360Brew Explained. Why Reach No Longer Matters on LinkedIn
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · Michelle J Raymond - LinkedIn B2B Expert
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
What is 360Brew? Is it a brand-new LinkedIn algorithm? Does it change your reach? Should B2B marketers change their content strategy?
Michelle J Raymond explains in plain English what 360Brew actually is, how it works behind the scenes, and what really matters for growth on LinkedIn in 2026.
In this episode, you’ll learn:
- What 360Brew really is (and what it isn’t)
- How LinkedIn evaluates content signals today
- Whether 360Brew changes reach or visibility
- What 360Brew means for B2B marketers and Company Pages
- Why strategy, relevance, and consistency still beat hacks
Key moments in this episode -
00:00 Introduction to LinkedIn's 360Brew
03:06 Understanding 360Brew: What It Is and Why It Matters
06:15 How 360Brew Works: A Deep Dive
07:49 Impact of 360Brew on Reach and Visibility
11:26 360Brew for B2B Marketers: Key Insights
15:06 Company Pages and 360Brew: Best Practices
18:00 Employee Advocacy in the Age of 360Brew
20:05 Posting Strategies and Formats on LinkedIn
21:47 Rapid Myth Busting and Final Thoughts
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260203_michelle-raymond_feb-analytics-strategy_en&utm_content=audio&utm_term=q1
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
#LinkedIn #B2BMarketing #LinkedInAlgorithm