Joe Gottfried from MLSE on integrating partners in digital
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sean Callanan
September 1, 201654m 40s
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Show Notes
Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast.
On this podcast you'll learn about:
- Why less partners that do more is better
- Key rules MLSE partners must follow for digital campaigns
- What partners are looking for in successful campaigns
- How important building trust between digital & commercial
- Why the digital sponsorships needs process for success
- How to solve the "square peg-round houle" problem when you think a sponsor doesn't quite fit
- How will sponsor campaigns be affected by Facebook Brand guidelines
- Why education was important early and remains important as the landscape changes
https://sportsgeekhq.com/podcast/joe-gottfried-mlse/