Show overview
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers has been publishing since 2023, and across the 3 years since has built a catalogue of 180 episodes, alongside 1 trailer or bonus episode. That works out to roughly 75 hours of audio in total. Releases follow a weekly cadence, with the show now in its 8th season.
Episodes typically run twenty to thirty-five minutes — most land between 18 min and 33 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 3 days ago, with 33 episodes already out so far this year. Published by Michelle J Raymond - LinkedIn B2B Expert.
From the publisher
Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice. The show is built around a company page–led approach, scaled through employee advocacy, helping B2B teams: • Build credibility and trust on LinkedIn • Align company pages and personal profiles • Support demand, sales conversations, and long buying cycles • Make better decisions with limited time and resources This is not a podcast about chasing algorithms or shortcuts. It’s about using LinkedIn properly as part of a wider B2B growth strategy. If you’re responsible for LinkedIn performance inside a B2B organisation and want clear thinking you can actually apply, this podcast is for you. B2B Growth. No hacks. Got a question you want answered? Connect with Michelle J Raymond on LinkedIn or email [email protected] Cheers