Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast. On this podcast you'll learn about: Why less partners that do more is better Key rules MLSE partners must follow for digital campaigns What partners are looking for in successful campaigns How important building trust between digital & commercial Why the digital sponsorships needs process for success How to solve the "square peg-round houle" problem when you think a sponsor doesn't quite fit How will sponsor campaigns be affected by Facebook Brand guidelines Why education was important early and remains important as the landscape changes https://sportsgeekhq.com/podcast/joe-gottfried-mlse/

Sean catches up with Greg Mize, Director Digital Marketing at Atlanta Braves on the latest podcast. Greg talks with Sean about hackathons, innovation & content. On this podcast you'll learn about: How MLB share resources to ensure road game coverage matches home games How the Atlanta Braves are using Facebook Live How Instagram Stories may help Snapchat grow audience share Why Atlanta Braves hosted a hack-a-thon New form of ticketing with Braves Monthly Pass subscription https://sportsgeekhq.com/podcast/greg-mize-atlanta-braves/

Sean catches up with Adam Martin, founder of Makers of Sport. In this special crossover episode you will hear from both Sean and Adam on both side of the interview desk. On this podcast you'll learn about: How Adam started Makers of Sport and his passion for podcasting How sports design is more than just logos Why the demand for sports design is greater than ever How Adam has grown his network in sports design via podcasting What skills has podcasting helped Adam develop Why the brand story in sports is so important How Sean explains a crossover episode very differently to Adam https://sportsgeekhq.com/podcast/adam-martin-makers-sport-crossover-episode/

As part of Sean's trip to the US, he attended Podcast Movement in Chicago. On this episode of the podcast, Sean provides listeners with insight into #PM16 and shares his thoughts on the podcast culture and where it is heading. On this podcast you'll learn about: Podcasting is still evolving The podcasting community is a welcoming community Kevin Smith, a highlight of the event There is multiple ways to monetise podcasting it is not just CPM or live reads Graham Elwood's Ear Buds documentary on podcasting (I will be helping to get it screened in Australia) The podcasting network Sean is looking to launch in 2017 https://sportsgeekhq.com/podcast/podcast-movement/

Sean catches up with Adam Grow, Director of Customer Success of Kore Software on the latest podcast. Adam joins Sean as part of the SEAT Sponsorship Series and chats about CRM strategies that you need to get started. On this podcast you'll learn about: About Adam's career at the Utah Jazz and his start in the sports industry How his role at Utah introduced him to Kore Software The change in the sports industry and focussing on business intelligence Adam's experiences working on both the team and vendor sides of CRM What his key strategies are when implementing CRM into a business What Sean is looking forward to at #SEAT2016 Las Vegas https://sportsgeekhq.com/podcast/adam-grow-kore-software/

Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast. Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about: How Jeremy's background in journalism led him to working in sports What the Sharks did to identify their customers What their target customer looked like The importance of data in their rebuild What it's like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West https://sportsgeekhq.com/podcast/jeremy-butler-sale-sharks/

I regularly speak at conferences around Australia and the world, I thought I'd share a bonus episode of a recent keynote. This keynote from from Australian University Sports National Conference held in May on the Gold Coast, the session was titled "Trends in sports digital – how to drive fan engagement" the focus was on student engagement with both digital platforms and with sporting events and competitions run by universities. In this Sean Callanan keynote you'll learn: What works for university sport? What they can learn from professional sports with team like Collingwood and Boston Celtics Snapchat – where students are What exactly is FOMO? How to set up a Snapchat geofilter Why Facebook is so powerful Pixels – why you need to set them up now Why I love IFTTT What exactly is digital face paint? https://sportsgeekhq.com/podcast/bonus-sean-callanan-keynote-australian-university-sports-national-conference/

Sean catches up with Bob Hamer, Founder of Sports Business Solutions on the latest podcast. Bob shares with Sean how he started working in sports and what the keys to sales success in sports are. On this podcast you'll learn about: How to break into sports business Importance of sales to get cheeks in the seats Why you should trust sales scripts How CRM and data analytics have levelled up the sales game in sports How teams are reframing the conversation with membership Why Sean & Bob love Linkedin as a networking platform https://sportsgeekhq.com/podcast/bob-hamer-sales-success-sports/

Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast. Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about: How Bodie got his start in sports Making the transition from graphics to digital Managing a big team brand with a small team How to take advantage of digital opportunities How the Warriors helped Shaun Johnson engage fans Success of the "Waterboy" campaign https://sportsgeekhq.com/podcast/bodie-friend-nz-warriors/

Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast. Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns. Full show notes - https://sportsgeekhq.com/podcast/adam-rootman-tradable-bits/

On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports. Full show notes - https://sportsgeekhq.com/podcast/golf-business-forum/

Sean catches up with Gareth Capon, CEO of Grabyo about the power of social video. Gareth is driving the expansion of Grabyo as broadcasters wake up to the opportunities around short-form live video. Full show notes

Sean catches up with Dennis Yu from Blitz Metrics to discuss digital marketing strategies sports teams can use to drive more revenue from social media channels. Full show notes

In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. Full show notes

In this episode Sean Callanan chats with former Atlanta Hawks and NBA digital executive Micah Hart. Full show notes

In this episode the tables are turned with Blair Hughes from Audio Boom interviews Sean Callanan. Full show notes - https://sportsgeekhq.com/podcast/blair-hughes-interviews-sean-callanan-on-sports-geek-podcast/

In this episode Sean Callanan catches up with Michael Conley from Cleveland Cavaliers. Full show notes - https://sportsgeekhq.com/podcast/michael-conley-cleveland-cavaliers/

In this episode Sean Callanan catches up with Peter Holtermann from ESPN and Holtermedia. Full show notes

In this episode Sean catches up with Anthony Everard, head of Big Bash League about starting out a new league, cricket and more. Full show notes

In this episode Sean Callanan reviews how he train athletes to best use social media to connect with fans while maintaining their primary goal – performance on the court/field/track. Full show notes

In this episode Sean Callanan catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media. Full show notes

In this episode I catch up with TJ Ansley, Director of Digital Media at Portland Trail Blazers. Full show notes

In this episode Sean recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far. Full show notes - https://sportsgeekhq.com/podcast/osf-15-recap-instagram-ads-asksportsgeek/

Steve Ziff is the VP, Marketing & Digital Media at Jacksonville Jaguars on this podcast he chats about sales programme Jaguars Black, NFL in London and arcade games. Full show notes

Andrew Nicholson is the Senior Director of Digital at Sacramento Kings on this podcast he chats about the Kings 3.0 strategy and how digital is a vital component. Full show notes

Tom Halls from British Tennis has two goals, getting people to play tennis and getting fans to attend events like Davis Cup. Sean Callanan chats with Tom the head of digital for Lawn Tennis Association on how digital can deliver both objectives. Full show notes

Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie is responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty) Full show notes

One of the most interesting sessions at SEAT was the one where Isabelle Perreault from Stratford Managers presented findings from the Digital Maturity Assessment of SEAT 2015 attendees. Full show notes - https://sportsgeekhq.com/podcast/digital-maturity/

In the latest podcast, Sean catches up with Rob Squillacioti from FFA on recent trip to west coast of USA. On this Sports Geek Podcast you will learn about: Key themes for Rob from team visits After SEAT Rob suggests, "Don't be consumed by big data" What is football's big advantage in Australia Importance of knowing your brand What is it like to almost be struck by lightning? Full show notes - https://sportsgeekhq.com/podcast/rob-squillacioti-mls-a-league-insights/

In the latest podcast, Sean catches up with Brooke Eaton, Director Digital Media for Barclays Center and Brooklyn Nets on the challenges balancing global and local marketing. Full show notes - https://sportsgeekhq.com/podcast/brooke-eaton-brooklyn_nets/

In the latest podcast, Sean catches up with Brian Costello from Portland Timbers. Having caught up in person in the US, Sean chatted to Brian again recently to discuss his role as Director, Digital Media/Editor in Chief at the Timbers. Full show notes -https://sportsgeekhq.com/podcast/brian-costello-connecting-the-timbers-army

Sean catches up with Melbourne Storm's Natalle Brown back in Melbourne after Natalle attended SEAT and the Sports Geek pre SEAT Tour. Natalle shares her experiences as well as chats about the Storm's new loyalty program tailored specifically for fans. Full show notes - https://sportsgeekhq.com/podcast/natalle-brown-lightning-rewards/

Recorded in New York City Sean catches up with KORE Software's Russell Scibetti his home town after a successful SEAT conference. Full show notes - https://sportsgeekhq.com/podcast/russell-scibetti-kore-software/

On this special episode of the Sports Geek podcast, I wrap up #SEAT2015 with a recap of the conference by chatting with first time attendee and fellow Aussie, Greg Oakford the Marketing and Communications Manager from Golf Victoria. Full show notes - https://sportsgeekhq.com/podcast/seat2015-greg-oakford/

Lord's Cricket Ground is one of the most revered stadiums in the world, just don't call it a stadium. It is rightly considered the Home of Cricket and will see England and Australia battle for of the most prestigious and smallest trophies in world sports, The Ashes. I catch up with Ian Treseder Digital Manager at the MCC and Lord's to discuss how they are using digital to engage the fans at the ground and at home. Full show notes - https://sportsgeekhq.com/podcast/cricket-lords-and-go-pros-with-ian-treseder/

Tod Caflisch is the director of IT at the Detroit Red Wings and needed to upgrade wi-fi capabilities of Joe Louis Arena with a short term solution with a new arena to be opened in 2017. Joe Costanzo from Signal Share brings insights on both wi-fi usage and how other verticals like music and events are using Live-Fi to deliver new data. Full show notes - https://sportsgeekhq.com/podcast/tod-caflisch-on-red-wings-wi-fi-rollout-at-the-joe/

Alex Kunawicz is Head of Content for Liverpool FC, he oversees multiple websites and moving a free TV channel to a subscription service amongst a few of the projects he is tackling. Full show notes - https://sportsgeekhq.com/podcast/alex-kunawicz-liverpool/

Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer. Full show notes - https://sportsgeekhq.com/podcast/pieter-maenhout-belgium-football/

Pearse Connolly has worked at Norwegian Football for past 7 years building out the media capabilities to better deliver to fans and grass roots players in Norway. Full show notes - https://sportsgeekhq.com/podcast/pearse-connolly-norwegian_football/

Sean has known Dan Butterly for over 15 years, finally Dan makes his way to Melbourne. On this Sports Geek Podcast you will learn: How the Mountain West value data Why the Las Vegas is the destination for basketball tournaments How the Mountain West deliver content to fans without a subscriber model How data helps Dan ensure Mountain West Basketball tournament keeps delivering for fans Will the Mountain West play a Bowl game in Melbourne Full show notes - https://sportsgeekhq.com/podcast/dan-butterly-mountain-west/

On this week's podcast, Sean recaps a successful #SBWeek at Etihad Stadium and catches up with North Melbourne captain Andrew Swallow. Full show notes - https://sportsgeekhq.com/podcast/etihad-stadium-wi-fi/

On this week's podcast, Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers. Full show notes - https://sportsgeekhq.com/podcast/scott-kegley-49ers/

On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers, the CEO of digital performance accelerator, Seven League and The Football League's Andy Dodd. Full show notes - https://sportsgeekhq.com/podcast/seatlondon-richard-ayers/

David Mackay is a Strategy Consultant in Sports, Media and Entertainment at SPP. Sean chats with David about sports business trends and building sports businesses for long-term success. Full show notes - https://sportsgeekhq.com/podcast/david-mackay/

Sean catches up with Danny Keens, Director of Media Partnerships at Twitter, Australia. Full show notes - https://sportsgeekhq.com/podcast/danny-keens-twitter/

Sean catches up with Matt Henry from the NRL (National Rugby League) to discuss digital marketing, Facebook ads and influencer marketing. Full show notes - https://sportsgeekhq.com/podcast/matt-henry-nrl/

On this week's episode, we recap the #SportsConf discussion about the Rise of the Millenials: Best Practices in Engaging Today's Fan in the Feed with a great panel Jayne Bussman-Wise, Kash Razzagh, Kevin DeShazo, Patrick Cassidy and Valerie De La Rosa. Full show notes - https://sportsgeekhq.com/podcast/rise-of-the-millennials-sportsconf/

This week Sean catches up with Black Caps' Digital Manager, Richard Irvine about how they are getting ready for the Cricket World Cup. We also recap a very successful Asian Cup with Matt Bartolo. Full show notes - https://sportsgeekhq.com/podcast/richard_irvine_nzblackcaps/

In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it. Full show notes - https://sportsgeekhq.com/podcast/melbourne_united_rebrand/

Paul Greenberg is affectionately known as the Godfather of CRM, his book "CRM at the Speed of Light" serves as the textbook for most universities around the world. Sean chats with Paul about CRM trends and what sports can do with data. Full show notes - https://sportsgeekhq.com/podcast/paul-greenberg-crm/