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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sports Geek · Sean Callanan

726 episodesEN

Show overview

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing has been publishing since 2013, and across the 13 years since has built a catalogue of 726 episodes. That works out to roughly 450 hours of audio in total. Releases follow a weekly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 11 min and 54 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 4 weeks ago, with 8 episodes already out so far this year. The busiest year was 2025, with 156 episodes published. Published by Sean Callanan.

Episodes
726
Running
2013–2026 · 13y
Median length
44 min
Cadence
Weekly

From the publisher

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Latest Episodes

View all 726 episodes

The Power of AI - What sports orgs need to know

May 5, 202636 min

Ep 449The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)

Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449

Mar 3, 20261h 2m

Ep 448Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR

Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448

Feb 25, 202648 min

Ep 447Why Super Bowl Week Matters Beyond the Game

Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447

Feb 17, 202627 min

Ep 446Building Trust-Driven Relationships - David Homan, Orchestrated Connecting

David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446

Feb 3, 202652 min

Ep 445Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC

Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445

Jan 28, 202632 min

Ep 444Building Community Beyond the Conference - Josh Barney, SEAT

Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444

Jan 20, 202642 min

Ep 443Tripling Membership Through Data - Ben Kerswill, Brisbane Lions

Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443

Jan 13, 202641 min

Ep 442Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics

J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442

Dec 23, 202539 min

Ep 441BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC

Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441

Dec 16, 202555 min

Ep 440Building a High Performance Career - Ben Simpson, Paris Saint-Germain

Ben Simpson from Paris Saint-Germain shares insights on building a high performance career, creating elite athlete facilities, and the patience required to reach European football's pinnacle. Show notes - https://sportsgeekhq.com/440

Dec 9, 202548 min

Netflix's 82.7 Billion Dollar Streaming Deal, Beckham's MLS Masterclass and AI Pricing Warnings - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers Netflix's massive 82.7 billion dollar acquisition of Warner Bros Discovery, David Beckham's brilliant MLS expansion decision, Yahoo Sports' new AI game breakdowns, Meta's metaverse retreat, AI-powered dynamic pricing concerns, and worker attitudes toward AI adoption - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Dec 7, 20254 min

NFL Sets Record 57 Million Viewers, SEN's 2026 Vision and WNBA Revenue Battle - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Breaking down the Chiefs-Cowboys Thanksgiving game that drew record 57.2 million viewers, Craig Hutchison's ambitious SEN expansion plans, heated WNBA contract negotiations over revenue sharing, plus insights on AI's future and Spotify's annual Wrapped feature - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Dec 4, 20254 min

Ep 353Tech vs. Human Touch: Customer service at stadiums, Lewis O'Flynn

In this Sports Geek Throwback episode, Sean Callanan interviews Lewis O'Flynn. They discussed balancing tech and human customer service for all fans. Show notes - https://sportsgeekhq.com/tech-vs-human-touch-customer-service-at-stadiums-lewis-oflynn

Dec 4, 20256 min

Ep 439Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439

Dec 2, 202544 min

World Rugby and Emirates Strike Record Deal, Michael Jordan Takes NASCAR to Court, MLB's Strategic Media Rights Move - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: World Rugby secures longest sponsorship deal in history with Emirates through 2035, Michael Jordan's racing team challenges NASCAR's charter system in court, MLB makes strategic three-year media rights play worth $800M annually, Australia passes landmark streaming content legislation, and LA Rams fight for $1 purchase of $25M facility - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 30, 20254 min

Real Madrid Opens to Investors, AFL Media Restructure and NRL's Accidental Product - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Real Madrid makes history by opening to external investment for the first time, the AFL restructures its media operations with major job cuts, and how the NRL's data team accidentally created a game-changing product. Plus Tyler The Creator's NFL collaboration and Peyton Manning's expanding media empire - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 27, 20253 min

Ep 337Balancing reach and revenue in media rights, Stephanie Beltrame

In this Sports Geek Throwback episode, Sean Callanan interviews Stephanie Beltrame. They discussed balancing reach and revenue in media rights for Cricket Australia. Show notes - https://sportsgeekhq.com/balancing-reach-and-revenue-in-media-rights-stephanie-beltrame

Nov 27, 20256 min

Ep 438Why Investment Metrics Don't Work in Sports – Romie Chaudhari, Chiron Investments

On this episode of Sports Geek, Romie Chaudhari from Chiron Investments shares insights on multi-sport ownership, navigating relegation battles, building NBL franchises, and investment strategy. Show notes - https://sportsgeekhq.com/438

Nov 26, 202547 min

NBA Europe Bidding Opens 2026, Real Madrid's Billion Dollar Ownership Shift, Western Force's Global Comeback - Sports Geek Rapid Rundown

Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's ambitious European expansion with franchise fees up to $1 billion, Real Madrid's historic move away from fan ownership, and Western Force's remarkable rugby comeback story reaching 750,000 global viewers per game. Plus TikTok's new AI content controls and their $2 million literacy fund - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown

Nov 23, 20253 min
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