Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she sees in audits and exactly what to fix first.From neglected “ghost town” pages to internal newsletter overload and product-heavy content that no one remembers, this is a practical, no-fluff guide to getting your Page back on track.If your content feels off, your results aren’t where they should be, or you’re constantly pulled in different directions internally, this episode will help you refocus on what actually works.Key moments in this episode - 00:00 Fix your LinkedIn Company Page fast02:35 Ghost Town Company Page04:45 Internal Newsletter Company Page07:37 Product Dump Company Page10:22 Bringing it all together11:10 Final advice & next stepsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260331_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#LinkedIn #CompanyPages #B2BMarketing2026

On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand.Key moments in this episode - 00:00 LinkedIn’s feed has changed (March 2026)02:00 The biggest shift in the LinkedIn Home Feed04:00 How LinkedIn now reads your behaviour over time06:30 LinkedIn Home Feed for LinkedIn users08:30 LinkedIn Home Feed for Company Pages11:00 Why clarity beats volume on LinkedIn13:00 Practical ways to take advantage of the new feed17:00 Strategy wins againWhat You'll LearnHow LinkedIn’s feed now matches content to professional interestsWhy your behaviour is shaping what LinkedIn shows youWhat this means for your LinkedIn profile and Company PageHow to create content the algorithm can understand and distributeWhy clarity, consistency and expertise matter more than everSimple ways to train the feed to work in your favourCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260324_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#LinkedIn #B2BMarketing #LinkedInNewFeature

Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart marketing or artificial amplification?You’ll learn the difference between engagement pods, employee advocacy and internal content amplification, and why the real issue isn’t the tactic — it’s the intent behind it.If you’re a B2B marketer, business leader or social media manager trying to build a LinkedIn strategy that actually drives results, this episode will help you understand where to draw the line.Key moments in this episode - 00:00 Employee Advocacy or Pod03:20 What Engagement Pods Are05:58 Employee Advocacy Defined08:11 Slack Swarm Debate10:19 Where I Draw the Line13:55 Zooming Out to Goals15:38 Employee Advocacy Reality Check17:23 Final TakeawaysCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260317_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1#EmployeAdvocacy #LinkedIn #B2BMarketing

LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily.In this episode, Michelle J Raymond cuts through the noise and breaks down what the latest research actually says about LinkedIn and AI citations, so B2B marketers and businesses can make smarter decisions about where to focus their energy.Key moments in this episode - 00:00 LinkedIn AI citations — what's the real story?01:30 Two LinkedIn AI research studies you need to know03:00 LinkedIn is cited (but here's the catch)05:00 Not all LinkedIn content performs the same06:30 Why LinkedIn Company Pages outperform profiles08:00 The 3 fundamentals AI needs to cite your brand11:00 Practical tips to boost your LinkedIn AI visibility13:30 How to check if your LinkedIn content is indexedFind all the details in this week's newsletterCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260310_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Most corporate LinkedIn strategies underperform because social teams are brought in too late.In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn actually looks like inside large organisations. They explore why treating social media as a distribution channel rather than a strategic partner limits results.Topics include corporate social strategy, LinkedIn marketing for B2B, employee advocacy, organic and paid LinkedIn strategies, and how marketing teams can better align campaigns with social from the start.Key moments in this episode - 00:00 – Why corporate LinkedIn strategies underperform 01:05 – Defining high-performing corporate social in B2B 03:10 – Why brand impact matters more than leads 06:20 – Why creative and message drive campaign success 10:35 – The “just post this” problem for social teams 13:05 – Why trade show social posts usually fail 18:45 – Employee advocacy and LinkedIn visibility 20:30 – Combining organic and paid LinkedIn strategiesCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260303_michelle-raymond_march-premium-li_en&utm_content=audio&utm_term=q1

Is B2B marketing serving customers… or dashboards?In this episode, Michelle J Raymond is joined by Moni Oloyede to question what’s really driving modern B2B strategy. From MQL obsession to attribution models and misunderstood buyer behaviour, this conversation challenges the metrics-first mindset many teams feel pressured to follow.If you’ve ever felt like you’re busy but not aligned — this episode will resonate.Michelle and Moni unpack where marketing may have drifted, why attribution isn’t the safety net we think it is, and how returning to customer understanding changes everything — including your LinkedIn strategy.This is not about creating more content. It’s about creating better direction.Key moments in this episode - 00:00 – Why marketing may have drifted away from customers02:10 – Stakeholder pressure vs customer focus04:30 – The real power of niching (and why teams avoid it)09:05 – How MQL obsession shrinks marketing’s role15:40 – Why marketing attribution doesn’t tell the full story18:30 – Offline influence, word of mouth & what dashboards miss24:15 – The most misunderstood B2B buying statistic28:00 – What true customer understanding really looks likeCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260224_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

Are you faking confidence on LinkedIn? In this episode, Michelle J Raymond speaks directly to B2B marketers who feel like they’re “figuring it out as they go” on LinkedIn. If you’ve ever thought, “I don’t know what I don’t know,” this conversation is for you. We unpack the real cost of guessing, why generic advice and AI tools aren’t enough on their own, and how to build genuine LinkedIn strategy confidence that delivers measurable ROI. If you’re responsible for brand awareness, leads, Company Pages, or employee advocacy, this will resonate.Key moments in this episode - 0:00 Fake It Till You Make It on LinkedIn: The Real Cost01:27 Why Marketers Are Struggling on LinkedIn04:27 Overwhelming Reality of Modern Marketing 05:43 What You Actually Need to Succeed06:10 Why Generic/AI-Generated Strategies Can Lead You Astray07:19 What a Proper LinkedIn Strategy Should Give You (Clarity + Analytics)09:23 No One-Size-Fits-All: Ask for Help and Get Tailored Support10:27 Next Steps: Book the Free Strategy Intro Call (Wrap-Up)CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260217_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

If you're struggling to grow your LinkedIn Company Page, this episode is for you. In this episode, Michelle J Raymond dives into the essential 4C's framework for growing your LinkedIn Company Page. Key moments in this episode - 00:00 Introduction: Is Your Company Page Built to Grow?01:10 Understanding the Four C's Framework04:09 Clarity: Defining Ownership and Audience06:19 Content: Crafting Engaging Posts09:32 Community: Building Connections and Engagement13:49 Cadence: Maintaining Consistency and Reporting15:27 Conclusion: Implementing the Four C's for SuccessCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260210_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1

What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.In this episode, you’ll learn:What 360Brew really is (and what it isn’t)How LinkedIn evaluates content signals todayWhether 360Brew changes reach or visibilityWhat 360Brew means for B2B marketers and Company PagesWhy strategy, relevance, and consistency still beat hacksKey moments in this episode -00:00 Introduction to LinkedIn's 360Brew03:06 Understanding 360Brew: What It Is and Why It Matters06:15 How 360Brew Works: A Deep Dive07:49 Impact of 360Brew on Reach and Visibility11:26 360Brew for B2B Marketers: Key Insights15:06 Company Pages and 360Brew: Best Practices18:00 Employee Advocacy in the Age of 360Brew20:05 Posting Strategies and Formats on LinkedIn21:47 Rapid Myth Busting and Final ThoughtsToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1CONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #B2BMarketing #LinkedInAlgorithm

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.Key moments in this episode - 00:00 The Alignment Problem in Employee Advocacy00:47 The Human Side of LinkedIn01:26 Leadership Perspective on LinkedIn05:31 Employee Perspective on LinkedIn09:02 The Power of Communication11:20 Alignment and Activation14:25 Clarity and ConfidenceCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260127_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #EmployeeAdvocacy #B2BMarketing

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.Key moments in this episode - 00:00 – Why LinkedIn Company Pages fail02:00 – Copying LinkedIn creators won't help your Page04:00 – Stop Neglecting Your LinkedIn Company Page06:00 – Content That Works on LinkedIn Company Pages09:00 – LinkedIn Page advocacy for Company Page growth11:00 – How To Use Your LinkedIn Page Best13:00 – Templated Content Doesn't Work On Company Pages14:00 – Smart LinkedIn experiments for Company Pages15:00 – Build a Niche Audience for Your LinkedIn PageCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260120_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1#LinkedIn #LinkedInCompanyPages #B2BMarketing

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts. This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.Key moments in this episode - 00:00 Introduction: New Year, New Playbook01:04 Reflecting on LinkedIn Changes in 202501:34 Understanding the 360Brew LinkedIn Algorithm03:41 Key Shifts in LinkedIn's Platform07:42 The Importance of a Strong LinkedIn Strategy11:06 Revamping Your LinkedIn Presence13:44 The Power of Two: Company Pages and Employees16:36 Final Thoughts and Looking AheadCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1

What does brain science really teach us about LinkedIn marketing for B2B marketers?In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that drives trust, engagement, and sales — without sounding salesy.If you’re a B2B marketer using LinkedIn as a growth channel, this episode will change how you plan, write, and prioritise your LinkedIn content.Key moments in this episode - 00:00 LinkedIn Marketing Myths in B2B02:50 Emotion and Decision-Making in LinkedIn Marketing05:45 Fear, FOMO, and Loss Aversion on LinkedIn08:20 Repetition and Trust in LinkedIn Marketing11:35 LinkedIn’s Shift from Reach to Relevance14:50 Niche LinkedIn Marketing for B2B Growth18:15 Reducing Friction in LinkedIn Marketing Content22:25 Why Your Product Shouldn’t Be the Hero on LinkedIn25:45 One LinkedIn Marketing Change B2B Marketers Should Make29:10 The Future of LinkedIn Marketing for B2B BrandsCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260106_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1Metricool Social Media Study 2026

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.You’ll learn:Why LinkedIn strategy must align with real marketing fundamentalsHow brand and relevance drive better B2B outcomes on LinkedInWhat role LinkedIn should play in your wider marketing mixHow to prepare your LinkedIn marketing for 2026 with confidenceIf you’re a B2B marketer, founder or leader using LinkedIn to drive growth, this episode will help you focus on what actually matters next.Key moments in this episode - 00:00 – The B2B Marketing Reset for 202602:15 – Why AI Is Hurting LinkedIn Strategy09:30 – Bringing Brand Back to LinkedIn16:10 – Rethinking LinkedIn’s Role in B2B Marketing21:40 – Aligning Marketing Strategy and LinkedIn26:40 – How to Prepare Your LinkedIn Strategy for 202630:15 – Final Advice for B2B MarketersConnect with Bec Chappell on LinkedInCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251216_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3#b2bmarketing #linkedin #linkedinmarketing

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.Key moments in this episode - 00:00 — The wild year LinkedIn kept us guessing01:00 — Why LinkedIn impressions no longer mean success03:00 — The shift toward relevance + intent metrics06:00 — The rise of comments as a powerful visibility tool10:00 — Company Page Premium: worth it or not?14:00 — Social selling gets harder as spam increases18:00 — The unexpected decline of video content22:00 — LinkedIn moves from networking to discovery24:00 — What B2B marketers must focus on in 202625:00 — Michelle’s final advice for staying consistent and effective🧠 Key TakeawaysStop chasing impressions. Start designing content that earns Saves.Comments = visibility, trust, and relationships. Prioritise them.Premium for Pages can now function like a true landing page tool.AI-driven spam and automation have made rapport more important than ever.Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.Consistency and community beat every algorithm shift.CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3#LinkedIn #B2BMarketing2026

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.If you manage a LinkedIn Company Page or support one as part of your B2B marketing strategy, this is your essential playbook for the year ahead.Key moments in this episode - 00:00 Guest Intro - Zoe Bermant03:19 The Decline of Company Page Reach04:54 Strategies to Navigate Reduced Reach05:44 The Role of LinkedIn Premium06:23 The Importance of Organic Content and Boosting08:59 LinkedIn Company Pages Premium: Features and Benefits28:49 Challenges and Solutions for Social Media Managers35:32 Final ThoughtsConnect with Zoe Bermant on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251202_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.Key moments in this episode - 00:00 Why your LinkedIn posts aren’t converting03:12 The beige content problem in B2B marketing07:40 How AI-generated copy creates LinkedIn sameness11:05 Writing for one LinkedIn buyer persona14:22 High-impact LinkedIn hooks and copywriting frameworks17:58 Why your audience still doesn’t know what you do21:44 Fixing weak LinkedIn calls to action25:33 The biggest B2B marketing truth for conversionConnect with Sarra Richmond on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251125_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.Key moments in this episode - 00:00 Introduction02:38 Michaela Alexis's LinkedIn Journey06:15 Building Career Insurance09:01 The Importance of Vulnerability14:59 Overcoming Perfectionism25:15 Current LinkedIn Strategies32:07 Networking for the Socially Anxious33:36 Conclusion and Holiday WishesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251118_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

B2B buyers expect fast, human, helpful responses on social media and most brands are failing.In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.Key moments in this episode - 00:00 Defining Social Customer Care03:15 The Importance of Brand Conversations04:47 Creating Engaging Content07:00 Leveraging Social Media for Business Growth08:27 Practical Tips for Social Media Engagement22:00 The Role of AI in Social Customer Care28:35 Final ThoughtsConnect with Brooke B. Sellas on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251111_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on LinkedIn in 2025Why I almost quit (and what brought me back)How podcasting became my #1 source of leads after 100 “meh” episodesThe surprising shifts I’ve made as a B2B marketer in a post-2024 LinkedIn worldWhat I’d do differently if I had to start from zero againIf you're a B2B marketer, founder, solopreneur, or B2B creator who's feeling the algorithm sting or wondering whether your efforts are still worth it… this episode is for you.❤️ It's not a celebration of me. It’s a deep dive for you into the lessons, missteps, emotions, and growth that 200 episodes (and 10 years on LinkedIn) have sparked.Stay tuned to the end for a personal story I’ve never shared publicly and why it still fuels my work today.If this episode gives you an aha moment, reach out on LinkedIn and say hi.Connect with the Podmaster Neal Veglio - https://www.linkedin.com/in/nealveglio/CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251104_michelle-raymond_nov-scheduling-li_en&utm_content=audio&utm_term=q3

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.Key moments in this episode - 00:00 LinkedIn Impressions Are Down04:28 Three Things to Ditch on LinkedIn10:13 Three Things to Double Down on LinkedIn18:56 LinkedIn Content Action PlanCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251028_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and connecting with your buyers.If you want to stop burning money on tools and start building trust, this episode will show you how to put customers first — and let martech amplify your efforts, not replace themKey moments in this episode - 00:00 The MarTech Distraction00:47 Reflecting on LinkedIn Strategies04:28 The MarTech Trap08:39 Customer-Centric Approach13:37 Practical Steps to Refocus on Customers18:58 Building a Strong LinkedIn StrategyCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251021_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and thrive even in challenging market conditions. Listen till the end for actionable advice to stay top of mind with B2B buyers and decision-makers.Key moments in this episode - 00:00 The Importance of Staying Active on LinkedIn03:50 Current Market Conditions and LinkedIn's Role05:17 The Power of Consistency on LinkedIn08:11 Your 15-Minute Daily LinkedIn Plan10:35 Taking Control of Your LinkedIn Success11:39 Take Action and Share SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251014_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give you back control — and the confidence to turn LinkedIn into your best growth engineKey moments in this episode - 00:00 Navigating the LinkedIn Algorithm01:53 Understanding the LinkedIn Algorithm Changes04:23 Old vs. New LinkedIn Algorithm07:48 Proactive vs. Passive LinkedIn Usage09:42 Optimising Your LinkedIn Profile12:31 Effective LinkedIn Posting Strategies15:17 Taking Control of Your LinkedIn Experience📌 The Unofficial LinkedIn Algorithm Report by Christopher PennToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251007_michelle-raymond_oct-reporting-li_en&utm_content=audio&utm_term=q3CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter

Discover the best strategies for leveraging LinkedIn to drive business growth.  The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth.Key moments in this episode - 00:00 LinkedIn for Business Growth00:52 The Impact of LinkedIn's Algorithm Changes03:30 Pros and Cons of Posting Content on LinkedIn06:13 The Power of Commenting on LinkedIn08:44 Effective Use of Direct Messages on LinkedIn12:15 Finding the Right Mix15:46 Share Your LinkedIn StrategiesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250930_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety01:17 The Power of Mindset in LinkedIn Success02:39 Common Fears Holding You Back07:57 Shifting Focus to Overcome Fear10:33 Making Your First LinkedIn Post11:54 Michelle's Journey13:36 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250923_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode - 0:00 Top 10 LinkedIn Features for Marketers in 202502:46 LinkedIn Company Pages New Features05:03 Verification Processes on LinkedIn06:38 Collaborative Articles08:01 New LinkedIn Features10:42 Enhanced Analytics and Third-Party Tools14:52 LinkedIn's Crackdown on Engagement Pods17:12 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250916_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and effort.Key moments in this episode - 00:00 Navigating the Content Landscape00:41 Newsletter Recap01:51 LinkedIn Newsletters: Benefits and Growth02:25 Challenges with Email Newsletters07:10 Substack: The New Contender13:15 Leveraging LinkedIn Newsletters for Growth18:24 Final ThoughtsTo learn more about Pros & Cons of LinkedIn Newsletters - https://socialmediaforb2bgrowthpodcast.com/episode/linkedin-newsletters-vs-email-newsletters-which-one-wins-for-b2bCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250909_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode - 00:00 The LinkedIn DM Dilemma00:33 The Problem with LinkedIn DMs03:50 What Makes a Bad LinkedIn DM?07:29 The Importance of Slowing Down08:19 Don't Skip Rapport Building14:42 The C.A.R.E Framework17:35 Slow Down to Build TrustCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode - 00:00 LinkedIn Marketing for Small Businesses00:52 LinkedIn Profile vs. Company Page01:12 Understanding the Power of Two05:46 Practical LinkedIn Tips for Small Business Owners06:59 Setting Your LinkedIn Strategy10:44 Real-World Application: Michelle's Experience16:04 Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.Key moments in this episode - 00:00 AI and Automation on LinkedIn00:32 The Rise and Fall of AI Hype02:52 Understanding LinkedIn's User Agreement06:41 The Dangers of Automation Abuse10:59 Safe Tools for LinkedIn Marketing17:16 Creating an AI Social Media PolicyLinkedIn User Agreement CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in01:42 The “Sea of Sameness” problem04:15 Why LinkedIn’s Company Pages still matter in 202507:32 Balancing brand building vs demand generation10:05 Memory-building tactics B2B marketers overlook13:48 The biggest opportunity on LinkedIn right now16:22 How to make your B2B brand famousToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.   https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletterCONNECT WITH TY HEATH Tyrona Heath on LinkedIn The LinkedIn B2B Institute on LinkedInThe Sea Of Sameness | LinkedIn Marketing Solutions#LinkedIn #B2BMarketing #Branding

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode - 00:00 LinkedIn Algorithm Shift June 202500:57 Impact on LinkedIn Company Pages03:20 Recent Changes and Challenges06:41 Broken Strategies in Company Pages12:57 P.A.G.E Advocacy Framework16:53 Wrap Up & HomeworkToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.   https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter

Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes04:18 3 Essential Content Types for LinkedIn in 202506:10 Polls: The Engagement Booster08:01 LinkedIn Lives: Building Community in Real-Time10:27 LinkedIn Newsletters13:11 Creating a Repeatable Content Strategy19:08 Final ThoughtsFor all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter#LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 The Changing LinkedIn Landscape02:40 Understanding LinkedIn's Vision and Mission03:37 The Shift to Pay-to-Play on LinkedIn06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know11:29 New LinkedIn Features15:43 Strategy Over Features18:14 RecommendationsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterRegister for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode - 00:00 Why Your LinkedIn Strategy Isn't Working01:09 Common Issues with B2B LinkedIn Strategies05:31 The Power of Alignment07:26 Improve Your LinkedIn Results11:05 Shared LinkedIn KPIs12:50 LinkedIn B2B Strategy Fails14:03 Grow by Working TogetherCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://f.mtr.cool/WSGMKZ

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and effort. Key moments in this episode - 0:00 The LinkedIn Myth00:56 The Reality of LinkedIn for Teams02:10 Challenges in Employee Advocacy on LinkedIn02:56 Setting Your Team Up for Success05:44 Addressing Internal Barriers10:26 Culture Before Content13:20 Practical Tips for LinkedIn Success16:34 The Value of LinkedIn Training and Support18:21 Achieving B2B LinkedIn SuccessCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #EmployeeAdvocacy #SocialSelling

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode - 00:00 Overcoming the Fear of Sales Posts on LinkedIn00:47 The Misconceptions About Selling on LinkedIn05:30 Mindset Matters10:04 The Consequences of Avoiding LinkedIn Sales Posts14:09 The Non-Cringe Guide to LinkedIn Sales Posts17:03 Mastering Sales Copywriting Frameworks20:07 The Power of Copywriting in LinkedIn SalesCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250701_michelle-raymond_july-premium-poll_en&utm_content=audio&utm_term=q2

Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode - 00:00 Playing It Safe on LinkedIn00:36 The State of LinkedIn Content01:45 The Problem with Most LinkedIn Content03:50 Creating Engaging LinkedIn Content: The Hook06:43 Be Authentic09:10 Practical Tips to Improve Your LinkedIn Content11:12 Stand Out by Being ContrarianCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250624_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #B2BMarketing #ContentMarketing

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.Key moments in this episode - 00:00 The guilt of going quiet on LinkedIn03:40 Fear vs reality: Will the LinkedIn algorithm punish you?06:15 What happened to reach and engagement after the break08:22 LinkedIn relationships matter more than the algorithm10:10 Advice for LinkedIn creators worried about stepping back11:35 Reframing LinkedIn consistency: quality over quantity13:20 Permission to pauseCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250617_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2

Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.Key moments in this episode - 00:00 Intro Guest - Scott Aaron01:47 The Problem with LinkedIn Engagement Pods05:06 Spotting Fake Engagement on LinkedIn12:28 The Temptation and Pitfalls of Buying LinkedIn Followers20:14 The Dangers of Rented Accounts and Data Scraping25:39 Risks of Automation Tools on LinkedIn31:22 Final Thoughts Scott Aaron on LinkedInThe Power of LinkedIn Company Pages - Networking and Marketing Made SimpleCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250610_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #LinkedInScams #B2BMarketing

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.Key moments in this episode - 00:00 Why Your LinkedIn Company Page is Invisible02:17 Unoptimised LinkedIn Page Setup04:10 Boring LinkedIn Company Page Content06:23 LinkedIn Unoriginal Content08:40 Broadcasting Instead of Engaging10:08 Don't Hide Your Employees12:06 Take Action on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250603_michelle-raymond_june-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #CompanyPage #B2BMarketing

Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.Key moments in this episode - 00:00 Introduction01:06 RecipeGate: The Controversy Unfolds03:16 The Cost of Copying in Marketing05:13 Importance of Original Content on LinkedIn09:33 Personal Branding Journey13:54 Tips for Staying Original on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250527_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2#B2BMarketing #LinkedIn

Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.Key moments in this episode - 00:00 Guest - Ashley Faus00:55 Defining Thought Leadership01:51 Challenges with Founder-Led Brands02:46 Misconceptions in B2B Thought Leadership04:28 The Role of Executives in Thought Leadership12:00 Identifying New Thought Leaders Within the Company21:01 Practical Tips for Supporting Thought Leaders25:16 Ashley's Book PromotionCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250520_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2

Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.Key moments in this episode - 00:00 Tackling Company Page Frustrations03:30 LinkedIn Company Page Strategy07:08 Keeping Up with LinkedIn Changes10:46 Consistency in Content Creation on LinkedIn15:28 Evaluating Team Capacity17:21 LinkedIn Company Page ManagementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com?utm_source=podcast&utm_medium=influencer&utm_campaign=20250513_michelle-raymond_may-premium-poll_en&utm_content=audio&utm_term=q2#LinkedIn #LinkedInForBusiness

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode - 00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find your different13:30 – Updating your LinkedIn profile16:00 – Final tips to own your differenceCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ