busy holiday season.takeawaysWhiskers is known for the Litter-Robot, an automated cat litter box.The COVID-19 pandemic led to a surge in pet adoptions, boosting business.Building a household brand requires innovative problem-solving and effective marketing.It's essential to keep innovating to avoid becoming complacent in business.The balance of payment options on e-commerce sites is crucial to avoid customer confusion.In-house systems can provide customization and flexibility for operations.The upcoming holiday season presents both challenges and opportunities for e-commerce businesses.Marketing should focus on exposing customer problems and offering solutions.The importance of a good customer journey cannot be overstated during peak shopping times.E-commerce operations must adapt quickly to changing market demands.Sound Bites"I'm the scooper, I'm the pooper scooper.""We are the makers of the Litter-Robot.""It's not just being first, but it's solving a problem."Chapters00:00Introduction to Whiskers and Boy02:26The Evolution of the Litter-Robot05:35Building a Household Brand11:28Innovations in E-commerce and IT17:15Challenges in E-commerce Operations23:30Looking Ahead: The Future of E-commerce

This conversation delves into personal experiences, the influence of social media, cultural perspectives, and future trends. The speakers share insights on growth, societal impacts, and innovations shaping our world.takeawaysPersonal experiences shape our understanding of growth.Social media platforms like TikTok influence societal norms.Cultural perspectives vary significantly across different regions.Future trends in technology will continue to evolve rapidly.Innovations are crucial for adapting to changing environments.Understanding global interactions is essential for progress.The impact of social media on youth is profound.Personal growth often stems from challenges faced.Cultural exchanges enrich our perspectives.Future innovations will redefine our daily lives.Chapters00:00Introduction and Background05:21Transition to Natural Wellness10:48The Power of Oil Pulling20:21TikTok: A Game-Changer for Guru Nanda23:12Bridging the Gap: Ancient Wisdom Meets Modern Science31:39Guru Nanda: Natural Oral Care and Supplements

In this episode of Talk Commerce, Ashlie Marshall, CFO of Tier Level Digital Marketing, shares her insights on work-life balance, the importance of self-care, and defining success in both personal and professional realms. She discusses her journey into podcasting, the significance of client relationships in marketing, and the challenges of navigating business growth. Ashlie emphasizes the need for self-care and setting boundaries to maintain personal well-being while managing family and work responsibilities.TakeawaysAshlie emphasizes that family is her primary passion.Self-care is crucial for maintaining balance in life.Defining success varies from person to person.Building strong client relationships is key to marketing success.It's important to have difficult conversations with clients.Success is an evolving concept influenced by life experiences.Measuring marketing success is essential for growth.Self-care practices should be personalized and prioritized.Work-life balance requires setting clear boundaries.Sharing experiences can help others navigate similar challenges.Sound Bites"My family is definitely my passion.""Self-care is incredibly important.""You can't pour out of an empty cup."Chapters00:00Introduction and Ashlie's Role as CFO05:12The C-Suite Chicks Podcast08:04Sharing Experiences and Wisdom13:04Defining Success17:09Measuring Success in Marketing21:54Challenges and Strategies for Service-Based Businesses31:18The Importance of Self-Care36:14Maintaining a Healthy Work-Life Balance

In this lively conversation at Shoptoberfest, Brent Peterson and Scott Ohsmon discuss the evolving landscape of e-commerce, focusing on agency insights, the challenges of decision-making in business, and the impact of live commerce. They explore the importance of taking risks, the role of technology in solving business problems, and the common pitfalls that merchants face. The discussion is filled with humor, personal anecdotes, and valuable advice for mid-market brands navigating the complexities of e-commerce.takeawaysE-commerce is evolving rapidly, and businesses must adapt to stay competitive.Live commerce has not achieved the mass adoption expected in the U.S.Bad decision-making is a common challenge for businesses in e-commerce.Agencies can help businesses navigate technology solutions effectively.Reducing friction in the buying process is crucial for e-commerce success.Merchants should not be afraid to take risks in their strategies.Understanding the customer journey is key to successful e-commerce.The importance of technology integration in e-commerce platforms cannot be overstated.Businesses often face challenges due to failed implementations and unrealistic expectations.Asking questions and being open to new ideas can lead to unexpected solutions.Sound Bites"Call the e-commerce hotline.""Don't be afraid to take risks.""Bad decision making is the commonality."Chapters00:00Introduction and Setting the Scene06:20Agency Insights and E-commerce Solutions12:00The Evolution of Live Commerce19:25Challenges in E-commerce Decision Making22:54Final Thoughts and Advice for Merchants24:46E-Commerce Hustle.mp4

In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI. The conversation emphasizes the need for collaboration between humans and AI to drive success in marketing and e-commerce.takeawaysAI tools can significantly enhance e-commerce performance.Predictive analytics helps identify high-value customers.Generative AI can automate and optimize marketing tasks.Resistance to AI adoption stems from fear and discomfort.The future of search may shift towards chatbot-led interactions.Google faces challenges from AI advancements and changing user behavior.AI tools can free up time for more creative business strategies.Continuous use of AI tools leads to significant productivity gains.Collaboration between humans and AI is essential for success.Feedback and community engagement are vital for AI tool development.Sound Bites"Humans that use AI will always beat humans that do not.""Unlock your e-commerce potential using actionable AI strategies.""We saw almost a 20% lift in overall productivity."Chapters00:00Introduction to Generative AI and Digital Marketing05:21The Evolution of AI in Marketing08:24Launch of LXR Smart AI Tools11:13Productivity Gains with AI Tools14:18Challenges in AI Adoption17:27The Future of Search and AI21:17Google's Response to AI and Market Changes26:14Monetization and Strategy for Google32:14Conclusion and Future Outlookhttps://LXRsmart.ai

This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions.takeawaysThe retail and e-commerce landscape is facing significant challenges post-COVID.Consumer expectations have shifted dramatically, especially regarding shipping and promotions.Brands need to understand their customers' true desires beyond just discounts.Rising costs are affecting all businesses, requiring more scrutiny in decision-making.Creativity in product offerings and marketing strategies is essential in a competitive market.Promotional overkill has conditioned consumers to expect constant discounts.Digital marketing strategies must align with business goals for effective results.Gen Z consumers prioritize authenticity and value alignment in their purchasing decisions.Retail media is becoming a significant revenue stream for brands, largely driven by Amazon's model.January Digital focuses on deep business understanding to drive marketing success.Sound Bites"It's a beer hall, it is feel like you were doing what you were supposed""Everybody's challenged with this. It is not just me.""The customer has to have this, know, curbside and free shipping."Chapters00:00Introduction to Shoptoberfest and Guests02:46Challenges in Retail and E-commerce10:15Customer Expectations and Promotions15:18Current Market Dynamics and Strategies24:24Overview of January Digital and Its Services

In this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of seamless data connectivity. The discussion highlights the challenges businesses face with custom integrations and the need for user-friendly platforms like IPass to streamline operations. They also touch on market trends and the competitive landscape in the e-commerce sector.takeawaysShopware is at the forefront of e-commerce innovation.AI and spatial commerce are transforming online shopping experiences.Integration of various software systems is crucial for e-commerce success.Custom integrations can lead to operational nightmares.A user-friendly platform can simplify complex data flows.Data connectivity is essential for real-time insights.Businesses need to evolve with their software solutions.Streamlining operations can significantly reduce costs.The e-commerce landscape is rapidly changing with new technologies.Understanding product data is key to operational efficiency.Sound Bites"Shopware is pioneering the next frontier of online shopping.""You need all that software talking together.""One error, one typo would kill everything."Chapters00:00Introduction to Shoptoberfest and Guests03:38Understanding Integration Needs in E-commerce06:37The Importance of Seamless Data Flow09:27Simplifying Complex Integrations12:37The Future of Product Data Management15:32Competitive Landscape in Integration Solutions

In this episode of Talk Commerce, Shannon Wu-Lebron, Vice President of Retail Industry Strategy at Blue Yonder, discusses the evolving landscape of retail and supply chain management. With nearly 25 years of experience in the industry, Shannon emphasizes the importance of a holistic approach to supply chain, integrating both front-end e-commerce and back-end logistics. The conversation covers the impact of AI and machine learning on supply chain efficiency, the challenges of returns management, and the growing consumer expectations around sustainability. Shannon also shares insights on the upcoming holiday shopping trends and the potential for technology democratization among retailers of all sizes.takeawaysShannon Wu-Lebron leads Blue Yonder's global retail strategy team.Supply chain management is crucial for a seamless shopping experience.E-commerce has changed consumer expectations significantly.Sustainability is becoming a key factor for consumers.Returns management poses financial and environmental challenges.AI and machine learning are transforming supply chain operations.Supply chain orchestration is essential for efficiency.Technology is becoming more accessible for small and medium retailers.The holiday shopping season is extending beyond traditional timelines.Mexico shows potential for growth in retail technology.Sound Bites"We need to look at all of this holistically.""It's all about the optimized shopping experience.""Consumers care about sustainability."Chapters00:00Introduction to Blue Yonder and Retail Industry Strategy05:15Evolving Holiday Shopping Trends and Supply Chain Disruptions12:03The Impact of AI and Machine Learning on the Retail Industry

In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation.TakeawaysShopware integrates AI to enhance e-commerce experiences.Spatial commerce allows customers to interact with products in 3D.RFPs often mask pre-existing decisions in procurement processes.Trust is a major issue in the RFP process.AI is disrupting traditional agency roles in e-commerce.Pop culture is increasingly influencing commerce strategies.Content creation tools are becoming essential for all businesses.The creator economy is a growing sector that everyone participates in.Customer engagement can significantly increase with immersive technologies.The future of commerce is closely tied to advancements in technology.Sound Bites"Shopware is pioneering the next frontier of online shopping.""Increased customer engagement, fewer returns.""RFPs are the least exciting subject in e-commerce."Chapters00:00Introduction and Synchronicity02:33The Honest Truth Report on RFPs05:49The Future of RFPs and AI Disruption08:37Future Commerce Summit and Pop Culture10:34Content Creation and the Creator Economy13:53The Future of E-Commerce with Shopware15:20Transforming Customer Engagement through AI and Spatial Commerce

In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community.takeawaysNoah Okenberg has been in the Magento ecosystem for over 14 years.Above the Fray is platform agnostic but focuses heavily on Adobe Commerce and Magento.Organizing Meet Magento New York was a significant labor of love for Noah and his team.In-person events foster community and provide invaluable networking opportunities.Merchants should attend Meet Magento events to enhance their knowledge and connections.The Magento Association plays a crucial role in supporting the community and organizing events.Constructive criticism is essential for the growth of organizations like the Magento Association.Membership in the Magento Association is an investment in the community and its future.Collaboration among agencies is vital to overcoming industry challenges.The Magento community is unique in its supportive and collaborative nature.Sound Bites"It's a labor of love to do this.""There's nothing like those in-person events.""You get to meet new faces and learn new things."Chapters00:00Introduction and Background05:45Organizing Meet Magento New York08:46The Impact of Meet Magento Events14:35Encouraging Merchant Participation19:37Involvement with the Magento Association23:40The Evolution of the Magento Association28:26Above the Fray and Collaborative Growth40:00Magento-Jingle

In this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company, the value of attending Magento conferences, and the role of the Magento Association in fostering community engagement. The conversation also highlights the charm of Cluj-Napoca as a conference destination.takeawaysVlad Stanescu is the co-founder and CEO of Zento.Zento aims to provide a SaaS solution for Magento users.The Magento platform has matured significantly over the years.Meet Magento Romania started in 2014 to foster community engagement.The conference attracts both merchants and developers.Attending Meet Magento offers valuable insights beyond just Magento.The Magento Association plays a crucial role in community building.Cluj-Napoca is a vibrant city for hosting conferences.Vlad encourages active participation in the Magento community.Future Meet Magento events are planned for various locations.Sound Bites"I like to get back to it every now and then.""We created this product to help merchants.""We embrace that it will never be a pure product thing."Chapters00:00Introduction and Background03:56Zento: A Magento-based SaaS Product06:14Upgrading to Magento 2 and Improvements08:04Improving the Magento Theme and Performance10:15Meet Magento Romania: Motivation and Success12:36Reasons to Attend Meet Magento Events15:31Joining the Magento Association18:20Cluj-Napoca: A Great Place for Business and Meet Magento Romania20:30Magento-Jingle

In this episode of Talk Commerce, Van Tucker, VP of Technology Partnerships at Harbor Lockers, discusses the innovative solutions being developed in the locker industry. He explains the concept of a public locker network that allows multiple companies to utilize lockers for various purposes, including deliveries and returns. Van highlights the partnerships being formed with local businesses and the future potential of locker technology, including autonomous delivery solutions and sustainability efforts. The conversation also touches on the cultural differences in delivery preferences between the U.S. and other regions and how technology is transforming the user experience with lockers.takeawaysVan Tucker is the VP of Technology Partnerships at Harbor Lockers.Harbor Lockers is developing a public locker network for various uses.The locker network allows multiple companies to utilize the same lockers.Partnerships with local businesses are key to the locker network's success.There are innovative use cases for lockers, including bag storage at events.Future opportunities include deploying lockers in airports.Technology plays a crucial role in the functionality of modern lockers.Sustainability is a significant focus for the locker industry.Cultural differences affect delivery preferences in the U.S. compared to Europe and Asia.The Harbor Pilot app allows businesses to easily integrate locker solutions.Sound Bites"We're building a public locker network.""This is an open locker network.""We have over 10,000 locker locations."Chapters00:00Introduction to Harbor Lockers and Technology Partnerships04:22The Concept of an Open Locker Network06:26Differentiation from Amazon Lockers and Network Expansion07:28Partnerships with Small Businesses and Diverse Use Cases09:20Integration of Technology for Secure and Contactless Deliveries10:53Sustainability and Future Potential of Locker Technology20:46Harbor Pilot App and Ease of Piloting Locker-Based Solutions

In this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open source, and the role of the Magento Association in supporting the ecosystem. The conversation emphasizes the significance of creating a welcoming environment for all e-commerce professionals, regardless of their platform.Rave Digital focuses exclusively on Magento services.Meet Magento Florida was created to revive the community spirit post-pandemic.The conference aims to provide a joyful experience for attendees.Excursions and extracurricular activities enhance the conference experience.Sponsors need to see ROI from their investments in conferences.Content at the conference is tailored for various audiences, including merchants and developers.Open source is crucial for the sustainability of the Magento ecosystem.The Magento Association advocates for the open source community.Attending the conference offers valuable insights for all e-commerce professionals.Ravi emphasizes the importance of community and collaboration in e-commerce.Sound Bites"We are the only agency which has equally strong services and products.""I wanted to bring that back.""We organize a conference for the community."Chapters00:00Introduction and Background07:01Motivation Behind Meet Magento Florida10:42Extracurricular Activities for Attendees16:57Content and Value for Merchants24:27The Role of the Magento Association27:20Shameless Plug: Meet Magento Florida28:32Magento Jingle

Bo Abrams, the CEO of Komu, discusses the concept of home sharing and how Komu is creating a social network for sharing primary homes. He highlights the importance of trust and relationships in the home sharing process and how Komu aims to connect people within their trusted networks. Bo also talks about the challenges of scaling the platform and ensuring that hosts list their homes for cost rather than profit. He shares his excitement about the growing community on Komu and the potential for international expansion. Bo also mentions the company's business model, which includes subscriptions for consumers and partnerships with businesses.keywordshome sharing, social network, trust, relationships, scaling, cost, profit, international expansion, partnershipstakeawaysKomu is a social network for sharing primary homes within trusted networks.The platform focuses on connecting people who want to share their homes with friends and trusted individuals.Komu aims to ensure that hosts list their homes for cost rather than profit, creating a more affordable and trustworthy home sharing experience.The company is excited about the growing community on Komu and the potential for international expansion and partnerships with organizations.Sound Bites"We're trying to become this one OTA that wraps that all together""If you have an API call, I do think you can actually charge with the dad jokes""We're really trying to prove out that there's a whole different category that's emerging right now"Chapters00:00Introduction and Bo's Role at Komu04:35Defining the Category of Komu08:06Addressing Challenges in Home Sharing10:35Managing Costs and Cleaning Fees12:50Ensuring Trust and Protection in Home Sharing15:41Utilizing Shared Resources and Possessions21:20Partnerships with Organizations and Peer Groups25:11Bo's Entrepreneurial Journey and Excitement for the Future33:21Shameless Plug for Komu

Sanne Bolkenstein, the producer of Meet Magento Netherlands, discusses the importance of community in the Magento ecosystem. She highlights the role of Meet Magento in bringing the community together, organizing events, and facilitating knowledge exchange. Sanne also talks about the Magento Association and its role in representing the community's needs and providing a platform for collaboration with Adobe. She emphasizes the value of attending Meet Magento events for networking, gaining insights, and having fun. Sanne encourages diversity and the participation of women in the Magento community.Sanne Bolkenstein, Meet Magento Netherlands, Magento community, community events, Magento Association, Adobe, networking, insights, fun, diversity, women in techMeet Magento Netherlands is the oldest Meet Magento event and aims to bring the Magento community together through events and knowledge exchange.Attending Meet Magento events provides opportunities for networking, gaining insights, and having fun.The Magento Association represents the community's needs and facilitates collaboration with Adobe.MageOS Netherlands is a branch of Magento that ensures the future of open source and fosters community spirit.Diversity and the participation of women are encouraged in the Magento community.Sound Bites"The main reason would be to connect with other people.""There's nothing that beats that.""The Magento ecosystem is exceptionally good at mixing business and pleasure."Chapters00:00Introduction and Role in Meet Magento Netherlands03:23The Importance of Community and Meet Magento Events06:30Meet Magento Netherlands: Networking, Insights, and Fun11:01The Role of the Magento Association15:07MageOS: Ensuring the Future of Magento Open Source16:57Promoting Diversity: Encouraging Women to Join the Magento Community

In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their exclusionary nature and advocating for a shift towards psychographics. She argues that understanding the values, personalities, and convictions of consumers is the way forward in building meaningful and inclusive marketing strategies.Throughout the episode, Kristin and Brent explore various dimensions of marketing, sales psychology, and brand messaging, as Kristin reveals her unique methodology for crafting powerful client communications that genuinely resonate. They also delve into a light-hearted segment, exploring an Alice in Wonderland-themed quiz that reveals Brent's business persona as akin to the Mad Hatter—a testament to his innovative and high-quality focus.Kristin offers a preview of her forthcoming book, highlighting its focus on leveraging curiosity to unlock successful sales strategies. She discusses the importance of asking thought-provoking questions and remaining agile as marketers, especially in a rapidly evolving digital landscape.The episode also touches on humor in marketing content, with Kristin detailing her personal formula for balancing wit and professionalism in her writing. Furthermore, she shares her expertise in ghostwriting business books, stressing the significance of aligning the book's goals with strategic business outcomes post-publication.Listeners are treated to Kristin's profound insights, practical advice, and a touch of humor, making this episode a must-listen for anyone eager to embrace the future of marketing while pushing the boundaries of traditional practices. Whether you're in the world of B2B or D2C, Kristin's emphasis on value-based marketing offers new perspectives on how to engage and grow your audience authentically.Introduction and Guest Introduction (00:02 - 00:46)Brent Peterson welcomes Kristin N. Spencer.Kristin introduces herself and shares her passion for words and music.Discussion on Customer Avatars (02:01 - 03:53)Dialogue about client avatars and why Kristin is not a fan.Kristin explains the difference between demographics and psychographics.Diving into Marketing Concepts (05:15 - 07:53)Kristin talks about the limitations of using traditional marketing personas.Introduction to touchstone principles and value-based marketing.Application to Different Business Models (07:28 - 09:37)Exploration of how Kristin's methods apply to B2B, B2C, and D2C.Kristin shares insights on using words to advocate for better customer connections.Kristin's Approach to Public Engagement (11:22 - 14:09)Discussion on the impact of ChatGPT and AI.Kristin’s method of leaning into curiosity and engaging with clients.Quiz Segment (16:19 - 28:21)Kristin administers her business persona quiz to Brent.Brent shares his responses and insights throughout the quiz.Insights on Humor in Marketing (31:57 - 33:57)Kristin discusses the strategic use of humor in marketing content.Challenges and benefits of incorporating comedy into business messages.Closing Thoughts and Shameless Plug (34:47 - End)Kristin promotes her ghostwriting services and book.Final words from Brent and closing of the episode.

In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of finding the right cadence for content distribution. Overall, the conversation highlights the value of collaborative AI and the need for marketers to be actively involved in the content creation process.keywordsmachine learning, content creation, neuroscience, AI-powered content, personalized messaging, social media analytics, deliverability, cadence, collaborative AItakeawaysUnderstanding the neuroscience behind content engagement is crucial for effective content creation.AI can analyze social media analytics to identify patterns and create personalized messaging.Human curation is essential in ensuring the quality and authenticity of AI-generated content.Deliverability and finding the right cadence for content distribution are key factors in content success.Collaborative AI, combining human expertise with AI capabilities, can outperform AI alone.Sound Bites"Lately does that. Its job is to identify what messaging will get you these sort of outcomes and specifically we work on social and it is a private database and you know all those kinds of things so the analytics piece we were just touching on is so important because when the results from the AI come out if you can't tell it if it's done a good job or a bad job thumbs up or thumbs down then it can't possibly learn right""AI will have the same kind of idea. I think people need to be, they just need to be educated. We have this thing that we're fighting against, Brendan, you know it already, which is people think that AI is like a human. They can talk to it like a human. They just think it's a super smart human. It doesn't have an understanding of those nuances to ever answer you in a way a human would. It can't possibly do that, you know?""So we're lately .ai. We are again in the business of finding the words that will make your customers do what you want them to do. And our customers enjoy on average 12,000% increased engagement, 245% more clicks, 80% cost savings on and on because it's AI, right?"Chapters00:00Introduction and Passion for Connecting Online12:30Differentiating Lately from Chat GPT and the Importance of Learning27:08The Pitfalls of AI-Generated Content and the Need for Human Involvement32:22The Importance of Deliverability and Timing in Content Distribution37:24Pitch for Lately and the Benefits of Collaborative AI

In this conversation, Anthony Nwaneri, founder of getmorelisteners.com, discusses his journey in the podcasting space and offers insights on how to grow a podcast. He emphasizes the importance of focusing on the content and creating episodes that are attractive and intriguing to listeners. Nwaneri also highlights the need for persistence and learning from failures along the way. He suggests asking the right questions to identify pain points and areas of expertise that can set a podcast apart. Additionally, Nwaneri shares his thoughts on work-life balance and the importance of planning enjoyable activities to stay refreshed and motivated.keywordspodcasting, content creation, growth, failure, work-life balancetakeawaysFocus on creating high-quality, attractive content to grow your podcastLearn from failures and use them as feedback to improveIdentify pain points and areas of expertise to differentiate your podcastPlan enjoyable activities to maintain work-life balance and stay motivatedSound Bites"Failure is not really failure, just feedback.""Obsess over making this the best podcast within your niche and industry.""Entrepreneurs are creators who impact others with their creations."Chapters00:00Introduction and Passion for Podcasting12:39Lessons from Publishing Books on Podcasting17:50Choosing a Topic and Packaging it Attractively28:07The Entrepreneurial Mindset and the Drive for More34:22Trends in Podcasting and the Importance of Content

In this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi discusses the importance of building a strong local community and the potential for smaller Meet Magento events in different regions. They also touch on the benefits of joining the Magento Association and the upcoming Meet Magento Malaysia event.Talk Commerce, Magento, Meet Magento, e-commerce, Southeast Asia, community, Magento Association, Meet Magento MalaysiatakeawaysMuliadi Jeo has been involved in e-commerce consulting and organizing Meet Magento events for over 20 years.He started Meet Magento Indonesia and is now expanding to Malaysia to fill the gap in e-commerce support and events in the region.Muliadi emphasizes the importance of building a strong local community and tailoring events to the specific needs of each city.He suggests the idea of smaller Meet Magento events in different regions, with the potential for a larger event in Southeast Asia.Muliadi highlights the benefits of joining the Magento Association and the value of the Magento community in comparison to other e-commerce platforms.Sound Bites"I've been doing this e-commerce consulting for more than 20 years now. It's always my passion to always look into customer behavior experience.""We try to change the event to be a bit neutral. And we work with the e-commerce association in Indonesia.""There's a space for this sort of smaller event and maybe you call it Meet Magento Lite or Meet Magento Mini."Chapters00:00Introduction and Background03:19Bringing Meet Magento to Malaysia05:05The Importance of Magento in Southeast Asia08:13The Value of the Magento Association09:57The Role of Meet Magento Events11:21Upcoming Meet Magento Events12:22Magento Jingle

Kuba Zulinski, founder of SnowDog and active member of the Magento community, discusses his role in organizing Meet Magento Poland and Meet Commerce events. He emphasizes the importance of supporting the Magento Association and the need for an independent organization to take care of the Magento open source ecosystem. Kuba also shares his passion for adventure racing and outdoor activities.keywordsKuba Zwolinski, SnowDog, Magento community, Meet Magento Poland, Meet Commerce, Magento Association, open source, adventure racing, outdoor activitiestakeawaysKuba Zulinski has been an active member of the Magento community since 2009 and is the founder of SnowDog, a Magento agency.He has organized 10 editions of Meet Magento Poland and is excited about the comeback of open source activities in the market.Kuba is also passionate about adventure racing, a niche sport that combines running, biking, paddling, and other outdoor activities.He emphasizes the importance of supporting the Magento Association, an independent organization that takes care of the Magento open source ecosystem.Kuba believes that Meet Commerce, an event focused on different technologies and platforms, complements Meet Magento by bringing together a broader business and technology community.He encourages people to join the Magento Association to support the open source ecosystem and ensure its growth and success.Sound Bites"You won. You definitely won.""I like your jokes. You should have a dedicated channel with jokes."Chapters00:00Introduction and Background04:01Passion for Outdoor Activities and Adventure Racing06:08Upcoming Meet Magento Poland Event10:04Meet Commerce Event and Connecting Different Technologies13:40Importance of the Magento Association18:58Discussion on the Future of Magento Open Source20:02Closing with a Joke20:33How to Get in Touch with Kuba Zwolinski

Isabel Alvarez, founder of Albisa Candles, shares her journey of creating unique candles that evoke memories of Cuban culture. She discusses the inspiration behind her candles, the scents that set them apart, and the importance of sharing her heritage. Isabel also talks about the challenges of being an entrepreneur and the involvement of her family in the business. She mentions her plans for expanding into scents from other Latin cultures and her goals for the upcoming sales season.keywordsAlbisa Candles, Cuban culture, unique scents, heritage, entrepreneurship, family involvement, online sales, marketing platforms, upcoming sales seasontakeawaysAlbisa Candles offers unique scents that evoke memories of Cuban culture, setting them apart from other candles on the market.The candles provide an experience and a connection to family and heritage, making them more than just a typical scented candle.Isabel Alvarez's entrepreneurial journey was inspired by her father, who instilled in her the belief that she could build something for herself.Running a small business requires hard work and dedication, and finding a balance between work and personal life can be a challenge.Albisa Candles primarily sells online, with a focus on reaching Cuban communities across the United States.Isabel plans to expand her candle collection to include scents from other Latin cultures, showcasing the similarities and connections between different Hispanic heritages.The upcoming third and fourth quarters are crucial for Albisa Candles' sales, and the company is preparing for the busy season.Marketing efforts are primarily focused on Instagram and Facebook, with some presence on TikTok.Albisa Candles will be celebrating its five-year anniversary with a big sale and the launch of new products.Sound Bites"You're not just gonna have any kind of loyalty with that. With us, you get an experience.""It takes a lot of testing. You become a little bit of a chemist.""He's grown up, you know, it's gonna be our five year anniversary and he is always talking about our candles to people."Chapters00:00Introduction and Passion for Heritage01:06Creating Albisa Candles: Inspiration and Name03:02The Power of Scent and Creating an Experience04:27Variety and Different Types of Candles06:18Creating Scents and the Testing Process08:46Entrepreneurial Journey and Balancing Work and Personal Life10:10Struggles of Working Too Much as an Entrepreneur12:09Family Involvement in the Business13:48Handmade Process and Getting the Scents Right14:45Online Sales and Reaching Cuban Communities15:37Opportunities for Immigrants in the United States16:52Cuba and the Reality Beyond the Shiny Pictures18:02Expanding into Other Latin Cultures19:46Upcoming Sales Goals and Anniversary Celebration21:22Marketing Strategies and Platforms22:23Shameless Plug: Albisa Candles' Anniversary Salehttps://albisacandles.com

Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil!In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for next year.Leandro also emphasizes the importance of the Magento Association in supporting and growing the Magento ecosystem. He encourages listeners to get involved and contribute to the platform's future.This episode covers:The growth of the Magento community in Brazil.Insights into Meet Magento Brazil, including key takeaways and plans for the future.The importance of the Magento Association and how to get involved.A glimpse into the Brazilian ecommerce landscape.Tune in for an engaging conversation about Magento, community, and the future of ecommerce in Brazil!https://tlk.fm/mm24nyc

Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth.Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals surprising examples of how personalization and A/B testing can drastically improve checkout performance.Learn how Bold Commerce's composable and headless checkout solutions empower merchants to create custom experiences that cater to their specific needs. Gain valuable insights into the evolving landscape of checkout optimization and what trends to expect in the coming year.This episode is a must-listen for anyone involved in ecommerce who wants to transform their checkout from a point of friction into a revenue-generating powerhouse!Key Topics:Checkout OptimizationPersonalizationA/B TestingComposable CommerceHeadless CheckoutBold Commerce

SummaryThe conversation covers the Meet Magento New York event. The speakers discuss the benefits of attending the event, opportunities for attendees, and the importance of using the Hyva theme for Magento sites. They also mention the networking opportunities and social events at the conference.takeawaysThey highlight the benefits of attending Meet Magento New York and the various opportunities available for attendees.The importance of using the Hyva theme for Magento sites is emphasized.Networking and social events are mentioned as key aspects of the conference.Sound Bites"What's the most effective way to remember your wife's birthday? Forget it once.""Meet Magento New York is one of the best conferences related to Magento in the US region."

SummaryDiane Pisani, founder of Home Watch Academy, discusses the Home Watch industry and its potential for millennials. Home Watch is a service where homeowners hire a company to take care of their unoccupied homes. With two out of three wealthy Americans owning second homes, the industry is growing. Diane recognized the need for standards and education in the industry, leading her to start the Home Watch Academy. Millennials are attracted to the flexibility, independence, and income potential of starting a Home Watch business. The add-on services, such as car drives and overseeing projects, can significantly increase income.keywordsHome Watch, industry, millennials, standards, education, flexibility, independence, income potential, add-on servicestakeawaysHome Watch is a service where homeowners hire a company to take care of their unoccupied homes.The Home Watch industry is growing, with two out of three wealthy Americans owning second homes.Diane Pisani started the Home Watch Academy to provide standards and education in the industry.Millennials are attracted to the flexibility, independence, and income potential of starting a Home Watch business.Add-on services, such as car drives and overseeing projects, can significantly increase income.Sound Bites"We're the difference between damage and disaster.""Just because you live in a house doesn't mean you're qualified to watch somebody else's.""You either work harder or you work smarter."Chapters00:00Introduction and Overview of Home Watch03:22Fragmented Nature of the Home Watch Industry05:16The Role of Home Watch Academy in Training and Education09:55The Growing Opportunity for Millennials in Home Watch15:37Additional Services Offered by Home Watch Professionals

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry.keywordsHyva, Magento, front-end theme, performance, community, diversitytakeawaysHyva is a front-end theme for Magento that offers improved performance and ease of use for developers.Using Hyva can be a more cost-efficient and quicker solution for improving the performance of Magento sites compared to other options like PWA Studio.MageOS is an open-source project that aims to ensure the long-term relevance of Magento by incorporating innovative features into the core product.The Magento community in Europe is growing and has a strong sense of collaboration and trust among its members.It is important to advocate for and actively work towards diversity within the e-commerce industry.Building products for women, by women, can lead to better product-market fit in industries where women are the primary consumers.Sound Bites"Hyva is a much more cost efficient and quick way to solve performance issues in Magento.""MageOS is the answer and solution for Magento going forward in the long term.""The Magento community in Europe is growing and has a strong sense of collaboration and trust."Chapters00:00Introduction and Day-to-Day Role at HuFA03:19Innovative Products and Performance Solutions in the Magento Ecosystem09:40MageOS: A Community-Driven Solution for Magento's Future20:33The Importance of Diversity in E-commerce26:53The Impact of Smaller, Community-Focused Events

SummaryKristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, including themed summits, networking breaks, cocktail receptions, and private lunches. She mentions the importance of planning and dividing responsibilities within a group to make the most of the conference. Kristin also talks about sponsorships and the custom options available for sponsors. She attributes eTail's success to its strong community and the desire for in-person collaboration. Finally, she provides an overview of the themes for each day of the conference, including retail growth and innovation, decoding the retail consumer, and navigating the shopping experience of the future.KeywordseTail, conference, retailers, community, networking, collaboration, content, activities, sponsorships, growth, innovation, retail consumer, shopping experienceTakeawayseTail is a year-round endeavor that involves researching industry trends, recruiting speakers, and planning the program.Retailers attend eTail to collaborate, share ideas, and stay updated on industry trends and technologies.Planning and dividing responsibilities within a group can help attendees make the most of the conference.Sponsorships at eTail offer custom options for brands to showcase their products and services.The success of eTail is attributed to its strong community and the desire for in-person collaboration.The conference covers a wide range of topics, including retail growth, innovation, decoding the retail consumer, and the future of the shopping experience.Sound Bites"It's a year-round endeavor... researching with the industry, speaking to our advisory board, coming up with the trends and the themes and we write the program, recruit the speakers.""The idea here is to... create a more intimate setting... to get the retailers to know each other right off the bat, collaborate and share ideas.""Everyone has a different goal... some are more focused on meeting the right solution provider... others are coming to really kind of hone in on different content areas."Chapters00:00Introduction and Role at eTail02:58Putting on a Conference: Planning and Execution07:34Opportunities for Agencies and Tech Partners11:44eTail's Success in Rebounding After COVID17:22Exploring Themes and Activities at eTail20:01Decoding the Retail Consumer and Navigating the Future Shopping Experience21:41Shameless Plug: Palm Springs eTail

SummaryIn this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of MageOS in challenging Adobe's dominance and the need for a version of Magento with new features, particularly in the area of AI. Overall, there is a sense of uncertainty and a desire for more transparency from Adobe. The conversation explores the differences between the Magento community in the US and Europe, particularly in terms of embracing open source and the role of agencies. It also discusses the rise of MageOS and Hufa as alternatives to Adobe Commerce, the challenges of merging the Magento and Shopware communities, and the need for Adobe to have a dedicated person to bridge the gap between the company and the community.KeywordsMagento community, Adobe, Magento Open Source, MageOS, European market, US market, skepticism, AI features, transparency, Magento community, open source, agencies, MageOS, Hufa, Adobe Commerce, Shopware, community engagementTakeawaysThe Magento community in Europe is more skeptical of Adobe's messaging and the adoption of Adobe Commerce due to the high cost of licenses.The European market has seen a resurgence of interest in Magento Open Source and alternative platforms like Shopware.Adobe's messaging and strategy for Magento Commerce is more focused on enterprise businesses, leaving medium-sized businesses and the open-source community behind.MageOS is seen as a potential alternative to Adobe Commerce, with a focus on community-driven development and the inclusion of new features, particularly in AI.There is a need for more transparency from Adobe regarding their plans for Magento and the role of the community in its development. The Magento community in Europe has a stronger embrace of open source and a more robust developer community compared to the US, where the focus is more on agencies and commercial interests.MageOS and Hufa are emerging as alternatives to Adobe Commerce, with Hufa gaining popularity among Dutch agencies.Merging the Magento and Shopware communities would be challenging due to the differences in technology and architecture.Adobe needs to have a dedicated person or team to engage with the Magento community and bridge the gap between the company and the community.There is a need for more community engagement and support from Adobe to maintain the health and growth of the Magento open source project.Sound Bites"In the Netherlands, there's just far too few web shops that are capable of paying the licenses of the Adobe experience cloud and therefore Adobe commerce itself as well.""If Adobe is not doing the thing that we want Adobe to do, then theoretically we need to do it ourselves.""I don't think that they see the community as an asset at all. I think they see it as sort of an annoying little bug that keeps buzzing around their head and every once in a while they have to kind of swat it away.""The Magento community in Europe has been watching the movement of Adobe with skepticism.""MageOS has Hoofa as the free version, but you have to go through the rigmarole of decoupling Luma.""There should be one person in the entire company that bridges the gap between the community."Chapters00:00Personal Life and COVID-19 Impact06:33Differences in the Magento Community27:19Cultural Differences in Magento Adoption30:50Impact of Hufa and MageOS43:50Challenges of Merging Magento and Shopware Communities47:36The Need for Adobe's Engagement

SummarySimon Jones, founder of Code Extension, discusses his role in helping agencies discover new technology and tech vendors reach out to more agencies. He connects with agencies and tech vendors through LinkedIn and Slack, organizing partner intro calls and LinkedIn live sessions to showcase success stories and build relationships. Simon is passionate about building a community and helping agencies find new technologies to suggest to their clients. He also focuses on building reviews for tech vendors to raise their profile and establish trust within the community. Simon plans to expand Code Extension into other platforms in the future.KeywordsCode Extension, agencies, tech vendors, technology, partnerships, community, LinkedIn, Slack, reviews, case studies, Shopify, marketplace, collaboration, economyTakeawaysCode Extension helps agencies discover new technology and tech vendors reach out to more agencies.Simon connects with agencies and tech vendors through LinkedIn and Slack.He organizes partner intro calls and LinkedIn live sessions to showcase success stories and build relationships.Simon is passionate about building a community and helping agencies find new technologies to suggest to their clients.He focuses on building reviews for tech vendors to raise their profile and establish trust within the community.Simon plans to expand Code Extension into other platforms in the future.Sound Bites"Code Extensions helps agencies discover new technology and tech vendors reach out to more agencies.""LinkedIn is always going to be much more powerful when you post something on LinkedIn.""We organize LinkedIn live sessions and these sessions could be with an existing agency partner or one of your existing merchants."Chapters00:00Introduction and Passion for Digital and Technology07:04Connecting Tech Vendors and Agencies10:56Agenda and Target Audience for Live Sessions19:58Passion for Community Building and Reviews25:59Merchants Shopping Around for Apps