Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers
In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate high-quality leads. She highlights the importance of sales and marketing alignment, performance-based marketing, leveraging data to optimize campaigns, and how ABM has enabled Perform[cb] to secure enterprise level, large-scale clients. This episode offers valuable insights for executives focused on revenue growth and lead generation.
Revenue Boost: A Marketing Podcast
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Show Notes
In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies.
Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate high-quality leads. She highlights the importance of sales and marketing alignment, performance-based marketing, leveraging data to optimize campaigns, and how ABM has enabled Perform[cb] to secure enterprise level, large-scale clients.
This episode offers valuable insights for executives focused on revenue growth and lead generation.
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