Revenue Boost: A Marketing Podcast

Unlocking Revenue Growth, the Power of Discovery Calls and Buyer Insights“Discovery calls aren't just about making a sale. They're about truly understanding your buyer's world. It's about uncovering their challenges, learning their pain points, and showing them you genuinely care about their success. By asking thoughtful questions and actively listening, you build trust and create a connection that goes beyond the product or service you're offering.” That's a quote from Amanda Crooks and a sneak peek at today's episode.In today's episode titled, Unlocking Revenue Growth, the Power of Discovery Calls and Buyer Insights, I'm joined by Amanda Crooks, Head of Sales and Marketing at Blink Metrics. Amanda and I had a great conversation where we discussed the critical role of discovery calls in driving revenue growth. Amanda shares her expertise on how asking the right questions, actively listening and understanding buyer pain points can not only build trust, but also uncover opportunities to create tailored solutions that resonate with prospective clients. Stay tuned to the end where Amanda shares tips on using learnings from discovery calls for your website content strategy. This episode will leave you equipped to turn conversations into conversions and boost your revenue potential. Let's go!Kerry Curran, RBMA (00:01.557)Welcome, Amanda! Please introduce yourself and share your background and expertise.Amanda Crooks (00:08.814)Awesome, Kerry! Thank you so much for having me on the podcast. You know I'm a huge fan, so I really appreciate the opportunity to be here.I’m Amanda Crooks, the Head of Sales and Marketing for Blink Metrics, an automated KPI tracking solution for small businesses.A little bit about my background—it’s been a curvy path. I’ve worked in sales and marketing for a long time, including roles selling sponsorships for live events. I joined Blink Metrics from a large marketing agency.I’ve always been a curious person—I love puzzles, and I also love encountering challenges in the workplace. A big part of my journey has been finding problems that aren’t quite solved and figuring out how to fit the different pieces together to create a solution, improve efficiency, or make something easier. It’s been really fun to apply those skills in sales and marketing.Kerry Curran, RBMA (01:18.347)Thank you, Amanda! We’re very excited to have you on.Amanda and I actually met on LinkedIn, where we connected over our shared focus on building the interconnectivity between sales and marketing in lean environments. I’ve learned a lot from your posts, Amanda, and I’m excited to have you join us today!In our previous conversations, we talked about the importance of strong alignment between marketing and sales—how marketing needs to fuel sales by providing the right content, messaging, and materials.We’re seeing more and more data reinforcing that we’re in a buyer’s market these days. Buyers—especially in B2B and considered purchases—are spending more time researching, shortlisting their options, and engaging with content before ever speaking to a salesperson.Because of that, it’s critical to get into the buyer’s mindset—to craft the right content that speaks to their needs while uncovering their pain points. One of the most important ways to do that is through the discovery call.Amanda, let’s dive into your strategy and philosophy on how to conduct an effective discovery call.Amanda Crooks (03:07.51)Yes! Discovery calls are such a vast topic, and I know we’ll get into the details.A huge part of my job is getting on the phone with people, talking through their specific situations, and understanding their pain points. But before they even get on a discovery call, they’ve already interacted with our website and marketing—so the first hurdle is making sure we’re positioned on their shortlist.Once we’re on a discovery call, one of the most important aspects is really understanding what they’re trying to solve—the challenges they’re facing in their business.My approach to discovery calls is simple: it’s called discovery for a reason. It’s about learning.I was thinking about this earlier—it’s almost like an archaeological dig. Ideally, you get on a discovery call and uncover an entire dinosaur skeleton—you realize this prospect is the perfect fit for your solution. That’s the best-case scenario.But even if you only find a piece of a broken pot, that’s still valuable. Every discovery call—whether it results in a sale or not—helps you learn something about your prospect, your product, and who is or isn’t the right fit.Kerry Curran, RBMA (05:07.659)Absolutely! And beyond just uncovering their challenges—which is obviously critical—you’re also building trust and establishing a relationship during that call.Amanda Crooks (05:34.71)Yes, trust is a huge piece of it.When buyers are evaluating different solutions, one of the biggest mistakes companies make is jumping straight into a demo. They start talking about their product, their f

Most sales pitches fail for one simple reason. They are presentations, not conversations.Too many teams walk into a pitch talking about themselves instead of uncovering what actually matters to the buyer. The result is stalled deals, low win rates, and prospects who say, “Just send the deck.”In this episode of Revenue Boost: A Marketing Podcast titled Winning Every Stage: A Sales Framework for Sustainable Revenue Success, I sit down with Paul Wilson, founder of Massive Growth Partners, to break down what it really takes to win sales pitches consistently.Paul shares his proven Winning Every Stage framework, designed to help sales teams qualify better leads, run stronger discovery calls, and deliver pitches that are tailored, credible, and buyer-focused. Instead of one-sided pitching, he shows how to turn sales meetings into strategic conversations that build trust and move deals forward.If your team is pitching often but closing inconsistently, this episode explains where deals break down and how to fix it.You will learn:Why most sales pitches fail before the presentation even beginsHow to run discovery calls that uncover real buyer prioritiesWhat top-performing teams do differently to tailor every pitchHow to ask the right questions and confidently move to a closeWhy winning pitches depend on process, not individual charismaThis episode reframes sales success around preparation, discovery, and buyer insight, giving teams a repeatable approach to winning more deals at every stage of the funnel.Stay tuned to the end where Paul shares the first change sales teams should make to immediately improve pitch performance and close rates.Chapter Highlights and Key Takeaways: 00:00 Why Most Sales Pitches Fail Before They Start01:10 The Real Cost of Talking Instead of Listening in Sales02:05 What CEOs Get Wrong About Sales Performance Data03:30 Why One-Sided Pitches Kill Trust and Win Rates05:10 Stop Pitching Solo: How Team-Based Pitches Win More Deals07:15 Winning Every Stage: Defining and Qualifying the Right ICP09:10 How to Run a Discovery Call That Changes the Entire Pitch11:55 The Question Gap: Open vs. Closed Questions in Sales14:10 Turning Discovery Insights Into Buyer-Centered Presentations16:30 How to Close Confidently Without Sounding Pushy18:10 Why Retention Starts in the Sales Pitch20:05 The First Change Sales Teams Should Make to Win More PitchesTo connect with Paul Wilson go to: [email protected]://www.massivegrowthpartners.com/Winning Every Stage: A Sales Framework for Sustainable Revenue Success“You can't scale a business if the CEO is involved in every new business pitch. Transitioning from founder led sales to a team driven approach is essential for sustainable growth. It's not just about delegating. It's about empowering your team, showcasing their expertise and building trust with prospects. When a client sees a collaborative team approach, they feel confident they're hiring a company, not just a single leader. This shift not only frees up the CEO to focus on strategy and thought leadership, but creates a scalable sales process that drives long-term revenue success. That's a quote from Paul Wilson and a sneak peek at today's episode. Hi there. I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost, a marketing podcast where we discuss smart strategies that drive revenue growth for all businesses.Founder-led growth is all the buzz today, but what do you do when it's time to scale? In this episode, Winning Every Stage: A Sales Framework for Sustainable Revenue Success. I'm joined by sales expert, Paul Wilson, founder of Massive Growth Partners, who shares his proven framework for scaling revenue with a team-driven sales approach. We discuss how CEOs can transition from founder-led sales to a scalable process that empowers their teams to drive growth.Paul's actionable insights provide a roadmap for winning at every stage of the sales process. So whether you're a CEO, sales leader or marketer, this episode is packed with strategies to drive sustainable revenue success. Let's go!Kerry Curran, RBMA (00:01.166)So, welcome, Paul. Please introduce yourself and tell us all about your background and expertise.Paul (00:07.675)Thanks, Kerry. Great to be here today. I’m Paul Wilson. I have over 20 years of experience as part of an executive team running sales and marketing.I joined a company when it had 40 people, and we grew to 750 people, from $4 million to $75 million, through a successful acquisition. I then moved to RKG, a small search marketing agency in Charlottesville, Virginia, where we grew from $5 million to $30 million over three years and sold the company to Merkle.Five years ago, I started a consulting firm helping CEOs of early-stage digital agencies and software companies grow revenue and scale their businesses. I focus on teaching a process called Winning Every Stage of the Sales Process, which emphasizes qualifying leads and defining your i

“Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It's not just about the sales team. It's about aligning every function from marketing to customer success to drive sustainable growth. That's a quote from Hannah Adjikawo and a sneak peek at today's episode.” Hi there, I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast where we discuss smart strategies that drive revenue growth for all businesses.In “Revenue Strategy Redefined, Audits, Optimization, and Company Alignment”, I was joined by the brilliant Hannah Adjikawo, CEO and founder of Revenue Funnel.We discuss how B2B scale-ups can supercharge their Go-to-Market strategies and unlock untapped pipeline opportunities. Hannah shares her expertise in identifying gaps across the entire revenue funnel from marketing to customer success and offers actionable insights for achieving measurable growth. So whether you're a startup founder or seasoned executive, this episode is packed with practical tips to drive results fast. Let's go!Kerry Curran, RBMA (00:01.186)Welcome, Hannah! Please introduce yourself and share a bit about your background and expertise.Hannah Ajikawo (00:07.291)Thank you, Kerry. I’m excited to be here, so thank you for inviting me on. I’m Hannah Ajikawo, CEO and founder of Revenue Funnel, a go-to-market consulting firm. We specialize in helping B2B scale-ups unlock up to 4x more pipeline in just a few weeks. It’s a big claim, but I’m proud to say it’s one we’ve consistently delivered on.My background is in sales—I’ve been immersed in it throughout my career. Early on, I realized that not all sales environments are created equally. I became curious about why some teams underperformed while others excelled. This curiosity expanded to exploring what was happening with product, pricing, strategy, and marketing. It led me to focus more on holistic business strategies, though my heart is still firmly rooted in sales.Kerry Curran, RBMA (01:08.15)That’s fantastic! We’re cut from the same cloth—both passionate about helping companies grow revenue and identifying gaps in their processes. It’s such an important mission. Can you tell us a bit more about your consultancy and what challenges your clients typically face when they call you?Hannah Ajikawo (01:49.669)Absolutely. At Revenue Funnel, we focus on delivering outcomes, not just advice. We’re uniquely positioned to address challenges across the entire revenue funnel—from marketing and strategy to sales and customer success.Typically, when clients reach out, they’re facing surface-level issues like missed revenue targets, ineffective sales processes, or underperforming customer success teams. But underneath those issues, there’s usually a mix of fear and anxiety—leaders worried about hitting targets or keeping their jobs.What sets us apart is our ability to audit the entire funnel, uncover hidden blockers, and address them quickly. For example, we often hear leaders say their customer success teams aren’t revenue-driven or their sales teams need more training. But what’s really happening might be cultural issues or deeper process gaps.Kerry Curran, RBMA (03:38.336)I love how you integrate customer success into the go-to-market strategy. You’re right—it’s not sustainable to bring in new customers if you’re losing them just as quickly. It truly is a company-wide responsibility.Hannah Ajikawo (03:41.393)Exactly. Sales is a whole-company responsibility. The most successful companies recognize that. It’s not just about one team—it’s about aligning everyone behind the same goals.Kerry Curran, RBMA (04:22.132)You’ve built an incredible track record of turning businesses around. Tell us more about your bold claim of 4x pipeline growth. How are you achieving that?Hannah Ajikawo (04:48.113)It’s all about finding and fixing the hidden blockers. Leaders often don’t know what they don’t know—it’s like ignoring a backache until it turns into something serious.Our process starts with a comprehensive audit of the entire funnel, from brand awareness to customer advocacy. We identify what’s missing and create a detailed plan to fix it. This includes everything from change management and training to reshaping teams and processes.Our approach is fast and outcome-focused. We partner with experts where needed to execute quickly. It’s all about identifying gaps, fixing them, and optimizing for continuous improvement.Kerry Curran, RBMA (07:03.107)That’s so insightful. I also see a lot of businesses struggling to articulate their unique value proposition. Do you encounter that often?Hannah Ajikawo (08:06.341)All the time. Many companies rely on product-focused messaging instead of addressing the outcomes their customers care about. It’s essential to connect with what your buyers truly want.Kerry Curran, RBMA (09:53.582)Exactly. That’s such an important gap to address. What are some other common issues you encounter

“B2B buyers are human beings with real emotions. Whether we like it or not, people make decisions based on emotion first and justify them later with facts. Your content needs to address their pain points, tap into their aspirations, and clearly show how your solution solves their problems quickly and effectively.” That's a quote from Alexis Trammell, CGO at Stratabeat and a sneak peek at today's episode.Hi there. I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast where we discuss smart strategies that drive revenue growth for all businesses. In this episode, “B2B Content That Converts Building Trust and Differentiation in a Crowded Market”, I'm joined by Alexis Trammell, Chief Growth Officer at Stratabeat. Alexis and I discuss how to compete against AI-powered search results and how to craft B2B content that builds trust, drives engagement, and conversions. We also cover the importance of clear differentiation, the impact of mid and bottom funnel content, and how to align your team around messaging that resonates with buyers.So whether you're navigating the challenges of AI or striving to create content that cuts through the noise, this episode is packed with actionable strategies to help turn your website traffic into revenue growth. Let's go!Kerry Curran, RBMA (00:01.122):Welcome, Alexis! Please introduce yourself and tell us all about your background and expertise.Alexis Trammell, Stratabeat (00:07.526):Great, thank you so much, Kerry, for having me on. My name is Alexis Trammell, and I’m the Chief Growth Officer at Stratabeat. We’re an SEO, content marketing, and CRO agency that offers services like brand strategy, conversion rate optimization, content development, and much more. I’ve been with Stratabeat for a little over six years now, and I’ve been in the content marketing space for over a decade. My background includes video production and advertising, but now I focus on organic strategies. I help grow Stratabeat while working with some amazing clients in the technology and SaaS sectors, as well as in med-tech, green-tech, and B2B manufacturing.Kerry Curran, RBMA (01:02.83):Excellent. Alexis, you and I have had the opportunity to work together many times during your six years at Stratabeat, so I’m excited to have you here today. I know in your role, you frequently speak with executives like CMOs, CEOs, and CFOs. What challenges do you typically hear from them in your conversations or discovery calls?Alexis Trammell, Stratabeat (01:29.948):Sure. What I often see is that CMOs or marketing executives come to us with very transactional requests. They’ll say, “We need a new website,” or “We need more website traffic.” When we ask, “What problem are you trying to solve with this service?” they often struggle to articulate it. In most cases, the underlying need is the same—they need more leads, more deals, and they want their website and organic traffic to drive that growth.When we begin a discovery process with a client, one of the first things we focus on is their messaging and differentiators. You can hire an SEO agency to optimize your site, but if your site doesn’t clearly communicate your unique value or differentiate you from competitors—especially if you’re charging premium prices—SEO won’t solve your problem. Traffic alone doesn’t equal new deals. That’s why we work to understand a company’s key messaging and differentiation by involving the entire executive team, sales team, and even their customers. Without alignment on what makes a company unique and valuable, it’s impossible to achieve meaningful results.Kerry Curran, RBMA (03:51.268):That’s such an important point—especially about differentiation and positioning. CMOs are constantly under pressure to do more with less, and they face challenges convincing executives to invest in foundational marketing strategies. On top of that, as you mentioned, AI is a common topic now. What are your thoughts on AI as a differentiator in the B2B space?Alexis Trammell, Stratabeat (04:21.308):AI is a hot topic, but it’s often misunderstood. Many companies see AI as a differentiator or a magic solution, but it’s really just a tool. For example, in the tech space, companies might push AI as a feature of their products, while marketers use generative AI platforms to create content. However, generative AI is limited—it can help with top-of-funnel content, but it doesn’t understand your specific differentiators, customer pain points, or market nuances. AI-generated content can’t replace human insights or originality, which are crucial for middle and bottom-of-funnel strategies.A common challenge we see is companies losing organic traffic because they’ve relied too heavily on AI-generated content or haven’t adapted their strategies to account for AI overviews dominating search results. To counter this, we focus on helping clients build out strong middle and bottom-of-funnel content, optimize their CTAs, and

“B2B buyers are human beings with real emotions. Whether we like it or not, people make decisions based on emotion first and justify them later with facts. Your content needs to address their pain points, tap into their aspirations, and clearly show how your solution solves their problems quickly and effectively.” That's a quote from Alexis Trammell, CGO at Stratabeat and a sneak peek at today's episode.Hi there. I'm Kerry Curran, business growth consultant, industry analyst, and host of Revenue Boost: A Marketing Podcast where we discuss smart strategies that drive revenue growth for all businesses. In this episode, “B2B Content That Converts Building Trust and Differentiation in a Crowded Market”, I'm joined by Alexis Trammell, Chief Growth Officer at Stratabeat. Alexis and I discuss how to compete against AI-powered search results and how to craft B2B content that builds trust, drives engagement, and conversions. We also cover the importance of clear differentiation, the impact of mid and bottom funnel content, and how to align your team around messaging that resonates with buyers.So whether you're navigating the challenges of AI or striving to create content that cuts through the noise, this episode is packed with actionable strategies to help turn your website traffic into revenue growth. Let's go!Kerry Curran, RBMA (00:01.122):Welcome, Alexis! Please introduce yourself and tell us all about your background and expertise.Alexis Trammell, Stratabeat (00:07.526):Great, thank you so much, Kerry, for having me on. My name is Alexis Trammell, and I’m the Chief Growth Officer at Stratabeat. We’re an SEO, content marketing, and CRO agency that offers services like brand strategy, conversion rate optimization, content development, and much more. I’ve been with Stratabeat for a little over six years now, and I’ve been in the content marketing space for over a decade. My background includes video production and advertising, but now I focus on organic strategies. I help grow Stratabeat while working with some amazing clients in the technology and SaaS sectors, as well as in med-tech, green-tech, and B2B manufacturing.Kerry Curran, RBMA (01:02.83):Excellent. Alexis, you and I have had the opportunity to work together many times during your six years at Stratabeat, so I’m excited to have you here today. I know in your role, you frequently speak with executives like CMOs, CEOs, and CFOs. What challenges do you typically hear from them in your conversations or discovery calls?Alexis Trammell, Stratabeat (01:29.948):Sure. What I often see is that CMOs or marketing executives come to us with very transactional requests. They’ll say, “We need a new website,” or “We need more website traffic.” When we ask, “What problem are you trying to solve with this service?” they often struggle to articulate it. In most cases, the underlying need is the same—they need more leads, more deals, and they want their website and organic traffic to drive that growth.When we begin a discovery process with a client, one of the first things we focus on is their messaging and differentiators. You can hire an SEO agency to optimize your site, but if your site doesn’t clearly communicate your unique value or differentiate you from competitors—especially if you’re charging premium prices—SEO won’t solve your problem. Traffic alone doesn’t equal new deals. That’s why we work to understand a company’s key messaging and differentiation by involving the entire executive team, sales team, and even their customers. Without alignment on what makes a company unique and valuable, it’s impossible to achieve meaningful results.Kerry Curran, RBMA (03:51.268):That’s such an important point—especially about differentiation and positioning. CMOs are constantly under pressure to do more with less, and they face challenges convincing executives to invest in foundational marketing strategies. On top of that, as you mentioned, AI is a common topic now. What are your thoughts on AI as a differentiator in the B2B space?Alexis Trammell, Stratabeat (04:21.308):AI is a hot topic, but it’s often misunderstood. Many companies see AI as a differentiator or a magic solution, but it’s really just a tool. For example, in the tech space, companies might push AI as a feature of their products, while marketers use generative AI platforms to create content. However, generative AI is limited—it can help with top-of-funnel content, but it doesn’t understand your specific differentiators, customer pain points, or market nuances. AI-generated content can’t replace human insights or originality, which are crucial for middle and bottom-of-funnel strategies.A common challenge we see is companies losing organic traffic because they’ve relied too heavily on AI-generated content or haven’t adapted their strategies to account for AI overviews dominating search results. To counter this, we focus on helping clients build out strong middle and bottom-of-funnel content, optimize their CTAs, and

In this episode of Revenue Boost: A Marketing Podcast, titled, ""From Clicks to Conversions: Scaling Revenue with Strategic SEO and CRO"" we delve into the dynamic duo of revenue growth: Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Together, these strategies are the backbone of turning website traffic into meaningful business outcomes. Our guest, Cathleen Voss, a seasoned expert in SEO and CRO, shares invaluable insights into how brands can enhance their search visibility while optimizing on-site user experiences to maximize conversions. We discuss why SEO is no longer just about keywords and rankings—it’s about understanding customer intent and aligning content with audience needs. At the same time, CRO ensures that once visitors land on your site, their journey is seamless, intuitive, and designed to convert. Key takeaways include: The latest SEO trends and how they influence organic traffic growth. Why CRO is crucial for retaining and converting visitors in today’s competitive digital landscape. Practical tips to audit your website’s conversion funnel for quick wins. Strategies to build trust with customers through authentic content, reviews, and streamlined purchase processes. Whether you're scaling a B2B SaaS company, leading a direct-to-consumer e-commerce brand, or anything in between, this episode is packed with actionable advice to help you prioritize your efforts, refine your strategies, and scale revenue through smarter digital marketing. Tune in and transform clicks into conversions! Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In modern B2B marketing, we're seeing the evolution of adding SMS as a step in workflows. With engagement rates as high as 95 to 98% and a 90-second average response time, SMS ensures messages get the attention they deserve. This makes it a powerful tool for fostering relationships, driving engagement, and shortening sales cycles in the complex B2B buying process."In this episode of Revenue Boost: A Marketing Podcast, titled SMS for B2B Success: Modern Marketing Strategies for Revenue Growth, host Kerry Curran sits down with Amanda McGuckin Hager, CMO of TrueDialogue and a seasoned B2B demand generation expert, to explore the game-changing role of SMS in modern B2B marketing strategies. Amanda shares her insights from over 20 years in the field, diving into how SMS is transforming buyer engagement, shortening sales cycles, and driving revenue growth.The discussion highlights how SMS outperforms traditional email campaigns with open rates as high as 98% and response times averaging 90 seconds. Amanda explains how B2B companies can integrate SMS into marketing workflows, use it for real-time customer engagement, and even leverage it in sales relationships to build trust and strengthen connections. From personalized messages to event reminders and webinar follow-ups, SMS is becoming a critical tool for marketers and sales teams alike.Amanda also addresses key considerations for adopting SMS, including compliance with opt-in rules, new regulations for text message registration, and the importance of integrating SMS with CRM and marketing automation platforms. She provides actionable tips for brands looking to build their SMS strategies, ensuring that messaging adds value and enhances the customer experience.Whether you're a B2B marketer or sales leader, this episode offers valuable insights and practical advice on using SMS to modernize your marketing strategies, improve buyer engagement, and drive measurable growth. Don't miss this deep dive into the future of B2B communication!FLWC4F5SsSKF8dHiqAX9 Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled, ""Data-Driven Revenue Growth: Leveraging First-Party Data and CRM for Smarter Lifecycle Marketing Engagement"" we’re diving into the powerful intersection of first-party data, CRM strategy, and lifecycle marketing to drive smarter, more impactful engagement. I’m joined by Jake Schmidt, founder of Structured Agency, who shares his expertise on leveraging CRM systems to transform how businesses connect with their customers. We explore why lifecycle marketing is a game-changer for revenue growth—especially in an era where ads are getting more expensive and customer expectations for personalization are at an all-time high. Jake unpacks the importance of optimizing your CRM, using first-party data to build meaningful connections, and segmenting audiences for highly personalized communication. Whether you’re struggling with declining email performance, inefficient marketing spend, or simply trying to figure out how to retain more customers, this episode is packed with actionable tips to help you fix those pain points and grow revenue. We’ll also discuss creative strategies like quiz funnels for collecting valuable first-party data, and how to design automations that deliver the right message to the right customer at the right time. Jake’s practical advice will help you harness your CRM’s full potential to improve customer engagement, maximize ROI, and strengthen your overall marketing performance. If you’re looking for ways to better connect with your audience, optimize your marketing strategy, and drive measurable growth, this episode is for you. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. In this episode, Smarter Connections, Bigger Returns: The CRM Advantage in Revenue Growth, im joined by CRM expert Benjamin McCabe to dive into the transformative power of customer relationship management (CRM) for driving revenue growth. Together, they explore how businesses can leverage CRM systems to create smarter connections with their customers, enabling more personalized, efficient, and impactful marketing and sales strategies. Benjamin shares his insights on breaking down silos between CRM and media strategies, utilizing first-party data for better targeting, and building consumer trust through transparency and personalization. He also offers actionable tips for companies just starting with CRM, including how to craft personalized customer journeys and ensure every interaction drives measurable results. Whether you’re looking to maximize your marketing ROI, align your sales and marketing efforts, or unlock the full potential of your CRM, this episode is packed with strategies to help you turn connections into bigger returns. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! Today, you’ll learn how to the full potential of CRM to unite marketing, sales, and customer success teams, driving revenue growth and operational efficiency. Maximizing Revenue Potential: The Power of CRM in Cross-Functional Collaboration with special guest Sam Anderson, CEO and co-founder of Origin 63, an elite HubSpot partner. Sam shares her expertise on overcoming common CRM challenges, from integrating disconnected tools to leveraging data for smarter insights and personalization at scale. Learn how the right CRM setup can enable predictive analytics, streamline workflows, and foster stronger connections with prospects and customers. Whether you’re navigating tight budgets, adapting to industry shifts, or looking to optimize your marketing efforts, this episode offers actionable strategies and real-world examples to help your organization thrive. Don’t miss this deep dive into the essential role of CRM in cross-functional collaboration and revenue amplification! Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Connect with Lori Thomas, CSPO, Founder and CXO of Digit Cloud Biz on LinkedIn or go to Digit Cloud BizAlso be sure to download Lori's free cheat sheet on Account Based Marketing here. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. In Today’s episode, Maximizing Marketing Impact: From Funnel Conversion to Revenue Attribution, I am joined by the brilliant Sarah Lane-Hawn, a senior marketing operations consultant and mathematician turned marketing strategist. Sarah shares her journey from creating blog content to leading marketing operations at startups and scale-ups, bringing her unique perspective to the challenges and opportunities in B2B marketing. We discuss actionable strategies to optimize funnel conversion, eliminate inefficiencies, and implement reliable revenue attribution models. Sarah also introduces her innovative “Goldilocks Model” for revenue attribution—a practical, cost-effective solution for startups and scale-ups to measure and maximize marketing’s impact. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to Revenue Boost: A Marketing Podcast, where business leaders turn for actionable strategies to fuel growth and drive results. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! Today, we’re exploring how marketing can be a transformative force in fostering cross-functional alignment to achieve strategic business growth in Unlocking Marketing Impact: Amplifying Revenue through Cross-Functional Collaboration. Joining me is Amy Winner, a marketing powerhouse with over 25 years of experience spanning agency leadership, startup innovation, and co-founding Wheels Up Collective, a full-stack boutique marketing agency. Amy’s expertise lies in designing marketing strategies that not only deliver results but also create seamless integration between product, sales, and customer success teams. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

To build a truly effective go-to-market strategy, you can’t be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they’re trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it’s LinkedIn ads for B2B or industry events for networking—and focus on mastering those. It’s not about doing it all—it’s about doing it right, strategically and with purpose, to drive real, scalable results. - Heidi Hattendorf Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the biggest mistakes I see in B2B marketing is skipping foundational strategy for quick tactical wins. For example, companies might jump straight into running ads on LinkedIn or Google without first understanding their buyers or building a cohesive brand experience. Without that groundwork, even the best campaigns can fall flat. It’s always better to start with a strong strategy that aligns messaging, audience, and goals before diving into execution. - Terri Hoffman, founder and CEO of Marketing Refresh Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"People follow people before they follow brands. In today’s crowded market, where competition is fierce and sales cycles are getting longer, the key to standing out is showcasing the unique value of your people. Highlight their expertise, passion, and perspectives through authentic, high-impact content. Thought leadership isn’t just about building awareness; it’s about earning trust and creating meaningful connections that drive action across the entire funnel. When your audience sees the real people behind your brand, they’re more likely to trust your company, explore your offerings, and ultimately choose you over competitors." Pirna Virji, Principal Consultant & Global Program Manager at LinkedIn Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Great marketing isn’t just about data or emotion—it’s about finding the perfect balance. The data provides the roadmap; it shows you where you’re winning and where you’re falling short. But without an emotional connection, your brand becomes just another transaction, easily forgotten. The most successful companies understand this balance—they use data to guide decisions but invest in storytelling and brand building to create something that sticks with their audience. If you’re only chasing short-term wins like ROAS or quick revenue, you’re sacrificing the long-term loyalty and growth that truly make a brand sustainable. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcast Guest: Greg Rollett Host: Kerry CurranTitle: Think Like a Brand: Strategies for Publisher Growth and Engagement"Publishers need to think like scrappy consumer brands. Focus on creating content that excites and engages your audience—whether through thematic newsletters, short-form videos, or user-generated content. The key is to work smarter, not harder." That’s a quote from Greg Rollett, Head of Growth at The Gromit.Welcome to Revenue Boost: A Marketing Podcast—the go-to podcast for business leaders looking to drive revenue and business growth. I’m your host, Kerry Curran. With over 20 years of marketing agency experience driving business success, I now run RBMA (Revenue-Based Marketing Advisors), where we help businesses like yours scale revenue effectively. Visit RevenueBasedMarketing.com or connect with me on LinkedIn today.In this episode of Revenue Boost: A Marketing Podcast, titled Think Like a Brand: Strategies for Publisher Growth and Engagement, I sat down with Greg Rollett, Head of Growth at The Gromit, to unpack transformative strategies for publishers and marketers alike.With recent changes to Google’s algorithm, publishers and commerce content websites must work harder than ever to drive traffic and audience engagement. To succeed, they need to pivot their strategies—thinking more like the brands they partner with and less like traditional publishers. Greg and I explored the successful, innovative strategies he has spearheaded at The Gromit.From turning email lists into powerful media assets to adopting a brand-first, growth-focused mindset, this conversation is packed with actionable insights. Whether you're navigating the challenges of organic traffic, exploring commerce content opportunities, or strengthening authentic audience connections, this episode delivers a clear roadmap to success.Don’t miss these proven strategies for growth and engagement in today’s fast-changing digital landscape. Let’s go!Kerry Curran, RBMA (00:01.208)So welcome, Greg. Please introduce yourself and talk a bit about your background and expertise.Greg Rollett (00:06.542)Thank you so much, Kerry. This is really exciting. I know we got to spend a little bit of time together in New York. We spent some time together on some digital round tables, but were really excited to actually spend some time together and share some cool stuff. And so yeah, the Cliff Notes version, we were just talking about this, you know, pre-interview is I have a kind of a wild life. I spent 10 years on the road as a rapper in a rock band, like Linkin Park 311. So I'm going to talk really fast. If you're watching the video version, I use my hands a lot. It comes from, comes from that background.I got out of that and got into creating media for entrepreneurs and small business owners because I love the media side. And I knew that the best way to tell stories and to get your point across and to sell products was through the media. So we, you know, we started creating videos for dentists and lawyers and small business owners and e-commerce brands. And we started doing a ton of newsletters, like print newsletters that would go in a mailbox and you put a stamp on it. And I don't look that old, but I've been sending mail for 20 years. And you know, and then obviously gotten to digital andIt's been a ton of fun and in the last five years or so I've gotten into e-commerce and just learning everything I can about what e-commerce is doing and today I get to head up the head of growth over at Grommet where we really help thousands of these small independent makers who they spent their life's work building this widget, right? Like if you're watching the video version, like this guy spent years figuring out this plastic mold for something just called cord break. You just put your phone cords in it at night so they don't fall off onto the floor every night and then it's right before bedtime and you're grabbing the cords on the floor like silly little things like that that make your life a little bit better. have thousands of these makers and we help them really get discovered by millions of shoppers, both on our own media property, which I know we're going to talk a little bit about, as well as millions of shoppers through our publisher and affiliate programs as well.And so yeah, it's been a ton of fun. I've gotten to host, you know, TV shows, Emmy awards in the corner that hide out. Like I've gotten to do really, really cool stuff, but I love helping business owners to get discovered and use media to grow their business. And hopefully we get to talk about some of that fun stuff today.Kerry Curran, RBMA (02:04.694)Awesome. Yeah, no, excellent. So great to have you here and love your background and just how many different perspectives you're bringing to the role and to the grommet. So great. So you're talking about the grommet is to some people, it's an e-commerce site, but at the end of the day, you're really a publisher and discovery platform. So tal

"In this episode of Revenue Boost: A Marketing Podcast, titled The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop, host Kerry Curran dives deep into the exciting world of social commerce with Vinod Varma, CEO and co-founder of Creator.co. Together, they explore how platforms like TikTok Shop are reshaping the way consumers discover and purchase products, and how brands can leverage the power of influencers to drive meaningful revenue growth. Vinod shares his insider insights on building effective influencer campaigns, the importance of fostering authentic ambassador relationships, and why creating top-of-funnel awareness is critical for success. You'll also hear his take on the latest trends in social commerce, including AI's impact on marketing efficiency, TikTok's growing dominance, and the game-changing potential of live-stream shopping. Whether you’re a business leader looking to unlock new revenue streams or a marketer eager to stay ahead of the curve, this episode is packed with actionable strategies to help you thrive in the ever-evolving world of social commerce." Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcast Guest: Joelle MoroneyHost: Kerry CurranTitle: Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving SuccessKerry Curran, RBMA (00:01.067) And welcome Joelle, please introduce yourself and share a bit about your background and extensive experience.Joelle Moroney (00:08.724) Hi, Kerry. So great to be here today. Joelle Moroney, CEO of Creator Collective. We are an advisory boutique firm working with creators, empowering creators, curating technology, as well as a global brand strategy for social impact.Kerry Curran, RBMA (00:26.081) Excellent. So I know, Joelle, you've been in the, you've had a front row seat really in the, to the evolution of influencer and creator and ambassador strategies. So share a bit about what you've seen and how it's changed.Joelle Moroney (00:42.996) Absolutely. So thanks for that tee-up for sure. Starting in, what I would call the first-gen version of influencer marketing in the creator economy with Timing and Conde Nast whereby it was at the time more celebrities and editors that were endorsing and or promoting the best in the breed for services and products through editorial and thought leadership.I was lucky enough to be with InStyle, RealSimple, and Gourmet at the time. And then evolved into analytics, right? Because we all have to monetize the work that we do, which is of course a revenue boost platform. And in doing that, I went into what was cutting-edge technology with Data Zoo which was acquired by Roku, as you may know. And then also of course Yahoo. So.Now here we are fast forward into what I would call 2.0, 3.0 creator version with influencer marketing. I feel that this will continue to proliferate the marketplace as we're looking to have influencers and creators tell brand stories in a very authentic manner that lands with their audiences.Kerry Curran, RBMA (01:55.821) Yeah, so as you've seen the explosion in the 2.0, as you said, what has been the most exciting to you?Joelle Moroney (02:04.268) Well, when I look at this, I think it's more about the fact that we're all creators in our own right. And it's also about letting authentic voices ring clear in verticals that we all care about, whether it's finance, food, travel, technology, there are ways to lean in and learn more about the best places to go, the best places to eat, the best guidance and principles in terms of your investments. We know for a fact that people are now leaning on TikTok and Instagram for advice with their healthcare as they are with their finances. So this is a very powerful platform and the accrued economy is starting to drive not just Fortune 500 companies, but also smaller companies as well.Kerry Curran, RBMA (02:56.237) No, excellent. And you're right. We've seen just how prevalent and pervasive really the TikTok people are getting your rate, financial advice, and healthcare advice. When I was involved with some research last year and actually a number one source reported that, in the survey, the number one source for information related to financial services was actually influencers. So at first, it made me a little bit nervous.Because obviously, you don't want your Tick-8, you know, just a TikTok celebrity giving you investment advice, but then realizing, you know, it looked into it more and it's, there's so much even just general 101, let's get, you know, Dave Ramsey type of, let's get your finances in order type of, type of content out there that is useful, valuable and beneficial.And to your point, having that, the brand kind of drives that conversation or builds the framework for that conversation can be so powerful for brands, financial institutions that want to build those connections with those audiences that are consuming that information and trying to learn and change their financial road. |Talk about, so I love about kind of what your POV and your experience, what you've, you've shared with me is really how you help those kind of more highly regulated brands and institutions build those influencer strategies through that really authentic brand storytelling through brand ambassadors. So share a bit of how you build that framework and kind of start to make sure that you're helping brands connect and drive that audience engagement.Joelle Moroney (04:59.05) Absolutely. So just Kerry, there is a little lag. I don't know if it's on your side or my side with the wifi. You were freezing up a couple of times.Kerry Curran, RBMA (05:04.535) Yeah, it's okay, it'll be okay. It downloads to your computer and then.Joelle Moroney (05:07.606) Okay, cool.Yeah, so I'm glad you brought that up because I do specialize in highly regulated industries, financial services in particular, as well as healthcare. And I say that because there are very strict guidelines that the creators must adhere to, right? In terms of making sure that they are landing within the guardrails of the guidelines for the company. Also, FTC guidelines we have to b

In this episode of Revenue Boost: A Marketing Podcast, titled "The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content," host Kerry Curran speaks with Erin Gagnon, Managing Director of BrandCycle, about how brands can harness the power of creator-driven content to boost engagement and drive sales. They discuss how authentic, real-life product endorsements on platforms like Meta, TikTok, and YouTube outperform traditional ads by building trust and fostering stronger audience connections. Plus, they explore how performance-based models—using affiliate links, trackable codes, and measurable results—enable brands to align creator partnerships with revenue goals. This episode is packed with insights on leveraging authenticity to build credibility, enhance brand visibility, and achieve measurable growth. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy, host Kerry Curran talks with Jaime Cohen, Head of U.S. Influencer Marketing at GOAT agency, about the evolving power of influencer marketing. Jaime shares insights on leveraging creator content to fuel not only brand awareness but also lower-funnel conversions and sales. She reveals how brands can maximize their influencer investments by integrating this content across social, programmatic, digital out-of-home, and even retail media. Jaime also emphasizes the importance of giving creators flexibility to connect authentically with audiences, balancing brand guidelines with creative freedom. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable strategies to amplify reach, build trust, and drive real business growth through influencer integration. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

A revenue based marketing strategy is required to drive business growth. I've been saying it for a while, your buyers need to have heard of you and trust that you can deliver what they need. Data shows the buyers are in control, researching and building a short list before ever connecting with your sales team.How do your buyers learn about your brand and capabilities? Content. One of the most versatile and fast growing mediums for content is podcasting.In this episode of Revenue Boost: A Marketing Podcast, titled "Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions," with guest Benjamin Shapiro, CEO of I Hear EverythingBenjamin and I go meta in this podcast about podcasts, discussing how to leverage podcasts to grow brands and drive revenue by creating audience-focused content that educates, entertains, and builds trust.Here is a high level overview of his actionable strategies to engage audiences, establish trust, and fuel conversions:𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗔𝗹𝗼𝗻𝗲 𝗗𝗼𝗲𝘀𝗻’𝘁 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀B2B podcasts need strategy; recording and publishing without planning won’t drive results. Success requires creating engaging, valuable, well-researched content tailored to your audience.𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝗾𝘂𝗶𝘁𝘆 𝗕𝗲𝗳𝗼𝗿𝗲 𝗘𝘅𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻Brands expecting instant results often fail. Focus on educating, entertaining, and engaging to build trust before seeking returns.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻Podcasts fuel other channels—social media, newsletters, video—and can target any marketing funnel stage with thoughtful content.𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀B2B podcasts build trust and share actionable insights, while B2C efforts often prioritize brand exposure through advertorial content.𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗚𝘂𝗲𝘀𝘁𝘀Bringing on partners, clients, or leaders boosts reach, credibility, and networking opportunities. Use ABM strategies to understand and address pain points.𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗮𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗛𝘂𝗯𝘀Repurpose episodes into articles, social posts, and newsletters to maximize value and audience engagement.𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀Hiring a producer ensures quality, saves time, and optimizes audience engagement. Avoid DIY pitfalls for better results.𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆Define podcast goals—awareness, demand generation, or nurturing—and align them with overall marketing and sales strategies for measurable impact.𝗔 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁Building an audience takes 3–6 months or more. Patience and consistent effort are essential for meaningful results.𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁Authentic, empathetic, audience-focused content fosters trust and solves real problems, driving engagement and loyalty.𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀Podcasts keep you top-of-mind with prospects. Use episodes and related materials for consistent, value-driven follow-ups.For more about Revenue Based Marketing, go to www.revenuebasedmarketing.com. For more about Benjamin Shapiro follow him on LinkedIn: https://www.linkedin.com/in/benjshap/And be sure to check out Benjamin's Podcast Network and services here: https://iheareverything.com/ Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled "Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth," host Kerry Curran sits down with Kerel Cooper, CMO at GumGum, host of The Minority Report Podcast, and President of Advertising at Group Black, to explore the transformative impact of diversity, equity, inclusion, and belonging (DEI&B) on business growth. Kerel, a seasoned industry leader, explains how diverse perspectives not only drive authentic engagement with multicultural audiences but also strengthen brand messaging and open new pathways to revenue. He discusses why DEI&B should be an integral part of a company's core business strategy—not a fleeting trend—sharing practical insights on leveraging DEI&B to build a truly inclusive brand that resonates with today's consumers. This episode reveals why DEI&B is more than a social initiative; it’s a vital growth lever for forward-thinking companies. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled "SEO Strategy for Business Leaders: Unlocking the Path to Increased Visibility and Revenue," we sit down with Brent Bouldin and Scott Gardner of New Media Advisors to explore how a robust SEO and content strategy can future-proof brands and drive sustained revenue growth. With decades of experience in digital marketing, Brent and Scott discuss the evolution of SEO from a tactical tool to a strategic foundation for business success. They share insights into creating a Center of Excellence, building in-house expertise, and effectively securing executive buy-in to prioritize SEO as a critical revenue driver. For business leaders and marketers alike, this episode reveals actionable strategies for aligning SEO with core business metrics, empowering internal teams, and using data-driven insights to capture more market share and increase visibility. Tune in to learn how to transform your brand’s digital presence with a sustainable, high-impact approach to SEO and content marketing. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled From Traditional Search to AI-Driven Strategies: Future-Proofing Your SEO, host Kerry Curran is joined by Paul Shapiro, SEO expert from Uber’s web intelligence team, to discuss the evolving role of AI in search engine optimization. Paul shares his experience with AI’s transformative effects on SEO, from leveraging tools like GPT for content creation to navigating potential threats from AI-powered search engines. Together, they explore strategies for future-proofing your SEO efforts, optimizing AI-generated content, and ensuring long-term success in a rapidly changing digital landscape. This episode is packed with actionable insights for executives focused on digital marketing and revenue growth. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled "Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth," we explore the power of LinkedIn for B2B revenue growth with Indrek Põldvee from B2BGrowth. Drawing from years of expertise focused exclusively on organic LinkedIn content optimization, Indrek shares valuable insights on crafting an effective organic strategy to drive brand engagement, enhance personal branding, and ultimately fuel business growth.Indrek and Kerry discuss the answers to questions like: How can I increase the visibility of my LinkedIn posts? What are the best strategies to gain more LinkedIn followers organically? What is the ideal frequency for posting content on LinkedIn? How often should I post on LinkedIn to grow my follower base? What types of content perform best on LinkedIn for higher engagement and impressions? How do I optimize my profile or page to attract more followers?Discover the strategic questions every business should consider before investing in LinkedIn, learn best practices for profile optimization, and explore proven techniques for producing high-impact, consistent content. Whether you’re a business leader, marketer, or entrepreneur, this episode provides actionable advice to maximize your LinkedIn presence and turn connections into measurable results. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled Conquering the Retail Media Space: Strategies for Emerging and Established Brands, host Kerry Curran sits down with David Glaza, CEO and founder of Digits, a specialized retail media agency. With years of experience helping brands navigate complex retail media landscapes, David shares actionable insights for both emerging brands breaking into major retailers like Target and established brands looking to maximize ROI across platforms. From mastering personalized promotions to leveraging co-branded programmatic ads and optimizing local media for regional grocers, David offers a comprehensive look at the strategies that drive long-term success in today’s fast-evolving retail media space. Tune in to learn how brands of all sizes can conquer the challenges and seize the opportunities within retail media networks. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media. As brands increasingly shift budgets from traditional platforms like Google and Meta to retail media networks (RMNs), managing campaigns across platforms like Amazon, Walmart, and Instacart has become both a challenge and an opportunity. Misha shares his insights from years of working with Fortune 1000 brands, discussing everything from the evolution of RMNs and the consolidation of ad tech to the strategic use of data for optimizing ad spend and improving market share. Tune in to learn actionable strategies for navigating multiple networks, enhancing bid efficiency, and harnessing AI-driven tools to boost performance and streamline processes. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Retail media is the evolution of where media is going. Retailers have better data sets than most partners out there, and it's about taking all the greatness of marketing—data tied to actual conversions—and scaling it. The goal is personalization at scale, tied directly to sales, creating a seamless path to conversion while eliminating waste." —Mike FeldmanIn this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with retail media expert Mike Feldman, Head of Retail Media at VaynerMedia. Together, they explore how brands can leverage retail media networks (RMNs) to drive revenue and maximize customer engagement by tapping into one of the fastest-growing areas in digital marketing.Mike takes us through the journey from retail media's early days to its current "Death Star" stage—where seamless access to data, smart automation, and media investment are all aligned to power growth like never before. He explains the benefits of retail data consolidation, offers a behind-the-scenes look at retail media’s rise, and discusses strategic tools that allow brands to personalize at scale and reduce ad spend waste.Tune in to hear about:Retail Media’s Next Frontier: How data-first thinking and smarter media choices lead to better ROIWinning Beyond Sponsored Products: Using creative, organic social insights, and video to engage customers and differentiateTools and Trends to Watch: From Amazon Marketing Cloud insights to social platform integrations, learn what will redefine the space nextFor executives ready to tap into new strategies that move the needle, this episode delivers actionable insights for using retail media to optimize every stage of the customer journey. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA’s annual survey, which includes data from over 300 affiliate programs.They explore the critical role of affiliate and performance marketing for brands focused on revenue growth, sharing updates on platform usage, publisher diversification, and the sustained popularity of coupons, cashback, and toolbars, as well as the increasing impact of influencer programs.The episode uncovers strategic insights on optimizing partnerships, understanding publisher types, and leveraging various network models. With these research findings, executives gain actionable insights to unlock the full potential of affiliate marketing—whether through traditional coupon sites, loyalty programs, or emerging influencer networks—making this episode a must-listen for growth-driven marketers and brands. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY. They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth. Jennifer also shares her insights on scaling OLLY from a startup to a Unilever brand, emphasizing the crucial role of leadership, tech infrastructure, and customer-centric decision-making. This episode is filled with valuable takeaways for executives focused on driving revenue growth and sustainability. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate high-quality leads. She highlights the importance of sales and marketing alignment, performance-based marketing, leveraging data to optimize campaigns, and how ABM has enabled Perform[cb] to secure enterprise level, large-scale clients. This episode offers valuable insights for executives focused on revenue growth and lead generation. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Linus Gregoriadis, Managing Director of London Research, discuss how original research is essential for driving brand differentiation, credibility, and demand generation. Linus shares insights on how companies use research to stand out in crowded markets, establish thought leadership, and support lead generation.The conversation highlights the power of blending qualitative and quantitative data to create valuable content and deliver targeted insights, helping executives elevate their go-to-market strategies with data-driven approaches. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we uncover how original research can be a game-changing tool for driving business growth. Drawing from our extensive experience, guest Meghan Lavin and Kerry highlight how research papers not only serve as valuable assets for target audiences but also fuel business success. From building credibility and strengthening client relationships to landing press coverage and keynote opportunities, our proven approach transforms research into an engine for limitless content creation and revenue growth. We also share best practices for conducting effective research, overcoming challenges, and tapping into the endless opportunities research offers for lead generation, customer retention, and business expansion. If you’re looking to scale your marketing impact and future-proof your business, this episode is packed with actionable insights you won’t want to miss! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita. Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital marketing. She dives into the importance of collapsing the marketing funnel, using consumer insights, and leveraging omnichannel approaches to stay ahead of the competition. If you’re looking to drive business growth and adapt to the fast-paced world of e-commerce, you won’t want to miss this conversation! Tune in for actionable strategies to elevate your brand and connect with customers in new, meaningful ways. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of affiliate marketing—from a lower-funnel conversion tool to a powerful, full-funnel commerce enablement engine. Discover how integrating affiliate marketing into your media plans can complement and fuel your investments across search, social, video, and display, while driving measurable business growth. Whether you're a seasoned marketing professional or exploring new growth opportunities, this episode offers valuable strategies for getting affiliate marketing a seat at the planning table. Tune in to learn how to maximize ROAS and elevate your media performance! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher types, influencer marketing, and cutting-edge tech partnerships. If you're a business executive looking to optimize your marketing strategy and unlock explosive growth, this episode is packed with actionable advice to help you succeed. Don’t miss it! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode, we sit down with affiliate marketing expert Jeannine Crooks, who brings over 25 years of experience to the table. From working as an affiliate and a merchant to starting her own agency, Jeannine has seen it all. Tune in as she demystifies the affiliate marketing landscape, answering key questions about costs, network partnerships, and how to determine if affiliate marketing is right for your brand. Jeannine also shares her insider tips on choosing the right network, managing fraud protection, and leveraging agencies to maximize your affiliate program's success. Whether you're new to affiliate marketing or looking to optimize your strategy, this episode is packed with actionable insights you won’t want to miss! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Gabrielle Richards, Brand Director at Trafilea, an E-commerce Tech Group, joins Kerry Curran to dive into the strategies behind scaling iconic brands like Shapermint, truekind, and Rebel Beauty. Gabrielle shares her journey of redefining brand positioning to emphasize empowerment and body positivity, taking Shapermint from its roots to over 10 million customers. From mastering AI integration and multi-channel marketing to building an authentic community, Gabrielle offers insight into creating inclusive messaging that resonates deeply with consumers. Discover how Shapermint leverages everything from TikTok to TV to grow and how you can apply these tactics to your own business growth strategy. Don't miss Gabrielle’s top advice on risk-taking, community building, and staying ahead in a rapidly evolving digital landscape. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Jim Nichols, CEO of Exclamation Marketing, to explore the essential strategies for aligning sales and marketing to drive real revenue growth. With decades of experience across brand, agency, and tech sectors, Jim shares valuable insights on overcoming the disconnect between sales and marketing, and how to create scalable, repeatable systems for startup success. Learn how to build trust, communicate better with sales teams, and develop powerful customer-focused stories that convert. Whether you’re an executive looking to boost sales or a marketing leader aiming to strengthen relationships with your sales counterparts, this episode is packed with actionable strategies to accelerate growth. Don’t miss Jim’s expert tips on how to turn alignment into opportunities and create lasting revenue impact! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIn this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Max Willens, Senior Analyst at eMarketer, to dive into the future of digital commerce and affiliate marketing. Drawing from exclusive eMarketer research, Max uncovers how emerging trends, including the rise of retail media, shifting consumer behaviors, and the integration of AI, are transforming the landscape. He explains the growing importance of first-party data, the impact of Google’s changes on publishers, and how affiliate marketing continues to evolve as a key driver of business growth. With expert projections and in-depth analysis, this episode offers valuable insights for brands looking to stay ahead in the competitive digital space. Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIn this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth. With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative director, social media strategist, and educator. Together, Kerry and Bob discuss the evolution of marketing from direct mail to digital, the critical role of storytelling, and how brands can build trust with consumers in a fast-paced, digitally-driven world. From leveraging AI to empowering employees as brand ambassadors, this episode offers actionable strategies for business leaders looking to create stronger customer connections and fuel long-term growth. Tune in to learn how your business can stand out by embracing authenticity in today's competitive marketplace! Flat or slowing revenue? Let’s fix that—fast.Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.🎧 Follow on Apple, Spotify, YouTube⭐ Rate 5 stars if these insights move your metrics📅 Fresh episodes drop often—don’t miss a pipeline-popping idea👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Danielle Wiley, CEO and founder of Sway Group, to explore the evolution of influencer marketing from its PR roots to a powerful revenue driver. Learn how influencer strategies can move beyond awareness and reach, driving real results for your business. Danielle shares her insights on building effective creator campaigns, measuring success, and how even smaller brands can leverage local influencers to achieve national success. If you're an executive looking to grow revenue, this episode is packed with actionable advice you can't afford to miss!Podcast Guest: Danielle Wiley Host: Kerry CurranTopic: The Evolution of Influencer Marketing: From PR to Revenue Driver"Welcome to Revenue Boost: A Marketing Podcast, where we dive into strategies that drive real business growth. I’m your host, Kerry Curran, and in this episode, The Evolution of Influencer Marketing: From PR to Revenue Driver, I'm joined by Danielle Wiley, CEO and founder of Sway Group. Danielle and I discuss the transformation of influencer marketing from its PR roots into a powerful revenue-generating tool. You’ll hear how influencer strategies have evolved, how to move influencers down the funnel to impact conversions, and how even small businesses can leverage hyper-local influencers for big results. If you're an executive looking to boost revenue, you won't want to miss Danielle's expert insights on maximizing influencer impact and ROI!Kerry Curran, RBMA (00:00.554)And welcome Danielle, please introduce yourself and tell us a bit about your background and Sway.Danielle Wiley (00:03.319)I am Danielle Wiley. I am the CEO and founder of Sway Group. I founded it 13 years ago following a long career in both interactive and PR. Started doing influencer work over 20 years ago and was at Edelman and seeing it grow and also seeing just how messy and complicated it was and really just kind Swing Group was kind of born from my own frustration of wanting to pick up the phone and just say to someone, like, here's what I want, here's my budget, make it happen, thank you, goodbye. And there was no one that could, there were a few folks kind of saying that they could do that, but no one doing it well. And so I eventually got frustrated enough that I jumped off and did it on my own.Kerry Curran, RBMA (00:59.316)Well, the perfect way to get started, right? You have a problem that needs to be solved. So, no, great. And so you've seen the industry evolve and it continues to evolve. So talk a bit kind of how you've seen that evolution over time starting more as a PR strategy.Danielle Wiley (01:19.692)Yeah, so it really did start, I mean, not only did my career with Influencer start in PR, but really Influencer as a whole started in PR. Initially, Influencers, and back then they were really just called mom bloggers, but they were treated like journalists, and we would send them samples of products, and they would be psyched to receive products, and they would write about it, and it was all very, very easy. And then, … Kerry Curran, RBMA (01:38.277)Yeah.Danielle Wiley (01:49.612)… you know, everyone kind of came to the realization that, you know what, for the most part, influencers aren't journalists. They're kind of more like spokespeople. And if you actually pay them as spokespeople, you can share your key messages with them and let them know what your goals are. And they can actually do some really great sponsored content for you. And it's a much different type of relationship, but that's when things kind of really gelled and really … Kerry Curran, RBMA (01:57.908)Yeah.Danielle Wiley (02:17.064)… and so that's how it all started. And of course, since then, so much has changed. I mean, technology has changed tremendously. The number of platforms has grown exponentially. And then I think there's also been this influencer marketing kind of really started off very much at the top of the funnel, all about reach and awareness. And I would argue that that is still where it is at its strongest, but because D2C is so huge now because we do have the ability to measure conversion in a way that we never did, there's definitely this desire to move influencers further down the funnel. While it's possible, it's not possible in every program, it's not possible with every influencer, and it's tricky.Kerry Curran, RBMA (03:03.71)Right, no, I definitely agree with you. I always think about my focus group of how much I rely on influencers, whether it's more from a content perspective or the affiliate influencers, affiliate-based influencers that really inform my knowledge and my shopping behavior. Sometimes a little bit too much.But yeah, and I think when we did some original research last year, we found that influencers and social platforms were the top source of inspiration for customers or just shoppers looking for what to buy, whether they're in the market or passively just becoming in the market

Are you ready to boost your company's revenue and growth? Join us on this episode of Revenue Boost: A Marketing Podcast as host Kerry Curran dives into "From Startup to Global Brand: Scaling with Strategy and Heart" with Amanda Knappman, a marketing leader with 20 years of experience. Discover the strategies Amanda used to scale Peace Out Skincare from a startup to a global brand featured in major retailers like Sephora and Ulta. Learn about the importance of a strong brand identity, community building, omnichannel marketing, and leveraging influencers and user-generated content to drive sales. This episode is packed with valuable insights and actionable advice for business leaders eager to elevate their growth strategies. Don’t miss out!Podcast Guest: Amanda KnappmanHost: Kerry CurranTopic: From Startup to Global Brand: Scaling with Strategy and HeartWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to elevate company growth! I'm your host, Kerry Curran, and today we are diving into "From Startup to Global Brand: Scaling with Strategy and Heart."Joining us is Amanda Knappman, a visionary marketing leader with 20 years of experience in the industry, including nearly 15 years in beauty marketing and brand management. Amanda has worked with renowned brands such as Procter & Gamble's CoverGirl and Max Factor Cosmetics, Amore Pacific's luxury skincare, and is currently the President of Marketing at Peace Out Skincare. Peace Out Skincare is a prestige brand known for its innovative acne solutions, including their patented pimple patch.In this episode, Amanda shares her journey of scaling Peace Out Skincare from a startup to a global brand available in major retailers like Sephora and Ulta. We'll explore the strategies behind their explosive growth, the importance of maintaining a strong brand identity, and the impact of community building and omnichannel marketing. Amanda also discusses how leveraging influencers, creators, and user-generated content has helped them build a loyal customer base and drive sales.Whether you're looking to scale your business, enhance your brand strategy, or understand the power of community and influencer marketing, this episode is packed with valuable insights and actionable advice. Let's get started!Kerry Curran, RBMA (00:01.182)And welcome Amanda. So please introduce yourself and share a bit about your background and expertise.Amanda Knappman (00:07.481)Yeah, so thanks so much, first of all, Kerry, for having me on your podcast. Super excited to chat with you today. And as I know some of your other guests, we go way back. But to tell you a little bit about myself, I've been working in marketing for about 20 years now, specifically working in beauty marketing and brand management for almost 15 years, starting my career at Procter & Gamble, working CoverGirl and Max Factor Cosmetics, eventually taking that into some additional digital roles, making a big switch into working at Amore Pacific, working in luxury skincare, fragrance. And then a few years ago, ultimately made the switch to start working on smaller founder -led startup brands. And so today I'm the president of marketing at P South Skincare.We are a prestige skincare brand and everything is all about offering products for acne prone skin. We're best known for our, what we call our OG, our original acne healing dot, which is the only clean, medicated, patented pimple patch.Kerry Curran, RBMA (01:25.046)Amazing. Actually, I was at my dermatologist's office today and the dermatologist was wearing one. yeah, yeah.Amanda Knappman (01:31.649)Fantastic, we love that. Yeah, that's, for age, I mean, I still have lots.Kerry Curran, RBMA (01:37.446)Yeah. I know. So yeah, it's, I love the story behind Peace Out Skincare. And like you're saying, it is a prestige brand. It's, you know, present at Sephora and other major beauty retailers in addition to selling it directly. And I know there's a lot of story and strategy behind that. So share a bit about what you've taken on over the last few years and how you've really built up the brand and kind of where it's come.Amanda Knappman (02:15.481)Yeah, absolutely. So P -SAL was originally founded actually in 2016 by founder and CEO Enrico Frezza. He's still with the company, still founder, CEO. And we first launched into actual retail in 2017. So we just celebrated our seventh birthday on the 4th of July. and the brand was really built around establishing …Kerry Curran, RBMA (02:37.313)Wow, very exciting.Amanda Knappman (02:45.613)… fun, easy, simple solutions for acne prone skin, starting with that Oatly pimple patch. Over the years, the brand has expanded to many other products, continued with a huge amount of acne products, but also started expanding into some other areas, pores, eye products, even age -delayed products.Last year in 2023, one of the things that we realized was really going to be important for us because we had had such insanely

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Namita Tiwari, visionary marketing leader, delve into "Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse." Together, they explore the evolving role of the Chief Marketing Officer (CMO) in today's digital landscape, uncovering how CMOs can leverage technology to align marketing strategies with business goals, drive revenue, and foster growth. They discuss the concept of the Echoverse, the convergence of marketing and technology, and how AI and analytics are reshaping the marketing game. This episode is packed with valuable insights and practical advice for modernizing your marketing efforts and understanding the impact of technology on your strategy.Podcast Guest: Namita TiwariHost: Kerry CurranTopic: Leveraging Technology for Modern Marketing: AI, Analytics, and the EchoverseWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! I'm your host, Kerry Curran, and this episode is, “Leveraging Technology for Modern Marketing: AI, Analytics, and the Echoverse” With special guest Namita Tiwari, a visionary marketing leader with over 21 years of experience in global technology companies. In this episode Namita discusses the transformative role of the Chief Marketing Officer (CMO) and how it's converging with technology roles like the CIO and CTO. Discover how AI, advanced analytics, and the innovative concept of the Echoverse are revolutionizing marketing strategies and driving business success.We also delve into the importance of having marketing at the core of a company’s strategy, as highlighted by recent McKinsey research, and how this integration can assure significant growth.Tune in and transform your marketing approach with cutting-edge technology and expert guidance!Kerry Curran, RBMA (00:02.822)Please introduce yourself and tell us a bit about your extraordinary background and experience.Namita Tiwari (00:10.637)Hi everyone, this is Namita Tiwari. I'm a visionary marketing leader with 21 years of experience across global technology companies. I'm based out of India. I'm a dead speaker. I'm also an influencer, passionate about women empowerment and global good. I have 30,000 followers on LinkedIn and it's good to be here today.Kerry Curran, RBMA (00:35.876)Yes, thank you. Thank you for joining us. So you and I had had a lot of conversations around the changing role of the CMO and some of the recent research and articles that we've both read across Harvard Business Review, Gartner, McKinsey. So what are you seeing from the perspective of the changing role of the Chief Marketing Officer?Namita Tiwari (01:01.804)There's a huge shift in the expectation. The role of the CMO also varies from which industry, what industry you're looking at. It also varies from, you know, which stage the company is, you know, if it's a startup, what is the nature of the company? Is it a B2B company, B2C company? In the world of technology, CMOs, I believe, have not been as empowered, have not got, you know, a great seat at the table.But on the same hand, if you are in a B2C company or a consumer brand, CMOs are far more empowered. However, I see a shift in the way CMOs are expected to take charge. There are three ways I look at this. One is how smart a CMO is accepting technology, change in technology and leveraging technology. So marketing is kind of converging with technology. there is a strong convergence between the role of a CMO, CIO, CTO. And on the other hand, there's a huge expectation and a very relevant expectation where the C -suite does not expect CMO to only kind of take care of branding, advertising or positioning, which are very important factors. But they're also looking at, you know, CMOs to how they empower, you know, the organization with lead generation or revenue generation or pipeline building. So there's a, you know, we are seeing already CMOs are reporting to chief growth officers. Are CMOs becoming chief growth officers? I think in about, you know, six months to one year, they will, they may be CGOs, right? They're expected so there's a huge shift from technology anger, there's a huge shift from expectation of how much revenue generation is marketing doing, now. Eventually, how much difference does it make to the revenue growth of the company. So these two changes are definitely there. Apart from that, you know, Chief Strategy Officer, you know, how having marketing at the core of your company's strategy, like we saw one of the articles perhaps, you spoke about how important it is and how much difference it can make to, I think it was McKinsey's study, how much difference it can make to the growth of the company if marketing is at the core. I think it was assured that 5 % growth is assured that these companies put marketing at the core, both B2B and B2C. So I think these three ways are how we are seeing this shift.

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran and special guest Casie Gillette, Senior Director of DemandGen at Customers.AI, dive into "Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth." Business leaders will learn how to balance immediate revenue generation with sustainable growth strategies. Casie shares insights on breaking down silos between marketing, sales, and customer service, emphasizing the power of real-time feedback and collaboration. Discover how to enhance your marketing efforts, align them with sales goals, and drive your business forward. Tune in for expert advice on achieving explosive growth in today's competitive landscape.Podcast Guest: Casie GilletteHost: Kerry CurranTopic: Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business GrowthWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! I'm your host, Kerry Curran, and this episode is, “Parallel Pathing: Accelerating Short-term Wins alongside Long-term Strategies for Explosive Business Growth” With special guest Casie Gillette, Senior Director of DemandGen at Customers.AI.In this episode we dive into the importance of parallel pathing initiatives to achieve both short-term and long-term success. We also discuss the importance of cross-team communication, revealing how breaking down silos between marketing, sales, and customer service can lead to explosive growth. Casie shares how her team leverages real-time feedback and collaboration to create impactful marketing strategies and drive business success.Are you looking to enhance your marketing efforts and align them with your sales goals? Let's go!Kerry Curran, RBMA (00:01.786)All right, and welcome Casie. Please introduce yourself and tell us a bit about your extensive experience.Casie Gillette (00:09.422)Yeah, thanks so much for having me, Kerry. My name's Casie Gillette. I'm currently the Senior Director of DemandGen at Customers AI. We're a visitor identification platform. We're helping with remarketing, a SaaS company. And that's really my background. I actually started in SEO back in 2005, not knowing what SEO was, what the heck I was doing. But I figured, gosh, I should probably get a job.So that's really where life led me. I've really worked in the age, you know, most of my time has been spent in the agency space, specifically on the B2B side working with SaaS companies. I've worked in -house before I'm back in -house. So it's always such an interesting mix and it's always like a cool, you know, it's cool to see both sides and I think it's been nice to really get that experience. So, you know, excited what you're doing with the podcast, excited to talk about marketing and … Kerry Curran, RBMA (01:00.766)HeheheCasie Gillette (01:04.718)… you know, what we're doing these days.Kerry Curran, RBMA (01:07.194)No, excellent. Thank you. And I know we've talked a bit about how working in the agency space, you get such a broad view of experience like different clients, sizes, industries, business challenges, budgets, and flexibility. So it's definitely a very valuable background and it must be interesting going client side, like what would have been the biggest kind of changes or observations.Casie Gillette (01:34.638)Yeah, I mean, like you said, you know, when I worked in -house previously, you know, I made it about three years before I was like, all right, I'm a little bored because I think on the agency side, you know, like you've done it for so long that you're so used to just having a million things happening all at once. You're constantly going back and forth from clients. And I will say like the first couple of weeks, I was like, I don't ...Kerry Curran, RBMA (01:43.898)Got it.Casie Gillette (02:00.174)… have a thousand meetings. Like this is glorious. I'm done. So much done. But I think what's actually really cool from a learning perspective is that it's such a benefit is that when you're on the agency side, there's this piece missing of business goals, perhaps, or the data side, perhaps. And so I love being back in Salesforce, right? Using tools like that, like really understanding like …What are the conversations being had? You know, especially when you're on the agency side, you're just told these are our goals and here's how you need to, and you got to figure out how to achieve it. But you know, it's cool being in that decision of what are the goals? How do we get there? What is the strategy? So I think the other piece too is just having that deep understanding of what's happening next, right? I know the product so well, and as much as you want to understand the product and the customers when you're on the agency side, like, …Kerry Curran, RBMA (02:35.13)Great, great.Casie Gillette (02:54.222)It's just not the same because all of your time isn't spent there. So I think t

In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO. Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Joe shares his extensive experience with early-stage consumer startups, detailing how omnichannel approaches and the fusion of brand and performance marketing can propel businesses forward. Listeners will gain insights into leveraging organic social media, fine-tuning brand positioning, and the critical role of creative storytelling. Joe emphasizes the shift from growth hacking to community building, illustrating the importance of consistent messaging and immersive brand experiences. Whether you're a startup or an established brand, this episode provides actionable advice to refine your marketing approach and drive growth in a competitive landscape.Podcast Guest: Joe Anhult Host: Kerry CurranTopic: From DTC to Legacy Brands: Evolving Marketing PlaybooksWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! I'm your host, Kerry Curran, and this episode is, “From DTC to Legacy Brands: Evolving Marketing Playbooks” With special guest Joe Anhalt, DTC marketing expert and Fractional CMO. In this episode we delve into the dynamic world of Direct-to-Consumer (DTC) brands. We discuss how omnichannel strategies and the integration of brand and performance marketing can elevate your business. Joe shares expert tips on leveraging organic social media, refining brand positioning, and the importance of creative storytelling. Whether you're a startup or an established brand, this discussion offers valuable insights to enhance your marketing approach and drive growth in today's competitive landscape. Tune in to learn how to build a compelling brand and boost your revenue.Kerry Curran, RBMA (00:01.792)And welcome, Joe Anhult. Please introduce yourself and tell us a bit about your background and experience.Joe Anhult (00:08.398)Absolutely. Thank you, Kerry, so much for having me. So my entire career, I've been with early stage consumer startups, very traditional DTC. For about three and a half, four years, I was with the furniture retailer, Interior Define, leading marketing, and then moved over to Coyo, which is a luxury footwear business based in New York, where I was leading marketing, e -commerce, and also helping on the brand and creative side of things as well. So, yeah, all. D2C, e -commerce, consumer brands. That's been the name of the game for me.Kerry Curran, RBMA (00:42.72)Yeah, no, you definitely have an impressive experience. So great. So I know you're talking to a lot of brands today and you have across your experience. So what are you hearing in the industry today? How are brands kind of thinking about where marketing and sales are in this environment?Joe Anhult (01:01.774)Mm-hmm.Yeah, so the two big conversations that I've seen happening for months now and continuing to happen today are around Omnichannel. So how can we diversify away from just a hard direct consumer e-commerce play into retail, into wholesale, into pop-ups, into affiliates, partnerships, you name it, how can we just improve distribution, the short of it? And then the second big thing is how can we think about brand and in relation to performance and growth? For so long, a lot of DTC brands have been following this growth and growth hack playbook that's been primarily driven by the efficiency of Facebook and Metta, right? That no longer exists. So we're trying to learn this new playbook, this new recipe that still has the fundamentals of early stage DTC, let's just call it 1.0 but this 2 .0. What does it look like with a brand in partnership with performance? And that's the big challenge that I like to solve with my current clients because it's a hard one to solve for. The growth and performance playbook, in my opinion, is not 100 % baked, but I think 80%, 90 % of the way there, whereas the brand, the creative...Kerry Curran, RBMA (02:14.496)Mm-hmm.Joe Anhult (02:26.286)That's always changing, it's always morphing. It's more of an art than a science versus the other side of the coin. So that's the other big conversation that's happening. And I love being a part of that because again, I think it's a more creative and challenging problem to solve these days.Kerry Curran, RBMA (02:31.2)Mm-hmm.Kerry Curran, RBMA (02:43.552)Yeah, definitely. And I think we've seen the pendulum swing a bit where the big kinds of legacy brands were quickly trying to copy the D2C brands or acquiring them instead of trying to compete with them. Because the D2C brands, to your point, they had the social platforms and they had a much more nimble way of connecting and engaging to their target audience.Joe Anhult (03:08.686)Mm-hmm.Kerry Curran, RBMA (03:08.864)Now it's

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth!In this episode, “Startup Marketing Essentials: Transforming Passion into Profit,” host Kerry Curran is joined by Caitlin Miranda, marketing expert and visionary founder of Rise and Roar Creative. Caitlin shares her expertise on how early-stage and small to medium-sized businesses can build holistic branding strategies that go beyond traditional marketing confines.Discover how to develop an effective social strategy, manage the overwhelming demands of trending platforms, and build a brand that evolves with your business. Caitlin provides expert insights on overcoming common startup challenges, maximizing your marketing efforts, and driving meaningful revenue growth.Get ready for actionable strategies to transform your passion into profit. Let’s go!Podcast Guests: Caitlin MirandaHost: Kerry CurranTitle: Startup Marketing Essentials: Transforming Passion into ProfitWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! I'm your host, Kerry Curran, and this episode is, “Startup Marketing Essentials: Transforming Passion into Profit” With special guest Caitlin Miranda, marketing expert and visionary founder of Rise and Roar. In this episode we’ll discuss how early-stage and small to medium-sized businesses can build holistic branding strategies that go beyond the traditional confines of marketing. We’ll discuss how to develop an effective social strategy, manage the overwhelming demands of trending platforms, and build a brand that evolves with your business. Get ready for expert insights on overcoming common startup challenges, maximizing your marketing efforts, and driving meaningful revenue growth. Kerry Curran, RBMA (00:01.756)And welcome Caitlin. I'd love for you to introduce yourself and tell us a bit about your company.Caitlin Miranda (00:08.432)Thank you so much for having me. I'm Caitlin Miranda. I'm the founder of Rise and Roar Creative. We work with early stage and small and medium stage businesses, primarily with female founders. And we do a lot of branding work. So going a little bit beyond the confines of traditional marketing or what you might think of it, looking at everything holistically from, you know, what is on your social media platforms, what's, being spoken about with your employees, the whole nine yards.Kerry Curran, RBMA (00:40.924)Great, and I know you've worked with and spoken with a variety of different companies and company sizes. So what are some of the common pain points or trends that you're hearing from brands these days?Caitlin Miranda (00:54.416)I honestly think being overwhelmed is the biggest thing that I'm seeing with all of my clients. You know, there's this idea of like Instagram and Tik Tok have a new song every week and you have to have some sort of social asset that comes out for that song that week. And if you're doing it a week late, like you're too late. And it's just so overwhelming. And it gets such a hold on people by saying, I have to jump in, I have to jump in. And, you know, especially for folks who are just starting out or folks who are really building their empire.They don't have those kinds of resources to be completely, you know, stuck to trying to create a ton of content at the moment. They need to be able to plan. And the biggest piece of advice I have for a lot of entrepreneurs, especially, is you don't have to be beholden to those trends. You don't need to be beholden to going viral. If you've got a strong marketing strategy and a strong social strategy that really sits on the pillars that traditionally have made people successful, you are in a safe place so that your foundation is built. You are living in a world in which you're turning out content that's still gonna convert your consumer. And maybe if there's something that's happening that is in the trend world and it's a really relevant fit, you can jump on it. But the goal isn't to go viral, it's to build a sustainable strategy.Kerry Curran, RBMA (02:15.228)And TikTok, the goal of TikTok isn't just to be on TikTok.Caitlin Miranda (02:20.464)Absolutely not. And you know, it's one of those things where there are so many, so many brands are just completely overwhelmed by the idea that you have to be on every platform all the time. And it's like, at the end of the day, if it's not converting for you, if your audience isn't there, if it's not something that actually shows, you know, you can get a million views. Does that mean that you're gonna get even 10 sales? Probably not. So it's really more about tying to what your goals are, where you're driving revenue to be able to decide how and when you're pursuing a lot of that content work.Kerry Curran, RBMA (02:57.756)Yeah, and I know you do a lot of work with both the internal and external brand touch points. So what are you seeing that companies sho

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth!In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert in strategic planning and brand development. Caleb shares his invaluable insights on how to navigate the challenges of commoditization and build strong customer relationships that fuel revenue growth. Join us as we explore actionable strategies and real-world examples from brands like Zappos and Southwest Airlines, illustrating the power of internal brand alignment and emotional connection in driving business success.Get ready to align your marketing strategy with your business growth goals. Let’s go!Podcast Guests: Caleb Jacobson-SiveHost: Kerry CurranTitle: From Commoditization to Connection: Mastering Brand Strategies for Revenue GrowthWelcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth! I'm your host, Kerry Curran, and this episode is, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth” With special guest Caleb Jacobsen-Sive, Founder of Lattice Strategy and a seasoned expert in strategic planning and brand development.In this episode, Caleb and I discuss bridging the gap between customer insights and business growth. Caleb shares his invaluable insights on how to navigate the challenges of commoditization and build strong customer relationships that fuel revenue growth.Join us as we explore actionable strategies and real-world examples from brands like Zappos and Southwest Airlines, illustrating the power of internal brand alignment and emotional connection in driving business success. Get ready to align your marketing strategy with your business growth goals. Let’s go. Kerry Curran, RBMA (00:00.746)Welcome Caleb. Introduce yourself and tell us a little bit about your background and expertise.Caleb Jacobson-Sive (00:16.274)Sure, of course. I am the child of immigrants, actually. So I've always been fascinated by culture, just because my parents had such a different culture than my friends and their parents. And that began a long journey that actually led me to Central America and to the study of anthropology. I was in history. I was in academia for many years. Yeah, that's right.Kerry Curran, RBMA (00:42.67)Thank you.Caleb Jacobson-Sive (00:44.306)And ultimately decided that I wanted to work more in a team sport. And academia is very much a solitary sport. And I just love working and creating with other people. I find it motivating. And I love the kinds of conversations you have around solving a problem. And a friend of mine actually suggested, well, there's this thing called strategic planning and you can keep studying human nature, but add business, and actually make a living at it. And it's very much a team sport. So I actually sort of came back from Central America to New York and got a job at a Hispanic shop called the Vidal Partnership, which was this sort of juggernaut of an agency. And it was great. It was a great introduction to corporate life because it had very much this sort of Latin American feel and vibe but was tremendously sharp when it came to strategy and creativity. I mean, many of the people that work there have sort of gone on there to do, gone on from there and done some great things. So sort of began there and then moved on to financial services for a long time, worked with Bank of America. And then healthcare and medical devices and have done a range of spirits brands and beer brands. So that's one of the things I've loved about it too, is that you get to study people in sort of all their different habitats and get very rich insights. But also the other thing I've loved about it too, and one of the reasons why I've struck out on my own is that I love getting very close to the business.Kerry Curran, RBMA (02:19.79)Yeah.Caleb Jacobson-Sive (02:34.068)Did very much when I was working in US Hispanic marketing, oftentimes because companies didn't really understand their Hispanic business. We really had to dig in and understand the business data, what the business opportunity was, what the business case was. And I found certainly with some of the longer relationships like Bank of America, you really get to do that. But you know, and I… where agencies are these days is they're continually being pushed downstream into selling, like how is this going to make me sell? Let's talk about where, how is this going to affect our sales? And they're not really thinking about the connection between customer insights that help build the product.Kerry Curran, RBMA (03:07.022)Yeah, yeah, yeah. Mm-hmm.Caleb Jacobson-Sive (03:24.69)And how connected that is to ultimately the insights that are going to help sell it and change the behavior that will actually help buil