Why Your Employee Advocacy Isn’t Working on LinkedIn (And How to Fix It)
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert
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Show Notes
If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem; you have an alignment problem. Michelle J Raymond explains why employee advocacy fails on LinkedIn and what actually gets teams confidently showing up.
Learn how Company Pages should lead strategy while employees scale trust, visibility and real B2B growth.
Key moments in this episode -
00:00 The Alignment Problem in Employee Advocacy
00:47 The Human Side of LinkedIn
01:26 Leadership Perspective on LinkedIn
05:31 Employee Perspective on LinkedIn
09:02 The Power of Communication
11:20 Alignment and Activation
14:25 Clarity and Confidence
CONNECT WITH MICHELLE J RAYMOND
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#LinkedIn #EmployeeAdvocacy #B2BMarketing