Modern Go-to-Market Tactics: Insights for Scalable B2B Growth
"Welcome to Revenue Boost: A Marketing Podcast! In this episode, titled Modern Go-to-Market Tactics: Insights for Scalable B2B Growth, host Kerry Curran is joined by Heidi Hattendorf, founder of Transformation Insights and an accomplished marketing strategist with extensive experience in guiding B2B brands to success. Heidi unpacks the essentials of building scalable growth through modern go-to-market strategies. From refining your Ideal Customer Profile (ICP) to crafting targeted, multi-channel approaches, she provides expert insights on aligning your tactics with your business objectives. Learn how to leverage the right channels, measure success with actionable dashboards, and balance new customer acquisition with strategies to drive retention and expansion among existing clients. If you’re ready to elevate your B2B marketing and take your business growth to the next level, this episode is your guide to success. Tune in now for actionable advice and insights from one of the best in the business!"
Revenue Boost: A Marketing Podcast · Kerry Curran, Heidi Hattendorf
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Show Notes
To build a truly effective go-to-market strategy, you can’t be everything to everyone—you have to find your focus. Start with refining your Ideal Customer Profile (ICP) by identifying the key personas, their unique pain points, and the challenges they’re trying to solve. Then, align your messaging and tactics to resonate directly with their needs. Choose just two key channels to start—whether it’s LinkedIn ads for B2B or industry events for networking—and focus on mastering those. It’s not about doing it all—it’s about doing it right, strategically and with purpose, to drive real, scalable results. - Heidi Hattendorf
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