Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

On this week's episode Sean catches up with Jason Davis, Head of Digital at Queensland Rugby League. Jason takes Sean behind the scenes of the Queensland Maroons to see how they drive one of Australia's biggest fan bases online. Full show notes - https://sportsgeekhq.com/podcast/origin-jason-davis/

On this week's episode Sean catches up with Blake Solly from South Sydney Rabbitohs as part of the Sports Geek Podcast CEO Series. Sean chats with Blake about running an NRL franchise, data insights and dealing with players under pressure. Available at - http://sportsgeekhq.com/podcast/blake-solly-rabbitohs/ On iTunes - http://sportsgeekhq.com/itunes

On this week's episode Sean catches up with Chris Wagner, EVP and Co-Founder at NeuLion to chat about the changing landscape of sports consumption. NeuLion is the global leader in bringing content directly to customers on every device imaginable. Full show notes - https://sportsgeekhq.com/podcast/chris-wagner-neulion/

On this week's episode Sean catches up with Ryan Frankson, Director, Social Media & Publications at Oilers Entertainment Group.Sean chats with Ryan about the developing a social presence for a new stadium, how fans react when they make the playoffs and why everyone loves a giant bobblehead. Full show notes - https://sportsgeekhq.com/podcast/edmonton-oilers-ryan-frankson/

On this week's episode Sean catches up with Ted Johnson, Chief Strategy Officer from the Minnesota Timberwolves for a second time to discuss the clubs new brand and buildings to help the Timberwolves business grow. Full shoe notes - https://sportsgeekhq.com/podcast/timberwolves-ted-johnson/

On this week's episode Sean catches up Jayne Bussman-Wise, Senior Director, Content and Communications for the New York Red Bulls. Sean chats to Jayne about her new role with the Bulls as well as her career at NYCFC, Brookyln Nets and New York Rangers. - Full shoe notes - https://sportsgeekhq.com/podcast/new-york-sports-digital-scene-with-jayne-bussman-wise/

On this week's episode Sean catches up Brad Paton, Head of Digital for the Richmond Football Club. Sean chats to Brad about his role in the early days of AFL internet with Essendon through to his current role at Richmond and how the Tigers engage their passionate fans, the Tiger Army. Full show notes - https://sportsgeekhq.com/podcast/richmond-tigers-brad-paton/

On this week's episode Sean catches up Damion Chatmon, Director of Emerging and Digital Technology Solutions – Cleveland Cavaliers. Sean chats with Damion about his role and how the Cavs are constantly looking at emerging technology and why fans always come first. Full show notes - https://sportsgeekhq.com/podcast/emerging-technology-in-sports-with-cavaliers-damion-chatmon/

On this week's episode Sean catches up Jennifer Van Dijk, Chief Strategy Officer and Vice President, Partnerships – LA Clippers. Sean met Jenn on his recent Sports Geek Trip and was happy to be able to sit down and record this podcast episode. Full show notes - https://sportsgeekhq.com/podcast/la-clippers-jennifer-van-dijk/

On this week's episode Sean catches up with his roommate from SXSW Conference, Lenny Goh Director of Business Development from Tradable Bits. Sean and Lenny discuss their highlights and main takeaways from the conference. Full show notes - https://sportsgeekhq.com/podcast/sxsw-2017-recap-with-lenny-goh-from-tradable-bits/

On this week's episode Sean catches up with Mac Slavin, Digital and Social Media Specialist for Detroit Tigers to discuss his role behind the scenes in the changing digital landscape. Full show notes - https://sportsgeekhq.com/podcast/behind-the-scenes-of-detroit-tigers-digital-with-mac-slavin/

On this week's episode Sean catches up with Kevin Kinghorn, Senior Director – Digital and Marketing for Vancouver Canucks to discuss their digital strategies on building relationships with their fans. Full show notes - https://sportsgeekhq.com/podcast/digital-with-kevin-kinghorn-of-the-vancouver-canucks/

On this week's episode, we take a different approach and share with you a keynote from Sean's recent work at the Australian Council for the Arts Marketing Summit. Sean spoke at the conference for his CHUNKY media business, sharing insights from the sports industry and "The value of the big 3" in social media and how the arts connect with their fans/audiences in a similar fashion. https://sportsgeekhq.com/podcast/bonus-episode-the-value-of-the-big-3-sean-callanan-keynote/

On this week's episode Sean throws the mike out to the #SportsBiz slack community for the first "Ask Sports Geek" podcast. With nearly 750 members, Sean thought it was a good opportunity to answer some of the questions of those within Slack to share with podcast listeners. https://sportsgeekhq.com/podcast/asksportsgeek-show/

On this week's episode Sean catches up with Senior Digital Media Director at Team Novo Nordisk to discuss how they are building a global fan base through pro cycling. https://sportsgeekhq.com/podcast/zach-monette-team-novo-nordisk/

On this week's episode Sean catches up with Jacob Berman who works in the Global Marketing Solutions team at Facebook in Austin to discuss how they are helping sports teams leverage fan bases to drive commercial results. https://sportsgeekhq.com/podcast/facebook-jacob-berman/

On this week's episode Sean catches up with Jeramie McPeek who discusses his time at Phoenix Suns and what it is like running social for Houston Super Bowl. https://sportsgeekhq.com/podcast/jeramie-mcpeek-on-suns-super-bowl-social/

On this week's episode Sean catches up with former Olympian & Commonwealth Medalist, John Steffensen, now Board Member of Athletics Australia about their new initiative Nitro Athletics. https://sportsgeekhq.com/podcast/nitro-athletics-usain-bolt-john-steffensen/

On this week's episode Sean catches up with returning guest, Tom Halls, now Chief Digital Officer at NRG esports. https://sportsgeekhq.com/podcast/what-you-need-to-know-about-esports/

On this week's episode Sean catches up with Chris Harris, Managing Editor (Digital) at Arsenal F.C. https://sportsgeekhq.com/podcast/arsenal-fan-engagement-chris-harris/

On this week's episode Sean catches up with J.W. Cannon, Senior Project Lead – Sponsorships and Events at UPS and Co-Founder of #SBChat. https://sportsgeekhq.com/podcast/jw-cannon-sponsorship-sports-business/

On this week's episode Sean catches up with Nick Truelson, Chief Commercial Officer for the Western Bulldogs. In the "year of the underdog" in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history. https://sportsgeekhq.com/podcast/nick-truelson-western-bulldogs/

On this week's episode Sean catches up with former guest, John McCauley. John was previously at MLSE in Toronto and is now Managing Director of GJM Media. John chats with Sean about the challenges of technology vendors and how he has worked with multiple vendors over the last few years trying to bring a vision to life. https://sportsgeekhq.com/podcast/john-mccauley-technology-vendors/

On this week's episode Sean catches up with Vine superstar, Ian Padgham. Ian is an artist and is widely regarded as a Vine expert working with a many global and well known brands. https://sportsgeekhq.com/podcast/ian-padgham-vine/

On this week's episode Sean catches up with a previous podcast guest, Scott Kegley. Formerly at San Francisco 49ers and now the Executive Director of Digital Media & Innovation at Minnesota Vikings. https://sportsgeekhq.com/podcast/scott-kegley-minnesota-vikings/

This week's episode is the first in our Sports Start Up Series featuring FamousFan. Sean catches up with Josh Biren, Co-Founder & Chief Hustler at FamousFan. Breaking away from our traditional episode format, we take a new approach (think "Shark Tank") where Josh will pitch what Famous Fan is and Sean will play role of the Sharks asking questions for you, the SGP listeners.

Sean catches up with Eric Blankenship, Manager – Vice President of Marketing at Tampa Bay Lightning – Tampa Bay Storm – Amalie Arena on the latest podcast. https://sportsgeekhq.com/podcast/eric-blankenship-tampa-bay/

Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast. On this podcast you'll learn about: Why less partners that do more is better Key rules MLSE partners must follow for digital campaigns What partners are looking for in successful campaigns How important building trust between digital & commercial Why the digital sponsorships needs process for success How to solve the "square peg-round houle" problem when you think a sponsor doesn't quite fit How will sponsor campaigns be affected by Facebook Brand guidelines Why education was important early and remains important as the landscape changes https://sportsgeekhq.com/podcast/joe-gottfried-mlse/

Sean catches up with Greg Mize, Director Digital Marketing at Atlanta Braves on the latest podcast. Greg talks with Sean about hackathons, innovation & content. On this podcast you'll learn about: How MLB share resources to ensure road game coverage matches home games How the Atlanta Braves are using Facebook Live How Instagram Stories may help Snapchat grow audience share Why Atlanta Braves hosted a hack-a-thon New form of ticketing with Braves Monthly Pass subscription https://sportsgeekhq.com/podcast/greg-mize-atlanta-braves/

Sean catches up with Adam Martin, founder of Makers of Sport. In this special crossover episode you will hear from both Sean and Adam on both side of the interview desk. On this podcast you'll learn about: How Adam started Makers of Sport and his passion for podcasting How sports design is more than just logos Why the demand for sports design is greater than ever How Adam has grown his network in sports design via podcasting What skills has podcasting helped Adam develop Why the brand story in sports is so important How Sean explains a crossover episode very differently to Adam https://sportsgeekhq.com/podcast/adam-martin-makers-sport-crossover-episode/

As part of Sean's trip to the US, he attended Podcast Movement in Chicago. On this episode of the podcast, Sean provides listeners with insight into #PM16 and shares his thoughts on the podcast culture and where it is heading. On this podcast you'll learn about: Podcasting is still evolving The podcasting community is a welcoming community Kevin Smith, a highlight of the event There is multiple ways to monetise podcasting it is not just CPM or live reads Graham Elwood's Ear Buds documentary on podcasting (I will be helping to get it screened in Australia) The podcasting network Sean is looking to launch in 2017 https://sportsgeekhq.com/podcast/podcast-movement/

Sean catches up with Adam Grow, Director of Customer Success of Kore Software on the latest podcast. Adam joins Sean as part of the SEAT Sponsorship Series and chats about CRM strategies that you need to get started. On this podcast you'll learn about: About Adam's career at the Utah Jazz and his start in the sports industry How his role at Utah introduced him to Kore Software The change in the sports industry and focussing on business intelligence Adam's experiences working on both the team and vendor sides of CRM What his key strategies are when implementing CRM into a business What Sean is looking forward to at #SEAT2016 Las Vegas https://sportsgeekhq.com/podcast/adam-grow-kore-software/

Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast. Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about: How Jeremy's background in journalism led him to working in sports What the Sharks did to identify their customers What their target customer looked like The importance of data in their rebuild What it's like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West https://sportsgeekhq.com/podcast/jeremy-butler-sale-sharks/

I regularly speak at conferences around Australia and the world, I thought I'd share a bonus episode of a recent keynote. This keynote from from Australian University Sports National Conference held in May on the Gold Coast, the session was titled "Trends in sports digital – how to drive fan engagement" the focus was on student engagement with both digital platforms and with sporting events and competitions run by universities. In this Sean Callanan keynote you'll learn: What works for university sport? What they can learn from professional sports with team like Collingwood and Boston Celtics Snapchat – where students are What exactly is FOMO? How to set up a Snapchat geofilter Why Facebook is so powerful Pixels – why you need to set them up now Why I love IFTTT What exactly is digital face paint? https://sportsgeekhq.com/podcast/bonus-sean-callanan-keynote-australian-university-sports-national-conference/

Sean catches up with Bob Hamer, Founder of Sports Business Solutions on the latest podcast. Bob shares with Sean how he started working in sports and what the keys to sales success in sports are. On this podcast you'll learn about: How to break into sports business Importance of sales to get cheeks in the seats Why you should trust sales scripts How CRM and data analytics have levelled up the sales game in sports How teams are reframing the conversation with membership Why Sean & Bob love Linkedin as a networking platform https://sportsgeekhq.com/podcast/bob-hamer-sales-success-sports/

Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast. Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about: How Bodie got his start in sports Making the transition from graphics to digital Managing a big team brand with a small team How to take advantage of digital opportunities How the Warriors helped Shaun Johnson engage fans Success of the "Waterboy" campaign https://sportsgeekhq.com/podcast/bodie-friend-nz-warriors/

Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast. Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data. Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing campaigns. Full show notes - https://sportsgeekhq.com/podcast/adam-rootman-tradable-bits/

On this podcast Sean catches up with John Sutherland from Golf Australia and Andrew Davies from Golf Business Forum to look at how digital can help the game grow as it has with professional sports. Full show notes - https://sportsgeekhq.com/podcast/golf-business-forum/

Sean catches up with Gareth Capon, CEO of Grabyo about the power of social video. Gareth is driving the expansion of Grabyo as broadcasters wake up to the opportunities around short-form live video. Full show notes

Sean catches up with Dennis Yu from Blitz Metrics to discuss digital marketing strategies sports teams can use to drive more revenue from social media channels. Full show notes

In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. Full show notes

In this episode Sean Callanan chats with former Atlanta Hawks and NBA digital executive Micah Hart. Full show notes

In this episode the tables are turned with Blair Hughes from Audio Boom interviews Sean Callanan. Full show notes - https://sportsgeekhq.com/podcast/blair-hughes-interviews-sean-callanan-on-sports-geek-podcast/

In this episode Sean Callanan catches up with Michael Conley from Cleveland Cavaliers. Full show notes - https://sportsgeekhq.com/podcast/michael-conley-cleveland-cavaliers/

In this episode Sean Callanan catches up with Peter Holtermann from ESPN and Holtermedia. Full show notes

In this episode Sean catches up with Anthony Everard, head of Big Bash League about starting out a new league, cricket and more. Full show notes

In this episode Sean Callanan reviews how he train athletes to best use social media to connect with fans while maintaining their primary goal – performance on the court/field/track. Full show notes

In this episode Sean Callanan catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media. Full show notes

In this episode I catch up with TJ Ansley, Director of Digital Media at Portland Trail Blazers. Full show notes

In this episode Sean recap recent travels, answer some questions from listeners and what I've learned about Instagram Ads so far. Full show notes - https://sportsgeekhq.com/podcast/osf-15-recap-instagram-ads-asksportsgeek/