Show overview
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing has been publishing since 2013, and across the 13 years since has built a catalogue of 736 episodes. That works out to roughly 460 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 11 min and 54 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 4 days ago, with 18 episodes already out so far this year. The busiest year was 2025, with 156 episodes published. Published by Sean Callanan.
From the publisher
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest Episodes
View all 736 episodesThe Heart of Fan Experience in Sport - Karen Clydesdale, HeartCX (ex-Tennis Australia)
Your Archive Is a Goldmine, Not a Storage Cost - Sean King, Veritone
Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis
No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC
Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL
Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E
Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia
From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP
The Power of AI - What sports orgs need to know
Ep 449The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
Ep 448Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448
Ep 447Why Super Bowl Week Matters Beyond the Game
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
Ep 446Building Trust-Driven Relationships - David Homan, Orchestrated Connecting
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
Ep 445Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC
Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
Ep 444Building Community Beyond the Conference - Josh Barney, SEAT
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
Ep 443Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
Ep 442Building Collegiate Sports IT from the Ground Up - J.P. Williams, Texas Tech Athletics
J.P. Williams shares insights on managing IT for 15 collegiate sports, implementing technology in a $250M facility renovation, and delivering seamless game day experiences for 60,000 fans. Show notes available at sportsgeekhq.com/442
Ep 441BCorp Certification and Partnership Evolution - Orry Lack, North Melbourne FC
Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441