Bodie Friend on digital NZ Warriors style
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sean Callanan
May 26, 201644m 36s
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Show Notes
Sean catches up with Bodie Friend , Brand and Communications Team Leader from New Zealand Warriors on the latest podcast. Brodie chats with Sean about the unique position they are in being the only New Zealand team in the NRL. On this podcast you'll learn about:
- How Bodie got his start in sports
- Making the transition from graphics to digital
- Managing a big team brand with a small team
- How to take advantage of digital opportunities
- How the Warriors helped Shaun Johnson engage fans
- Success of the "Waterboy" campaign